VICTOR Purpose Active Dog & Puppy Formula Grain-Free Dry Dog Food

Rated 4.5351 out of 5 stars
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$63.99Chewy Price
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About This Item

  • Sourced and Made in the USA. Composed of 77% meat protein with premium-quality beef, fish and pork meals.
  • Ideal for growing puppies, pregnant and lactating females, and dogs with high physical demands.
  • Grain-free recipe for pups with allergies or sensitivity to grain.
  • Fortified with vitamins, minerals, essential fatty acids, protein and amino acids.
  • Unique VPRO Blend promotes superior digestibility and immune system function.
Play Video: Learn More About VICTOR From Our Team of Experts
Learn More About VICTOR From Our Team of Experts

About VICTOR Dry Dog Food

Nutrition for a Variety of Needs

With multiple kibble lines and a variety of formulas to choose from, VICTOR has a super premium dog food for every life stage, health and protein need. They produce every recipe in their own Texas-based facility, which come in gluten-free grains or grain-free options.

Always by Your Side

VICTOR has worked hard to create the high-quality pet nutrition that loyal companions deserve. Their formulas are based on science and designed to foster a healthy life for active dogs, so you can feel good about the food that’s fueling your canine.

The VPRO Difference

Every VICTOR dog recipe starts with VPRO, a special blend of expert-developed supplements, vitamins and minerals. VPRO is designed to help maximize the genetic potential of any dog, regardless of breed, age or activity level.

Explore the Unique VPRO Blend

VPRO delivers superior nutrition to keep your dog ready for all his adventures. A potent blend of selenium, mineral complexes, prebiotics and probiotics helps support good canine health and well-being.

Selenium Yeast

Supports essential metabolism, cellular regeneration and good immune response.

Mineral Complexes

Promote efficient metabolic function, a strong immune system, as well as skin, coat and paw pad health.


Aid in healthy digestion and an efficient immune response, which supports growth, activity and overall well-being.


Rich in metabolites that feed good digestive bacteria, to support healthy digestion and strong immunity.

VICTOR Dry Dog Food

From the first game of fetch to every adventure that follows, your dog is always right there by your side. Fuel your dog’s success through every bonding moment, training session and journey with VICTOR’s premium canine nutrition.

VICTOR works hard to create super premium pet nutrition that’s backed by science and designed to foster health. Every ingredient serves a nutritional purpose and reflects high-quality standards, so you can feel good about what you’re feeding your loyal companion.


VICTOR was founded with a single mission in mind—to make highly nutritional pet food accessible to all. They proudly produce every recipe at the East Texas facility they built from the ground up, sourcing a majority of ingredients from within a day’s drive of the plant. VICTOR remains unwavering in their commitment to healthy lives for active pets across the nation.

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Top IngredientsBeef Meal, Peas, Sweet Potato...Lamb Meal, Chicken Meal, Potatoes...Salmon, Potatoes, Peas...Chicken Meal, Blood Meal Conventionally Dried, Whole Grain Millet...Menhaden Fish Meal (source of DHA-Docosahexaenoic Acid), Grain Sorghum, Peas...
Special DietGluten Free, Sensitive Digestion, No Corn No Wheat No Soy, Grain-FreeGrain-Free, Gluten Free, Natural, Sensitive DigestionSensitive Digestion, Grain-Free, NaturalHigh-Protein, Sensitive Digestion, Gluten Free...Gluten Free, No Corn No Wheat No Soy, With Grain
Health FeatureImmune Support, Digestive Health, Skin & Coat HealthDigestive Health, Muscle Care, Vitamins & Minerals...Muscle Care, Digestive Health, Skin & Coat Health...Immune Support, Digestive Health, Skin & Coat HealthImmune Support, Digestive Health, Skin & Coat Health
Breed SizeSmall Breeds, Medium Breeds, Large Breeds, All BreedsLarge Breeds, Giant BreedsSmall Breeds, Medium Breeds, Large Breeds, All BreedsSmall Breeds, Medium Breeds, Large Breeds, All BreedsSmall Breeds, Medium Breeds, Large Breeds, All Breeds
Food FlavorBeef, MeatChicken, Lamb, Poultry, MeatSalmon, Seafood & FishChicken, PoultrySalmon, Seafood & Fish

Questions & Answers

39 Customer Questions

Where is the 25% of protein sourced from that doesn't come from the US? Thanks!
Answer by ChewyOct 30, 2017
The manufacturer will source their high-quality ingredients within the United States depending on availability. However, certain ingredients will need to be outsourced (i,e: Lamb, Venison, Duck, Rabbit, Vitamin Packs, etc.) to ensure top quality and freshness while meeting a reasonable price point for pet parents.

Can you all post on the amount of food to feed puppies at various weights up to age 1 year? The bag only lists adult dogs amounts.
Answer by ChewyDec 02, 2017
Puppies will typically start nibbling moistened dog foods at 3 - 4 weeks of age. Feed as much as the puppy will clean up in 20 minutes in 4 feeding intervals throughout the day. You may mix with water, broth, or milk at a ratio near 3 parts food and 1 part liquid. Do not leave moistened food out for more than 30 minutes to ensure product freshness. Puppies will be weaned from milk by 8 weeks of age. Continue to feed up to 4 times per day, and within a few months, the puppies can be transitioned to a self - feeder until about 1 year of age. At this point feed so as to maintain good body condition using the feeding chart as a guide.

