VICTOR Purpose Active Dog & Puppy Formula Grain-Free Dry Dog Food, 30-lb bag

Rated 4.381 out of 5 stars
$66.99Chewy Price
$63.64Autoship Price
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Top IngredientsRabbit Meal, Pumpkin, Butternut Squash...Salmon, Chicken Meal, Ground Whole Corn...New: Beef, Chicken Meal, Whole Dried Potato...
Special DietGluten Free, Grain-Free, Limited Ingredient Diet...Gluten Free, Grain-Free, High-Protein
Breed SizeSmall Breeds, Medium Breeds, Large Breeds, All BreedsAll BreedsSmall Breeds, Medium Breeds, Large Breeds, All Breeds
Food FlavorMeat, Fruits & Vegetables, Pumpkin, RabbitSeafood & Fish, SalmonMeat, Beef, Lamb, Venison
Food FormDry FoodDry FoodDry Food
Health FeatureDigestive HealthVitamins & Minerals

About This Item


  • Sourced and Made in the USA. Composed of 77% meat protein with premium-quality beef, fish and pork meals.
  • Ideal for growing puppies, pregnant and lactating females, and dogs with high physical demands.

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Nutritional Information

Feeding Instructions


Play Video: Learn More About VICTOR From Our Team of Experts
Learn More About VICTOR From Our Team of Experts

About VICTOR Dry Dog Food

Nutrition for a Variety of Needs

With multiple kibble lines and a variety of formulas to choose from, VICTOR has a super premium dog food for every life stage, health and protein need. They produce every recipe in their own Texas-based facility, which come in gluten-free grains or grain-free options.

Always by Your Side

VICTOR has worked hard to create the high-quality pet nutrition that loyal companions deserve. Their formulas are based on science and designed to foster a healthy life for active dogs, so you can feel good about the food that’s fueling your canine.

The VPRO Difference

Every VICTOR dog recipe starts with VPRO, a special blend of expert-developed supplements, vitamins and minerals. VPRO is designed to help maximize the genetic potential of any dog, regardless of breed, age or activity level.

Explore the Unique VPRO Blend

VPRO delivers superior nutrition to keep your dog ready for all his adventures. A potent blend of selenium, mineral complexes, prebiotics and probiotics helps support good canine health and well-being.

Selenium Yeast

Supports essential metabolism, cellular regeneration and good immune response.

Mineral Complexes

Promote efficient metabolic function, a strong immune system, as well as skin, coat and paw pad health.


Aid in healthy digestion and an efficient immune response, which supports growth, activity and overall well-being.


Rich in metabolites that feed good digestive bacteria, to support healthy digestion and strong immunity.

VICTOR Dry Dog Food

From the first game of fetch to every adventure that follows, your dog is always right there by your side. Fuel your dog’s success through every bonding moment, training session and journey with VICTOR’s premium canine nutrition.

VICTOR works hard to create super premium pet nutrition that’s backed by science and designed to foster health. Every ingredient serves a nutritional purpose and reflects high-quality standards, so you can feel good about what you’re feeding your loyal companion.


VICTOR was founded with a single mission in mind—to make highly nutritional pet food accessible to all. They proudly produce every recipe at the East Texas facility they built from the ground up, sourcing a majority of ingredients from within a day’s drive of the plant. VICTOR remains unwavering in their commitment to healthy lives for active pets across the nation.

Questions & Answers

37 Customer Questions

Where is the 25% of protein sourced from that doesn't come from the US? Thanks!
Answer by ChewyOct 30, 2017
The manufacturer will source their high-quality ingredients within the United States depending on availability. However, certain ingredients will need to be outsourced (i,e: Lamb, Venison, Duck, Rabbit, Vitamin Packs, etc.) to ensure top quality and freshness while meeting a reasonable price point for pet parents.

Can you all post on the amount of food to feed puppies at various weights up to age 1 year? The bag only lists adult dogs amounts.
Answer by ChewyDec 02, 2017
Puppies will typically start nibbling moistened dog foods at 3 - 4 weeks of age. Feed as much as the puppy will clean up in 20 minutes in 4 feeding intervals throughout the day. You may mix with water, broth, or milk at a ratio near 3 parts food and 1 part liquid. Do not leave moistened food out for more than 30 minutes to ensure product freshness. Puppies will be weaned from milk by 8 weeks of age. Continue to feed up to 4 times per day, and within a few months, the puppies can be transitioned to a self - feeder until about 1 year of age. At this point feed so as to maintain good body condition using the feeding chart as a guide.

