Virbac C.E.T. Enzymatic Dog & Cat Poultry Flavor Toothpaste, 70 gram

I've tried toothpaste for my cat before. With other brands, she would take one tentative lick and skitter off to hide from the revolting flavor. I pretty much gave up. But after my vet found mild tartar on my kitty's teeth and recommended this brand, I decided to give it another shot. Well, my cat LOVES this stuff. I haven't used a brush yet, but I've been smearing some on her teeth with my finger. Even though she is not happy about me holding her face and prying her mouth open, she ADORES the flavor and will immediately lick every last bit of the toothpaste off my finger. It's like I'm giving her the world's most elite delicacy of a treat instead of toothpaste. I'm seriously impressed! As for I've tried toothpaste for my cat before. With other brands, she would take one tentative lick and skitter off to hide from the revolting flavor. I pretty much gave up. But after my vet found mild tartar on my kitty's teeth and recommended this brand, I decided to give it another shot. Well, my cat LOVES this stuff. I haven't used a brush yet, but I've been smearing some on her teeth with my finger. Even though she is not happy about me holding her face and prying her mouth open, she ADORES the flavor and will immediately lick every last bit of the toothpaste off my finger. It's like I'm giving her the world's most elite delicacy of a treat instead of toothpaste. I'm seriously impressed! As for whether it actually works, my vet did recommend this brand, so I have faith that it'll work, but it's only been a few days since I started using it. Fingers crossed! … more

I don't have to fight with my 2 small dogs. They actually enjoy the taste. For some reason they really don't like the beef flavored. It's clear and a different texture. The poultry is tan and pasty. The fact that they like the flavor makes brushing a much easier exercise. I'm sure I'm not the only one who's dogs don't "enjoy" the process.

I have to hide the tube because if he finds it he'll chew it to pieces to get the toothpaste. His favorite part of tooth brushing is chewing on the brush afterwards. I'm not sure if it's the toothpaste itself, or just the mechanical brushing, but it's improved my cat's gums. He has a congenital juvenile gum disease that is holding steady after 3 months of daily brushing, and might even be improving. If nothing else, his love of the toothpaste makes tooth brushing a little easier. He turned up his nose at the salmon flavor which is strange because he'll eat pretty much anything.

This stuff works! While I have not attempted with my cats, my dogs love it. I have huskies and they enjoy getting their teeth brushed and view the toothpaste as a treat. It says poultry but smells like beef but they love it and I noticed immediate improvements in stinky dog breath and removing tartar.

I am a first time cat owner and read about the importance of oral hygiene for cats so I figured it was better to start this habit early. I bought another brand prior to buying this and my kitten was NOT into it. When I saw so many positive reviews for this product, I decided to purchase. My kitten loves it! It has made this habit really easy to incorporate into his life. He enjoys brushing his teeth thanks to this product :)

I have ordered this toothpaste two times. The first time it was great the only negative was that the tube gets a little hole and product leaks out but with tape can be fixed. This has happened twice. HOWEVER, the second time I bought this the WHOLE THING WAS FILLED WITH AIR AND BARELY ANY PRODUCT. I am disappointed as my vet recommended this brand. It does a good job of preventing plaque but the first time the tube lasted me three months and this one not even a week because they didn’t give me any product. HORRIBLE. Will be telling everyone I know. Chewy however does a great job and they deliver products very quickly! Nothing bad about them.

I have been using the poultry as well as the vanilla mint My dog is about 4 lbs and is not thrilled with having her teeth brushed I give her a choice by putting a little on my finger for her to taste which ever one she seems to like better that day I put a little on her brush It is a work in progress but this toothpaste has been the best so far

My pup loves this toothpaste! It’s the first kind we’ve tried and I highly recommend it. I haven’t been using it for long so I can’t comment on anything long-term, but his breath definitely smells better now. I desensitized him to the toothbrush before adding toothpaste, and he looks forward to getting his teeth brushed now. My cat isn’t a huge fan of it but she doesn’t seem to mind too much. All in all, I highly recommend this toothpaste!

Both my babies love to brush their teeth especially with Virbac's Poultry flavor Enzymatic toothpaste. We are glad this toothpaste is Made in US and that's one of the big reasons we prefer this brand. Being using it for last 5 years and we brush their teeth every other day. We have tried Mint and Poultry flavor and it's the poutry flavor that they seem to enjoy the most.

I was looking for something that would taste good to our dog so that we could introduce tooth brushing. She hated it, and it smells more like chemicals than food, so I am not surpised.