SureFeed Microchip Small Dog & Cat Feeder
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If you have multiple hungry pals that love smooching off food from each other, get a handle on it with the SureFeed Microchip Small Dog & Cat Feeder. Only opening for a designated pet by picking up on a unique microchip or included RFID collar tag, it’s the perfect way to stop pets from stealing each others’ food. It’s great for pals who are on strict or prescription diets, or those that need to maintain a healthy weight. Simply program your pet with one button, and the lid will only open for him, staying closed for unauthorized pets. The bowl holds both dry and wet food, and keeps food fresh and pest-free. Plus, it’s compatible with all microchips and can be used to program up to 32 pets with additional microchips or RFID collar tags. Batteries not included and includes one collar tag.
Key Benefits- Opens only for a designated pet, activated by your pal’s programmed microchip or RFID collar tag.
- Perfect for multi-pet homes to stop pets from stealing food from each others’ food bowls.
- Great for cats or dogs that are on prescription diets or maintaining a healthy weight.
- Sealed bowl keeps food fresher for longer and can be used for wet and dry food.
- Compatible with all id microchips and can be programmed with up to 32 pets with additional RFID collar tags; one collar tag included.
Microchip Pet Feeder, Single Grey Bowl, Split Grey Bowl, Grey Mat, SureFlap RFID Collar Tag.
†Capacity is calculated by total volume. When using container, choose a capacity greater than what you need to prevent overfilling and spills.
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Item Number130076
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Dimensions13.75 x 10.25 x 11 inches
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Weight2.0 pounds
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Technology FeatureMicrochip / RFID, Programmable
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Bowl & Storage FeatureNon-Skid, Lead-Free, Tip-Resistant, Removable Bowls, Double, Automatic
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LifestageAdult
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Breed SizeSmall Breeds
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Capacity (Max)†1.6-cup
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MaterialPlastic
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Compatible FoodDry Food, Wet Food
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Assembly RequiredNo
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CompatibilityBattery Powered
It is important to keep your SureFeed Microchip Pet Feeder clean to ensure it functions reliably. Do not put the whole feeder into water or the dishwasher. The feeder should be wiped with a damp cloth or household cleaning wipes. Make sure the four black dots on the hoop are kept clean to ensure reliable operation.
Introducing your pet to the feeder
It is important to allow your pet to get used to their new feeder for a couple of days without any lid movement. Ensuring they are comfortable with their new bowl will help once we start to introduce movement to the lid. This can take a little time but be patient.
- With the lid closed press the Training Function button once on the rear of the feeder. The lid will open and the light will flash orange (once every few seconds).
- Now fill the bowl of your choice with your pet’s favorite food and once again place the feeder in your pet’s normal eating spot.
- During this first stage of teaching your pet to use the feeder, the lid will not close after they have finished eating.
- Now start to add increasing amounts of movement to the lid. This allows your pet to get used to the motion of the lid in 3 stages. Once again, for the best results and a happy pet it is important to be patient and not rush this process. The amount of time required at each stage will vary for each pet (days/weeks) but we recommend taking a few days for each step.
- Start to increase the motion of the lid by pressing the Training Function button once again. The lid will close a small amount and the light will flash orange twice.
- Now when your pet eats from the bowl there will be some movement as the lid opens fully. When they finish eating, it will close slightly.
- Allow your pet to use the bowl as normal whilst they get used to the new lid movement. When you need to replace their food do so as normal. After replacing the food, ensure you press the open/close button to close the lid to its training position.
- Once your pet is happy with the movement, press the Training Function button again. The lid will close to the next position and the light will now flash orange 3 times.
- Your pet should be happy with the lid movement now so this final stage of training has the lid closed even further. As before, press the Training Function button again. The lid will close to its final position and the light will now flash orange 4 times.
- Once your pet is happy with this final position, press again. The lid will close fully and the light will no longer flash. The feeder is now sealed and in daily use mode.
Troubleshooting
Feeder is not working.
- Ensure the sensors inside the hoop are clean.
- Fit new, good quality 1.5V alkaline C cell batteries. Ensure they are all the correct orientation.
