Victor Active Dog & Puppy Formula Grain-Free Dry Dog Food

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Victor Active Dog & Puppy Formula Grain-Free Dry Dog Food is formulated using multiple proteins including USA-sourced beef, chicken and pork meals, along with nutritious peas and sweet potatoes in place of grains. This premium-quality food also contains scientifically advanced ingredients that support your pup’s digestive and immune system health. Victor Active Dog & Puppy is an excellent food for dogs that may have allergies to grains or glutens, and can be fed to dogs of all ages.

Key Benefits

  • Super premium 33% protein grain-free dog food made with high quality protein sources for well balanced nutrition designed specially for active dogs & puppies
  • 75% of protein in this recipe comes from a combination of USA sourced beef, chicken, pork & fish
  • Recipe features antioxidant-rich sweet potatoes that are high in dietary fiber and great for digestive health
  • Menhaden fish meal contains DHA, an essential nutrient for growing puppies
  • Grain-free and gluten free recipe for easy digestion

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  • Item Number
  • Weight
    30.0 pounds
  • Breed Size
    All Breeds, Small Breeds, Medium Breeds, Large Breeds
  • Food Form
    Dry Food
  • Lifestage
    Adult, All Stages, Puppy
  • Made in
    United States
  • Special Diet
    Gluten Free, Sensitive Digestion, No Corn No Wheat No Soy, Grain-Free

Nutritional Info


Beef Meal, Sweet Potato, Chicken Meal, Peas, Chicken Fat (preserved with mixed Tocopherols), Pork Meal, Menhaden Fish Meal (source of DHA-Docosahexaenoic Acid), Dehydrated Alfalfa Meal, Dried Egg Product, Flax Seed (source of Omega 3 Fatty Acid), Yeast Culture, Natural Chicken Flavor, Potassium Chloride, Dried Kelp, Salt, Montmorillonite, Tomato Pomace (source of Lycopene), Dried Carrot, Choline Chloride, Hydrolyzed Yeast, Dried Chicory Root, Taurine, Zinc Amino Acid Complex, Hydrolyzed Yeast, Vitamin E Supplement, Iron Amino Acid Complex, Manganese Amino Acid Complex, Ferrous Sulfate, Zinc Sulfate, Selenium Yeast, L-Carnitine, Vitamin A Supplement, Vitamin D Supplement, Copper Sulfate, Vitamin B-12 Supplement, Niacin Supplement, D-Calcium Pantothenate, Thiamine Mononitrate, Biotin, Magnesium Amino Acid Chelate, Riboflavin Supplement, Calcium Iodate, Pyridoxine Hydrochloride, Lecithin, Fructooligosaccharide, Folic Acid, Yeast Extract, Dried Enterococcus Faecium Fermentation Product, Dried Lactobacillus Acidophilus Fermentation Product, Dried Aspergillus Niger Fermentation Product, Dried Bacillus Subtilis Fermentation Product, Yucca Schidigera Extract, Citric Acid, Rosemary Extract.

Caloric Content

3,640 kcal/kg, 397 kcal/cup

Guaranteed Analysis
Crude Protein 33.0% min
Crude Fat 16.0% min
Crude Fiber 3.8% max
Moisture 9.0% max
Omega 6 Fatty Acids 2.8% min
Zinc 150 mg/kg min
Selenium 0.4 mg/kg min
Vitamin E 150 IU/kg min
Omega 3 Fatty Acids 0.4% min
L-Carnitine 50 mg/kg min
DHA 0.1% min

Feeding Instructions

Weight Daily Feeding (Cups)
10 lbs 3/4
20 lbs 1 1/2
30 lbs 2
40 lbs 2 1/2
60 lbs 3 1/4
80 lbs 4
100 lbs 4 1/2

Using Standard 8 oz measuring cup.

Increase feed intake 1/2 cup for each 20 lbs over 100 lbs

Amounts are recommended for Adult Dogs with moderate levels of activity and no adverse weather conditions. These are guidelines and should be adjusted as needed to maintain optimum body condition.

FEEDING PUPPIES: Puppies will typically start nibbling moistened dog foods at 3 to 4 weeks of age. Feed as much as the puppy will clean up in 20 minutes in 4 feeding intervals throughout the day. You may mix with water, broth, or milk at a ratio near 3 parts food and 1 part liquid. Do not leave moistened food out for more than 30 minutes to ensure product freshness. Puppies will be weaned from milk by 8 weeks of age. Continue to feed up to 4 times per day, and within a few months, the puppies can be transitioned to a self-feeder until about 1 year of age. At this point feed so as to maintain good body condition using the feeding chart as a guide.

PREGNANCY AND NURSING: Energy requirements are continually changing during stages of gestation and lactation and may require up to 4 times recommended levels of intake to maintain good body condition. Feed an amount needed to maintain good body condition of your female dog.

Transition Instructions

It is best to make a transition from one brand of dog food to another over a period of a week to 10 days. Gradually replace your current food with Victor formula increasing the percentage of the mix to 100% within 7 - 10 days.

Days 1 - 3: 75% Other, 25% Victor Days 4 - 6: 50% Other, 50% Victor Days 7 - 9: 25% Other, 75% Victor Days 10 & After: 100% Victor

Frequently Asked Questions

What kind of preservatives are used in VICTOR?

VICTOR is made with only Natural Plant Based Preservatives. A unique blend of mixed tocopherols for superior free radical absorption and of botanically-sourced antioxidants are added to the protein and fat ingredients we use to stabilize and naturally prevent oxidative damage. No artificially based preservatives are added to our product.

