With 25 years of leadership in veterinary home dental care, C.E.T. products are the most tenured veterinary brands in the market today. In addition to pioneering the home dental care market, Virbac has made numerous strategic decisions throughout the years to increase dental education and deliver relevant products to the veterinary community. That’s why the C.E.T. product line is the #1 recommended dental brand by veterinary professionals.
C.E.T. Toothpaste for dogs and cats is designed for pets who are rapid plaque formers. The Toothpastes contain a strengthened enzyme system and are more abrasive than regular toothpastes. Contains no foaming agents, so they are safe for pets to swallow.
Enzymatic toothpaste specifically formulated for dogs and cats
Designed for pets who are rapid plaque formers
Contains a strengthened enzyme system and is more abrasive than regular toothpastes
Includes no foaming agents, so this toothpaste is safe for pets to swallow
Clinically proven to reduce plaque to ensure your pet maintains a clean mouth
Keep out of reach of children. Store at controlled room temperature. See carton flap for lot # and expiration date.
Use a soft-bristled toothbrush such as the C.E.T. Dual-Ended Toothbrush. Apply daily or as directed by your veterinarian. Your veterinarian may give you specific directions; follow this professional advice closely.
About Virbac Dog Dental Health
Dental Care for Your Canine
For over thirty years, Virbac has provided a trusted line of products for your dog's dental health. From chews to toothbrushes and flavorful toothpaste, their C.E.T.® Brand of Products offers pet parents the home dental care their pets need. Each oral health solution works to remove plaque and tartar and promote fresh breath between visits to the vet to keep your dog's dental health in check.
Give your canine a chew you can trust with C.E.T.® Brand dental chews like C.E.T.® VEGGIEDENT® Tartar Control Chews for Dogs. A plant-based, gluten-free and easily digestible chew to keep your dog's stomach content. One chew a day helps to remove plaque and tartar with their firm texture and unique shape. And best of all, you'll feel confident knowing that every bite is made with only non-GMO corn and natural ingredients.
Brush Away Plaque and Tartar
Achieving pearly whites is easy for your dog with Virbac's veterinarian-recommended toothbrushes. Choose a reverse-angle brush for an easy clean or a double-ended brush to get to those hard-to-reach places. Or you can get the C.E.T.® Oral Hygiene Kit, which has everything you need including a long-handled, double-ended brush with reverse angle bristles and multiple flavors of toothpaste that dogs love.
Founded in 1968 by a French veterinarian, Virbac is an independent pharmaceutical laboratory dedicated to animal health. For fifty years, the company has built a personalized relationship with veterinarians. Through this partnership, Virbac contributes, day after day, to shape the future of animal health.
I tried putting this toothpaste on 3 different chew bones, and my dog didn't try chewing on any of them. I put some on my finger to see if he would at least lick it. Nope.
Dog not interested
on Aug 9, 2021
My dog is completely uninterested in this toothpaste. He won't even lick it off his Kong. Not to say there is anything wrong with the product, just that my dog doesn't find the smell appealing. My vet recommended this specific brand so we will try another flavor
we like the beef flavor best
on Jul 15, 2021
My girl loves this tooth paste she chews on the toothbrush sometimes but I feel like it might even help her teeth get cleaner. This flavor she tolerates more than the mint.
Good choice in toothpaste
on May 3, 2021
My vet recommended this brand and even though my cat already has tartar build up set in from before I trained him to let me brush his teeth his breath no longer stinks and he looks forward to his teeth brushing sessions each day because of how tasty he finds the toothpaste. My cat loves the beef flavor, haven't tried any of the others. I imagine this will be much more affective after he gets his dental procedure.
on Jul 28, 2021
The toothpaste seems to work very well. Our dog just started having his teeth brushed everyday so he'll continue to be healthy.
Helps keep teeth clean
on Jul 24, 2021top1000Contributor
I like this toothpaste because I have one dog sensitive to chicken, and this comes in beef flavor.
The right toothpaste for your dog's teeth
on Mar 21, 2021
I purchased the toothpaste based on other favorable reviews I read. I have used the toothpaste a few times already and can say that C.E.T. is a very good, quality product. The toothpaste stays on the brush, and my dogs seem to enjoy the flavor and gel-like texture. Also, there are no apparent dyes or separation issues, which was a deciding factor for choosing this toothpaste. I spent ample time researching multiple pet toothpaste brands, and C.E.T. is at the top of my list, for good reason.
Choose chicken instead, if you can
on Apr 18, 2021
My cats are obsessed with the C.E.T. poultry toothpaste. Unfortunately, we discovered one of our boys is allergic to chicken so we tried the beef flavor to avoid allergy flare-ups. They were not at all interested in the beef version of this toothpaste and wouldn't let us get near their mouths.
harmful ingredients per vet
on Jun 4, 2021
Per my holistic vet she stated that this has harmful ingredients so would not recommend. She advised me to use unrefined coconut oil and it works well
Ginger loves the taste
on May 26, 2021top500Contributor
I brush my pom/chis teeth every day been doing sense she was a puppy 3 yrs ago.She loves the taste.I get the chicken flavor & beef flavor.Keeps her teeth pearly white