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It’s a question that gets asked in household across the country—Did you feed the dog? And it’s precisely why DYFTD was created. Offering an amazingly simple solution to the sometimes not-so-simple question, this genius device helps keep track of when the dog was fed with a simple, color coded system. The idea came from the founder’s own need. As a busy family of five, they constantly found themselves asking each other if the dog had been fed. Sometimes this required texting family members who weren’t home at the time, and waiting for the reply. He couldn’t find anything on the market to solve this problem, so he took matters into his own hands, and came up with the easy answer. Allowing every member to see the mealtime status at a glance, it’s no wonder he describes the invention in three simple words: simple, elegant and necessary.