With 25 years of leadership in veterinary home dental care, C.E.T. products are the most tenured veterinary brands in the market today. In addition to pioneering the home dental care market, Virbac has made numerous strategic decisions throughout the years to increase dental education and deliver relevant products to the veterinary community. That’s why the C.E.T. product line is the #1 recommended dental brand by veterinary professionals.
C.E.T. Toothpaste is specially formulated to be safe, effective, and appealing to your dog or cat. Contains the C.E.T. Dual Enzyme system to inhibit the formation of plaque. Formulated specially for pets, they contain no foaming agents and are meant to be swallowed. Flavors are well accepted by pets and make brushing easy.
Enzymatic toothpaste specifically formulated for dogs and cats.
Specially developed to be safe, effective, and appealing to your dog or cat.
Contains the C.E.T. Dual Enzyme system to inhibit the formation of plaque.
Doesn’t include any foaming agents which means this toothpaste is meant to be swallowed.
Since it’s great for dogs & cats, it’s an ideal supplement for multiple pet households.
Keep out of reach of children. Store at controlled room temperature. See carton flap for lot # and expiration date.
Use a soft-bristled toothbrush such as the C.E.T. Dual-Ended Toothbrush. Apply daily or as directed by your veterinarian. Your veterinarian may give you specific directions; follow this professional advice closely.
About Virbac Dog Dental Health
Dental Care for Your Canine
For over thirty years, Virbac has provided a trusted line of products for your dog's dental health. From chews to toothbrushes and flavorful toothpaste, their C.E.T.® Brand of Products offers pet parents the home dental care their pets need. Each oral health solution works to remove plaque and tartar and promote fresh breath between visits to the vet to keep your dog's dental health in check.
Give your canine a chew you can trust with C.E.T.® Brand dental chews like C.E.T.® VEGGIEDENT® Tartar Control Chews for Dogs. A plant-based, gluten-free and easily digestible chew to keep your dog's stomach content. One chew a day helps to remove plaque and tartar with their firm texture and unique shape. And best of all, you'll feel confident knowing that every bite is made with only non-GMO corn and natural ingredients.
Brush Away Plaque and Tartar
Achieving pearly whites is easy for your dog with Virbac's veterinarian-recommended toothbrushes. Choose a reverse-angle brush for an easy clean or a double-ended brush to get to those hard-to-reach places. Or you can get the C.E.T.® Oral Hygiene Kit, which has everything you need including a long-handled, double-ended brush with reverse angle bristles and multiple flavors of toothpaste that dogs love.
Founded in 1968 by a French veterinarian, Virbac is an independent pharmaceutical laboratory dedicated to animal health. For fifty years, the company has built a personalized relationship with veterinarians. Through this partnership, Virbac contributes, day after day, to shape the future of animal health.
I like the new plastic tube rim—the old metal one visibly contaminated some dispensed product. Cats don’t mind the taste of poultry or beef. Using on 2 cats with juvenile onset gingivostomatitis. Rigorous 3+ years home treatment: daily dental “brushing” with cloth wipes + application of CET toothpaste, Maxi/Guard gel, Tetradecanol (TDC), CET chews; and frequent vet dentals including Sanos sealant application. Their gums finally look good and no tooth extraction needed yet; dentals slowly decreased from 4 to 1/year. The combination worked but can’t say which single item is most effective. If you have a cat with this problem, early diagnosis and treatment (vet dentist highly recommended forI like the new plastic tube rim—the old metal one visibly contaminated some dispensed product. Cats don’t mind the taste of poultry or beef. Using on 2 cats with juvenile onset gingivostomatitis. Rigorous 3+ years home treatment: daily dental “brushing” with cloth wipes + application of CET toothpaste, Maxi/Guard gel, Tetradecanol (TDC), CET chews; and frequent vet dentals including Sanos sealant application. Their gums finally look good and no tooth extraction needed yet; dentals slowly decreased from 4 to 1/year. The combination worked but can’t say which single item is most effective. If you have a cat with this problem, early diagnosis and treatment (vet dentist highly recommended for first dental check), being patient/persistent, receiving vet coaching on brushing technique, maintaining the suggested home/vet care schedule is a lot, but pays off. Best to you!… more
Great check ups
on Apr 15, 2019
This poultry flavor toothpaste is wonderful! My two Yorkies who are so so so picky, they think this is a treat, which makes it easier to brush their teeth! I begin by letting them think it's a treat, they sniff it, give them a little taste, and of course they want more, and then that's when I begin to brush or clean their teeth!
Brush those toothers!!
on Mar 17, 2019
While it's difficult enough to get the toothbrush inside Tater Tot's mouth, a Mom's duty is to be sure pup's teeth are properly taken care of! Trying to lessen tartar; trying to maintain healthy gums so when she gets old, she won't lose her teeth. Using a flavored paste is EXTREMELY helpful! Tater's favorite part of the brushing routine is licking the toothbrush afterwards. I can't imagine brushing MY teeth w/ chicken flavored paste but if chocolate flavored was available in people toothpaste, well hmmm...I'd try it! My chocolate is her chicken!!
on Apr 1, 2019
Having their teeth brushed is not high on my abys' list of favorite things to do, but this toothpaste appears to do the job. They developed tooth/gum issued as kittens, but once we started brushing daily and using Virbac's toothpaste, those issues went away... as did their smelly breath.
on Apr 10, 2019
One cat out of two loves the flavor of the tooth paste. I’m trying to keep his teeth clean.
I’m still working on the one year old male cat to see if he will let me brush his teeth. Maybe then.... I will save some money at the vet for teeth cleaning!
My Corgi loves it!
on Apr 5, 2019
I purchased this after our veterinarian recommended it. I thought brushing my dog's teeth was going to be a real battle, but he loves it!
I just say, "let's brush your teeth ", and he comes running.
His breath is much better than before.
expired when I open it in Mar
on Apr 9, 2019
I open it last month, and the beginning part the paste became greyish already. I dare not use it on my pets because I'm not sure it went bad or not. The other one I purchased almost at the time works quite well on my cat.
The best dog toothpaste!
on Mar 18, 2019
We have used Virbac's C.E.T. toothpaste for all our dog's life; he is now 17 1/2 years old & has the healthy gums & teeth of a 2 year old! Our vet has never seen such a healthy mouth in an older animal. This toothpaste comes in various flavors. Our dog loves to lick from the tube just for fun!
on Apr 6, 2019
I have been using it for years . My dog loves the taste but unfortunately not the brushing so I haven’t been that diligent. I don’t really know if it helps as I haven’t been consistent and she’s had to have 3 teeth pulled.
on Mar 29, 2019
We love this toothpaste and especially the price. Kobie loves the poultry flavor, so brushing is made easy. We will continue to purchase this item when needed. Will gladly recommend it to family and friends. As well as, all other Chewy products.