VIRBAC C.E.T. Enzymatic Poultry Flavor Dog & Cat Toothpaste, 70 gram -

Virbac C.E.T. Enzymatic Poultry Flavor Dog & Cat Toothpaste

By Virbac
Rated 4.6691 out of 5 stars

$10.92Chewy Price
$12.89Chewy Price
$10.37Autoship Price
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About This Item


  • Enzymatic toothpaste specifically formulated for dogs and cats.
  • Specially developed to be safe, effective, and appealing to your dog or cat.
  • Contains the C.E.T. Dual Enzyme system to inhibit the formation of plaque.
  • Doesn’t include any foaming agents which means this toothpaste is meant to be swallowed.
  • Since it’s great for dogs & cats, it’s an ideal supplement for multiple pet households.

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Play Video: Learn More About Virbac From Our Team of Experts
Learn More About Virbac From Our Team of Experts

About C.E.T. Enzymatic Oral Hygiene Dental Dog Chews

Vet-Recommended Daily Dental Care

Virbac C.E.T. Enzymatic Oral Hygiene Chews for Dogs are made from single-layer, 100% beef rawhide enhanced with an appetizing poultry flavor. These vet-recommended chews feature Virbac’s exclusive Dual Enzyme System. They combine a natural antiseptic with an abrasive texture that works with your dog’s chewing action to help loosen tartar and provide clinically proven plaque control.

New Look, Same Powerful Formula

Daily Dental Care

The exclusive Dual Enzyme System and abrasive texture work together to help reduce plaque and tartar.

The Taste Dogs Love

Made using select beef hide, these chews have a delicious poultry flavor that dogs love!

Vet Recommended

With over 30 years of innovations, Virbac is a worldwide leader in dental solutions for dogs and cats.*

About Virbac

Founded in 1968 by a French veterinarian, Virbac is an independent pharmaceutical laboratory dedicated to animal health. For 50 years, the company has forged personalized relationships with veterinarians that inform their development of new products. Through this partnership, Virbac strives to contribute every day to shaping the future of animal health.  

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*Data on file, CEESA Data q3 2016. Virbac Corporation

Questions & Answers

43 Customer Questions

Well it help remove old plaque? Or just prevent it? If not any recommendations on a good way to get old plaque off with out taking to vet to be put under? It's just she is older and putting her under worries me a bit.
Answer by ChewyOct 03, 2017
At the moment, this toothpaste is designed to prevent the formation of plaque on your pet's teeth.

How long did you notice that the plaque/tartar started going away?
Answer by ChewyJan 05, 2022
Virbac C.E.T. Enzymatic Toothpaste will help remove, loosen, and reduce pre-existing and future plaque and tartar build-up to ensure your pet maintains a clean mouth. Results will vary depending on how much plaque and tartar is on your pet’s teeth, how often you are brushing their teeth, and how well your pet allows you to brush their teeth.

How do you use this on cats? Is it safe for them to swallow?
Answer by ChewyMay 05, 2018
This product doesn't have any foaming agents which means this toothpaste is meant to be swallowed. You'd need a soft-bristle toothbrush such as the C.E.T. Dual-Ended Toothbrush and apply daily.

My dog doesn’t really let me brush his teeth very much with this, but he likes the taste. Does it still somewhat help their teeth if they eat it some without brushing?
Answer by ChewyNov 25, 2019
This toothpaste is designed to be used with a toothbrush for maximum effect. If the pet is licking the toothpaste, without brushing you may not see much of a difference.

ReviewsWrite a Review

Rated 4.6691 out of 5 stars
1224 Reviews
Would recommend to a friend

1224 Customer Reviews

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Rated 5 out of 5 stars
By biodobe on Mar 20, 2023

Great dog toothpaste!

