Victor Active Dog & Puppy Formula Grain-Free Dry Dog Food

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Victor Active Dog & Puppy Formula Grain-Free Dry Dog Food is formulated using multiple proteins including USA-sourced beef, chicken and pork meals, along with nutritious peas and sweet potatoes in place of grains. This premium-quality food also contains scientifically advanced ingredients that support your pup’s digestive and immune system health. Victor Active Dog & Puppy is an excellent food for dogs that may have allergies to grains or glutens, and can be fed to dogs of all ages.

Key Benefits

  • Super premium 33% protein grain-free dog food made with high quality protein sources for well balanced nutrition designed specially for active dogs & puppies
  • 75% of protein in this recipe comes from a combination of USA sourced beef, chicken, pork & fish
  • Recipe features antioxidant-rich sweet potatoes that are high in dietary fiber and great for digestive health
  • Menhaden fish meal contains DHA, an essential nutrient for growing puppies
  • Grain-free and gluten free recipe for easy digestion

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  • Item Number
  • Weight
    30.0 pounds
  • Breed Size
    All Breeds, Small Breeds, Medium Breeds, Large Breeds
  • Food Form
    Dry Food
  • Lifestage
    Adult, All Stages, Puppy
  • Made in
    United States
  • Special Diet
    Gluten Free, Sensitive Digestion, No Corn No Wheat No Soy, Grain-Free

Nutritional Info


Beef Meal, Sweet Potato, Chicken Meal, Peas, Chicken Fat (preserved with mixed Tocopherols), Pork Meal, Menhaden Fish Meal (source of DHA-Docosahexaenoic Acid), Dehydrated Alfalfa Meal, Dried Egg Product, Flax Seed (source of Omega 3 Fatty Acid), Yeast Culture, Natural Chicken Flavor, Potassium Chloride, Dried Kelp, Salt, Montmorillonite, Tomato Pomace (source of Lycopene), Dried Carrot, Choline Chloride, Hydrolyzed Yeast, Dried Chicory Root, Taurine, Zinc Amino Acid Complex, Hydrolyzed Yeast, Vitamin E Supplement, Iron Amino Acid Complex, Manganese Amino Acid Complex, Ferrous Sulfate, Zinc Sulfate, Selenium Yeast, L-Carnitine, Vitamin A Supplement, Vitamin D Supplement, Copper Sulfate, Vitamin B-12 Supplement, Niacin Supplement, D-Calcium Pantothenate, Thiamine Mononitrate, Biotin, Magnesium Amino Acid Chelate, Riboflavin Supplement, Calcium Iodate, Pyridoxine Hydrochloride, Lecithin, Fructooligosaccharide, Folic Acid, Yeast Extract, Dried Enterococcus Faecium Fermentation Product, Dried Lactobacillus Acidophilus Fermentation Product, Dried Aspergillus Niger Fermentation Product, Dried Bacillus Subtilis Fermentation Product, Yucca Schidigera Extract, Citric Acid, Rosemary Extract.

Caloric Content

3,640 kcal/kg, 397 kcal/cup

Guaranteed Analysis
Crude Protein 33.0% min
Crude Fat 16.0% min
Crude Fiber 3.8% max
Moisture 9.0% max
Omega-6 Fatty Acids 2.8% min
Zinc 150 mg/kg min
Selenium 0.4 mg/kg min
Vitamin E 150 IU/kg min
Omega-3 Fatty Acids 0.4% min
L-Carnitine 50 mg/kg min
DHA 0.1% min

Feeding Instructions

Weight Daily Feeding (cup)
10 lbs 3/4
20 lbs 1 1/2
30 lbs 2
40 lbs 2 1/2
60 lbs 3 1/4
80 lbs 4
100 lbs 4 1/2

Using Standard 8 oz measuring cup.

