Tender & True Antibiotic-Free Natural Chicken & Brown Rice Recipe Dry Dog Food

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23-lb bag
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Feed your pet like family with the Tender & True Antibiotic-Free Natural Chicken & Brown Rice Recipe Dry Dog Food. Starting with humanely-raised, antibiotic-free chicken as the first ingredient, this recipe is made with a precise blend of natural ingredients, antioxidants, vitamins and minerals. In short, it’s food with the same quality that you would eat—because your dog deserves nothing less. Every bite serves up complete and balanced nutrition that’s formulated by pet food nutritionists, and there’s never any added hormones or artificial preservatives, colors or flavors.

Key Benefits
  • First ingredient is antibiotic-free chicken sourced from U.S. farmers.
  • Chicken is GAP Certified Step 2 by the Global Animal Partnership, which means it has been humanely raised.
  • 100% complete and balanced nutrition with added vitamins, minerals and other trace nutrients.
  • Always made in the USA with no corn, soy or wheat or artificial colors, flavors or preservatives.
  • For all dogs throughout all life stages, except for growth of large size dogs, 70 pounds or more as an adult.

See all items by Tender & True

  • Item Number
  • Weight
    23.0 pounds
  • Brand

    Tender & True

  • Breed Size

    Small Breeds, Medium Breeds, Large Breeds

  • Food Form

    Dry Food

  • Lifestage


  • Made in

    United States

  • Special Diet

    No Corn No Wheat No Soy

Nutritional Info

Chicken, Chicken Meal, Brown Rice, Tapioca Starch, Potato Starch, Flaxseed Meal, Whitefish Meal, Chicken Fat (Preserved With Mixed Tocopherols), Dried Beet Pulp, Chicken Liver Digest Meal, Chicken Liver, Menhaden Oil (Preserved With Mixed Tocopherols), Potato Flour, Monosodium Phosphate, Choline Chloride, Salt, Potassium Chloride, Natural Mixed Tocopherols, Taurine, Ascorbic Acid, Vitamin E Supplement, Zinc Proteinate, Zinc Sulfate, Manganous Oxide, Manganese Proteinate, Inositol, Ferrous Sulfate, Niacin, Vitamin B12 Supplement, Zinc Oxide, Iron Proteinate, Thiamine Mononitrate, Biotin, Riboflavin Supplement, Calcium Pantothenate, Pyridoxine Hydrochloride, Sodium Selenite, Copper Sulfate, Vitamin A Supplement, Copper Proteinate, Citric Acid (Preservative), Vitamin D3 Supplement, Folic Acid, Potassium Iodide.

Caloric Content

3,500 kcal/kg; 350 kcal/cup

Guaranteed Analysis
Crude Protein 26.0% min
Crude Fat 16.0% min
Crude Fiber 3.0% max
Moisture 10.0% max
Calcium 1.05% min
Phosphorus 0.85% min
Docosahexaenoic Acid (DHA) 0.18% min
Eicosapentaenoic Acid (EPA) 0.20% min
Omega-6 Fatty Acids 3.0% min
Omega-3 Fatty Acids 2.0% min
Feeding Instructions
Weight Puppies (to 6 months) Adults to 10 Years (Active) Senior & Low Activity
2 - 10 lbs. 1/3 - 1 1/4 1/4 - 3/4 1/4 - 1/2
11 - 15 lbs. 1 1/3 - 1 2/3 3/4 - 1 1/4 1/2 - 3/4 cup
16 - 20 lbs. 1 1/2 - 2 1 - 1 1/2 3/4 - 1 cup
21 - 25 lbs. 2 - 2 1/4 1 1/3 - 1 7/8 1 - 11/2
26 - 50 lbs. 2 1/3 - 3 3/4 1 1/2 - 2 2/3 1 1/2 - 2
51 - 75 lbs. 3 7/8 - 5 1/4 2 1/2 - 3 2 - 2 1/2
76 - 100 lbs. 5 1/3 - 6 1/2 3 - 5 2 1/2 - 3 1/4
101 - 125 lbs. N/A 5 1/2 - 6 3/4 3 - 4
126 - 150 lbs. N/A 6 1/2 - 7 3/4 3 1/2 - 5

Recommended guidelines. Individual amounts may vary depending on animal activity and overall health and age.

Feed pregnant dogs up to 50% more during the last 3 weeks of pregnancy. Puppies less than 6 months old and lactating females require twice the amount of food as an Adult dog and should be fed 3-4 times a day. Puppies 6 months to a year should be fed twice daily. Senior and overweight dogs may be fed a reduced amount, depending on dog’s weight and activity level. Grain free diets may not be suitable for all dogs. If you have any dietary concerns, please consult your veterinarian. Be sure to have a clean bowl of cool, fresh water available at all times.

Transition Instructions

When changing to Tender & True Dog Food, some dogs may do better by making a gradual transition over 7 - 10 days. Start with 25% of the new food mixed with 75% of the previous diet, and gradually increase the new while decreasing the previous until the transition is complete.

Customer Reviews
5 Reviews 5 Reviews 4.4 out of 5 Stars

100% Recommend

100% of reviewersrecommend this product

4.4 / 5

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  • Fantastic Food!!

    By on

    I was looking for a new food for my favorite pet. I came across Tender and True. I reviewed their website, looked through their ingredients and I found it here on Chewy. The one thing I was excited about was that their proteins were GAP certified and part of the Global Animal Partnership- the humane treatment and animal welfare program. That is something we believe in. He loved Tender and True and is gobbling it up. I have never seen him so excited while eating. Thanks

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  • Dog wont eat it... too bad... Great ingredients.

    By on

    I believe deeply in buying humanly raised meat products. For some reason my dog did not care for this product. Was hoping she would. Ingredients seem fine. Not sure why she just does not care for it. So I mixed with her other hard to find dog food. No adverse reactions. She remained healthy just didnt like the food. : /

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  • Good for sensitive tummies

    By on

    I have two dogs and we have tried several other premium foods to help with my sensitive tummy dog. This has been very good for him, he does not vomit after eating, which was always such an issue. Both dogs love the food and are very excited when it is time to eat.

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  • Tender & True is great

    By on

    Found this dogfood form a previous source (now out of business - Flint River) and it is great. No problems and no issues. Chewy is one of the few places to carry it and I ordered it on line (first time user) which was easy and it was there in 2 days. WOW. Thanks. Karma is thrilled (our golden)

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  • My dogs love this food!

    By on

    We've tried 3 different brands and the dogs settled on this one over Blue Buffalo and Natural Balance. Our oldest dog developed allergies a while back so we need a good quality food. We tried grain free, limited diet and we found this one at a grocery store and decided to try it. They went nuts, to the effect, they were picking the pieces of the natural balance out of the bowl and leaving it on the floor, to only eat the Tender & True. Even better, we've noticed a definite difference in the older ones energy level.

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