VICTOR Purpose Hero Grain-Free Dry Dog Food, 30-lb bag -

VICTOR Purpose Hero Grain-Free Dry Dog Food

Rated 4.671 out of 5 stars

$63.99Chewy Price
$66.99Chewy Price
$60.79Autoship Price
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About This Item


  • Sourced and Made in the USA. Unique VPRO Blend promote superior digestibility and immune system function.
  • Ideal for highly active adult dogs that are susceptible to joint issues later in life.
  • Nutrient-dense recipe with glucosamine and chondroitin for long-term joint health.
  • Fortified with vitamins, minerals, essential fatty acids, protein and amino acids.
  • Grain-free recipe for pups with allergies or sensitivity to grain.

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Nutritional Information

Feeding Instructions


Play Video: Learn More About VICTOR From Our Team of Experts
Learn More About VICTOR From Our Team of Experts

About VICTOR Dry Dog Food

Nutrition for a Variety of Needs

With multiple kibble lines and a variety of formulas to choose from, VICTOR has a super premium dog food for every life stage, health and protein need. They produce every recipe in their own Texas-based facility, which come in gluten-free grains or grain-free options.

Always by Your Side

VICTOR has worked hard to create the high-quality pet nutrition that loyal companions deserve. Their formulas are based on science and designed to foster a healthy life for active dogs, so you can feel good about the food that’s fueling your canine.

The VPRO Difference

Every VICTOR dog recipe starts with VPRO, a special blend of expert-developed supplements, vitamins and minerals. VPRO is designed to help maximize the genetic potential of any dog, regardless of breed, age or activity level.

Explore the Unique VPRO Blend

VPRO delivers superior nutrition to keep your dog ready for all his adventures. A potent blend of selenium, mineral complexes, prebiotics and probiotics helps support good canine health and well-being.

Selenium Yeast

Supports essential metabolism, cellular regeneration and good immune response.

Mineral Complexes

Promote efficient metabolic function, a strong immune system, as well as skin, coat and paw pad health.


Aid in healthy digestion and an efficient immune response, which supports growth, activity and overall well-being.


Rich in metabolites that feed good digestive bacteria, to support healthy digestion and strong immunity.

VICTOR Dry Dog Food

From the first game of fetch to every adventure that follows, your dog is always right there by your side. Fuel your dog’s success through every bonding moment, training session and journey with VICTOR’s premium canine nutrition.

VICTOR works hard to create super premium pet nutrition that’s backed by science and designed to foster health. Every ingredient serves a nutritional purpose and reflects high-quality standards, so you can feel good about what you’re feeding your loyal companion.


VICTOR was founded with a single mission in mind—to make highly nutritional pet food accessible to all. They proudly produce every recipe at the East Texas facility they built from the ground up, sourcing a majority of ingredients from within a day’s drive of the plant. VICTOR remains unwavering in their commitment to healthy lives for active pets across the nation.

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Top IngredientsBeef Meal, Peas, Sweet Potato...Chicken Meal, Beef Meal, Chicken Fat (preserved with mixed Tocopherols)...Menhaden Fish Meal (source of DHA-Docosahexaenoic Acid), Peas, Chicken Fat (preserved with mixed Tocopherols)...Lamb Meal, Peas, Sweet Potato...Duck Meal, Chickpeas, Peas...
Special DietGrain-Free, No Corn No Wheat No Soy, Gluten FreeSensitive Digestion, High-Protein, No Corn No Wheat No Soy...No Corn No Wheat No Soy, Gluten Free, Grain-FreeNo Corn No Wheat No Soy, Gluten Free, Grain-FreeSensitive Digestion, Grain-Free, Natural
Health FeatureImmune Support, Digestive Health, Hip & Joint SupportImmune Support, Digestive Health, Skin & Coat HealthImmune Support, Digestive Health, Skin & Coat HealthImmune Support, Digestive Health, Skin & Coat HealthDigestive Health, Vitamins & Minerals, Hip & Joint Support...
Breed SizeSmall Breeds, Medium Breeds, Large Breeds, All BreedsSmall Breeds, Medium Breeds, Large Breeds, All BreedsSmall Breeds, Medium Breeds, Large Breeds, All BreedsSmall Breeds, Medium Breeds, Large Breeds, All BreedsSmall Breeds, Medium Breeds, Large Breeds, All Breeds
Food FlavorBeef, MeatChicken, PoultrySweet Potato, Salmon, Seafood & Fish, Fruits & VegetablesLamb, MeatDuck, Poultry

Questions & Answers

25 Customer Questions

What is Montmorillonite? And what is it’s benefits being in dog food?
Answer by ChewyAug 22, 2018
Montmorillonite is a type of clay that is a natural anti-caking agent and it's used to prevent the food from clumping together while in transit or being stored.