- Move the feeder away from any metallic or electrical appliances.
- Re-learn your pet using the Add Pet button.
- Reset the feeder to factory settings, holding down the Add Pet button for 10 seconds (until the light starts alternating red / green and the lid opens and closes). Then re-learn your pet(s) in to the feeder again.
- Please check with your vet to ensure that your pet’s microchip is working and that it is located in the normal place. If there is no microchip or it has moved significantly becoming hard to read, the provided SureFlap Collar Tag may be used instead. Attach the collar tag to your pet’s collar and repeat the setup process see pages 8-10.
My pet is not happy using the feeder.
- Repeat the training process - see page 9 - allowing more time for your pet to feel comfortable between each step.
- If your pet is still very cautious of the feeder then try following the steps on page 11 ensuring you don’t try to force your pet to feed at any point.
- Assess your pet’s feeding environment. Do they always approach their bowl from a set angle? Are they worried about having their back to the door? There is no set orientation that the feeder must be placed in, so if you can change it to help your pets feel more comfortable don’t be afraid to move it.
- If the time delay for the lid to close after your pet has finished eating and stepped back is not right for them, you can increase the time it takes the lid to close. Change the delay slider to (III). For full instructions see page 14.
Other pets are stealing food. If greedy pets are trying to steal food from an open feeder, try reducing the time it takes the lid to close after the pet has finished eating. Change the delay slider to position (I). For full instructions see page 14.
The feeder lid is not closing all the way. This has probably been caused by food debris getting caught under the lid or in the mechanism. Although this may stop the lid from sealing onto the bowl it should continue to prevent uncontrolled access to the food in all but the most extreme cases. To ensure that the lid continues to close correctly it is important to clear food debris from the surfaces of the feeder each time that you replace the food.
Multiple pet homes.
- If you find that your pets are confused by which feeder is theirs, try using a different colored bowl to help with this.
- When in training mode, pets can feed from all available feeders. Proceed through the stages of training and as the lid closes more, reducing access to the food, each of your pets should begin to identify which bowl is theirs. See page 12.
Feeder Dimensions | Feeder Opening | Bowl Dimensions | Capacity |
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7 7/8 x 9 x 12 5/8 inches | 8 1/4 x 6 1/8 inches | 4 1/8 x 6 5/16 x 1 3/16 inches | 13 1/2 ounces |
My pet isn't microchipped, can it use Sure Petcare microchip products?
We recommend you use Sure Petcare products in conjunction with your pet's implanted microchip so that they don't need to wear a collar. However, Sure Petcare products can be used with a Sure Petcare RFID Collar Tag that is unique if your pet is not microchipped.
The Micorchip Pet Door, the Microchip Pet Door Connect and the Microchip Pet Feeder come with one collar tag supplied.
Collar tags are not supplied with the Microchip Cat Flap and the DualScan Microchip Cat Flap and can be purchased separately.
Where can I find the serial number of my Sure Petcare product?
The serial number of the SureFlap Microchip Cat Flap and the SureFlap DualScan Microchip Cat Flap can be found on the underside of the battery compartment lid.
The serial number of the SureFlap Microchip Pet Door and Microchip Pet Door Connect can be found on the underside of the button compartment lid.
The serial number of the SureFeed products (Microchip Pet Feeder & Sealed Pet Bowl) can be found on the underside of the product.
What kind of batteries do you recommend using with Sure Petcare products?
The SureFlap Microchip Cat Flap and the DualScan Microchip Cat Flap operate using 4 AA (1.5V) batteries.
The SureFlap Microchip Pet Door, SureFeed Microchip Pet Feeder & SureFeed Sealed Pet Bowl operate using 4 C cell (1.5V) batteries.
We recommend the use of good quality, alkaline batteries in order to give the longest lifetime. We do not recommend the use of rechargeable batteries with Sure Petcare products.
How long will the batteries last in my SureFeed product?
The batteries on your SureFeed product should last a minimum of 6 months with normal use. This battery life is expected when using good quality, non-rechargeable, alkaline batteries.

