Virbac C.E.T. Enzymatic Dog & Cat Poultry Flavor Toothpaste, 70 gram
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With 25 years of leadership in veterinary home dental care, C.E.T. products are the most tenured veterinary brands in the market today. In addition to pioneering the home dental care market, Virbac has made numerous strategic decisions throughout the years to increase dental education and deliver relevant products to the veterinary community. That’s why the C.E.T. product line is the #1 recommended dental brand by veterinary professionals.
C.E.T. Toothpaste is specially formulated to be safe, effective, and appealing to your dog or cat. Contains the C.E.T. Dual Enzyme system to inhibit the formation of plaque. Formulated specially for pets, they contain no foaming agents and are meant to be swallowed. Flavors are well accepted by pets and make brushing easy.
Key Benefits- Enzymatic toothpaste specifically formulated for dogs and cats.
- Specially developed to be safe, effective, and appealing to your dog or cat.
- Contains the C.E.T. Dual Enzyme system to inhibit the formation of plaque.
- Doesn’t include any foaming agents which means this toothpaste is meant to be swallowed.
- Since it’s great for dogs & cats, it’s an ideal supplement for multiple pet households.
Keep out of reach of children. Store at controlled room temperature. See carton flap for lot # and expiration date.
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Item Number56708
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FeaturesPlaque Removal, Breath Freshening, Tartar Removal
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LifestageAdult
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Breed SizeSmall Breeds, Medium Breeds, Large Breeds, All Breeds
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Product FormPaste
Glucose Oxidase, Lactoperoxidase, Sorbitol, Purified Water, Dicalcium Phosphate Anhydrous, Hydrated Silica, Glycerine, Poultry Digest, Dextrose, Xanthan Gum, Titanium Dioxide, Sodium Benzoate, Potassium Thiocyanate.
Use a soft-bristled toothbrush such as the C.E.T. Dual-Ended Toothbrush. Apply daily or as directed by your veterinarian. Your veterinarian may give you specific directions; follow this professional advice closely.
Dental Care for Your Canine
For over thirty years, Virbac has provided a trusted line of products for your dog's dental health. From chews to toothbrushes and flavorful toothpaste, their C.E.T.® Brand of Products offers pet parents the home dental care their pets need. Each oral health solution works to remove plaque and tartar and promote fresh breath between visits to the vet to keep your dog's dental health in check.


Healthy Formula
Give your canine a chew you can trust with C.E.T.® Brand dental chews like C.E.T.® VEGGIEDENT® Tartar Control Chews for Dogs. A plant-based, gluten-free and easily digestible chew to keep your dog's stomach content. One chew a day helps to remove plaque and tartar with their firm texture and unique shape. And best of all, you'll feel confident knowing that every bite is made with only non-GMO corn and natural ingredients.
Brush Away Plaque and Tartar
Achieving pearly whites is easy for your dog with Virbac's veterinarian-recommended toothbrushes. Choose a reverse-angle brush for an easy clean or a double-ended brush to get to those hard-to-reach places. Or you can get the C.E.T.® Oral Hygiene Kit, which has everything you need including a long-handled, double-ended brush with reverse angle bristles and multiple flavors of toothpaste that dogs love.


About Virbac
Founded in 1968 by a French veterinarian, Virbac is an independent pharmaceutical laboratory dedicated to animal health. For fifty years, the company has built a personalized relationship with veterinarians. Through this partnership, Virbac contributes, day after day, to shape the future of animal health.
Customer Reviews
97% Recommend
97% of reviewersrecommend this product
You've Already Reviewed This Item
962 Reviews
Showing 1-10 of 962 Reviews
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My picky 7 month old kittens love it!
