VICTOR Select Ocean Fish Formula Dry Dog Food, 40-lb bag -

VICTOR Select Ocean Fish Formula Dry Dog Food

Rated 4.3387 out of 5 stars

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About This Item


  • Sourced and Made in the USA. Composed of 68% meat protein with premium-quality fish meal and significant levels of omega-3 fatty acids.
  • Fortified with vitamins, minerals, essential fatty acids, protein and amino acids.
  • Ideal for pups with normal activity levels.
  • Made from gluten-free grains for dogs of all life stages.
  • Unique VPRO Blend promotes superior digestibility and immune system function.

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Nutritional Information

Feeding Instructions


Play Video: Learn More About VICTOR From Our Team of Experts
Learn More About VICTOR From Our Team of Experts

About VICTOR Dry Dog Food

Nutrition for a Variety of Needs

With multiple kibble lines and a variety of formulas to choose from, VICTOR has a super premium dog food for every life stage, health and protein need. They produce every recipe in their own Texas-based facility, which come in gluten-free grains or grain-free options.

Always by Your Side

VICTOR has worked hard to create the high-quality pet nutrition that loyal companions deserve. Their formulas are based on science and designed to foster a healthy life for active dogs, so you can feel good about the food that’s fueling your canine.

The VPRO Difference

Every VICTOR dog recipe starts with VPRO, a special blend of expert-developed supplements, vitamins and minerals. VPRO is designed to help maximize the genetic potential of any dog, regardless of breed, age or activity level.

Explore the Unique VPRO Blend

VPRO delivers superior nutrition to keep your dog ready for all his adventures. A potent blend of selenium, mineral complexes, prebiotics and probiotics helps support good canine health and well-being.

Selenium Yeast

Supports essential metabolism, cellular regeneration and good immune response.

Mineral Complexes

Promote efficient metabolic function, a strong immune system, as well as skin, coat and paw pad health.


Aid in healthy digestion and an efficient immune response, which supports growth, activity and overall well-being.


Rich in metabolites that feed good digestive bacteria, to support healthy digestion and strong immunity.

VICTOR Dry Dog Food

From the first game of fetch to every adventure that follows, your dog is always right there by your side. Fuel your dog’s success through every bonding moment, training session and journey with VICTOR’s premium canine nutrition.

VICTOR works hard to create super premium pet nutrition that’s backed by science and designed to foster health. Every ingredient serves a nutritional purpose and reflects high-quality standards, so you can feel good about what you’re feeding your loyal companion.


VICTOR was founded with a single mission in mind—to make highly nutritional pet food accessible to all. They proudly produce every recipe at the East Texas facility they built from the ground up, sourcing a majority of ingredients from within a day’s drive of the plant. VICTOR remains unwavering in their commitment to healthy lives for active pets across the nation.

Questions & Answers

30 Customer Questions

I can't read the back of the bag. Can you tell me where this is manufactured and if all ingredients are American sourced?
Answer by ChewyJan 26, 2018
VICTOR Pet Food is prepared at their own Texas based production facility in Mount Pleasant, TX. VICTOR is proudly produced and sold in the USA. They put their hearts into making the kibble that provides the best nutrition for your pets. The manufacturer will source all their high-quality ingredients within a 200 mile radius of their facility depending on availability.

Does this food have a distinct fish smell? My pup is very picky and will not eat if the food does not have a strong smell..
Answer by ChewyMay 17, 2018
This formula has a faint fish smell.

Is the fish in this food wild caught or farm raised?
Answer by ChewyAug 05, 2019
The manufacturer uses wild-caught Alaskan salmon for their recipes.

About how many cups are in a 40lb bag?
Answer by ChewyNov 21, 2018
There are approxmatley 160 cups of food in the 40 pound bag.

ReviewsWrite a Review

Rated 4.3387 out of 5 stars
313 Reviews
Would recommend to a friend

313 Customer Reviews

Filter by reviews that mention

Rated 5 out of 5 stars
By do595111 on Mar 6, 2023

Mastiff recommended

When Justice's previous dog food was discontinued at the pet store, we were on a mission to find a new brand. And at 160 pounds, he eats alot!. But, Justice is a foodie and is picky. After lots of research, we found Victor. And we haven't turned back since.