Increase feed intake 1/2 cup for each 20 lbs over 100 lbs

Amounts are recommended for Adult Dogs with moderate levels of activity and no adverse weather conditions. These are guidelines and should be adjusted as needed to maintain optimum body condition.

FEEDING PUPPIES: Puppies will typically start nibbling moistened dog foods at 3 - 4 weeks of age. Feed as much as the puppy will clean up in 20 minutes in 4 feeding intervals throughout the day. You may mix with water, broth, or milk at a ratio near 3 parts food and 1 part liquid. Do not leave moistened food out for more than 30 minutes to ensure product freshness. Puppies will be weaned from milk by 8 weeks of age. Continue to feed up to 4 times per day, and within a few months, the puppies can be transitioned to a self - feeder until about 1 year of age. At this point feed so as to maintain good body condition using the feeding chart as a guide.

PREGNANCY AND NURSING: Energy requirements are continually changing during stages of gestation and lactation and may require up to 4 times recommended levels of intake to maintain good body condition. Feed an amount needed to maintain good body condition of your female dog.

Transition Instructions

It is best to make a transition from one brand of dog food to another over a period of a week to 10 days. Gradually replace your current food with Victor formula increasing the percentage of the mix to 100% within 7 - 10 days.

Days 1 - 3: 75% Other, 25% Victor Days 4 - 6: 50% Other, 50% Victor Days 7 - 9: 25% Other, 75% Victor Days 10 & After: 100% Victor


Frequently Asked Questions

What kind of preservatives are used in VICTOR?

VICTOR is made with only Natural Plant Based Preservatives. A unique blend of mixed tocopherols for superior free radical absorption and of botanically-sourced antioxidants are added to the protein and fat ingredients we use to stabilize and naturally prevent oxidative damage. No artificially based preservatives are added to our product.

Why is it so important that there is no corn, wheat, or soy in VICTOR?

Corn, Wheat, and Soy have all been identified as potential allergens for some dogs and cats.

Where can I find the Lot Code and Best By date on a bag of Victor?

The Lot Code Number and Best By Date can be found on the back side of the bag (New Poly Packaging) above the VICTOR Logo near the top or (Older Paper Packaging) near the bottom seal below the labeling. The Best By Date is one year from the date the product was packaged for what should still be suitable to be fed up to that date as a guideline. Provided the product has been in favorable conditions will determine how suitable for consumption it should be. Keeping the product from being exposed to excessive heat for any amount of time is the best way to maintain the expected shelf life of one year.

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Packed With Protein

Victor Active and High Energy formulas are tasty blends packed with protein including beef, chicken, pork or fish, plus they're formulated with prebiotics, probiotics, complex trace minerals and selenium yeast to support excellent digestion and strong immune health.

Packed With Protein
An Enriched Formula Sourced in the USA

An Enriched Formula Sourced in the USA

Victor Active and High Energy blends are savory recipes that contain gluten-free grains for a nutritionally balanced meal. Not only are they delicious, but they're packed with select ingredients sourced in the USA for a well-balanced dish that supports your dog's active life at any stage.

Scientifically Advanced Supplements

Not only are Victor dog food recipes brimming with abundant amounts of lip-smacking flavor, they are also made with sufficient levels of patented organic zinc and organic selenium-enriched yeast, which is absorbed and metabolized as amino acids. These supplements are easily absorbed by the body as protein and play an essential role in your pet's metabolism, normal growth and reproductive efforts.

Scientifically Advanced Supplements

About Victor Super Premium Pet Food

The VICTOR brand has been around since 1950. VICTOR became a Super Premium Pet Food when the brand was acquired by Mid America Pet Food LLC in 1998, a family-operated company located in Mount Pleasant, TX. VICTOR products are produced in the USA with 80% of all ingredients sourced within a 200-mile radius of the facility. VICTOR multi-grain recipes are made with GMO-free wholesome grains. All VICTOR recipes are free from corn, wheat, soy and gluten.

