Out of Stock No Longer Available SureFeed Microchip Small Dog & Cat Feeder, slide 1 of 1

SureFeed Microchip Small Dog & Cat Feeder

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If you have multiple hungry pals that love smooching off food from each other, get a handle on it with the SureFeed Microchip Small Dog & Cat Feeder. Only opening for a designated pet by picking up on a unique microchip or included RFID collar tag, it’s the perfect way to stop pets from stealing each others’ food. It’s great for pals who are on strict or prescription diets, or those that need to maintain a healthy weight. Simply program your pet with one button, and the lid will only open for him, staying closed for unauthorized pets. The bowl holds both dry and wet food, and keeps food fresh and pest-free. Plus, it’s compatible with all microchips and can be used to program up to 32 pets with additional microchips or RFID collar tags. Batteries not included and includes one collar tag.

Key Benefits
  • Opens only for a designated pet, activated by your pal’s programmed microchip or RFID collar tag.
  • Perfect for multi-pet homes to stop pets from stealing food from each others’ food bowls.
  • Great for cats or dogs that are on prescription diets or maintaining a healthy weight.
  • Sealed bowl keeps food fresher for longer and can be used for wet and dry food.
  • Compatible with all id microchips and can be programmed with up to 32 pets with additional RFID collar tags; one collar tag included.
What's Included

Microchip Pet Feeder, Single Grey Bowl, Split Grey Bowl, Grey Mat, SureFlap RFID Collar Tag.

†Capacity is calculated by total volume. When using container, choose a capacity greater than what you need to prevent overfilling and spills.

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  • Item Number
  • Dimensions
    13.75 x 10.25 x 11 inches
  • Weight
    2.0 pounds
  • Technology Feature
    Microchip / RFID, Programmable
  • Bowl & Storage Feature
    Non-Skid, Lead-Free, Tip-Resistant, Removable Bowls, Double, Automatic
  • Lifestage
  • Breed Size
    Small Breeds
  • Capacity (Max)†
  • Material
  • Compatible Food
    Dry Food, Wet Food
  • Assembly Required
  • Compatibility
    Battery Powered

It is important to keep your SureFeed Microchip Pet Feeder clean to ensure it functions reliably. Do not put the whole feeder into water or the dishwasher. The feeder should be wiped with a damp cloth or household cleaning wipes. Make sure the four black dots on the hoop are kept clean to ensure reliable operation.

Introducing your pet to the feeder

It is important to allow your pet to get used to their new feeder for a couple of days without any lid movement. Ensuring they are comfortable with their new bowl will help once we start to introduce movement to the lid. This can take a little time but be patient.

  1. With the lid closed press the Training Function button once on the rear of the feeder. The lid will open and the light will flash orange (once every few seconds).
  2. Now fill the bowl of your choice with your pet’s favorite food and once again place the feeder in your pet’s normal eating spot.
  3. During this first stage of teaching your pet to use the feeder, the lid will not close after they have finished eating.
  4. Now start to add increasing amounts of movement to the lid. This allows your pet to get used to the motion of the lid in 3 stages. Once again, for the best results and a happy pet it is important to be patient and not rush this process. The amount of time required at each stage will vary for each pet (days/weeks) but we recommend taking a few days for each step.
  5. Start to increase the motion of the lid by pressing the Training Function button once again. The lid will close a small amount and the light will flash orange twice.
  6. Now when your pet eats from the bowl there will be some movement as the lid opens fully. When they finish eating, it will close slightly.
  7. Allow your pet to use the bowl as normal whilst they get used to the new lid movement. When you need to replace their food do so as normal. After replacing the food, ensure you press the open/close button to close the lid to its training position.
  8. Once your pet is happy with the movement, press the Training Function button again. The lid will close to the next position and the light will now flash orange 3 times.
  9. Your pet should be happy with the lid movement now so this final stage of training has the lid closed even further. As before, press the Training Function button again. The lid will close to its final position and the light will now flash orange 4 times.
  10. Once your pet is happy with this final position, press again. The lid will close fully and the light will no longer flash. The feeder is now sealed and in daily use mode.


Feeder is not working.

  • Ensure the sensors inside the hoop are clean.
  • Fit new, good quality 1.5V alkaline C cell batteries. Ensure they are all the correct orientation.
  • Move the feeder away from any metallic or electrical appliances.
  • Re-learn your pet using the Add Pet button.
  • Reset the feeder to factory settings, holding down the Add Pet button for 10 seconds (until the light starts alternating red / green and the lid opens and closes). Then re-learn your pet(s) in to the feeder again.
  • Please check with your vet to ensure that your pet’s microchip is working and that it is located in the normal place. If there is no microchip or it has moved significantly becoming hard to read, the provided SureFlap Collar Tag may be used instead. Attach the collar tag to your pet’s collar and repeat the setup process see pages 8-10.

My pet is not happy using the feeder.

  • Repeat the training process - see page 9 - allowing more time for your pet to feel comfortable between each step.
  • If your pet is still very cautious of the feeder then try following the steps on page 11 ensuring you don’t try to force your pet to feed at any point.
  • Assess your pet’s feeding environment. Do they always approach their bowl from a set angle? Are they worried about having their back to the door? There is no set orientation that the feeder must be placed in, so if you can change it to help your pets feel more comfortable don’t be afraid to move it.
  • If the time delay for the lid to close after your pet has finished eating and stepped back is not right for them, you can increase the time it takes the lid to close. Change the delay slider to (III). For full instructions see page 14.

