With 25 years of leadership in veterinary home dental care, C.E.T. products are the most tenured veterinary brands in the market today. In addition to pioneering the home dental care market, Virbac has made numerous strategic decisions throughout the years to increase dental education and deliver relevant products to the veterinary community. That’s why the C.E.T. product line is the #1 recommended dental brand by veterinary professionals.
C.E.T. Tartar Control Toothpaste for dogs and cats is designed for pets who are rapid plaque formers. The Tartar Control Toothpastes contain a strengthened enzyme system and are more abrasive than regular toothpastes. Contains no foaming agents, so they are safe for pets to swallow.
Enzymatic toothpaste specifically formulated for dogs and cats
Designed for pets who are rapid plaque formers
Contains a strengthened enzyme system and is more abrasive than regular toothpastes
Includes no foaming agents, so this toothpaste is safe for pets to swallow
Clinically proven to reduce plaque and loosen tartar to ensure your pet maintains a clean mouth
Keep out of reach of children. Store at controlled room temperature. See carton flap for lot # and expiration date.
Use a soft-bristled toothbrush such as the C.E.T. Dual-Ended Toothbrush. Apply daily or as directed by your veterinarian. Your veterinarian may give you specific directions; follow this professional advice closely.
I like this brand of toothpaste... unfortunately my dog is used to the poultry flavor and they were out of it. She let me brush her teeth (like she always does) but she was making faces at the different flavor. Hopefully I'll get to finish the tube, but it is a good toothpaste. Her teeth are gorgeously white!
My dog only lets me brush her teeth if i have this!
on Aug 25, 2018
Best toothpaste for my dog. She loves it which allows me to brush with the finger brush. As soon as she sees me grabbing it, she gets into position and is happily ready for her teeth brushing. It smells tasty and i like that it does the job.
on Oct 9, 2018
My dog loves all the flavors of C.E.T toothpaste. It makes it so easy to brush his teeth everyday. He just sits really nicely in front of me waiting for the yummy toothpaste on the toothbrush.
Makes brushing easy
on Aug 14, 2018
My dog loves getting her teeth brushed with this toothpaste! She actually reminds me every night to brush her teeth! They come in different flavors but the Beef one is the only one she's tried.
Only ordered the beef flavor because....
on Aug 18, 2018Top 500 Contributor
Chewy was out of the chicken flavor. I had no choice but to try the CLEAR fish and beef flavor.
The boys do not care for them. I'm sure other cats do but not mine.
No Way! Toothpaste.
on Jun 11, 2018
Our little Sophie Grace "Chihuahua" enjoys her tooth paste. She is only 12 months old, and her teeth look polished, and bright white. Wonderful Vet checks, while asking us about her beautiful smile! It's in the tube, C.E.T. If you have trouble brushing your pets teeth, simply rub this on all gums next to your pets teeth, and
it will do a great job for you. As you know, Chihuahua's, and other small breeds have gum/teeth issues. Start this early with a new pup, or start now to help slow the progression of gum disease.
My dog loves it!
on Aug 7, 2018
No problem brushing my dog Teeth, he gets excited every time I pull out the toothbrush and put the toothpaste on, he loves it!
Taste must be good
on Apr 29, 2018
My babies don't like their teeth brushed to start off. I just switched to this to see if brushing changes their mind...lol.
I'll say, like the reviews I read prior to purchasing this, they must like the flavor.
I put it on the tooth brush, let them smell & lick it and they let me brush. The ones I bought from the store, yeah not so much! I just tossed 2 store purchased tubes. Made in the USA is important to us as well, with all our products.
on Jul 29, 2018
This product makes brushing my dogs teeth much easier.
She likes the taste, and is more cooperative during
on Jul 23, 2018
This toothpaste was highly recommended by our vet. Dogs love the taste so it is a bit hard to get it onto their teeth with the tongue going like crazy to lick it off the brush