With 25 years of leadership in veterinary home dental care, C.E.T. products are the most tenured veterinary brands in the market today. In addition to pioneering the home dental care market, Virbac has made numerous strategic decisions throughout the years to increase dental education and deliver relevant products to the veterinary community. That’s why the C.E.T. product line is the #1 recommended dental brand by veterinary professionals.
C.E.T. Toothpaste is specially formulated to be safe, effective, and appealing to your dog or cat. Contains the C.E.T. Dual Enzyme system to inhibit the formation of plaque. Formulated specially for pets, they contain no foaming agents and are meant to be swallowed. Flavors are well accepted by pets and make brushing easy.
Enzymatic toothpaste specifically formulated for dogs and cats.
Specially developed to be safe, effective, and appealing to your dog or cat.
Contains the C.E.T. Dual Enzyme system to inhibit the formation of plaque.
Doesn’t include any foaming agents which means this toothpaste is meant to be swallowed.
Since it’s great for dogs & cats, it’s an ideal supplement for multiple pet households.
Keep out of reach of children. Store at controlled room temperature. See carton flap for lot # and expiration date.
Use a soft-bristled toothbrush such as the C.E.T. Dual-Ended Toothbrush. Apply daily or as directed by your veterinarian. Your veterinarian may give you specific directions; follow this professional advice closely.
About Virbac Dog Dental Health
Dental Care for Your Canine
For over thirty years, Virbac has provided a trusted line of products for your dog's dental health. From chews to toothbrushes and flavorful toothpaste, their C.E.T.® Brand of Products offers pet parents the home dental care their pets need. Each oral health solution works to remove plaque and tartar and promote fresh breath between visits to the vet to keep your dog's dental health in check.
Give your canine a chew you can trust with C.E.T.® Brand dental chews like C.E.T.® VEGGIEDENT® Tartar Control Chews for Dogs. A plant-based, gluten-free and easily digestible chew to keep your dog's stomach content. One chew a day helps to remove plaque and tartar with their firm texture and unique shape. And best of all, you'll feel confident knowing that every bite is made with only non-GMO corn and natural ingredients.
Brush Away Plaque and Tartar
Achieving pearly whites is easy for your dog with Virbac's veterinarian-recommended toothbrushes. Choose a reverse-angle brush for an easy clean or a double-ended brush to get to those hard-to-reach places. Or you can get the C.E.T.® Oral Hygiene Kit, which has everything you need including a long-handled, double-ended brush with reverse angle bristles and multiple flavors of toothpaste that dogs love.
Founded in 1968 by a French veterinarian, Virbac is an independent pharmaceutical laboratory dedicated to animal health. For fifty years, the company has built a personalized relationship with veterinarians. Through this partnership, Virbac contributes, day after day, to shape the future of animal health.
This has worked great for my two cats teeth. I brush my cats teeth once a week (that's about the amount they will let me do their teeth) and their teeth look great. Haven't had any major concerns from the vet yet. The poultry flavor is the only one my cats really like...one of my cats even tries to lick excess off the cap/tube. A little goes a long way, so this tube will last you a long time.
Makes brushing dog’s teeth easy
on Aug 3, 2020
I’ve been using this on my dog daily for about a month now. I see a small reduction in plaque (the FAQ states the formula is for prevention). The paste is a light brown. He loves the poultry flavor! A little too much... He licks up a lot of the paste before it makes contact with the teeth. He has not gotten sick from it. Dog likes it and the product does what it states. What more could you want?
My dog loves to get his teeth brushed - go figure!
on Jun 26, 2020
It must be the poultry flavor that drives my dog wild but whatever it is works for us both. I can brush his teeth until the cows come home with this stuff on my brush. It tends to stick to the teeth for a bit allowing the enzymes to start working. I have a small Pomeranian who is losing teeth at the tender age of 7 and I can't imagine how much worse it would be without this toothpaste.
The only thing that I did not like and deducted 1 star for (not Vibrac's fault) is how the item was packaged and shipped to me. The 2 tubes that I ordered were in a big box, underneath a 35-pound bag of dog food. Vibrac's tubes are amazingly strong and did not puncture or leak under pressure but the topsIt must be the poultry flavor that drives my dog wild but whatever it is works for us both. I can brush his teeth until the cows come home with this stuff on my brush. It tends to stick to the teeth for a bit allowing the enzymes to start working. I have a small Pomeranian who is losing teeth at the tender age of 7 and I can't imagine how much worse it would be without this toothpaste.
The only thing that I did not like and deducted 1 star for (not Vibrac's fault) is how the item was packaged and shipped to me. The 2 tubes that I ordered were in a big box, underneath a 35-pound bag of dog food. Vibrac's tubes are amazingly strong and did not puncture or leak under pressure but the tops of the tubes were slightly dented.
Overall, I would highly recommend this toothpaste.… more
So important to keep our dog's teeth clean
on Jul 7, 2020
I laugh when I think of Chewy's delivery. When I make an order online, I tease that I'd better run to the door or they'll beat me to it. I must live near a Chewy distribution center because I have a Chewy box at my door often in less than 24 hours. I love having them so close. The Virbac toothpaste helps me keep my 2 chihuahuas' teeth clean. Keeping a dog's teeth clean adds years to his life, so it's vital to use a good toothpaste. It's important for there to be enzymatic action in the toothpaste.
Great for bad breath
on Aug 3, 2020
Been using for about a year now. How do I know it works for bad breath? I stopped brushing his teeth for a few weeks and the fishy smell came back. I use a kids toothbrush, put a pea sized amount, and first brush his front teeth a few times. Then I hold the brush to his mouth and let him lick it several times: this is the vital part for good breath!
totally worth it
on Jul 30, 2020
I wish I took before and after pictures to prove that this toothpaste really works. My dog’s teeth are definitely more white since I started using this product. He loves the taste so much that he jumps on the counter looking for more whenever we’re done brushing. I couldn’t recommend this product enough!
Cats go wild over this
on Jul 7, 2020
My kittens are learning that their previous teeth require some maintenance. After researching, I finally found a toothpaste that I was willing to take a risk on. Yup, right away they loved it and begged for more. I gave my dog, who despises any toothpaste and becomes immediately upset, some as a taste test and it passed because he licked it all. This is a very good toothpaste, but whether it works will still remain unknown.
on Jul 10, 2020
I bought this thinking maybe my cat would be more interested in it than the non-meat-flavored cat toothpaste that I got him before. He still only sniffs it and has no desire to lick it. I'm still working with him on letting me use a toothbrush on his teeth without toothpaste, so once he's comfortable with that I'll see if he accepts the toothbrush with this toothpaste on it.
All My Pets Say “Go for It!”
on Jun 12, 2020
Have 5 pets: 3 dogs and 2 cats, and I accomplished what husband calls Step One in the Mouth Cleaning department ...Lol. That is, Ive given ALL of them about a pea-sized taste 2x and they all love the Virbac toothpaste. Tonight, I’m going to put the same amount of toothpaste onto a Nylabone toothbrush and just hold it in their mouths (so as not to swallow it). Banjo, the middle szd dog, may even let me brush. He’s cool like that, ;-) but it’s the cats I worry about — can’t imagine they’re patient enough to let me do it. More later, but I’m amazed that all love the flavor. That’s a huge thing! Wish me luck.
I finally found a good product for my girl!
on Jul 22, 2020
Most dental products require eating or chewing a food or treat. My little girl has only a few remaining teeth so those products didn’t work for her. I kept searching for a good product to help her keep those remaining teeth clean and healthy and this seems to be doing the job!