VIRBAC C.E.T. Enzymatic Poultry Flavor Dog & Cat Toothpaste, 70 gram -

Virbac C.E.T. Enzymatic Poultry Flavor Dog & Cat Toothpaste

By Virbac
Rated 4.6964 out of 5 stars

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$10.69Chewy Price
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About This Item


  • Enzymatic toothpaste specifically formulated for dogs and cats.
  • Specially developed to be safe, effective, and appealing to your dog or cat.
  • Contains the C.E.T. Dual Enzyme system to inhibit the formation of plaque.
  • Doesn’t include any foaming agents which means this toothpaste is meant to be swallowed.
  • Since it’s great for dogs & cats, it’s an ideal supplement for multiple pet households.

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Play Video: Learn More About Virbac From Our Team of Experts
Learn More About Virbac From Our Team of Experts

About C.E.T. Enzymatic Oral Hygiene Dental Dog Chews

Vet-Recommended Daily Dental Care

Virbac C.E.T. Enzymatic Oral Hygiene Chews for Dogs are made from single-layer, 100% beef rawhide enhanced with an appetizing poultry flavor. These vet-recommended chews feature Virbac’s exclusive Dual Enzyme System. They combine a natural antiseptic with an abrasive texture that works with your dog’s chewing action to help loosen tartar and provide clinically proven plaque control.

New Look, Same Powerful Formula

Daily Dental Care

The exclusive Dual Enzyme System and abrasive texture work together to help reduce plaque and tartar.

The Taste Dogs Love

Made using select beef hide, these chews have a delicious poultry flavor that dogs love!

Vet Recommended

With over 30 years of innovations, Virbac is a worldwide leader in dental solutions for dogs and cats.*

About Virbac

Founded in 1968 by a French veterinarian, Virbac is an independent pharmaceutical laboratory dedicated to animal health. For 50 years, the company has forged personalized relationships with veterinarians that inform their development of new products. Through this partnership, Virbac strives to contribute every day to shaping the future of animal health.  

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*Data on file, CEESA Data q3 2016. Virbac Corporation

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Top IngredientsGlucose Oxidase, Lactoperoxidase, Sorbitol...Sorbital, Hydrated Silica, Glycerin...Sorbitol, Dicalcium Phosphate Anyhydrous, Purified Water...Sorbitol, Hydrated Silica, Glycerin...Sorbitol, Dicalcium Phosphate Anyhydrous, Purified Water...
Breed SizeSmall Breeds, Medium Breeds, Large Breeds, All BreedsSmall Breeds, Medium Breeds, Large Breeds, All BreedsSmall Breeds, Medium Breeds, Large Breeds, All BreedsSmall Breeds, Medium Breeds, Large Breeds, All BreedsSmall Breeds, Medium Breeds, Large Breeds, All Breeds
Food FlavorChickenBeef, MeatMolasses----Mint, Vanilla, Herbs & Spices
LifestageAdult, Puppy, SeniorAdultAdultAdultAdult
Health FeatureDental & Breath CareDental & Breath CareDental & Breath CareDental & Breath CareDental & Breath Care

Questions & Answers

42 Customer Questions

Well it help remove old plaque? Or just prevent it? If not any recommendations on a good way to get old plaque off with out taking to vet to be put under? It's just she is older and putting her under worries me a bit.
Answer by ChewyOct 03, 2017
At the moment, this toothpaste is designed to prevent the formation of plaque on your pet's teeth.

How do you use this on cats? Is it safe for them to swallow?
Answer by ChewyMay 05, 2018
This product doesn't have any foaming agents which means this toothpaste is meant to be swallowed. You'd need a soft-bristle toothbrush such as the C.E.T. Dual-Ended Toothbrush and apply daily.

How long did you notice that the plaque/tartar started going away?
Answer by ChewyJan 05, 2022
Virbac C.E.T. Enzymatic Toothpaste will help remove, loosen, and reduce pre-existing and future plaque and tartar build-up to ensure your pet maintains a clean mouth. Results will vary depending on how much plaque and tartar is on your pet’s teeth, how often you are brushing their teeth, and how well your pet allows you to brush their teeth.

Can Thisbe used in a brushing stick?
Answer by ChewyAug 28, 2019
It is recommended to use a soft-bristled toothbrush such as the C.E.T. Dual-Ended Toothbrush. Apply daily or as directed by your veterinarian. Your veterinarian may give you specific directions; follow this professional advice closely.

ReviewsWrite a Review

Rated 4.6964 out of 5 stars
1199 Reviews
Would recommend to a friend

1199 Customer Reviews

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Rated 5 out of 5 stars
By Diana on Jan 14, 2023


My pup does not like to get his teeth brushed, but he does reluctantly....until I got this toothpaste! Unfortunately, in the outside the product is not appealing and I hate to say that I almost passed on it. So a low score for marketing, but a high score for pet approval! I have not used it long to see any improvement, but my pup already has good dental health. My pup did not seem to like the toothpaste brand that I was using before, even though I had tried several flavors. I will continue buying this toothpaste for him as I know this would be his choice if he could buy it himself!