The Smarter Way to Feed Pets
Sure Petcare Microchip Pet Feeders use “smart” technology to help you feed your pets. Great for both single and multi-pet homes, these innovative feeders use your pet’s existing microchip or the included Sure Petcare Collar Tag to trigger access to the food within. Help stop pets from stealing each other’s food and keep meals fresher with this smart-tech solution!
Microchip Pet Feeder
The Sure Petcare Microchip Pet Feeder helps keep pets in multi-pet homes from eating the wrong food. It’s designed to work with all ID microchips or the included RFID collar tag—program your pet’s chip or collar tag into the feeder and it’ll open whenever she walks up. It’s ideal for pets on prescription diets, weight management regimens and those who just can’t resist food that isn’t theirs!

Microchip Pet Feeder Connect
Keep pets out of each other’s food and monitor how much, how often and when a specific pet eats with the chip-activated Microchip Pet Feeder Connect. Use your phone to check when your pet was last fed and how much food is left in the bowl and monitor habits over time using the app, too. It even helps you weigh out accurate portions when you fill it.
Sure Petcare Hub
The Sure Petcare Hub pushes data from the Microchip Pet Feeder Connect to your smartphone via your Wi-Fi router. Then, you can easily check your pet’s feeding history and food history on the Sure Petcare app. You must have the Hub to use the app that monitors your Microchip Pet Feeder Connect.


Works with Your Existing Chip
Sure Petcare products work with all ID microchips, so you can use the vet-implanted chip your pet already has. They include an RFID collar tag with every feeder, too—in case your pet isn’t chipped—and it activates the feeder using the same smart technology. Managing pets on special diets and keeping them out of each other’s food has never been easier!
About Sure Petcare
Sure Petcare makes smart pet products to help solve common issues and challenges pet parents face. They specialize in microchip-activated pet access technology and have sold over 1.5 million products in 35 countries worldwide since starting their business in 2008. If you’re looking for clever pet care solutions that use tech to help make your life easier, check out Sure Petcare’s line of innovative products.

Customer Reviews
91% Recommend
91% of reviewersrecommend this product
You've Already Reviewed This Item
751 Reviews
Showing 1-10 of 751 Reviews
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Stopped working less than 1 year
By Smpl on May 8, 2022
I bought this on Aug 2021 and it seemed to work fine until recently. The lid has issues opening or closing despite following the troubleshooting steps as per their website (replace battery, clean sensors etc). It makes a sound of the lid open/close but the flap doesn't move. I didn't expect it to break down less than a year of purchasing it. Unfortunately one of my cats steals the other cats food and no I have no way to stopping it.
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Do not recommend
By KittyMom on May 18, 2022
We bought the feeder to help while we were away on a vacation. It stopped working and the door will not close all the way. It stays half way open. It shuts while our cat is eating from it. We’ve been trouble shooting everything and no change. Expensive feeder for less than 2 weeks use.
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Best thing I could have bought!!
By KittyFoster on Apr 16, 2022
This is my 4th feeder I have bought. I had 3 cats and it was perfect so one would not eat more than the others. Now I have 1 cat on a diet and that makes it even better. My other 3 feeders still work perfect, have had them for over 8 years. I thought I was going to have a foster fail, but he got adopted out. :) Granted it is quite pricey, but in the long run, well worth it to me.
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WARNING FEEDER MAY COME USED!
By Austin on Apr 6, 2022
Feeder came open box and dirty. The door has scratches and smudges, and there are dried brown spots on the unit. Possibly dried food from the last owner. This item was not advertised as open box or refurbished. Disappointing, as this was a pretty expensive item.
