With 25 years of leadership in veterinary home dental care, C.E.T. products are the most tenured veterinary brands in the market today. In addition to pioneering the home dental care market, Virbac has made numerous strategic decisions throughout the years to increase dental education and deliver relevant products to the veterinary community. That’s why the C.E.T. product line is the #1 recommended dental brand by veterinary professionals.
C.E.T. Toothpaste is specially formulated to be safe, effective, and appealing to your dog or cat. Contains the C.E.T. Dual Enzyme system to inhibit the formation of plaque. Formulated specially for pets, they contain no foaming agents and are meant to be swallowed. Flavors are well accepted by pets and make brushing easy.
Enzymatic toothpaste specifically formulated for dogs and cats.
Specially developed to be safe, effective, and appealing to your dog or cat.
Contains the C.E.T. Dual Enzyme system to inhibit the formation of plaque.
Doesn’t include any foaming agents which means this toothpaste is meant to be swallowed.
Since it’s great for dogs & cats, it’s an ideal supplement for multiple pet households.
Keep out of reach of children. Store at controlled room temperature. See carton flap for lot # and expiration date.
Use a soft-bristled toothbrush such as the C.E.T. Dual-Ended Toothbrush. Apply daily or as directed by your veterinarian. Your veterinarian may give you specific directions; follow this professional advice closely.
on Sep 13, 2018Top 1000 Contributor
I have used this product for years on different pets. They all seem to think it is the best tasting product which makes starting to brush a dog or cat's teeth a pleasant experience. As that is so important, I highly recommend this product. I have found a different product to use that I actually think is more effective with gum health and removing some mild existing tartar here on Chewy, but this is certainly a good product to start with as it is so palatable and get the pets used to this process.
Virbac C.E.T Poultry Flavor Toothpaste review
on Jul 15, 2018
Nina, my teacup Yorkie, hated the minty flavoured toothpaste that was in the brushing kit I got. I am very concerned about keeping her teeth healthy so I tried the Poultry Flavor Toothpaste. Nina loves it! My major problem now at tooth time is keeping her tongue our of the way so I can brush her lower teeth because she keeps trying to lick the toothbrush. Virbac Poultry Flavor Toothpaste makes tooth time a pleasure for both me and Nina.
C.E.T Really works
on Sep 1, 2018
My 2 dogs had bad tarter and due to health reasons, could not be cleaned. I have been brushing their teeth EVERY day for 6 months and the tarter is gone and teeth are white. If you will brush every day I Highly recommend.
No yucky doggy breath!
on Aug 30, 2018
My JRT likes this very much, but she licks it off before I brush her teeth! So, I try again, with success afterward. Before and after her meal. Every other day. No more doggy B.O. !!
Not So Great
on Jul 23, 2018
I read all the great reviews and thought I'd try it. It didn't help my dogs breath at all. Can't speak to how well it cleaned the teeth. I also tried the Vanilla Mint with the same result... Stinky Breath
My Poodle loves it
on Aug 29, 2018
When your puppy comes into the bathroom with you while you are brushing your teeth and wants hers brushed....that is enough for me to know that she likes the toothpaste!
on Aug 12, 2018
Dog seems to like the flavor and I like the clear over the colored toothpaste. She’s still not excited about brushing but we soldier on with our daily routine.
Albert loves it.
on Mar 11, 2018
Albert has always been happy to have anything remotely edible in his mouth. This toothpaste flavored of chicken, allows me to run a toothbrush around his teeth. He has always had a soft mouth so it is no chore to take a few minutes in the morning after I brush my teeth with my toothpaste, to brush his with his toothpaste. It is a bonding time. I know the ingredients are safe for him; human toothpaste is not safe if it has sweeteners that are poisonous to dogs. I also think that the enzymic nature of the product lets the paste work against plaque even if my brushing is not the best, or the most thorough. The vet says his teeth and gums look good. That care is serious in maintaining theAlbert has always been happy to have anything remotely edible in his mouth. This toothpaste flavored of chicken, allows me to run a toothbrush around his teeth. He has always had a soft mouth so it is no chore to take a few minutes in the morning after I brush my teeth with my toothpaste, to brush his with his toothpaste. It is a bonding time. I know the ingredients are safe for him; human toothpaste is not safe if it has sweeteners that are poisonous to dogs. I also think that the enzymic nature of the product lets the paste work against plaque even if my brushing is not the best, or the most thorough. The vet says his teeth and gums look good. That care is serious in maintaining the health of a dog; bad teeth and gums can create heart disease and stroke in animals as well as humans. So teach your dog early and using a food flavored toothpaste provides incentive for your pooch to allow you to care for his/her teeth.… more
MUST BE DELICIOUS!
on Nov 22, 2017
We rescued 2 domestic tabby cats,Tanner & Tasha(6 months) in 2011 and started brushing their teeth daily along with brushing their coats. I purchased poultry flavored paste from a competitor which they liked very much. Because we prefer to purchase everything from Chewy, I tried another more expensive brand. They wouldn't have any party of it. I called Chewy and they graciously refunded our money and I donated it to our vet who gives supplies to less fortunate pet owners. Then I took a chance and ordered C.E.T. poultry flavored. Tanner and Tasha try to eat it off their respective brushes before we can even get it close to their teeth! Would highly recommend.
on Dec 27, 2017
My 2 year old lab has had some buildup of tartar leftover from a dog food that he ate that caused the buildup from about a year ago. Hasn't gotten worse due to switching food and it wasn't severe enough to do a teeth cleaning so I decided to brush his teeth with this toothpaste. Within a week of *daily* brushing, his teeth were whiter and the buildup of tartar has started to dissipate! I am so impressed and will continue to brush his teeth with this to prevent him from having gum/teeth issues later on. This also will last a long time so it's well worth the price. Fresher breath is a plus too!