Nose-It

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A Toy With Purpose

Nose-It

Joanie Johnston, while serving in the United States Air Force, completed four degrees including an Associates Degree in Physical Therapy, a dual Masters degree in Management and Business Administration, and a degree in Human Resource Development, yet it wasn’t until she was honorably discharged that she was able to realize her dream. While at home, Joanie has a passion and an affinity for horses—she takes care of twelve horses, six of which are rescues. With so many different personalities and behavior styles, Joanie needed something to make feeding less wasteful and last longer. After investing hundreds of dollars in toys and feeders that eventually broke, or just didn’t get the job done, she finally decided she needed something better. Knowing exactly what she wanted, she made the decision to design it herself—and finally, Nose-It was born. Nose-It is a toy with a purpose. It’s designed to act as a slow-feeder and treat dispenser, reduce food waste, and keep your horse occupied and interested for hours. Nose-It has improved Joanie’s horses lives, and she’s excited for the toy to help improve yours, too.