Victor Active Dog & Puppy Formula Grain-Free Dry Dog Food

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Victor Active Dog & Puppy Formula Grain-Free Dry Dog Food is formulated using multiple proteins including USA-sourced beef, chicken and pork meals, along with nutritious peas and sweet potatoes in place of grains. This premium-quality food also contains scientifically advanced ingredients that support your pup’s digestive and immune system health. Victor Active Dog & Puppy is an excellent food for dogs that may have allergies to grains or glutens, and can be fed to dogs of all ages.

Key Benefits

  • Super premium 33% protein grain-free dog food made with high quality protein sources for well balanced nutrition designed specially for active dogs & puppies
  • 75% of protein in this recipe comes from a combination of USA sourced beef, chicken, pork & fish
  • Recipe features antioxidant-rich sweet potatoes that are high in dietary fiber and great for digestive health
  • Menhaden fish meal contains DHA, an essential nutrient for growing puppies
  • Grain-free and gluten free recipe for easy digestion

See all items by Victor

  • Item Number
  • Weight
    30.0 pounds
  • Breed Size
    All Breeds, Small, Medium, Large
  • Food Form
    Dry Food
  • Lifestage
    Adult, All Stages, Puppy
  • Made in
    United States
  • Special Diet
    Gluten Free, Sensitive Digestion, No Corn No Wheat No Soy, Grain-Free

Nutritional Info


  1. Beef Meal, Sweet Potato, Chicken Meal, Peas, Chicken Fat (preserved with mixed Tocopherols), Pork Meal, Menhaden Fish Meal (source of DHA-Docosahexaenoic Acid), Dehydrated Alfalfa Meal, Dried Egg Product, Flax Seed (source of Omega 3 Fatty Acid), Yeast Culture, Natural Chicken Flavor, Potassium Chloride, Dried Kelp, Salt, Montmorillonite, Tomato Pomace (source of Lycopene), Dried Carrot, Choline Chloride, Hydrolyzed Yeast, Dried Chicory Root, Taurine, Zinc Amino Acid Complex, Hydrolyzed Yeast, Vitamin E Supplement, Iron Amino Acid Complex, Manganese Amino Acid Complex, Ferrous Sulfate, Zinc Sulfate, Selenium Yeast, L-Carnitine, Vitamin A Supplement, Vitamin D Supplement, Copper Sulfate, Vitamin B-12 Supplement, Niacin Supplement, D-Calcium Pantothenate, Thiamine Mononitrate, Biotin, Magnesium Amino Acid Chelate, Riboflavin Supplement, Calcium Iodate, Pyridoxine Hydrochloride, Lecithin, Fructooligosaccharide, Folic Acid, Yeast Extract, Dried Enterococcus Faecium Fermentation Product, Dried Lactobacillus Acidophilus Fermentation Product, Dried Aspergillus Niger Fermentation Product, Dried Bacillus Subtilis Fermentation Product, Yucca Schidigera Extract, Citric Acid, Rosemary Extract.

Caloric Content

  1. 3,640 kcal/kg, 397 kcal/cup
Guaranteed Analysis
Crude Protein 33.0% min
Crude Fat 16.0% min
Crude Fiber 3.8% max
Moisture 9.0% max
Omega 6 Fatty Acids 2.8% min
Zinc 150 mg/kg min
Selenium 0.4 mg/kg min
Vitamin E 150 IU/kg min
Omega 3 Fatty Acids 0.4% min
L-Carnitine 50 mg/kg min
DHA 0.1% min

Feeding Instructions

Weight Daily Feeding (Cups)
10 lbs 3/4
20 lbs 1 1/2
30 lbs 2
40 lbs 2 1/2
60 lbs 3 1/4
80 lbs 4
100 lbs 4 1/2

Using Standard 8 oz measuring cup.

Increase feed intake 1/2 cup for each 20 lbs over 100 lbs

Amounts are recommended for Adult Dogs with moderate levels of activity and no adverse weather conditions. These are guidelines and should be adjusted as needed to maintain optimum body condition.

FEEDING PUPPIES: Puppies will typically start nibbling moistened dog foods at 3 to 4 weeks of age. Feed as much as the puppy will clean up in 20 minutes in 4 feeding intervals throughout the day. You may mix with water, broth, or milk at a ratio near 3 parts food and 1 part liquid. Do not leave moistened food out for more than 30 minutes to ensure product freshness. Puppies will be weaned from milk by 8 weeks of age. Continue to feed up to 4 times per day, and within a few months, the puppies can be transitioned to a self-feeder until about 1 year of age. At this point feed so as to maintain good body condition using the feeding chart as a guide.

