VICTOR Purpose Active Dog & Puppy Formula Grain-Free Dry Dog Food
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VICTOR Purpose Active Dog & Puppy Formula Grain-Free Dry Dog Food provides pups with sensitivities a healthy, all-around diet. This multi-protein, nutrient-dense recipe is formulated for dogs with allergies to certain proteins or grains. It is made with premium-quality beef, pork and fish meals and ideal for growing puppies, pregnant and lactating females, and dogs with high physical demands. This diet is also fortified with vitamins, minerals, essential fatty acids, protein and amino acids. Keep your furry friend going strong with VICTOR Purpose Active Dog & Puppy Formula Grain-Free Dry Dog Food.
Key Benefits- Sourced and Made in the USA. Composed of 77% meat protein with premium-quality beef, fish and pork meals.
- Ideal for growing puppies, pregnant and lactating females, and dogs with high physical demands.
- Grain-free recipe for pups with allergies or sensitivity to grain.
- Fortified with vitamins, minerals, essential fatty acids, protein and amino acids.
- Unique VPRO Blend promotes superior digestibility and immune system function.
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Item Number93072
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Weight5.0 pounds
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LifestageAdult, Puppy
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Breed SizeSmall Breeds, Medium Breeds, Large Breeds, All Breeds
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Food FormDry Food
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Special DietGluten Free, Sensitive Digestion, No Corn No Wheat No Soy, Grain-Free
Beef Meal, Peas, Sweet Potato, Chicken Fat (preserved with mixed Tocopherols), Menhaden Fish Meal (source of DHA-Docosahexaenoic Acid), Blood Meal Conventionally Dried, Garbanzo Beans, Pork Meal, Yeast Culture, Dehydrated Alfalfa Meal, Natural Flavor, Potassium Chloride, Carrot Powder, Tomato Pomace, Salt, Organic Dried Seaweed Meal, Taurine, Choline Chloride, Calcium Stearate, Zinc Methionine Complex, Vitamin E Supplement, DL-Methionine, Iron Amino Acid Complex, Hydrolyzed Yeast, Manganese Amino Acid Complex, Silicon Dioxide, L-Carnitine, Selenium Yeast, Brewers Dried Yeast, Dried Enterococcus Faecium Fermentation Product, Dried Lactobacillus Acidophilus Fermentation Product, Dried Aspergillus Oryzae Fermentation Extract, Dried Trichoderma Longibrachiatum Fermentation Extract, Dried Bacillus Subtilis Fermentation Extract, Copper Sulfate, Niacin Supplement, Vitamin B12 Supplement, Vitamin A Supplement, D-Calcium Pantothenate, Thiamine Mononitrate, Biotin, Yucca Schidigera Extract, Calcium Carbonate, Riboflavin Supplement, Calcium Iodate, Pyridoxine Hydrochloride, Vitamin D3 Supplement, Tetrasodium Pyrophosphate, Vegetable Oil, Rosemary Extract, Green Tea Extract, Spearmint Extract, Inulin, Lecithin, Folic Acid.
Caloric Content3614 kcal/kg, 384 kcal/cup
Guaranteed Analysis | |
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Crude Protein | 33.0% min |
Crude Fat | 16.0% min |
Crude Fiber | 3.8% max |
Moisture | 9.0% max |
Linoleic Acid (Omega-6 Fatty Acids) | 2.8% min |
Linolenic Acid (Omega-3 Fatty Acids) | 0.4% min |
DHA | 0.1% min |
Zinc | 150 mg/kg min |
Selenium | 0.35 mg/kg min |
Vitamin E | 150 IU/kg min |
L-Carnitine | 80 mg/kg min |
Weight | Daily Feeding (cup) |
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5 lbs | 1/2 |
10 lbs | 7/8 |
15 lbs | 1 1/4 |
20 lbs | 1 1/2 |
30 lbs | 2 |
40 lbs | 2 1/2 |
60 lbs | 3 3/8 |
80 lbs | 4 1/4 |
100 lbs | 5 |
Using Standard 8 oz measuring cup.
Increase feed intake 1/2 cup for each 20 lbs over 100 lbs
Amounts are recommended for Adult Dogs with moderate levels of activity and no adverse weather conditions. These are guidelines and should be adjusted as needed to maintain optimum body condition.
FEEDING PUPPIES: Puppies will typically start nibbling moistened dog foods at 3 - 4 weeks of age. Feed as much as the puppy will clean up in 20 minutes in 4 feeding intervals throughout the day. You may mix with water, broth, or milk at a ratio near 3 parts food and 1 part liquid. Do not leave moistened food out for more than 30 minutes to ensure product freshness. Puppies will be weaned from milk by 8 weeks of age. Continue to feed up to 4 times per day, and within a few months, the puppies can be transitioned to a self - feeder until about 1 year of age. At this point feed so as to maintain good body condition using the feeding chart as a guide.
PREGNANCY AND NURSING: Energy requirements are continually changing during stages of gestation and lactation and may require up to 4 times recommended levels of intake to maintain good body condition. Feed an amount needed to maintain good body condition of your female dog.
It is best to make a transition from one brand of dog food to another over a period of a week to 10 days. Gradually replace your current food with Victor formula increasing the percentage of the mix to 100% within 7 - 10 days.
Days 1 - 3: 75% Other, 25% Victor Days 4 - 6: 50% Other, 50% Victor Days 7 - 9: 25% Other, 75% Victor Days 10 & After: 100% Victor
What kind of preservatives are used in VICTOR?
VICTOR is made with only Natural Plant Based Preservatives. A unique blend of mixed tocopherols for superior free radical absorption and of botanically-sourced antioxidants are added to the protein and fat ingredients we use to stabilize and naturally prevent oxidative damage. No artificially based preservatives are added to our product.