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About Victor Super Premium Pet Food

Customer Reviews

168 reviews 168 Reviews 4.8 out of 5 Stars

96% Recommend

96% of reviewersrecommend this product

4.8 / 5

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  • Highly recommend

    By on

    I have a Great Dane puppy. She was eating a grain food when I brought her own and I was given the 40lb bag to finish off. I noticed when she was idle, she would roll on her back and chew on her paws. Someone told me to switch to a grain free and she would stop that habit - surely enough - I switched to Victor grain-free and she doesn’t do it anymore, her coat is silky blue, and she loves the flavor!!!! My girl is always a part of the clean-plate club!!!!

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  • Food is fine, but directions for amount to feed don't sound right at all

    By on

    We bought this for our 10 week old puppy and the directions on the bag say to let the puppy eat as much as it wants for 20 minutes, repeat 4x per day. That sounds like an awful lot, considering our puppy could likely wolf down >1 cup in 20 minutes. We are giving him ~1.5 cups daily over 4 feedings and his growth is on par, not too skinny but not fat. I think we'd definitely be making the way for an obese dog if we followed the directions of the manufacturer.

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  • Good decision to Switch

    By on

    I started my two newest Labrador pups on the Royal Canin Labrador puppy feed but when one started developing some signs of allergies, I switched to the Victor grain free active and puppy dry food. Just started the second 30 lb bag and the sensitive pup now seems to be better. My Veterinarian has always preached when allergies could be the issue first thing you do is change the diet. VIctor appears to be a really good company and I plan on staying with this feeding program as long as the pups thrive on it.

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  • New Puppy Did Not Like This Food

    By on

    We welcomed a new Rottie puppy into our home and was told by the breeder that the puppy was being fed Victor food so I bought a bag to have when our little guy came home. The puppy will not eat this food, AT ALL. We are slowly switching him onto a different food mixing the new food with the Victor food. He is picking the new food out and leaving the Victor behind in the bowl?

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  • All my dogs doing great on Victors!

    By on

    All my dogs are doing great on Victors. One of the other foster parents in our rescue org. recommended it and all my dogs love it ... including my new rescue puppy. I wish there was a feeding schedule for the puppy. I keep calling their customer service to get feeding schedule for my fast growing pup. But they are SO nice, that I really don't mind!

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  • good food but better customer service

    By on

    great food but the transition from purina to Victor was difficult for my lab..but after 1 week with Victor his itching has stopped and his energy level seems to have increased, as well as his alertness...also I called victor with questions... fantastic customer service! Victor and Chewy are a good pair.

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  • Good food until I tried another food

    By on Top 500 Contributor

    I thought this food would be my holy grail after switching from a 4-star brand. My dog maintained a decent amount of weight on this food, but I would have to feed 8 cups a day, which got expensive quickly. This formula is suppose to be sensitive, but my dog was prone to itchiness, eye residue, constant blow-out sheeding and had inconsistent poops. Upon switching, I realized life could be much better without Victor. Some dogs thrive off this brand, mine did not and I am glad I switched off.

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  • My dog loves it

    By on

    My dog is a picky eater. She got tired of the food she was on since she was a puppy, so I switched her to a different brand and she didn’t care for it and almost always had an upset stomach. Then I tried Victor. She absolutely loves it and has never had an upset stomach on it! I highly recommended.

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  • Excellent nutrition and highly digestible!

    By on

    Our new pup arrived with food from breeder ‘the one that sponsors Westminster’ for transitioning to her new food. She picked out the Victor kibbles and left the other brand in the bowl. Still mixing it after a couple of days but she’s a true Victor fan. My other two dachshunds love the mature, less active version. Winning nutrition for my Dachshund family!

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  • I Love Grain-Free Victor!!

    By on

    Chewy offers autoship... which I love. I don't need to make a trip to my local hardware store to get it! Free Shipping is also a plus! and Love that I can add toys and treats thoughout the month, and it all comes in the same order... way to go chewy!!!

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