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Forza10 was founded by Dr. Sergio Canello, DVM, with the philosophy of “health through nutrition.” As a leading international expert of food-borne diseases, he has spent 40 years of his life discovering and treating the real causes of a variety of diseases that affect the health and happiness of pets. Together with Dr. Gianandrea Guidetti, a pharmacist and phytotherapy expert, they possess extensive knowledge on nature’s medicinal plants and extracts, and how they can support diets. In fact, they are constantly conducting scientific research to demonstrate the science behind their diets, and they are leading the fight against oxytetracycline, which is a toxic chemical that is widely and legally used in dog foods. Forza10 uses only excellent quality material, in a mission to improve the health of cats and dogs through nutrition. And it’s precisely because of this that not only do their foods provide complete and balanced nutrition, but they actually aid in the relief of inflammatory diseases and their overall state of well-being. Using clean ingredients and proteins, including meat and fish from Iceland and New Zealand, their food is quality, pure, and sustainable—while being totally free of GMOs, chemical residues, flavor enhancers, and animal testing.