Virbac C.E.T. Enzymatic Dog & Cat Poultry Flavor Toothpaste, 70 gram

I've been using the Petsmile toothpaste before this (because it was vetted by VOHC), but my cats are never thrilled to get their teeth brushed. They just endure it since I force on them everyday for their own good. I wanted to make the toothbrushing a positive experience for them, and since this had the most and best reviews, I went with this one along with the vanilla flavor to try. Both of them tried their best to avoid the vanilla mint, but this one was a HIT. Now I don't even have to try hard to brush their teeth. They willingly come to me, and they stay on my lap voluntarily for the brushing duration. For bad breath: This does help. Yes, the toothpaste itself doesn't smell much I've been using the Petsmile toothpaste before this (because it was vetted by VOHC), but my cats are never thrilled to get their teeth brushed. They just endure it since I force on them everyday for their own good. I wanted to make the toothbrushing a positive experience for them, and since this had the most and best reviews, I went with this one along with the vanilla flavor to try. Both of them tried their best to avoid the vanilla mint, but this one was a HIT. Now I don't even have to try hard to brush their teeth. They willingly come to me, and they stay on my lap voluntarily for the brushing duration. For bad breath: This does help. Yes, the toothpaste itself doesn't smell much (not so minty or pleasant), but after you do it, my cat's breath has improved a lot. I don't try to hold my breath when they yawn, open their mouth, etc. I'm happy to spend my money on this product. I'm stocking up 2 more! … more

I give this 4 stars instead of 5 only because the toothpaste doesn't have a great scent. Our dog loves the poultry flavor so it makes brushing his teeth much easier than with something minty - I guess it's a fair trade off. I give him a dental chew to freshen up the smell of his mouth but we continue to buy this flavor of toothpaste since it seems to be the only one that he likes. We've noticed a huge improvement in the tartar buildup since using this toothpaste about 3 times per week.

Normally to get my dogs teeth brushed I have to get him on his back and restrain all his paws while my boyfriend goes to work. I hate doing this to him so I thought I'd give this a try and I'm so glad I did. Brushing his teeth is not a breeze but his breath smells AMAZING and I no longer have to restrain him or give him treats (which just makes his mouth dirty again.) He really likes the taste, so I'm hoping the more I do it he will come to enjoy it.

My two year old poodle has developed some plaque and tartar that I am concerned about, so I decided to up my oral health game. He gets so excited for toothbrush time, which I think is mostly thanks to this apparently delicious toothpaste. His teeth are slightly better and aren't developing any more concerning plaque or tartar, so I'm pretty sure it's doing its job.

I alternate between this one and another toothpaste and brush both cat's teeth daily. They LOVE it. When I ask if they want their teeth brushed they both run to the cabinet where I keep it and wait patiently for their turn. Today we went to the vet and I asked how their teeth looked and was told they looked great. Well worth the effort to brush them. When we first started this, the one cat was really resistant. It took months to get her to let me use the brush, but she always liked to lick the toothpaste. Eventually I got her to accept the brushing. It's worth the effort in my opinion. Neither one liked the tuna flavored version we tried first, but both of them love this poultry flavor I alternate between this one and another toothpaste and brush both cat's teeth daily. They LOVE it. When I ask if they want their teeth brushed they both run to the cabinet where I keep it and wait patiently for their turn. Today we went to the vet and I asked how their teeth looked and was told they looked great. Well worth the effort to brush them. When we first started this, the one cat was really resistant. It took months to get her to let me use the brush, but she always liked to lick the toothpaste. Eventually I got her to accept the brushing. It's worth the effort in my opinion. Neither one liked the tuna flavored version we tried first, but both of them love this poultry flavor (as well as the malt flavor in another brand). … more

Virbac poultry toothpaste has helped both our dogs and our budget. We've used it for years with all our dogs and saved a fortune in Vet teeth cleaning bills. Because anesthesia is necessary and special scaling tools the vet charges accordingly. Our pets over the years love this flavor. I simply use a children's toothbrush , Virbec and a sweet praising voice. Perfect!

Cat has started waiting in front of the bathroom to get his teeth brushed. I’m in disbelief. It’s actually a little difficult to brush with it because he loves the flavor so much and tries to eat it all while I’m brushing lol. Good product.

I usually have to kinda pin my dog down to brush her teeth or she runs away. With this stuff, she tolerates me brushing and I don’t have to hold her still. Although she isn’t a huge fan still, the flavor is obviously a lot better to her than the minty toothpaste, and that helps a lot. My cat however, hasn’t warmed up to the idea yet but I will keep trying lol.

My dog loves this flavor, tries to lick it off the brush before i can even scrub. It's positive reinforcement to getting her teeth brushes so I'm fine with it! The only thing that could be better about this toothpaste is if somehow it could make their breath immediately "smell fresh".

I’ve been using this with my 9 month old pup since she was 8 weeks old and her teeth are almost perfect. I saw reviewers saying that the paste is brown however it is supposed to be like that. I’m so glad they started including a picture of the brown paste on the item pictures! My dogs love the taste and look forward to me brushing their teeth.