Blue Basics

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A limited ingredient diet
for food-sensitive pets

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Blue Basics

Blue Basics is a label of Blue Buffalo, who believes that pets are like family. A company of dog and cat parents, Blue Buffalo was originally inspired by Blue, a large breed Airedale who struggled with cancer. His illness prompted his owners to start taking a serious interest in all types of pet illnesses, which inspired them to create super-premium pet food that uses only the best ingredients. Starting with real proteins like lamb, chicken and fish, the idea is to feed pets with the same quality that humans eat. And what started as a humble beginning quickly grew into a successful company, and Blue Buffalo managed to do what few others have—they set a new standard in healthy pet food. They evolved to develop several different lines, including the Blue Basics recipes. As the name implies, Blue Basics offers simple, limited-ingredient diets that help animals with food sensitivities. Healthy and holistic, it’s always free from corn, wheat, dairy, or and eggs, and even including grain-free options.