Do I need to do a 10-day transition from Victor Active Dog & Puppy food to the Victor Hero dog food or can I just switch since they are both Victor products? I'm almost out of the first and want to transition to the later without buying additional if it won't cause problems for my dog.
Answer by ChewyJan 09, 2018
You can rotational feed the Victor recipes to your pet. If they have a sensitive stomach, we encourage transitioning each recipe, so they're slowly introduced to them.

Is Victor Hero GMO free?
Answer by ChewyJan 24, 2018
This product is not GMO free.

Does the grain free add Taurine?
Answer by ChewySep 16, 2018
This food contains 1180 mg/kg Taurine.

ReviewsWrite a Review

Rated 4.671 out of 5 stars
386 Reviews
Would recommend to a friend

386 Customer Reviews

Filter by reviews that mention

Rated 5 out of 5 stars
By Cindi on Jan 21, 2023

Amazing dog food!

I have a large Labradoodle who has dry skin. I started him on Victor a couple months ago, and his fur is shiny with no dry skin! Personally, I think this food is amazing!

Rated 5 out of 5 stars
By Miranda on Aug 29, 2022

Victor Hero GF from Chewy

Chewy has the best customer service hands down, I was pressed due to unexpected but Chewy had this shipment delivered in a day and a half!! Victor Hero: My dog loves this food and for us it’s a great quality product and she always looks forward to her meals. It has been good to us for several years. The kibble size is small/medium. Our princess is 30 lbs, 6yrs old, Pit Bull mix with combo of lazy couch potato AND crazy high active stamina. So the glucosamine chondroitin included in Hero formula is a great addition, however she still takes preventative supplements as well, which she loves and looks forward to her vitamins, fish oil, etc. each morning.

Rated 5 out of 5 stars
By Gunny on Nov 23, 2022

Victor dog food

Outstanding food and it's healthy enough I could live off of it. Chewy is on time with each order.

Rated 4 out of 5 stars
By MATRIX on Sep 12, 2022



Rated 5 out of 5 stars
By Tazmaniac on Jun 29, 2022

Chewy is the BEST!

I am so grateful to Chewy. This company has the best, most compassionate customer service in North America. They are truly concerned about the health and welfare of every four-legged family member. Before my Champ passed, I spoke to several Chewy customer service agents about shoes that would allow Champ to continue to be able to walk on legs that were getting too weak to support him on tile, and each time I took a suggestion and bought a specific product, it was always with the understanding that if it did not work, I would donate it and have my money refunded. What other company does that?? It’s placing people above profits, but I’m sure the benefits are there, too, otherwise, how could they stay in business? Whatever they are doing, I will always be grateful for their help, compassion, and advice. By the way, they are the ones who suggested the more expensive dog food was no longer meeting the needs of our fur babies as they aged. They said going with this new brand is better because our aging babies could not process all of the protein in the other brand. They’re amazing!

Rated 5 out of 5 stars
By OEBmom on Aug 27, 2022

Great dog food

We wanted to use a high grade dog food for mixing with our other pretty high quality brands. This can recommend from other bully owners and it definitely has gone down well with them and I think it helps with digestion and skin!

Rated 5 out of 5 stars
By Shruhm on Jul 1, 2022

Tanker Likes It

We are switching from Fromm to this brand with my GSD and the transition was smooth. He was an all chicken based diet and this adds a lot of what our boy needs. Also, I love the 50lb bag option.

Rated 5 out of 5 stars
By Meghan on Jul 6, 2022

Dog with allergies

This Victor Grain-Free dog food has been a life saver for our fur babies. We have one dog that has horrible allergies and two that do not. All three of our dogs love this food.

Rated 5 out of 5 stars
By Nae110 on May 24, 2022

Great food my dogs love this stuff

I have been buying this dog food for years and my three love this dog food. I have been buying grain free dog foods for some time now and my dogs respond very well to being on a grain free dog food.

Rated 5 out of 5 stars
By Pluvsi on Oct 2, 2022

My 7 month pup loves it

My German Shepherd loves it, transmission was easy.