With 25 years of leadership in veterinary home dental care, C.E.T. products are the most tenured veterinary brands in the market today. In addition to pioneering the home dental care market, Virbac has made numerous strategic decisions throughout the years to increase dental education and deliver relevant products to the veterinary community. That’s why the C.E.T. product line is the #1 recommended dental brand by veterinary professionals.
C.E.T. Toothpaste is specially formulated to be safe, effective, and appealing to your dog or cat. Contains the C.E.T. Dual Enzyme system to inhibit the formation of plaque. Formulated specially for pets, they contain no foaming agents and are meant to be swallowed. Flavors are well accepted by pets and make brushing easy.
Enzymatic toothpaste specifically formulated for dogs and cats.
Specially developed to be safe, effective, and appealing to your dog or cat.
Contains the C.E.T. Dual Enzyme system to inhibit the formation of plaque.
Doesn’t include any foaming agents which means this toothpaste is meant to be swallowed.
Since it’s great for dogs & cats, it’s an ideal supplement for multiple pet households.
Keep out of reach of children. Store at controlled room temperature. See carton flap for lot # and expiration date.
Use a soft-bristled toothbrush such as the C.E.T. Dual-Ended Toothbrush. Apply daily or as directed by your veterinarian. Your veterinarian may give you specific directions; follow this professional advice closely.
About Virbac Dog Dental Health
Dental Care for Your Canine
For over thirty years, Virbac has provided a trusted line of products for your dog's dental health. From chews to toothbrushes and flavorful toothpaste, their C.E.T.® Brand of Products offers pet parents the home dental care their pets need. Each oral health solution works to remove plaque and tartar and promote fresh breath between visits to the vet to keep your dog's dental health in check.
Give your canine a chew you can trust with C.E.T.® Brand dental chews like C.E.T.® VEGGIEDENT® Tartar Control Chews for Dogs. A plant-based, gluten-free and easily digestible chew to keep your dog's stomach content. One chew a day helps to remove plaque and tartar with their firm texture and unique shape. And best of all, you'll feel confident knowing that every bite is made with only non-GMO corn and natural ingredients.
Brush Away Plaque and Tartar
Achieving pearly whites is easy for your dog with Virbac's veterinarian-recommended toothbrushes. Choose a reverse-angle brush for an easy clean or a double-ended brush to get to those hard-to-reach places. Or you can get the C.E.T.® Oral Hygiene Kit, which has everything you need including a long-handled, double-ended brush with reverse angle bristles and multiple flavors of toothpaste that dogs love.
Founded in 1968 by a French veterinarian, Virbac is an independent pharmaceutical laboratory dedicated to animal health. For fifty years, the company has built a personalized relationship with veterinarians. Through this partnership, Virbac contributes, day after day, to shape the future of animal health.
I've tried toothpaste for my cat before. With other brands, she would take one tentative lick and skitter off to hide from the revolting flavor. I pretty much gave up. But after my vet found mild tartar on my kitty's teeth and recommended this brand, I decided to give it another shot. Well, my cat LOVES this stuff. I haven't used a brush yet, but I've been smearing some on her teeth with my finger. Even though she is not happy about me holding her face and prying her mouth open, she ADORES the flavor and will immediately lick every last bit of the toothpaste off my finger. It's like I'm giving her the world's most elite delicacy of a treat instead of toothpaste. I'm seriously impressed!
As forI've tried toothpaste for my cat before. With other brands, she would take one tentative lick and skitter off to hide from the revolting flavor. I pretty much gave up. But after my vet found mild tartar on my kitty's teeth and recommended this brand, I decided to give it another shot. Well, my cat LOVES this stuff. I haven't used a brush yet, but I've been smearing some on her teeth with my finger. Even though she is not happy about me holding her face and prying her mouth open, she ADORES the flavor and will immediately lick every last bit of the toothpaste off my finger. It's like I'm giving her the world's most elite delicacy of a treat instead of toothpaste. I'm seriously impressed!
As for whether it actually works, my vet did recommend this brand, so I have faith that it'll work, but it's only been a few days since I started using it. Fingers crossed!… more
They love it.
on Oct 16, 2020
I don't have to fight with my 2 small dogs. They actually enjoy the taste. For some reason they really don't like the beef flavored. It's clear and a different texture. The poultry is tan and pasty. The fact that they like the flavor makes brushing a much easier exercise. I'm sure I'm not the only one who's dogs don't "enjoy" the process.
Cat adores this flavor
on Sep 14, 2020
I have to hide the tube because if he finds it he'll chew it to pieces to get the toothpaste. His favorite part of tooth brushing is chewing on the brush afterwards. I'm not sure if it's the toothpaste itself, or just the mechanical brushing, but it's improved my cat's gums. He has a congenital juvenile gum disease that is holding steady after 3 months of daily brushing, and might even be improving. If nothing else, his love of the toothpaste makes tooth brushing a little easier. He turned up his nose at the salmon flavor which is strange because he'll eat pretty much anything.
Will buy again.
on Oct 17, 2020
This stuff works! While I have not attempted with my cats, my dogs love it. I have huskies and they enjoy getting their teeth brushed and view the toothpaste as a treat. It says poultry but smells like beef but they love it and I noticed immediate improvements in stinky dog breath and removing tartar.
Kitten Loves This
on Sep 26, 2020
I am a first time cat owner and read about the importance of oral hygiene for cats so I figured it was better to start this habit early. I bought another brand prior to buying this and my kitten was NOT into it. When I saw so many positive reviews for this product, I decided to purchase. My kitten loves it! It has made this habit really easy to incorporate into his life. He enjoys brushing his teeth thanks to this product :)
FILLED WITH AIR!! Barely any product
on Aug 31, 2020
I have ordered this toothpaste two times. The first time it was great the only negative was that the tube gets a little hole and product leaks out but with tape can be fixed. This has happened twice. HOWEVER, the second time I bought this the WHOLE THING WAS FILLED WITH AIR AND BARELY ANY PRODUCT. I am disappointed as my vet recommended this brand. It does a good job of preventing plaque but the first time the tube lasted me three months and this one not even a week because they didn’t give me any product. HORRIBLE. Will be telling everyone I know.
Chewy however does a great job and they deliver products very quickly! Nothing bad about them.
dog not a toothbrush fan
on Sep 24, 2020
I have been using the poultry as well as the vanilla mint
My dog is about 4 lbs and is not thrilled with having her teeth brushed
I give her a choice by putting a little on my finger for her to taste
which ever one she seems to like better that day I put a little on her brush
It is a work in progress but this toothpaste has been the best so far
Makes brushing my giant pup’s teeth easy!
on Aug 30, 2020
My pup loves this toothpaste! It’s the first kind we’ve tried and I highly recommend it. I haven’t been using it for long so I can’t comment on anything long-term, but his breath definitely smells better now. I desensitized him to the toothbrush before adding toothpaste, and he looks forward to getting his teeth brushed now. My cat isn’t a huge fan of it but she doesn’t seem to mind too much. All in all, I highly recommend this toothpaste!
We look forward to brushing teeth
on Sep 1, 2020
Both my babies love to brush their teeth especially with Virbac's Poultry flavor Enzymatic toothpaste.
We are glad this toothpaste is Made in US and that's one of the big reasons we prefer this brand.
Being using it for last 5 years and we brush their teeth every other day.
We have tried Mint and Poultry flavor and it's the poutry flavor that they seem to enjoy the most.
Our dog hated it
on Oct 18, 2020
I was looking for something that would taste good to our dog so that we could introduce tooth brushing. She hated it, and it smells more like chemicals than food, so I am not surpised.