Why is it so important that there is no corn, wheat, or soy in VICTOR?
Corn, Wheat, and Soy have all been identified as potential allergens for some dogs and cats.
Where can I find the Lot Code and Best By date on a bag of Victor?
The Lot Code Number and Best By Date can be found on the back side of the bag (New Poly Packaging) above the VICTOR Logo near the top or (Older Paper Packaging) near the bottom seal below the labeling. The Best By Date is one year from the date the product was packaged for what should still be suitable to be fed up to that date as a guideline. Provided the product has been in favorable conditions will determine how suitable for consumption it should be. Keeping the product from being exposed to excessive heat for any amount of time is the best way to maintain the expected shelf life of one year.
Proven Nutrition, Fueled by Passion
At VICTOR, the love for America runs deep. So does the love for their pets. Their strong belief in American values drove them to create high-quality, nutritionally complete pet food at a reasonable price. Every ingredient reflects the common-sense values they believe in. Because the American way isn't something you're taught. It's who you are.


Proven VICTOR CORE Ingredients
Every VICTOR formula contains the proprietary VICTOR CORE – a unique blend of four ingredients essential for superior nutrition.
Selenium Yeast supports metabolic function, cellular regeneration and a strong immune response.
Mineral Complexes support a healthy coat and skin, paw pad integrity, immune response and efficient metabolism.
Prebiotics promote immune defense and healthy digestive systems.
Probiotics promote healthy digestion and a strong immune system.
3 VICTOR Lines
Classic
Uniquely balanced for active dogs and cats, the Classic line delivers a blend of multiple sources of protein and grains.
Select
Suitable for dogs at any life stage, the Select line offers specific proteins in a variety of specially formulated blends. Also available in Grain-Free formulas.
Purpose
Appropriate for dogs with particular needs, the Purpose line offers formulas that promote joint health, weight management or a low-carb diet. Also available in Grain-Free formulas.


Proud to be American
When VICTOR set out to create the best pet food possible, they built their own manufacturing facility in Texas from the ground up, so they could do things the right way. They start with carefully selected ingredients, and they do not waver in their commitment to high-quality nutrition. Because in the end, common-sense values drive everything VICTOR does. Every day. Everywhere. Every one.
Customer Reviews
93% Recommend
93% of reviewersrecommend this product
You've Already Reviewed This Item
360 Reviews
Showing 1-10 of 360 Reviews
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Active and healthy
By Sadie on Feb 22, 2021
I love this grain free Victor dog food for my Chocolate Lab pup! She is active, full of life and this food provides her with the nutrition she needs for her active lifestyle. The fact that I can depend on Chewy to deliver my food for her monthly takes the guess work on when I should order when she is low. Quick shipping and very dependable always makes this awesome!
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Dogs love this and it's one of the least expensive!!
By JennELKAP on Feb 2, 2021
This is a high-quality food that I can give both my 6-month old 50-pound male puppy and my 1 1/2-year-old 32-pound female puppy! This makes my life easier! I add 2-cups water to 1-cup food to slow down my puppy eating since he eats so fast! Even though he gets a full 3 cups daily and my older puppy only 2 cups, the puppy used to finish his food FAST and then try to eat all of hers. Not a problem anymore
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Excellent Brand
By LoveourPets on Jan 31, 2021
Dogs love the food and it's great for different breeds and sizes. We had no problems transitioning to Victor and the food has impressive ingredients. We feed this now to all three of our dogs and they all enjoy it more than the last product we gave them. They are more active and satisfied when they eat now.
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Great Food
By Honey on Jan 26, 2021
Food is fresh from Chewy. It’s a food my 11 yr old diabetic dog and my 7 month old puppy can both eat. And it’s made in Texas with mostly local ingredients. Highly recommend Chewy and all of Victor foods.
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Dogs Love It!!!
By BoCO on Nov 20, 2020
We have 2 dogs, one mountain curr (4 years old) and one black mouth curr(1 year old). We have been feeding them Victor for 6 months after swithching from Orjen. Our feeding rountine includes adding fresh eggs in the morning and hot dog with hot dog water in the afternoon and they both clean their bowls. No digestion issues to speak of with Victor and it doesn't taste bad believe me I've tried it.
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Best Food on the Market for our Boxer
By RobertNJ on Oct 19, 2020
We had used the Ultra Pro formulation for a yr and a half. Unfortunately as directed by our vet we were instructed to change due to high level of protein in it. We were suggested to go to Royal Canin for Boxers and we did. Well that made our girl’s tummy very upset and after two months of it, we went back to Victor brand food. This is the food we chose for her and she loves it and it is much better on her tummy. No more runny stools as was created by Royal Canin. As long as she is happy and healthy we are are happy. Victor is a great brand of food and will be a customer forever.
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Highly recommended!!
By Maii on Oct 31, 2020
My two pups (GSD & American bully) love this food. We tried everything from purina pro plan, science diet, wellness core and Acana and they gave the dogs loose stool. We finally switched to Victor and their stools were finally solid. It keeps them full and their coats are super shiny and healthy. 100% recommend this food!
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Great for a sensitive stomach
By MotherOfMany on Mar 1, 2021
My German Shepard did not do well with other brands but is doing great on Victor!
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Great food but even better service!
By Mondo on Feb 9, 2021
Ordered this food from Chewy on a Wednesday and the food arrived the next morning. Great service.
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Puppy hates it.
By Dave on Dec 2, 2020
Bought this because it was recommended for weight gain in my active pup. Pup won't touch it even with a wet food topper. Kibble color is weird, never saw Black kibble.. would You eat Black food???