Why is it so important that there is no corn, wheat, or soy in VICTOR?

Corn, Wheat, and Soy have all been identified as potential allergens for some dogs and cats.

Where can I find the Lot Code and Best By date on a bag of Victor?

The Lot Code Number and Best By Date can be found on the back side of the bag (New Poly Packaging) above the VICTOR Logo near the top or (Older Paper Packaging) near the bottom seal below the labeling. The Best By Date is one year from the date the product was packaged for what should still be suitable to be fed up to that date as a guideline. Provided the product has been in favorable conditions will determine how suitable for consumption it should be. Keeping the product from being exposed to excessive heat for any amount of time is the best way to maintain the expected shelf life of one year.

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Packed With Protein

Victor Active and High Energy formulas are tasty blends packed with protein including beef, chicken, pork or fish, plus they're formulated with prebiotics, probiotics, complex trace minerals and selenium yeast to support excellent digestion and strong immune health.

Packed With Protein
An Enriched Formula Sourced in the USA

An Enriched Formula Sourced in the USA

Victor Active and High Energy blends are savory recipes that contain gluten-free grains for a nutritionally balanced meal. Not only are they delicious, but they're packed with select ingredients sourced in the USA for a well-balanced dish that supports your dog's active life at any stage.

Scientifically Advanced Supplements

Not only are Victor dog food recipes brimming with abundant amounts of lip-smacking flavor, they are also made with sufficient levels of patented organic zinc and organic selenium-enriched yeast, which is absorbed and metabolized as amino acids. These supplements are easily absorbed by the body as protein and play an essential role in your pet's metabolism, normal growth and reproductive efforts.

Scientifically Advanced Supplements

About Victor Super Premium Pet Food

Victor Super Premium Pet Food has been making nutritious pet food since 1950 and was acquired by Mid America Pet Food in 1998, a family-operated company located in Pleasant, Texas. Victor products are produced in the USA with 80% of all ingredients sourced within a 200-mile radius of the facility. All recipes are free from corn, wheat, soy and glutens, and most are GMO-free as well.

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About Victor Super Premium Pet Food

Customer Reviews

134 reviews 134 Reviews 4.8 out of 5 Stars

95% Recommend

95% of reviewersrecommend this product

4.8 / 5
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  • 8 months customer

    By on

    I switched from another premium dogs food to Victor. My dogs are leaving for a month to be trained for bird hunting. This is the food that the trainer feeds and highly recommends. So far I used 60 lbs. of this food and can see a huge difference in the dogs stool. There energy is very high any given day they will run for an hour or two at the dog park. When looking at other dogs there I am pleased with my dogs appearance. I have been asked by several people what I am feeding and recommended Victor to anyone that asks. The only down fall is its limited availability. Thank god for Chewy and direct ship

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  • Great food, but Chewy's overpriced

    By on

    My local farm & feed store sells the 30-pound bag for $46.99, but has a hard time keeping it in stock. I went to Chewy for the guarantee of monthly delivery, but Chewy wouldn't price match to my local store. That's disappointing. The food itself is great for my very active Australian Shepherd puppy. Goes in the front end happily and comes out the back end solid and not terribly stinky. This food is very high quality without being outrageously expensive! I don't think I'm sacrificing quality for price at all.

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  • For Dogs 2 years old

    By on

    This is a great food for dogs 2 years old and older, once their bones are set. It has too much calcium for a growing puppy. If you prefer grain free, the Yukon formula is best. Victor also has a Chicken and Rice with Lamb Meal formula that has the appropriate calcium levels and that's what my golden grew up on. I have only recently switched him to the Active Dog and Puppy formula. He will be 3 in February.

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  • She hates it

    By on

    We switched from another premium brand to this simply because Chewy stopped autoshipping the other brand. We saw good reviews, so we transitioned our bulldog. She hates it. She won't eat it unless we mix a little canned food. So after 2 bags of trying and hoping, we will switch her back to the other brand but have to pick it up somewhere since it can't be shipped.

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  • Great Quality Food

    By on

    My 9 week puppy has been eating Victor's Grain Free for a week. He doesn't eliminate as much as when he ate a little bit of it mixed with processed can food. I stopped the canned food and now he's eating more of it and "asking" for it. Will continue to use Victor and not other stuff with additives, preservatives or ingredients I can't pronouce.

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  • Victor is the BEST

    By on

    My English Bulldog puppy absolutely loves this food. He's done really good on it, but I contacted Victor directly and they recommended the Victor Hi Pro formula for him because of the protein to fat ratio. So I've ordered that to try it out.

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  • Love it!! Great quality and Koby eats it up!!

    By on

    I recently switched Koby to Victor since Chewy is no longer selling Fromm. Koby likes it more and his poops are more firm. The kibbles are the perfect size! The Fromm kibbles were very small. Koby is a 50Ib Goldendoodle

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  • Great dry puppy food

    By on

    Victor dry puppy food is working out great so far. My puppy enjoys it when I mix it with her wet food and she enjoys it as single treats for training. The food has great reviews and premium ingredients. Made and sourced in the USA. I would recommend it.

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  • 7 mo GSD gobbles it down

    By on Top 250 Contributor

    I made a combination of this , a science diet puppy and nutro puppy food. she loved her nutro food as was but it was really boring and I don't think it tastes good, she eats her food even faster now.

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  • We love it!

    By on

    Our dogs haven't completed the transition to this food yet but so far it's working very well. I love that it can be shipped right to my door. We went with autoship cuzit makes better sense for us.

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