My dogs have always liked having their teeth brush and they've always liked another brand of toothpaste (also poultry flavored). So, I don't know what exactly is so special about this toothpaste but color me surprised that my Doberman nearly knocked me over, headfirst into the tub, the first night I used this toothpaste for her instead of the usual. She LOVES it. She's pushy about getting her teeth brushed at bedtime now. She will come into the bathroom, repeatedly, and nose poke me and nose poke the cabinet where she knows their brushes and toothpaste are kept. She gets her teeth brushed first, and then queues up behind my other dog to have them brushed again. It hasn't worked yet, but she has tried getting back in line every night since I switched to this toothpaste. It also seems to be working a bit better than the previous brand I used. It's hard to say since we have a very consistent routine of brushing teefies every night, so they're teeth generally look pretty good anyway. My small dog's teeth are susceptible to a bit more build-up but this brand appears to be knocking it back.

Rated 5 out of 5 stars
By Pidge on Feb 22, 2023

Made brushing teeth a positive experience!

I was late to the tooth-brushing game and started when my cats were 3, 7, and my dog 4 years old. All sources suggested it would be difficult to start a brushing routine later in the pets' lives. My pets *love* the poultry flavor, however, and get excited to get their teeth cleaned. After just a couple weeks, their breaths are great and teeth noticeably healthier and I don't have to struggle with them to do it! Great product!

Rated 5 out of 5 stars
By Sierra on Feb 16, 2023

Great for cats

Both my cats love this toothpaste. They don’t really enjoy their teeth being brushed but they really like the flavor. Their teeth are staying a good color with using this routinely. Their breath has gotten better since using this product as well. I like how I don’t have to scrub a lot for this product to do it’s job. I just quickly scrub the outside side of their teeth with a pet toothbrush.

Rated 2 out of 5 stars
By Kate on Mar 7, 2023

Contains titanium white

I heard this was a good toothpaste so I used it for a while and did see some results. I didn’t look at the ingredients and once I did I realized this contains titanium white, a harmful chemical. I stopped using it, there are other brands with chemicals in them

Rated 5 out of 5 stars
By Diana on Jan 14, 2023


My pup does not like to get his teeth brushed, but he does reluctantly....until I got this toothpaste! Unfortunately, in the outside the product is not appealing and I hate to say that I almost passed on it. So a low score for marketing, but a high score for pet approval! I have not used it long to see any improvement, but my pup already has good dental health. My pup did not seem to like the toothpaste brand that I was using before, even though I had tried several flavors. I will continue buying this toothpaste for him as I know this would be his choice if he could buy it himself!

Rated 5 out of 5 stars
By DogCatmom on Mar 1, 2023


We were using a different brand of toothpaste that worked fine but I wanted to try something different. The odor of this toothpaste is quite off-putting but it does seem to clean his teeth better so we'll keep using it. He likes it so that's a plus.

Rated 5 out of 5 stars
By Sammy on Mar 8, 2023

Yum, yum love the smell.

I introduced this to my cat then the toothbrush and slowly started brushing her teeth. Some days she is not interested in having her teeth brushed so I let her lick some off my finger and also dip a few treats with it.

Rated 3 out of 5 stars
By Morgan on Mar 12, 2023

Okay for cats

Bought this to try and brush my cats teeth unfortunately the toothbrush is a little big and hard to use on my cat She also doesnt really like the toothpaste but it was worth a try

Rated 5 out of 5 stars
By KL123 on Feb 20, 2023


My cat doesn’t love getting her teeth brushed but she doesn’t gag at this toothpaste. This being said it’s still not her favorite activity. Her breath though is much less fishy from all the food she eats so that’s a huge win!

Rated 5 out of 5 stars
By HannaL on Jan 23, 2023

My dog and cat love this!

I bought this after a vet recommended it for my kitten’s gingivitis. I didn’t expect my senior dog to be obsessed with it too! She never liked getting her teeth brushed, even with other doggy toothpastes, but this one makes it easy. She loves brushing time every day now. Our cat also tolerates it, although she isn’t as obsessed with the flavor. Great for multi-pet homes.