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A great start, needs improvement
By Schmoops on Mar 14, 2022
I am hoping this feeder is the answer for my cat who can no longer jump on a counter for feedings, but I can’t put his the food on the floor because I have another cat who is allergic to his Rx food. The fact that it does NOT come with the back cover pretty much defeats the entire purpose of the feeder. Any other animal can get to the food when it’s open. The back cover will set you back $47. With the back cover installed, it seems much more secure. Only problem (besides not being included) is that the lid opens and hits the cover, making even more noise that will startle your cat. Needs a design upgrade to keep this from happening. My cat is still getting used to it and I’m taking it slow with I am hoping this feeder is the answer for my cat who can no longer jump on a counter for feedings, but I can’t put his the food on the floor because I have another cat who is allergic to his Rx food. The fact that it does NOT come with the back cover pretty much defeats the entire purpose of the feeder. Any other animal can get to the food when it’s open. The back cover will set you back $47. With the back cover installed, it seems much more secure. Only problem (besides not being included) is that the lid opens and hits the cover, making even more noise that will startle your cat. Needs a design upgrade to keep this from happening. My cat is still getting used to it and I’m taking it slow with him. You can tell he doesn’t really like it, but I’m hoping once he is fully trained and I have it in place, he’ll do fine (and the allergic cat won’t get into his food). … more
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Seems weird, but worth it.
By Dean on Mar 21, 2022
I am trying to figure out a food allergy with one of my cats, but I didn’t want my other 3 cats to eat the food I got for her. This works perfect. It took her a bit to understand how it works, but once she did, she had no problem eating out of it. The motor is super quiet - a lot of the times I have no idea it opened until I hear her eating. If you have a skittish cat, it might take them a bit to get used to the opening motion. Super easy to clean, and you can buy stainless steal bowls for easier cleaning. It comes with a RFID tag to put on a collar, so if your pet doesn’t have a microchip, you are still good.
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Works but not perfect
By Ashley on Mar 8, 2022
As many others have stated, it closes WAY too slow. My friend who has the same feeder and the hub said that you can control the speed of the closure with the hub though. It's frustrating to have to buy multiple expensive pieces to have one completed set. I have 3 cats, 2 of which are absolute food stealers and 1 who likes to graze (that's who I bought this for) but since it takes so long to close, my other two cats will hear the feeder open for the designated kitty and run as fast as they can towards it to stick their paws in and get a snack. Unfortunately, this makes the kitty that the feeder is meant for, run away from it and she doesn't eat s much.
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For skittish cats, take it s-l-o-w
By Catowner on Feb 27, 2022
We own two rescues and one is extremely skittish. Like everyone else we bought this to keep one cat from eating another cat’s food because one of ours is a *grazer* and we’re forced to feed him 5-7 times a day. Exhausting. He is on medication for IBD and has special prescription food so we need to ensure the baby eats and his sister doesn’t gobble his food up when no one is watching. READ THE INSTRUCTION BOOK! especially if you have skittish cats. We’re only on step 2 of step 5 for the set of instructions specifically given for skittish cats lol. My cat is terrified of it because my husband accidentally gave the cat the device out of the box, in full working order, instead of reading the We own two rescues and one is extremely skittish. Like everyone else we bought this to keep one cat from eating another cat’s food because one of ours is a *grazer* and we’re forced to feed him 5-7 times a day. Exhausting. He is on medication for IBD and has special prescription food so we need to ensure the baby eats and his sister doesn’t gobble his food up when no one is watching. READ THE INSTRUCTION BOOK! especially if you have skittish cats. We’re only on step 2 of step 5 for the set of instructions specifically given for skittish cats lol. My cat is terrified of it because my husband accidentally gave the cat the device out of the box, in full working order, instead of reading the book and following instructions how to gently, carefully and patiently introduce the unit to a skittish cat. We will get there! But I love the dish. It will be life changing once the cat is trained. … more
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Sent used and defective item
By Feeder on Apr 26, 2022
I have two of these that work great. The one I tried from Chewy was defective and looked highly pre-used. Very dissatisfied and disappointed in Chewy. Chewy also did not properly provide a return label the first time to send back for refund.
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Preventing a future diabetic cat!
By Tayz on Mar 12, 2022
Wow this feeder is everything I was looking for. I have 2 cats and let’s just say one is a little overindulgent in their kibbles, while the other is a grazer. This feeder works for the grazer as he can go and eat whenever, while keeping chubby bubby out of the kibbles! Saving me money in the long run from preventing my cat from being diabetic!! There is a little learning curve for those skitty kitties, but 3 days and lots of treats will teach your baby how to use it!