With 25 years of leadership in veterinary home dental care, C.E.T. products are the most tenured veterinary brands in the market today. In addition to pioneering the home dental care market, Virbac has made numerous strategic decisions throughout the years to increase dental education and deliver relevant products to the veterinary community. That’s why the C.E.T. product line is the #1 recommended dental brand by veterinary professionals.
C.E.T. Toothpaste is specially formulated to be safe, effective, and appealing to your dog or cat. Contains the C.E.T. Dual Enzyme system to inhibit the formation of plaque. Formulated specially for pets, they contain no foaming agents and are meant to be swallowed. Flavors are well accepted by pets and make brushing easy.
Enzymatic toothpaste specifically formulated for dogs and cats.
Specially developed to be safe, effective, and appealing to your dog or cat.
Contains the C.E.T. Dual Enzyme system to inhibit the formation of plaque.
Doesn’t include any foaming agents which means this toothpaste is meant to be swallowed.
Since it’s great for dogs & cats, it’s an ideal supplement for multiple pet households.
Keep out of reach of children. Store at controlled room temperature. See carton flap for lot # and expiration date.
Use a soft-bristled toothbrush such as the C.E.T. Dual-Ended Toothbrush. Apply daily or as directed by your veterinarian. Your veterinarian may give you specific directions; follow this professional advice closely.
About Virbac Dog Dental Health
Dental Care for Your Canine
For over thirty years, Virbac has provided a trusted line of products for your dog's dental health. From chews to toothbrushes and flavorful toothpaste, their C.E.T.® Brand of Products offers pet parents the home dental care their pets need. Each oral health solution works to remove plaque and tartar and promote fresh breath between visits to the vet to keep your dog's dental health in check.
Give your canine a chew you can trust with C.E.T.® Brand dental chews like C.E.T.® VEGGIEDENT® Tartar Control Chews for Dogs. A plant-based, gluten-free and easily digestible chew to keep your dog's stomach content. One chew a day helps to remove plaque and tartar with their firm texture and unique shape. And best of all, you'll feel confident knowing that every bite is made with only non-GMO corn and natural ingredients.
Brush Away Plaque and Tartar
Achieving pearly whites is easy for your dog with Virbac's veterinarian-recommended toothbrushes. Choose a reverse-angle brush for an easy clean or a double-ended brush to get to those hard-to-reach places. Or you can get the C.E.T.® Oral Hygiene Kit, which has everything you need including a long-handled, double-ended brush with reverse angle bristles and multiple flavors of toothpaste that dogs love.
Founded in 1968 by a French veterinarian, Virbac is an independent pharmaceutical laboratory dedicated to animal health. For fifty years, the company has built a personalized relationship with veterinarians. Through this partnership, Virbac contributes, day after day, to shape the future of animal health.
This toothpaste is great. I've used it on my animals for years and their teeth are in really good shape. I use this on them once a week. I would recommend purchasing a little finger toothbrush to apply it. It's really easy to just smear it on their teeth, scrub just a bit and spread it around and that's it! Great product at a great price!
Not as good as other Virbac toothpastes
on Feb 9, 2019
I've used the beef and the seafood flavors which are a gel. The poultry is a gooey, stingy paste. It is dark which is bad because it means I can't tell if there is blood on the toothbrush. The only positive is that my cat seems less repulsed by the flavor than he does by the seafood flavor. I wish the beef didn't go out of stock so often. This is one time I really would like chewy to refund my money for a crappy product.
Makes dental cleaning easy!!
on Mar 3, 2019
Some of you know how hard it is to get a 2 month old puppy to comply and let you brush their teeth.
But one lick of this paste and life becomes much easier.
Liked it so brushing the mouth area is easier since I don’t have to fight with him.
Will buy as long as I own a dog
on Mar 11, 2019
I tried a red brand but it smelled foul after repeat purchases. My dog loves this one. I have only tried poultry flavor. I use it every day. He has barely any tartar and teeth are very white.
Our Cats Tolerate It
on Mar 5, 2019
Brushing a cat's teeth is an adventure! We are able to do 3 of our 5. After a week of daily brushing, it's getting easier. They don't seem to mind the flavor of this toothpaste. I must admit, we haven't tried any other brands or flavors.
Fungal / mold pockets in toothpaste
on Dec 15, 2018
We have used Virbac C.E.T. Enzymatic Toothpaste for several years now for our Husky. We go through 3-4 tubes a year. They were very good in the beginning, however the last few tubes and my new order of tubes was bad. The toothpaste seems to develop fungal-mold pockets within the tube. Not sure if their quality has gone down or defective but this is the second time i have had this issue. This last time i even took pictures and have added it. This was a brand new tube, which had to be thrown away since it was spoiled. Never buying this again.......
disappointed that cats won't try it
on Feb 2, 2019
This seems like a good quality toothpaste, but unfortunately my two cats won't touch it. I tried getting them to lick a little off of my finger and for some reason they seem repulsed by it. I even tried putting a little dab on a Greenie treat but still no luck. I'm hoping my mom can use it for her dog so that it doesn't go to waste.
Good formula, dicey quality control
on Dec 30, 2018
Our dogs have sensitive stomachs, and we use a generous amount of toothpaste to get the job done properly. CET (poultry flavor) is one of few our dogs tolerate well.. of course it's also pretty expensive (though Chewy's prices are good).
However, as others have noted in reviews, we have been delivered a number of tubes with mold in them. I don't understand why Virbac can't take the simple step that Sentry has with Petrodex of putting a foil seal on the end of the tube. It's very annoying to have to throw away a $9 tube of toothpaste.
our dog is happy with this
on Feb 19, 2019
I'm been using this product to brush our dog's teeth several times a week for the past several months. She is happy with the flavor and that makes the brushing easy. I don't see any plaque build-up, but she's only 2 years old.
Brush your dogs teeth every day to stay healthy!
on Feb 2, 2019
I do my best to brush my dogs teeth every day.The bacteria that builds in their mouths enters into the gums and to cause gingervitus. This leads to heart disease and other problems. Save money and heartbreak by giving your pets the best care for a long and healthier life!