By Danie on Mar 21, 2021
This just came in today, and my 7 month old kittens LOVE it. I tried offering them the arm and hammer cat toothpaste first, and they were not having any of it. Then i just showed them opened tube of Virbac and after one sniff their eyes lit up. They couldn’t get enough of it. I don’t know if this will work, and they wont let me brush their teeth yet (i just adopted them 1 week ago, so i’m not surprised by that), but between this toothpaste, a water additive and food additive, i’m hoping to have their teeth and gums in good standing. Poor things have gingivitis already, and they only recently got their adult teeth :-( But we’re on it and getting them in good shape, hopefully with the help This just came in today, and my 7 month old kittens LOVE it. I tried offering them the arm and hammer cat toothpaste first, and they were not having any of it. Then i just showed them opened tube of Virbac and after one sniff their eyes lit up. They couldn’t get enough of it. I don’t know if this will work, and they wont let me brush their teeth yet (i just adopted them 1 week ago, so i’m not surprised by that), but between this toothpaste, a water additive and food additive, i’m hoping to have their teeth and gums in good standing. Poor things have gingivitis already, and they only recently got their adult teeth :-( But we’re on it and getting them in good shape, hopefully with the help of this toothpaste! … more
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Excellent results!
By GSchill on Apr 8, 2021
Having never had a plaque problem with previous fur babies, I was late to discover ugly brown plaque on my seven-year-old lab's molars (he was younger when I discovered it). Patience and diligent daily brushing, however, are bringing a return of healthy white teeth. Even though he is not too crazy about the brushing experience, he knows when it is time and does not resist. I am so pleased with the results!
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Neither cat knows it's toothpaste
By remyev on Mar 29, 2021
2/2 cats claim this is a delicious snack, not a hygiene item. One tries to steal it directly out of the tube. Extremely helpful for acclimating them to tooth brushing in a positive way! We tried the vanilla mint and malt flavors as well, they weren't as big of a hit but all cats have unique tastes so your mileage may vary.
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Tartar Control for Finicky Dog
By SteveM on Mar 30, 2021
My dog will not eat dog bones, chews or dental sticks. He is picky with hard biscuits too so it's hard to keep his teeth clean of tartar. He likes this toothpaste and lets me give him a quick brushing. It seems to keep the tartar under control and avoid expensive dental cleaning bills.
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Great toothpaste
By Jeth on Apr 9, 2021
This toothpaste is amazing, my kitten loves it and will eat it as a treat. I feed a bit to her before and after brushing to make sure she is calm and having a good time. She is getting used to the action now and it helps that she loves the flavor!
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Simple to use
By MeMaw on Mar 22, 2021
There are other brands out there, but my 2 Yorkie's don't like any of them. They like this brand the best. You can put it on a soft toothbrush and brush their teeth or add some on your finger and rub it on their teeth and gums. It helps keep the tarter under control. It comes in different flavors.
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Best toothpaste ever??
By HappyDogMom on Apr 3, 2021
My 10 week old Shiba Inu puppy loves this toothpaste - he can't get enough of it! As I'm trying to get him used to the motions of brushing his teeth, he just thinks it's treat time haha. I would highly recommend this one!!
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Working already!
By SassyB on Feb 21, 2021
I purchased this toothpaste at the recommendation of my son, who said it really helped his dog's breath. I was skeptical, as I already have a toothpaste and brush my dogs teeth several times a week. But P.U. the breath was bad. After trying the Vibrac toothpaste, the air is much fresher around here! Not sure about the impact on tartar yet, that will likely take a bit longer to determine effectiveness.
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Cat loves it!
By Smay on Mar 10, 2021
My cat will tolerate the brushing of her teeth because she loves the taste of this toothpaste! She eats chicken flavored food so I think that played a major role in this. I’ve already noticed on her front teeth some redness and inflammation from gingivitis going down after a week of using it once daily.
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Best purchase!
By Electra on Mar 5, 2021
My Vera doesn’t usually sit calmly for any needed care routines, but she LOVES having me brush her teeth with this toothpaste. She likes the taste enough that she happily lays still (except her wagging tail!) for me to lift her lips for brushing. Her breath has a neutral smell now and everyone is happy!