VICTOR Purpose Active Dog & Puppy Formula Grain-Free Dry Dog Food
By VICTOR
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About VICTOR Dry Dog Food


Nutrition for a Variety of Needs
With multiple kibble lines and a variety of formulas to choose from, VICTOR has a super premium dog food for every life stage, health and protein need. They produce every recipe in their own Texas-based facility, which come in gluten-free grains or grain-free options.
Always by Your Side
VICTOR has worked hard to create the high-quality pet nutrition that loyal companions deserve. Their formulas are based on science and designed to foster a healthy life for active dogs, so you can feel good about the food that’s fueling your canine.
The VPRO Difference
Every VICTOR dog recipe starts with VPRO, a special blend of expert-developed supplements, vitamins and minerals. VPRO is designed to help maximize the genetic potential of any dog, regardless of breed, age or activity level.

Explore the Unique VPRO Blend
VPRO delivers superior nutrition to keep your dog ready for all his adventures. A potent blend of selenium, mineral complexes, prebiotics and probiotics helps support good canine health and well-being.

Selenium Yeast
Supports essential metabolism, cellular regeneration and good immune response.

Mineral Complexes
Promote efficient metabolic function, a strong immune system, as well as skin, coat and paw pad health.

Prebiotics
Aid in healthy digestion and an efficient immune response, which supports growth, activity and overall well-being.

Probiotics
Rich in metabolites that feed good digestive bacteria, to support healthy digestion and strong immunity.
VICTOR Dry Dog Food
From the first game of fetch to every adventure that follows, your dog is always right there by your side. Fuel your dog’s success through every bonding moment, training session and journey with VICTOR’s premium canine nutrition.

VICTOR works hard to create super premium pet nutrition that’s backed by science and designed to foster health. Every ingredient serves a nutritional purpose and reflects high-quality standards, so you can feel good about what you’re feeding your loyal companion.
About VICTOR
VICTOR was founded with a single mission in mind—to make highly nutritional pet food accessible to all. They proudly produce every recipe at the East Texas facility they built from the ground up, sourcing a majority of ingredients from within a day’s drive of the plant. VICTOR remains unwavering in their commitment to healthy lives for active pets across the nation.
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Customer Rating | |||||
Price | $15.99Chewy Price | $19.99Chewy Price | $15.99Chewy Price | $15.99Chewy Price | $17.99Chewy Price |
Autoship | $15.19Chewy Price | $18.99Chewy Price | $15.19Chewy Price | $15.19Chewy Price | $17.09Chewy Price |
Top Ingredients | Beef Meal, Peas, Sweet Potato... | Salmon, Potatoes, Peas... | Menhaden Fish Meal (source of DHA-Docosahexaenoic Acid), Grain Sorghum, Peas... | Chicken Meal, Peas, Chicken Fat (preserved with mixed Tocopherols)... | Lamb Meal, Peas, Sweet Potato... |
Special Diet | Gluten Free, Sensitive Digestion, No Corn No Wheat No Soy, Grain-Free | Sensitive Digestion, Grain-Free | Gluten Free, No Corn No Wheat No Soy, With Grain | Sensitive Digestion, No Corn No Wheat No Soy, Gluten Free, Grain-Free | No Corn No Wheat No Soy, Gluten Free, Grain-Free |
Health Feature | Immune Support, Digestive Health, Skin & Coat Health | Muscle Care, Digestive Health, Skin & Coat Health | Immune Support, Digestive Health, Skin & Coat Health | Immune Support, Digestive Health, Skin & Coat Health | Immune Support, Digestive Health, Skin & Coat Health |
Breed Size | Small Breeds, Medium Breeds, Large Breeds, All Breeds | Small Breeds, Medium Breeds, Large Breeds, All Breeds | Small Breeds, Medium Breeds, Large Breeds, All Breeds | Small Breeds, Medium Breeds, Large Breeds, All Breeds | Small Breeds, Medium Breeds, Large Breeds, All Breeds |
Food Flavor | Beef, Meat | Salmon, Seafood & Fish | Salmon, Seafood & Fish | Chicken, Poultry | Lamb, Meat |
Lifestage | Puppy | Puppy | Adult | Adult | Adult |
38 Customer Questions
Where is the 25% of protein sourced from that doesn't come from the US? Thanks!
Answer by • Oct 30, 2017
The manufacturer will source their high-quality ingredients within the United States depending on availability. However, certain ingredients will need to be outsourced (i,e: Lamb, Venison, Duck, Rabbit, Vitamin Packs, etc.) to ensure top quality and freshness while meeting a reasonable price point for pet parents.
Can you all post on the amount of food to feed puppies at various weights up to age 1 year? The bag only lists adult dogs amounts.
Answer by • Dec 02, 2017
Puppies will typically start nibbling moistened dog foods at 3 - 4 weeks of age. Feed as much as the puppy will clean up in 20 minutes in 4 feeding intervals throughout the day. You may mix with water, broth, or milk at a ratio near 3 parts food and 1 part liquid. Do not leave moistened food out for more than 30 minutes to ensure product freshness. Puppies will be weaned from milk by 8 weeks of age. Continue to feed up to 4 times per day, and within a few months, the puppies can be transitioned to a self - feeder until about 1 year of age. At this point feed so as to maintain good body condition using the feeding chart as a guide.
Is this AFFCO certified for large breed puppies?
Answer by • Sep 26, 2018
This product is formulated to meet the nutritional levels established by AAFCO Dog Food Nutrient Profiles for All Life Stages including large breed puppies. The bags are undergoing a packaging change to reflect this specifically.
What preservative do you use to extend the freshness of the kibble? What do you coat the kibble with?
Answer by • Apr 18, 2018
VICTOR is made with only Natural Plant Based Preservatives. A unique blend of mixed tocopherols for superior free radical absorption and of botanically-sourced antioxidants are added to the protein and fat ingredients used to stabilize and naturally prevent oxidative damage. No artificially based preservatives are added to their product.