Rated 5 out of 5 stars
By Gizmo on Mar 13, 2023

Gizmo Approves!!

To say the least this dog food has substantially improved Gizmos fur and skin allergies. It only took a couple of weeks but I can tell he’s feeling more himself lately and less itchy. Highly recommend for Pitbulls!

Rated 5 out of 5 stars
By Emili on Nov 27, 2022

Best dog food

I’ve tried all the dog foods for my 75 pound lab. All the other dog foods I’ve fed her have always made her stool runny and I’d always have to give her something with her food to firm up her stool. This is the one dog food that i don’t have to give her anything extra to firm up her stool. I also have two corgis who are very picky eaters who will eat this no problem. Their coats are amazing AND all 3 of my dogs are in the best shape of their lives. I believe with this food and the right amount of food a day, they’ll always be in the most ideal body condition! 10/10 recommend especially if your dog has a sensitive stomach like my lab.

Rated 5 out of 5 stars
By Teee on Feb 28, 2023

My dog has zero complaints

My dog's breeder recommended this brand and flavor. My dog has had zero complaints. I serve it with some yogurt and it goes down in a snap.

Rated 5 out of 5 stars
By Autumn on Feb 27, 2023

Love this!!!

My lab has a chicken allergy so we tried this. It helped him so much and he loves it. It also made his coat super soft and shiny

Rated 5 out of 5 stars
By Darlene on Nov 29, 2022

Victor Dog Food

I have raised 3 dogs on Victor in the last 4 years. They have beautiful coats, healthy skin, firm stool and are in great health! I love the ingredients and knowing where they come from. I change up on flavors each month with no issues transitioning. Thank you Victor!

Rated 4 out of 5 stars
By owenthelobo on Nov 16, 2022

My dog enjoyed eating it

When I first adopted my dog a few years ago, he was eating kibble. He never used to finish his Blue Buffalo kibble, so I went in search of another higher quality kibble. He would gobble this up completely unlike his previous food, so I guess taste-wise it's good! However, what I don't like is deceptive marketing like "super premium". I understand why brands might do this, but the fact that "super premium" label is unregulated by the dog food industry means that the food might not actually be super premium.

Rated 5 out of 5 stars
By Mayy on Oct 6, 2022

recommend if you have a dog sensitive to chicken

I rescued this lil girl over a year ago off the street in my neighborhood. She was originally on hill science but I quickly found out she was allergic to chicken. So I switched her to victor’s high pro plus until she started to gain weight (the food is good. Just not for her as she didn’t run often). After I put her on this flavor and it has done wonders for her. She has been thriving on this food! I definitely recommend it to people if you’re having issues with chicken but do know it might not work for your dog as they’re two different doggos but it’s 100% worth a try. My girl is happier these days from it and for that I’m thankful.

Rated 4 out of 5 stars
By AverageKennelTech on Oct 4, 2022

picky eater approved

I have a super picky eater. When I first took him home he starved himself for weeks and lost so much weight, I tried multiple different dry food brands, wet food brands, different flavors of everything- chicken, beef, lamb, and then finally realized he LOVES fish. If your dog loves fishy tasting food then they will most likely eat this kind. Very strong fish smell, and if you add some water to it and mix it it makes it even more smellier. My dog does great on it, but I do wish I could find a version of this more geared towards active dogs as I’ve noticed my dog doesn’t recover as quickly when out on runs as he did on his last performance food

Rated 1 out of 5 stars
By SBTpups on Sep 28, 2022

Horrible food - do not recommend

My dogs all love the beef and lamb flavor of Victor but this select ocean flavor gave ALL of them horrible diarrhea throughout the entire bag. And my one girl can usually eat anything and never have diarrhea. I gave it a chance and thought maybe it was just during the transition from the other Victor flavor during the 10 day transition. But nope… It was the entire bag. I do NOT recommend this flavor and will never buy this flavor again.