VICTOR Active Dog & Puppy Formula Grain-Free Dry Dog Food
VICTOR Purpose Grain Free Active Dog & Puppy Dry Dog Food provides pups with sensitivities a healthy, all-around diet. This multi-protein, nutrient-dense recipe is formulated for dogs with allergies to certain proteins or grains. It is made with premium-quality beef, pork and fish meals and ideal for growing puppies, pregnant and lactating females, and dogs with high physical demands. This diet is also fortified with vitamins, minerals, essential fatty acids, protein and amino acids. Keep your furry friend going strong with Victor Purpose Grain Free Active Dog & Puppy Dry Dog Food.
Key Benefits- Composed of 77% meat protein with premium-quality beef, fish and pork meals.
- Ideal for growing puppies, pregnant and lactating females, and dogs with high physical demands.
- Grain-free recipe for pups with allergies or sensitivity to grain.
- Fortified with vitamins, minerals, essential fatty acids, protein and amino acids.
- Provides sustained energy for your furry friend.
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Item Number93074
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Weight30.0 pounds
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Breed SizeSmall Breeds, Medium Breeds, Large Breeds
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Food FormDry Food
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LifestageAdult, Puppy
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Special DietGluten Free, Sensitive Digestion, No Corn No Wheat No Soy, Grain-Free
Beef Meal, Peas, Sweet Potato, Chicken Fat (preserved with mixed Tocopherols), Menhaden Fish Meal (source of DHA-Docosahexaenoic Acid), Blood Meal, Garbanzo Beans, Pork Meal, Yeast Culture, Dehydrated Alfalfa Meal, Natural Flavor, Potassium Chloride, Carrot Powder, Tomato Pomace (source of Lycopene), Taurine, Salt, Choline Chloride, Dried Seaweed Meal, Zinc Methionine Complex, Vitamin E Supplement, Hydrolyzed Yeast, Iron Amino Acid Complex, Calcium Carbonate, Manganese Amino Acid Complex, Ferrous Sulfate, L-Carnitine, Selenium Yeast, Copper Sulfate, Niacin Supplement, Vitamin B12 Supplement, D-Calcium Pantothenate, Vitamin A Supplement, Thiamine Mononitrate, Biotin, Riboflavin Supplement, Calcium Iodate, Pyridoxine Hydrochloride, Vitamin D3 Supplement, Powdered Cellulose, Brewers Dried Yeast, Dried Enterococcus Faecium Fermentation Product, Dried Aspergillus Oryzae Fermentation Extract, Dried Trichoderma Longibrachiatum Fermentation Extract, Dried Bacillus Subtilis Fermentation Extract, Silicon Dioxide, Tetra Sodium Pyrophosphate, Vegetable Oil, Rosemary Extract, Green Tea Extract, Spearmint Extract, Lecithin, Fructooligosaccharide, Folic Acid, And Yucca Schidigera Extract.
Caloric Content3614 kcal/kg, 384 kcal/8oz cup
Guaranteed Analysis | |
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Crude Protein | 33.0% min |
Crude Fat | 16.0% min |
Crude Fiber | 3.8% max |
Moisture | 9.0% max |
Linoleic Acid (Omega-6 Fatty Acids) | 2.8% min |
Linolenic Acid (Omega-3 Fatty Acids) | 0.4% min |
DHA | 0.1% min |
Zinc | 150 mg/kg min |
Selenium | 0.35 mg/kg min |
Vitamin E | 150 IU/kg min |
L-Carnitine | 80 mg/kg min |
Weight | Daily Feeding (cup) |
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5 lbs | 1/2 |
10 lbs | 7/8 |
15 lbs | 1 1/4 |
20 lbs | 1 1/2 |
30 lbs | 2 |
40 lbs | 2 1/2 |
60 lbs | 3 3/8 |
80 lbs | 4 1/4 |
100 lbs | 5 |
Using Standard 8 oz measuring cup.
Increase feed intake 1/2 cup for each 20 lbs over 100 lbs
Amounts are recommended for Adult Dogs with moderate levels of activity and no adverse weather conditions. These are guidelines and should be adjusted as needed to maintain optimum body condition.
FEEDING PUPPIES: Puppies will typically start nibbling moistened dog foods at 3 - 4 weeks of age. Feed as much as the puppy will clean up in 20 minutes in 4 feeding intervals throughout the day. You may mix with water, broth, or milk at a ratio near 3 parts food and 1 part liquid. Do not leave moistened food out for more than 30 minutes to ensure product freshness. Puppies will be weaned from milk by 8 weeks of age. Continue to feed up to 4 times per day, and within a few months, the puppies can be transitioned to a self - feeder until about 1 year of age. At this point feed so as to maintain good body condition using the feeding chart as a guide.
PREGNANCY AND NURSING: Energy requirements are continually changing during stages of gestation and lactation and may require up to 4 times recommended levels of intake to maintain good body condition. Feed an amount needed to maintain good body condition of your female dog.
It is best to make a transition from one brand of dog food to another over a period of a week to 10 days. Gradually replace your current food with Victor formula increasing the percentage of the mix to 100% within 7 - 10 days.
Days 1 - 3: 75% Other, 25% Victor Days 4 - 6: 50% Other, 50% Victor Days 7 - 9: 25% Other, 75% Victor Days 10 & After: 100% Victor
What kind of preservatives are used in VICTOR?
VICTOR is made with only Natural Plant Based Preservatives. A unique blend of mixed tocopherols for superior free radical absorption and of botanically-sourced antioxidants are added to the protein and fat ingredients we use to stabilize and naturally prevent oxidative damage. No artificially based preservatives are added to our product.
Why is it so important that there is no corn, wheat, or soy in VICTOR?
Corn, Wheat, and Soy have all been identified as potential allergens for some dogs and cats.