Rated 5 out of 5 stars
By HannaL on Jan 23, 2023

My dog and cat love this!

I bought this after a vet recommended it for my kitten’s gingivitis. I didn’t expect my senior dog to be obsessed with it too! She never liked getting her teeth brushed, even with other doggy toothpastes, but this one makes it easy. She loves brushing time every day now. Our cat also tolerates it, although she isn’t as obsessed with the flavor. Great for multi-pet homes.

Rated 5 out of 5 stars
By PomLuvr on Jan 3, 2023

My Pom Loves the Taste

I have been using this toothpaste (poultry flavor) for a few years. My Pom loves the taste. At night when she sees me with the toothbrush, she gets excited. I put her on my lap to brush her teeth and if I take too long to get started, she takes one of her paws and scratches at my hand, pulling it to her mouth. I think the toothpaste does help her teeth.

Rated 4 out of 5 stars
By Bree on Dec 4, 2022

Hit and Miss

Not all cats are created equal. Our male senior cat LOVES this stuff, thinks it's a treat, can't get enough of it. But he likes wet food and treats. Our younger female cat is very picky with wet food and treats, and she does NOT like the smell/taste of this and now runs away if I try to approach her with it. You gotta know your cat, and some cats are gonna take to the teeth brushing better than others.

Rated 1 out of 5 stars
By Court on Jan 15, 2023

Picky dog not a fan

My dog licked it off the brush at first but then made a face! She wouldn't touch it after, not sure why. I really wanted this toothpaste to work because it's recommened by vets. Maybe I'll try another flavor.

Rated 5 out of 5 stars
By Britt on Dec 22, 2022

Love it!!!!

It’s not going to remove tarter if it’s on the teeth. But I do love the prevention it does help with. My boys love brushing these teeth. There two years old and have mild tarter only because I do forget sometimes to brush but it does do really well because there teeth are amazing!

Rated 5 out of 5 stars
By StayathomeDogMom on Nov 22, 2022

Pearly bright

Our girl LOVES to get her teeth brushed. We brush her teeth every evening and it is because of this wonderful dog toothpaste that shew gets so excited. Our girl loves the flavor and enjoys the teeth brushing experience. She has pearly white teeth at the age of 9 years old..and has great oral health and I would not use any other toothpaste for her. I trust the quality of this product.

Rated 5 out of 5 stars
By toothpaste on Dec 11, 2022

so far - success!

I put the paste on one of those kids toothbrushes that has the suction bottom - put it on a window and let the cats go at it. I act like it’s a treat and so they’re now brushing their own teeth. It’s not perfect but better than no brushing. They like the taste and get excited

Rated 1 out of 5 stars
By Jolingenfelter on Nov 11, 2022

Slowly poisoned my dog

I started using this toothpaste every night about a year and a half ago when my wheaten terrier was about 5 years old, and I noticed positive effects right away. The vet had told me previously that I needed to start considering a dental cleaning, and I was hoping to put it off for a while. At our appointment 6 months after we started brushing, the vet said his teeth looked "great", and we weren't in any rush to do a dental cleaning. About 7 months ago, I started noticing blood in my dog's poop on a fairly regular basis. He's always had some digestion struggles, and we had some particularly big life changes so initially, I thought it might be stress, and then when it didn't improve we did a dewormer. Fecal results continually came back normal for parasites while his digestive struggles became more consistently a problem (it was frequently diarrhea with big drops of bright red blood), and it seemed to be causing him some amount of pain, as I noticed some behavioral changes. He eats Royal Canin Gastrointestinal Formula, which the vet assured me was safe and the best thing for him given some allergies. I didn't think that it could be the toothpaste until about 2 weeks ago when we decided to stop our nightly teeth brushing routine in a desperate attempt to get to the bottom of this. In just that short time, his digestive struggles have improved so much. There is less blood in his poop, and it is more frequently a "normal" consistency. I have been reading about the ingredients in dog toothpaste all morning and falling down a rabbit hole. This stuff is full of chemicals that are known to be linked to all sorts of problems. It is so incredibly discouraging that this product is rated so highly and there are not warnings on the product for how much should be used and the potential for longterm side effects if used consistently. Brushing my dog's teeth was supposed to be good for his health, but it turned out that I was slowly poisoning him.

Rated 5 out of 5 stars
By Brittany on Nov 19, 2022

They love it!

I was so nervous to start brushing my cats teeth, but after spending LOTS of money on my cats last dental cleaning & tooth extraction, I knew I had to toughen up and start doing it. I bought two types of toothpaste to try with them. Both of my cats LOVE this one from Virbac! They love the taste and when they see me putting a drop on their toothbrush they both come running over to me. Although I struggle getting all of their teeth, I know we're making progress. And luckily the cats see this as a positive "treat" at the end of the day. Hopefully at our next dental cleaning in a year or two, we see a lower bill and a good report from the vet!