Is this AFFCO certified for large breed puppies?
Answer by ChewySep 26, 2018
This product is formulated to meet the nutritional levels established by AAFCO Dog Food Nutrient Profiles for All Life Stages including large breed puppies. The bags are undergoing a packaging change to reflect this specifically.

What preservative do you use to extend the freshness of the kibble? What do you coat the kibble with?
Answer by ChewyApr 18, 2018
VICTOR is made with only Natural Plant Based Preservatives. A unique blend of mixed tocopherols for superior free radical absorption and of botanically-sourced antioxidants are added to the protein and fat ingredients used to stabilize and naturally prevent oxidative damage. No artificially based preservatives are added to their product.

ReviewsWrite a Review

Rated 4.381 out of 5 stars
462 Ratings
Would recommend to a friend

462 Customer Reviews

Rated 5 out of 5 stars
By Greg on Oct 20, 2023

Awesome dog food.

Victor active dog and puppy has done wonders for my German Shepard’s. 5 years and 4 months. Stools are firm, they devour it in minutes. I even use it as training treats. Based on my past experiences with other brands this product has exceded my expectations. Had issues with loose stools and my breeder suggested Victor brand I’m so glad he did. Haven’t had loose stool issues as long as I feed them 11-12 hours apart.

Rated 1 out of 5 stars
By Kathleen on Nov 10, 2023

Recalled dog food

All Victor dog food has been recalled, I just purchased this bag from you and would like a credit or please allow me to order a different brand in place of this Victor brand. I have disposed of the Victor dog food luckily before feeding it to my dogs

Rated 1 out of 5 stars
By Abby on Aug 10, 2023

pup won’t touch this

My lab pup is 8 months old now. He has been on Diamond naturals puppy since he was 4 months. He has gradually been less keen to eat Diamond naturals puppy and is to the point of not eating at all. I figured I’d give this a go and the first transition bowl hehe scarfed it down no problem after eating it either. Two bowls later he’s back to not eating. Even if it’s just victor in the bowl he refuses to eat. I’m getting frustrated as we live extremely rural and don’t have access to bulk foods too priced him home made meals. I don’t want him hungry and lacking in nutrients he needs as he’s maturing and growing. I’m trying everything I can to get him to eat this food. He likes the adult dog food but the vet recommended he stay with puppy for at least a year! I can’t get him to eat it! I’ve got a bag of diamonds puppy and victor puppy now that he has turned his nose up to.

Rated 1 out of 5 stars
By Darlene on Nov 11, 2023


Why didn’t you inform us of the recall of this product on November 9? Today is November 11. Very disappointing you don’t have our puppy’s health as a priority.

Rated 2 out of 5 stars
By Christina on Nov 11, 2023

puppy doesn't love it

my puppy ate the first bag pretty well. no diet changes since - the second bag - she isn't eager to eat it. acts like something isn't right.

Rated 5 out of 5 stars
By 100622 on Aug 4, 2023

Our German Shepherd boy Loves it!

Our purebred German Shepherd is 8 months and seems to have a bit of allergies and gets really itchy skin. We have tried other brands with not much success in reliving his itching, this brand has helped with his itching tremendously. Great quality, no additives, or junk, Definitely recommend!

Rated 1 out of 5 stars
By Don on Nov 21, 2023


Chewy helped with the process of a product recall. Hopefully tge refunds all appear

Rated 1 out of 5 stars
By Molly on Nov 11, 2023


Got this bag of food and a recall came out and unfortunately my dog was affected

Rated 5 out of 5 stars
By Tonja on Oct 30, 2023

Healthy eating

Delivery was good. Our dog likes it as a supplement in between wet food.

Rated 5 out of 5 stars
By Max on Jun 25, 2023

He loves the food,Max.

I asked the breeder what what food he was giving the Puppy, it was Victor food. I bought the puppy formula, he loves it. I had no problems with the food.