Other pets are stealing food. If greedy pets are trying to steal food from an open feeder, try reducing the time it takes the lid to close after the pet has finished eating. Change the delay slider to position (I). For full instructions see page 14.

The feeder lid is not closing all the way. This has probably been caused by food debris getting caught under the lid or in the mechanism. Although this may stop the lid from sealing onto the bowl it should continue to prevent uncontrolled access to the food in all but the most extreme cases. To ensure that the lid continues to close correctly it is important to clear food debris from the surfaces of the feeder each time that you replace the food.

Multiple pet homes.

  • If you find that your pets are confused by which feeder is theirs, try using a different colored bowl to help with this.
  • When in training mode, pets can feed from all available feeders. Proceed through the stages of training and as the lid closes more, reducing access to the food, each of your pets should begin to identify which bowl is theirs. See page 12.
Feeder DimensionsFeeder OpeningBowl DimensionsCapacity
7 7/8 x 9 x 12 5/8 inches8 1/4 x 6 1/8 inches4 1/8 x 6 5/16 x 1 3/16 inches13 1/2 ounces

My pet isn't microchipped, can it use Sure Petcare microchip products?

We recommend you use Sure Petcare products in conjunction with your pet's implanted microchip so that they don't need to wear a collar. However, Sure Petcare products can be used with a Sure Petcare RFID Collar Tag that is unique if your pet is not microchipped.

The Micorchip Pet Door, the Microchip Pet Door Connect and the Microchip Pet Feeder come with one collar tag supplied.

Collar tags are not supplied with the Microchip Cat Flap and the DualScan Microchip Cat Flap and can be purchased separately.

Where can I find the serial number of my Sure Petcare product?

The serial number of the SureFlap Microchip Cat Flap and the SureFlap DualScan Microchip Cat Flap can be found on the underside of the battery compartment lid.

The serial number of the SureFlap Microchip Pet Door and Microchip Pet Door Connect can be found on the underside of the button compartment lid.

The serial number of the SureFeed products (Microchip Pet Feeder & Sealed Pet Bowl) can be found on the underside of the product.

What kind of batteries do you recommend using with Sure Petcare products?

The SureFlap Microchip Cat Flap and the DualScan Microchip Cat Flap operate using 4 AA (1.5V) batteries.

The SureFlap Microchip Pet Door, SureFeed Microchip Pet Feeder & SureFeed Sealed Pet Bowl operate using 4 C cell (1.5V) batteries.

We recommend the use of good quality, alkaline batteries in order to give the longest lifetime. We do not recommend the use of rechargeable batteries with Sure Petcare products.

How long will the batteries last in my SureFeed product?

The batteries on your SureFeed product should last a minimum of 6 months with normal use. This battery life is expected when using good quality, non-rechargeable, alkaline batteries.

About Sure Petcare Feeders

The Smarter Way to Feed Pets

The Smarter Way to Feed Pets

Sure Petcare Microchip Pet Feeders use “smart” technology to help you feed your pets. Great for both single and multi-pet homes, these innovative feeders use your pet’s existing microchip or the included Sure Petcare Collar Tag to trigger access to the food within. Help stop pets from stealing each other’s food and keep meals fresher with this smart-tech solution!

Microchip Pet Feeder

The Sure Petcare Microchip Pet Feeder helps keep pets in multi-pet homes from eating the wrong food. It’s designed to work with all ID microchips or the included RFID collar tag—program your pet’s chip or collar tag into the feeder and it’ll open whenever she walks up. It’s ideal for pets on prescription diets, weight management regimens and those who just can’t resist food that isn’t theirs!

Microchip Pet Feeder Connect

Microchip Pet Feeder Connect

Keep pets out of each other’s food and monitor how much, how often and when a specific pet eats with the chip-activated Microchip Pet Feeder Connect. Use your phone to check when your pet was last fed and how much food is left in the bowl and monitor habits over time using the app, too. It even helps you weigh out accurate portions when you fill it.

Sure Petcare Hub

The Sure Petcare Hub pushes data from the Microchip Pet Feeder Connect to your smartphone via your Wi-Fi router. Then, you can easily check your pet’s feeding history and food history on the Sure Petcare app. You must have the Hub to use the app that monitors your Microchip Pet Feeder Connect.

Sure Petcare Hub
Works with Your Existing Chip

Works with Your Existing Chip

Sure Petcare products work with all ID microchips, so you can use the vet-implanted chip your pet already has. They include an RFID collar tag with every feeder, too—in case your pet isn’t chipped—and it activates the feeder using the same smart technology. Managing pets on special diets and keeping them out of each other’s food has never been easier!

About Sure Petcare

Sure Petcare makes smart pet products to help solve common issues and challenges pet parents face. They specialize in microchip-activated pet access technology and have sold over 1.5 million products in 35 countries worldwide since starting their business in 2008. If you’re looking for clever pet care solutions that use tech to help make your life easier, check out Sure Petcare’s line of innovative products.

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