VIRBAC C.E.T. Enzymatic Poultry Flavor Dog & Cat Toothpaste, 70 gram -

Virbac C.E.T. Enzymatic Poultry Flavor Dog & Cat Toothpaste

By Virbac
Rated 4.6728 out of 5 stars

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About This Item


  • Enzymatic toothpaste specifically formulated for dogs and cats.
  • Specially developed to be safe, effective, and appealing to your dog or cat.
  • Contains the C.E.T. Dual Enzyme system to inhibit the formation of plaque.
  • Doesn’t include any foaming agents which means this toothpaste is meant to be swallowed.
  • Since it’s great for dogs & cats, it’s an ideal supplement for multiple pet households.

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Play Video: Learn More About Virbac From Our Team of Experts
Learn More About Virbac From Our Team of Experts

About C.E.T. Enzymatic Oral Hygiene Dental Dog Chews

Vet-Recommended Daily Dental Care

Virbac C.E.T. Enzymatic Oral Hygiene Chews for Dogs are made from single-layer, 100% beef rawhide enhanced with an appetizing poultry flavor. These vet-recommended chews feature Virbac’s exclusive Dual Enzyme System. They combine a natural antiseptic with an abrasive texture that works with your dog’s chewing action to help loosen tartar and provide clinically proven plaque control.

New Look, Same Powerful Formula

Daily Dental Care

The exclusive Dual Enzyme System and abrasive texture work together to help reduce plaque and tartar.

The Taste Dogs Love

Made using select beef hide, these chews have a delicious poultry flavor that dogs love!

Vet Recommended

With over 30 years of innovations, Virbac is a worldwide leader in dental solutions for dogs and cats.*

About Virbac

Founded in 1968 by a French veterinarian, Virbac is an independent pharmaceutical laboratory dedicated to animal health. For 50 years, the company has forged personalized relationships with veterinarians that inform their development of new products. Through this partnership, Virbac strives to contribute every day to shaping the future of animal health.  

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*Data on file, CEESA Data q3 2016. Virbac Corporation

Questions & Answers

42 Customer Questions

How long did you notice that the plaque/tartar started going away?
Answer by ChewyJan 05, 2022
Virbac C.E.T. Enzymatic Toothpaste will help remove, loosen, and reduce pre-existing and future plaque and tartar build-up to ensure your pet maintains a clean mouth. Results will vary depending on how much plaque and tartar is on your pet’s teeth, how often you are brushing their teeth, and how well your pet allows you to brush their teeth.

How do you use this on cats? Is it safe for them to swallow?
Answer by ChewyMay 05, 2018
This product doesn't have any foaming agents which means this toothpaste is meant to be swallowed. You'd need a soft-bristle toothbrush such as the C.E.T. Dual-Ended Toothbrush and apply daily.

My dog doesn’t really let me brush his teeth very much with this, but he likes the taste. Does it still somewhat help their teeth if they eat it some without brushing?
Answer by ChewyNov 25, 2019
This toothpaste is designed to be used with a toothbrush for maximum effect. If the pet is licking the toothpaste, without brushing you may not see much of a difference.

Do you need to rinse it out for the dog after you use the toothpaste?
Answer by ChewyOct 28, 2021
This toothpaste is specially formulated for pets, so it contains no foaming agents and is meant to be swallowed.

ReviewsWrite a Review

Rated 4.6728 out of 5 stars
1247 Ratings
Would recommend to a friend

1246 Customer Reviews

Rated 5 out of 5 stars
By Peggy on Apr 12, 2023

Good Toothpaste

I'd been using Oxy Fresh for over a year, which is a clear gel, after every night time meal and my dogs still have a little tarter on the very back teeth. I wanted to try a toothpaste with an enzyme. One likes the taste of Virbac and will lick the toothbrush which surprised me. This toothpaste is a little bit gritty which is a better scrub. The toothbrush doesn't slide with this paste as well as Oxy Fresh gel because it is thicker and grittier but I feel their teeth are getting cleaner. I can see the slight difference in the color of their teeth after they have been cleaned. I am also glad my one dog likes the taste and the other seems ok with it. I will buy it again and give it several months to see if we can remove the tarter on the back teeth. Overall I'm very happy with it.

Rated 5 out of 5 stars
By Lauren on May 3, 2023

Dogs love this toothpaste

My dogs love this toothpaste. Works great at preventing tarter and my dogs love the taste. All you have to do is ask my dogs, “do you want to brush your teeth?” and you will see them happily go running to the bathroom for their nightly brushing. Great product, highly recommended!

Rated 5 out of 5 stars
By CathyM on May 26, 2023

She likes the flavor!

She enjoys the flavor so I can brush her teeth really well and lets me brush them almost everyday and the tartar and plaque is diminishing and so is her bad breath. This toothpaste really works.

Rated 1 out of 5 stars
By Cindy on Apr 18, 2023

So, this was brown.

I have used the beef flavor for a while and thought I would give her another flavor. Every beef flavor is a clear gel. The last chicken I used was also clear. The chicken I received is brown and thick. Rancid? I’m not using this for my dog. I purchased an organic variety from Chewy as replacement. Hoping it goes better.

Rated 5 out of 5 stars
By biodobe on Mar 20, 2023

Great dog toothpaste!

My dogs have always liked having their teeth brush and they've always liked another brand of toothpaste (also poultry flavored). So, I don't know what exactly is so special about this toothpaste but color me surprised that my Doberman nearly knocked me over, headfirst into the tub, the first night I used this toothpaste for her instead of the usual. She LOVES it. She's pushy about getting her teeth brushed at bedtime now. She will come into the bathroom, repeatedly, and nose poke me and nose poke the cabinet where she knows their brushes and toothpaste are kept. She gets her teeth brushed first, and then queues up behind my other dog to have them brushed again. It hasn't worked yet, but she has tried getting back in line every night since I switched to this toothpaste. It also seems to be working a bit better than the previous brand I used. It's hard to say since we have a very consistent routine of brushing teefies every night, so they're teeth generally look pretty good anyway. My small dog's teeth are susceptible to a bit more build-up but this brand appears to be knocking it back.

Rated 5 out of 5 stars
By kitty on Apr 13, 2023

best toothpaste ever

My cat can’t get enough of this toothpaste. I very quickly got her used to it and then I applied it to her toothbrush and she licked and then chewed on the toothbrush so easy to brush her teeth. Nothing traumatic or anything. I will continue to buy it as she literally begs and meows for it.

Rated 5 out of 5 stars
By Nan on Apr 25, 2023

Best toothpaste!

When I took my 10 year old to the vet she said my dogs teeth are perfect what am I doing I said brushing them and told her what toothpaste I use she said keep it up and most dogs have a lot of tarter at that age ! I highly recommend it!

Rated 5 out of 5 stars
By Sparrow on May 13, 2023

Appealing taste makes teeth cleaning easy!

My pup loves this toothpaste! While she’s still training to be comfortable with a toothbrush, I just smear a bit on her favorite dental toy and it’s a total treat for her!

Rated 5 out of 5 stars
By Lindy on May 9, 2023

Great Toothpaste

I have used the CET brand for many years. I have had Pomeranians and currently have a rescued Pomeranian. He likes getting his teeth brushed and the poultry flavor is the best.

Rated 5 out of 5 stars
By Shelly on May 26, 2023


After trying 4 different types of toothpastes that my puppy turned his snout to, we finally found a toothpaste he loves and thinks of as a treat.