Is this AFFCO certified for large breed puppies?
Answer by ChewySep 26, 2018
This product is formulated to meet the nutritional levels established by AAFCO Dog Food Nutrient Profiles for All Life Stages including large breed puppies. The bags are undergoing a packaging change to reflect this specifically.

What preservative do you use to extend the freshness of the kibble? What do you coat the kibble with?
Answer by ChewyApr 18, 2018
VICTOR is made with only Natural Plant Based Preservatives. A unique blend of mixed tocopherols for superior free radical absorption and of botanically-sourced antioxidants are added to the protein and fat ingredients used to stabilize and naturally prevent oxidative damage. No artificially based preservatives are added to their product.

ReviewsWrite a Review

Rated 4.5351 out of 5 stars
413 Reviews
Would recommend to a friend

413 Customer Reviews

Rated 5 out of 5 stars
By BrittanyNV123 on Nov 30, 2022

Great dog and puppy food!

I just adopted a goldendoodle puppy and already have a 50 lb mixed breed young adult dog. Both dogs love this food! I'm able to use it to train them! They think it's fantastic! Their poops are solid and compact but not too hard. I'm thrilled to have found this food! I also love that it has no gluten or dairy since I'm allergic. My puppy is a bit gassy but she seems to have a food allergy that I'm working to figure out. She isn't itching after eating this food, so that's a plus! She's at the tail end of the food transition. Hopefully soon she'll quit being gassy. She's only 9 weeks old at the time of this review. I am aware that peas as a main ingredient in dog food can contribute to reduced taurine bioavailability and cause enlarged heart so I will be working to add foods as a topper or daily treat that include taurine to counteract the possibility of CDM.

Rated 5 out of 5 stars
By Dogma on Nov 11, 2022

Great food, smells like fish

Little black bites that smell like fish food, but Lola loves it!!!! She had issues after we moved I was going to take her to a vet then a friend gave me some of this, she is all better now!! So it's good for the sensitive stomach and they love it!! Win win in my book, just wish it came 50 lbs for that price.

Rated 5 out of 5 stars
By Dogmama on Sep 19, 2022

Best food by far

I have done a lot of research in dog foods as my oldest (now 6 year old) had extensive bowel surgery/removals when she was 1. We wet the food for her for easier digestion and add a digestive aid to help her break down the food as quickly as her bowels process the food so she gets the most out of the nutrition that this band offers. I stick with grain free as she doesn't need the fillers. Waste of space anyways for her needs. I am very satisfied that she can maintain her weight with this food. We have been using this brand for a couple years now and are very pleased. My dogs would eat this dry but I know that some of your dogs may not. Just add water and let it soak for 5 to 10 minutes, it will open up an aroma they will just love.

Rated 5 out of 5 stars
By Katwomn on Nov 20, 2022


We were pleasantly surprised that my son's mature dog and my husband's puppy both love the food and are thriving.

Rated 5 out of 5 stars
By Sean on Jul 14, 2022

Finally a food that works

The breeder originally recommended this brand. Being a first time pet parent, I of course did not listen lol. I have tried several puppy foods now (and one adult food... first time pet parent mistake #2). My puppy would eat certain ones a few times, then just starve herself a day or two until she was so hungry she had to eat more. Obviously not good for something growing so fast. This forced me to use wet food, but that was not a habit I wanted to deal with for a decade. Low & behold, this food finally worked. She eats it plain, the entire recommended feeding too. I do add salmon oil as a supplement too. I dislike that it has chicken in it, since she has sensitivities to it. But at this point, just having her eat a normal diet is way more important to her health than avoiding a certain ingredient. I will deal with that once her growth levels off. I recommend this brand for picky eaters.

Rated 3 out of 5 stars
By KDuv76 on May 23, 2022

Pup did NOT like this brand

Well, I did a ton of research on the best dog foods, as I have a [large silver lab] dog with food sensitivies, gut issues, and skin issues. The ingredients seemed good, so I ordered a bag of this and transitioned my pup into it. He did NOT like it and would absolutely not eat it. This is unfortunate, as it took a LONG TIME for the bag to be gone - and it was expensive. When we transitioned him to American Journey, Pup would eat the AJ food and leave the Victor. Not sure if he's a picky thing or if this was just gnarly-tasting.

Rated 3 out of 5 stars
By Otis on Jun 28, 2022

2 dogs down

This is the second time I've tried this food. I wanted to like this brand. I've only heard good things from breeders, The first dog last year wouldn't touch it and this Second dog hasn't stopped having horrible runny stool. Our vet has recommended sensitive food for this Newest dog.

Rated 5 out of 5 stars
By Sayra on Aug 8, 2022

Perfect dog food

My dog Kevin is a 7 lb yorkie/bichon puppy. He gobbled this up. His fur has started looking very glossy and his energy level has gone up since starting this food

Rated 5 out of 5 stars
By Brenda on May 18, 2022

Proven trial

I took in a rescue March 9th. Turns out she was pregnant. May 3rd, she had 6 beautiful, healthy puppies. I put her on Victor Food when she came here to live with me and I truly believe this food gave her such healthy, strong puppies. I switched her to the Active Dog & Puppy type and she looks so healthy. I can not say enough good things about what this food has done for my precious girl and her babies. At 2 weeks old, their coat is already full and slick! These are small breed dogs. My daughter raises Plott hounds and told me about this food! AMAZING!

Rated 4 out of 5 stars
By Nana on Aug 2, 2022

Dry dog food

My greyhound has GI issues with grains and chicken/turkey. This brand Victor is grain free and he loves it. Healthy, shiny coat and no GI upset.