PREGNANCY AND NURSING: Energy requirements are continually changing during stages of gestation and lactation and may require up to 4 times recommended levels of intake to maintain good body condition. Feed an amount needed to maintain good body condition of your female dog.

Transition Instructions

It is best to make a transition from one brand of dog food to another over a period of a week to 10 days. Gradually replace your current food with Victor formula increasing the percentage of the mix to 100% within 7-10 days.

Days 1 - 3: 75% Other, 25% Victor Days 4 - 6: 50% Other, 50% Victor Days 7 - 9: 25% Other, 75% Victor Days 10 & After: 100% Victor

Frequently Asked Questions

What kind of preservatives are used in VICTOR?

VICTOR is made with only Natural Plant Based Preservatives. A unique blend of mixed tocopherols for superior free radical absorption and of botanically-sourced antioxidants are added to the protein and fat ingredients we use to stabilize and naturally prevent oxidative damage. No artificially based preservatives are added to our product.

Why is it so important that there is no corn, wheat, or soy in VICTOR?

Corn, Wheat, and Soy have all been identified as potential allergens for some dogs and cats.

Where can I find the Lot Code and Best By date on a bag of Victor?

The Lot Code Number and Best By Date can be found on the back side of the bag (New Poly Packaging) above the VICTOR Logo near the top or (Older Paper Packaging) near the bottom seal below the labeling. The Best By Date is one year from the date the product was packaged for what should still be suitable to be fed up to that date as a guideline. Provided the product has been in favorable conditions will determine how suitable for consumption it should be. Keeping the product from being exposed to excessive heat for any amount of time is the best way to maintain the expected shelf life of one year.

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97 reviews 97 Reviews 4.8 out of 5 Stars
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98% of reviewersrecommend this product

4.8 / 5
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  • She loves it

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    I wasn't aware of the different levels of dog products. Chewy.com was the only place I could find super premium dog food and it's reasonable priced. PLUS, I get it in 2 days! It's a win-win!

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  • Not loving the flavor

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    My dog is not liking this food. He is a bit fussy so I didn't think much of it but my other dog who will eat anything leaves this food in the bowl as well. Won't be repeating it.

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  • Excellent product

    By on

    We are thrilled with the way our dogs love this food. Not only is it excellent quality but a competitive price for the superior ingredients you receive. After speaking with representatives from this company we were given some samples and our dogs preferred this over their current food which was of equal quality. We won't be straying from this brand

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  • good for dogs

    By on

    have had the pup on this for about a week. Not sure if he likes it as he eats the other kibble first and then nibbles on this. Time will tell but I like the ingredients.

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  • First timers

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    We tried this Victor food and Chewy delivery for the first time at the recommendation of our dog trainer. Awesome experience and our 3 dogs LOVE their new brand.

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  • Great all life stages product

    By on

    We have been showing our dogs for 25+ years and are so pleased with this food. The dogs love it. They're coats look beautiful. Less stools. Victor has made me a happy dog mom. Great food, I highly recommend it. We feed all of our dogs this food, puppies to seniors. I can't get their bowls ready fast enough. Thank you Victor !!

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  • Best dog food out there

    By on

    This dog food is amazing the best of the best I don't want to go and do a huge longer view but I can tell you I have done a lot of research and spent A lot of time to find out my dog loves this dog food and it's really good for him packed without the calories to make him strong and big and you cannot get a better dog food at least I haven't found one yet. Goldendoodle puppy 7 mos old.

    5 You liked it! Something went wrong. Please try again later. Report
  • The only dry dog food my Shih Tzu will eat

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    I have a twenty month old Shih Tzu who is a very finicky eater. For the first seventeen months of his life I bought so many different brands of dog food for this little guy, and it was the same thing every month. He would not eat it dry, so it's mix wet food into it, then after a couple of bowls of that particular food he just wouldn't want it anymore, not even with wet food in it! My father in law got a puppy and bought the Victor puppy food for him, I asked him if I could have a little because I noticed Bandit sniffing on the bag. I have him a bowl (dry) and he ate it! I've been giving him the Victor puppy food for three months now with no problem, he loves it!

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  • Beautiful Coat

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    Our breeder recommended this brand. It is difficult to find in pet stores near where we live. The breeder recommended Chewy.com to order it. We find that it is well worth it, as our German Shepherd puppy has a beautiful shiny coat.

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  • Dog loves but bag price too high

    By on

    I love your company, service is excellent, and have bought several items at very good prices. However, the dog food prices are not nearly discounted as well as other items and this product, in particular, is more expensive than I can buy at home. Would love convenience of delivery but food prices are not competitive. Sorry, Chewy.

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