Virbac C.E.T. Enzymatic Dog & Cat Poultry Flavor Toothpaste, 70 gram
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With 25 years of leadership in veterinary home dental care, C.E.T. products are the most tenured veterinary brands in the market today. In addition to pioneering the home dental care market, Virbac has made numerous strategic decisions throughout the years to increase dental education and deliver relevant products to the veterinary community. That’s why the C.E.T. product line is the #1 recommended dental brand by veterinary professionals.
C.E.T. Toothpaste is specially formulated to be safe, effective, and appealing to your dog or cat. Contains the C.E.T. Dual Enzyme system to inhibit the formation of plaque. Formulated specially for pets, they contain no foaming agents and are meant to be swallowed. Flavors are well accepted by pets and make brushing easy.
Key Benefits- Enzymatic toothpaste specifically formulated for dogs and cats.
- Specially developed to be safe, effective, and appealing to your dog or cat.
- Contains the C.E.T. Dual Enzyme system to inhibit the formation of plaque.
- Doesn’t include any foaming agents which means this toothpaste is meant to be swallowed.
- Since it’s great for dogs & cats, it’s an ideal supplement for multiple pet households.
Keep out of reach of children. Store at controlled room temperature. See carton flap for lot # and expiration date.
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Item Number56708
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FeaturesPlaque Removal, Breath Freshening, Tartar Removal
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LifestageAdult
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Breed SizeSmall Breeds, Medium Breeds, Large Breeds, All Breeds
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Product FormPaste
Glucose Oxidase, Lactoperoxidase, Sorbitol, Purified Water, Dicalcium Phosphate Anhydrous, Hydrated Silica, Glycerine, Poultry Digest, Dextrose, Xanthan Gum, Titanium Dioxide, Sodium Benzoate, Potassium Thiocyanate.
Use a soft-bristled toothbrush such as the C.E.T. Dual-Ended Toothbrush. Apply daily or as directed by your veterinarian. Your veterinarian may give you specific directions; follow this professional advice closely.
Dental Care for Your Canine
For over thirty years, Virbac has provided a trusted line of products for your dog's dental health. From chews to toothbrushes and flavorful toothpaste, their C.E.T.® Brand of Products offers pet parents the home dental care their pets need. Each oral health solution works to remove plaque and tartar and promote fresh breath between visits to the vet to keep your dog's dental health in check.


Healthy Formula
Give your canine a chew you can trust with C.E.T.® Brand dental chews like C.E.T.® VEGGIEDENT® Tartar Control Chews for Dogs. A plant-based, gluten-free and easily digestible chew to keep your dog's stomach content. One chew a day helps to remove plaque and tartar with their firm texture and unique shape. And best of all, you'll feel confident knowing that every bite is made with only non-GMO corn and natural ingredients.
Brush Away Plaque and Tartar
Achieving pearly whites is easy for your dog with Virbac's veterinarian-recommended toothbrushes. Choose a reverse-angle brush for an easy clean or a double-ended brush to get to those hard-to-reach places. Or you can get the C.E.T.® Oral Hygiene Kit, which has everything you need including a long-handled, double-ended brush with reverse angle bristles and multiple flavors of toothpaste that dogs love.


About Virbac
Founded in 1968 by a French veterinarian, Virbac is an independent pharmaceutical laboratory dedicated to animal health. For fifty years, the company has built a personalized relationship with veterinarians. Through this partnership, Virbac contributes, day after day, to shape the future of animal health.
Customer Reviews
97% Recommend
97% of reviewersrecommend this product
You've Already Reviewed This Item
933 Reviews
Showing 1-10 of 933 Reviews
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Must be Delicious!
By Michaela on Feb 22, 2021
I brush both my dogs' teeth with this. My four year old dachshund tolerates it, which is all I really expect. My puppy is obsessed with it though!! Tooth brushing is his favorite time of day (night actually but still). He knows where I keep the tube and will whine to get some anytime we are near it. If they ever need a doggie endorsement, Teddy is their boy!
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Working already!
By SassyB on Feb 21, 2021
I purchased this toothpaste at the recommendation of my son, who said it really helped his dog's breath. I was skeptical, as I already have a toothpaste and brush my dogs teeth several times a week. But P.U. the breath was bad. After trying the Vibrac toothpaste, the air is much fresher around here! Not sure about the impact on tartar yet, that will likely take a bit longer to determine effectiveness.
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Great Product
By MALTESEMOMMY on Feb 13, 2021
My two 4.5lb each Maltese are going to be 9yo April 3rd & 8yo June 20th. I brush their teeth Thursday - Tuesday. On Tuesday I brush & use Oravet, so no toothbrushing on Wednesday. Ayla & Henesy wait on line every night to get their teeth brushed. We use poultry flavor. They get dental checkups 2x/yr. They have no tartar on their teeth, so no vet teeth cleaning necessary. Yay! Doggie Toothpaste must be enzamatic.
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Good for bad teeth
By Nina on Feb 21, 2021
My doggy has horrible breathe and his teeth were very rotten I used this and saved his beautiful teeth I definitely recommend this product, if your dog doesn't like a toothbrush what I do is wet a bounty napkin put tooth paste on it and gently rub the teeth and gums. The tooth paste is also chicken flavor so its way better.
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Apparently tastes amazing
By LDuncan on Mar 3, 2021
My dog resists teeth brushing like it's her full time job. She does LOVE the taste of this poultry flavor though, so much I can actually get a couple of swipes on each quadrant of her mouth. This doesn't sound like much but it's further than I ever gotten with just treats and a tooth brush!
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not appealing to my cat
By caro on Feb 16, 2021
I got this toothpaste because I had another minty pet toothpaste that my cat wanted nothing to do with, and my friend said her cats liked the poultry flavor of this one and would basically lick it up. Alas, my cat still hated this flavor and wouldn’t let this near his mouth (I ended up giving it to my friend since her cats like it).
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Does the trick
By Abbey on Feb 21, 2021
My pitbull loves this and begs for her teeth to be brushed each night. It doesn't seem to foam up at all which is kind of a shame because it's not as easy to distribute on all her teeth, so I squirt the toothpaste far into the toothbrush bristles to keep some in there through the whole brushing session.
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Good so far!
By Shannia on Feb 7, 2021
My dog isn’t a fan of brushing his teeth but so far once we switch with this brand he tolerates it a bit. I don’t know if he loves the flavor but since he didn’t completely run away from me I’ll take that he doesn’t mind the flavor. Haven’t seen a huge difference in his teeth but I don’t see any yellowing around his teeth so I’ll stay with this brand for while.
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Great toothpaste!
By jrasparagus2 on Feb 4, 2021
My dogs love love love this toothpaste! They would eat the whole tube if I let them. I've actually been able to get the toothbrush in their mouths thanks to this product. This toothpaste has kept my dogs from getting bad breath as well, with just one little drop a day. I actually realized I had lapsed in giving it to them when their breath started smelling!
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Great Product Poor Packaging
By Kitty on Feb 23, 2021
The toothpaste itself is wonderful. My pets love the taste and this makes teeth-brushing a breeze. I am not satisfied with the quality of the tube. I squeezed it a few times (from bottom to top) and the seams broke.