With 25 years of leadership in veterinary home dental care, C.E.T. products are the most tenured veterinary brands in the market today. In addition to pioneering the home dental care market, Virbac has made numerous strategic decisions throughout the years to increase dental education and deliver relevant products to the veterinary community. That’s why the C.E.T. product line is the #1 recommended dental brand by veterinary professionals.
C.E.T. Tartar Control Toothpaste for dogs and cats is designed for pets who are rapid plaque formers. The Tartar Control Toothpastes contain a strengthened enzyme system and are more abrasive than regular toothpastes. Contains no foaming agents, so they are safe for pets to swallow.
Enzymatic toothpaste specifically formulated for dogs and cats
Designed for pets who are rapid plaque formers
Contains a strengthened enzyme system and is more abrasive than regular toothpastes
Includes no foaming agents, so this toothpaste is safe for pets to swallow
Clinically proven to reduce plaque and loosen tartar to ensure your pet maintains a clean mouth
Keep out of reach of children. Store at controlled room temperature. See carton flap for lot # and expiration date.
Use a soft-bristled toothbrush such as the C.E.T. Dual-Ended Toothbrush. Apply daily or as directed by your veterinarian. Your veterinarian may give you specific directions; follow this professional advice closely.
About Virbac Dog Dental Health
Dental Care for Your Canine
For over thirty years, Virbac has provided a trusted line of products for your dog's dental health. From chews to toothbrushes and flavorful toothpaste, their C.E.T.® Brand of Products offers pet parents the home dental care their pets need. Each oral health solution works to remove plaque and tartar and promote fresh breath between visits to the vet to keep your dog's dental health in check.
Give your canine a chew you can trust with C.E.T.® Brand dental chews like C.E.T.® VEGGIEDENT® Tartar Control Chews for Dogs. A plant-based, gluten-free and easily digestible chew to keep your dog's stomach content. One chew a day helps to remove plaque and tartar with their firm texture and unique shape. And best of all, you'll feel confident knowing that every bite is made with only non-GMO corn and natural ingredients.
Brush Away Plaque and Tartar
Achieving pearly whites is easy for your dog with Virbac's veterinarian-recommended toothbrushes. Choose a reverse-angle brush for an easy clean or a double-ended brush to get to those hard-to-reach places. Or you can get the C.E.T.® Oral Hygiene Kit, which has everything you need including a long-handled, double-ended brush with reverse angle bristles and multiple flavors of toothpaste that dogs love.
Founded in 1968 by a French veterinarian, Virbac is an independent pharmaceutical laboratory dedicated to animal health. For fifty years, the company has built a personalized relationship with veterinarians. Through this partnership, Virbac contributes, day after day, to shape the future of animal health.
I like this brand of toothpaste... unfortunately my dog is used to the poultry flavor and they were out of it. She let me brush her teeth (like she always does) but she was making faces at the different flavor. Hopefully I'll get to finish the tube, but it is a good toothpaste. Her teeth are gorgeously white!
My dog only lets me brush her teeth if i have this!
on Aug 25, 2018
Best toothpaste for my dog. She loves it which allows me to brush with the finger brush. As soon as she sees me grabbing it, she gets into position and is happily ready for her teeth brushing. It smells tasty and i like that it does the job.
on Oct 9, 2018
My dog loves all the flavors of C.E.T toothpaste. It makes it so easy to brush his teeth everyday. He just sits really nicely in front of me waiting for the yummy toothpaste on the toothbrush.
Makes brushing easy
on Aug 14, 2018
My dog loves getting her teeth brushed with this toothpaste! She actually reminds me every night to brush her teeth! They come in different flavors but the Beef one is the only one she's tried.
No Way! Toothpaste.
on Jun 11, 2018
Our little Sophie Grace "Chihuahua" enjoys her tooth paste. She is only 12 months old, and her teeth look polished, and bright white. Wonderful Vet checks, while asking us about her beautiful smile! It's in the tube, C.E.T. If you have trouble brushing your pets teeth, simply rub this on all gums next to your pets teeth, and
it will do a great job for you. As you know, Chihuahua's, and other small breeds have gum/teeth issues. Start this early with a new pup, or start now to help slow the progression of gum disease.
Only ordered the beef flavor because....
on Aug 18, 2018Top 500 Contributor
Chewy was out of the chicken flavor. I had no choice but to try the CLEAR fish and beef flavor.
The boys do not care for them. I'm sure other cats do but not mine.
on Jul 23, 2018
This toothpaste was highly recommended by our vet. Dogs love the taste so it is a bit hard to get it onto their teeth with the tongue going like crazy to lick it off the brush
on Jul 16, 2018
Dogs love it, which means I get to brush their teeth better and longer. Great product and I believe there teeth look better already instead of using a cheap toothpaste.
on Jun 18, 2018
Vet recommended an enzymatic toothpaste. I brush all three of my dogs teeth almost every evening. They may have preferred the poultry flavor of this same product, but they do OK with the beef.Teeth seem to be staying cleaner.
My dog loves it!
on Aug 7, 2018
No problem brushing my dog Teeth, he gets excited every time I pull out the toothbrush and put the toothpaste on, he loves it!