Where can I find the Lot Code and Best By date on a bag of Victor?
The Lot Code Number and Best By Date can be found on the back side of the bag (New Poly Packaging) above the VICTOR Logo near the top or (Older Paper Packaging) near the bottom seal below the labeling. The Best By Date is one year from the date the product was packaged for what should still be suitable to be fed up to that date as a guideline. Provided the product has been in favorable conditions will determine how suitable for consumption it should be. Keeping the product from being exposed to excessive heat for any amount of time is the best way to maintain the expected shelf life of one year.
Proven Nutrition, Fueled by Passion
At VICTOR, the love for America runs deep. So does the love for their pets. Their strong belief in American values drove them to create high-quality, nutritionally complete pet food at a reasonable price. Every ingredient reflects the common-sense values they believe in. Because the American way isn't something you're taught. It's who you are.


Proven VICTOR CORE Ingredients
Every VICTOR formula contains the proprietary VICTOR CORE – a unique blend of four ingredients essential for superior nutrition.
Selenium Yeast supports metabolic function, cellular regeneration and a strong immune response.
Mineral Complexes support a healthy coat and skin, paw pad integrity, immune response and efficient metabolism.
Prebiotics promote immune defense and healthy digestive systems.
Probiotics promote healthy digestion and a strong immune system.
3 VICTOR Lines
Classic
Uniquely balanced for active dogs and cats, the Classic line delivers a blend of multiple sources of protein and grains.
Select
Suitable for dogs at any life stage, the Select line offers specific proteins in a variety of specially formulated blends. Also available in Grain-Free formulas.
Purpose
Appropriate for dogs with particular needs, the Purpose line offers formulas that promote joint health, weight management or a low-carb diet. Also available in Grain-Free formulas.


Proud to be American
When VICTOR set out to create the best pet food possible, they built their own manufacturing facility in Texas from the ground up, so they could do things the right way. They start with carefully selected ingredients, and they do not waver in their commitment to high-quality nutrition. Because in the end, common-sense values drive everything VICTOR does. Every day. Everywhere. Every one.
Customer Reviews
93% Recommend
93% of reviewersrecommend this product
You've Already Reviewed This Item
315 Reviews
Showing 1-10 of 315 Reviews
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My Three Dogs Love This
By Craig on Dec 2, 2019
I subscribe to an alert email for dog food recalls and there was a link for top-rated dog foods. Victor Active Dog & Puppy Formula Grain-Free Dry Dog Food was on the list, in my price range and contains great ingredients without grains. These are small kibbles and my dogs love this stuff. I am happy to find a quality dry food since my pups are 11 months, 2.5 yrs and 12 yrs old. Highly recommend. Victor - please make your bags resealable. TY
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Keeps my Deerhound Puppy Regular
By MeezerMom on Dec 8, 2019
My puppy's breeder recommended this, but NO, I had to try a big name food. He got terrible diarrhea from it. I switched him back to this, and he is right as rain now. He loves this food! It does smell pretty bad, but I keep it in an airtight container, and it keeps the odor contained. I assume the smell is attractive to dogs.
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dogs wouldn't touch it
By corgimama on Dec 6, 2019
Second bag of Victor dog food that my two young dogs wont touch. Got a different flavor this time. They acted repulsed by the smell. Too rich to feed to my old fat dogs so I will be sending back or donating. Wondering if Victor has changed its formulations as I have always been happy with their products. Fortunately Chewy always makes things right!
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Perfect for our German Shepherd
By Mike on Oct 30, 2019
He's been on this most of his life, tried wellness complete health he liked it but stools were soft half the time, he liked the Victor high pro plus but his stools were hard and he was having some constipation, switched back to the active dog and puppy and he's regular now with no issues, the Victor hero formula is the same formula just has added joint health
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Good formula
By Mbookie on Sep 4, 2019
My girl was on victor from 4 1/2 weeks, until a year old! She was very healthy, very active , but I had to start putting salmon or mackerel in her food for her to eat it, idk if they changed something but she just didn’t seem to like it, I switched to the salmon and sweet potato one and she really didn’t like it, the dog food caused no health issues and I wished she liked it! I do recommend this if your dog likes it good !!!!! And the Chewy app, ya it’s awsome!!!!
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Gsd puppy seems to like it
By Zeke on Nov 29, 2019
Bought this and gave some to my german shepard puppy and he wolfed it down. He definitely prefers this over Blue Buffalo puppy food.
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Great Food!
By Mayy on Nov 3, 2019
My puppy Sheltie loves this food & has been doing great on it for 5 months. No problems at all with her tolerating the food. Fast Shipping! Recommend highly for active breeds puppy or adult.
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Change of diet
By Cheweys on Dec 9, 2019
We tried this puppy food on the recommendation of a friend. Our puppy loves it and his poop is firm. What more can you ask!?
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Picky puppy LOVED IT!
By Vizslamom2019 on Aug 4, 2019
We have a picky 7 month old active pup. We have tried a bunch of different brands (Racheal Ray, Purina One Pro Plan, Redford) and our pup would be excited the first couple of days, then wouldn't touch it, but not with this food! Our pup has been on Victor for 3 weeks and tears up his food everyday! It makes his poop a little dark because of the high protein content but that was expected. His fur is shiny and soft and he has sooo much energy! The fact that we don't have to mix anything in for him to want it is very comforting! Will definitely be sticking with Victor! ... Only down side would be the lack of fruit, but we simply give it to him ourselves.
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Changed the Formula
By Susie on Aug 17, 2019
Our pup went from needing a slow feeding puzzle bowl to spitting out food at me every time he had to eat. Not only did they change the look of the bag, but they changed the formula too. It’s a great brand with great quality— sad that they changed their ingredients!