Bio-Groom Purrfect White Coat Brightener Cat Shampoo, 8-oz bottle

By Bio-Groom
Rated 4.2 out of 5 stars
$13.99 (-13%)Chewy Price
$15.99Chewy Price
Or save an extra 5% with
$13.29Autoship Price

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About This Item


  • Shampoo formulated specifically for white and light coats.
  • Contains special whiteners and pearlescent brighteners, rather than bleach.
  • Mild coconut oil base and soy protein support coat strength, body and hydration.
  • Neutral pH formula is safe for use with topical flea and tick treatments.
  • Rich and foamy lather rinses out quickly and leaves kitty’s coat smelling and feeling fresh.

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Top IngredientsTruth in labeling, our ingredients are listed using their I.N.C.I. names, the same type of labeling required for human cosmetics. Purified water...Truth in labeling, our ingredients are listed using their I.N.C.I. names, the same type of labeling required for human cosmetics. Purified Water...Purified Water, Renewable Plant-derived & Coconut-based Cleansers, Gentle Conditioner & Detangler...Certified Organic Neem, Certified Organic Chamomile, Certified Organic Olive Leaf...Water, Disodium Cocoyl Glutamate, Coco Betaine...
Health FeatureSkin & Coat HealthSkin & Coat HealthSkin & Coat Health

Questions & Answers

3 Customer Questions

Is this safe to use on tuxedo colored cats? I want to brighten my kitty’s white legs but I don’t want his black coat to be bleached.
Answer by ChewySep 18, 2020
This shampoo is formulated specifically for white and light coats.

Is this shampoo tearless?
Answer by ChewyAug 28, 2020
This shampoo is cruelty free and soap free.

Please list all the ingredients of this shampoo.
Answer by ChewyJun 11, 2020
The ingredients of this shampoo are: Purified water, cleansers derived from regrowable and 100% biodegradable sources of Coconut Oil, Sodium Coco Sulfate, Disodium Cocoamphodiacetate, Cocoamidopropylamine Oxide, PEG-4 Rapeseedamide, Cetostearyl Alcohol, Vegetable Glycerine, Hydrolyzed Soy Protein, Panthenol (Vitamin B5), Floral Perfume, Citric Acid, Blue1, Red 33.

ReviewsWrite a Review

Rated 4.2 out of 5 stars
5 Ratings
Would recommend to a friend

5 Customer Reviews

Rated 5 out of 5 stars
By FoldMom on Aug 21, 2023
Top 500 Contributor

Gentle and effective

I first started using this several years ago when we rescued a Persian girl with a massive, beautiful coat. She was grey and white, and I wanted to keep her white bright. This did the trick. Unfortunately, we lost our beautiful Emmy Lou Hairiest too soon due to bone cancer. In her honor, we rescued an all-white elderly Persian girl who has been in foster care with no interest due to her age. Obviously, she will be getting baths, and this is our go-to. It is gentle and effective, and not loaded with horrible ingredients.

Rated 5 out of 5 stars
By Tay on May 2, 2023

My Go To from now on

She went from dingy and yellow to washed in Clorox white. She glowed in the dimmest of light. And it smells amazing. Meeeoooowbulous!

Rated 5 out of 5 stars
By Lola on Mar 10, 2022

Show cat maintenance

I have a long haired champion Scottish Fold show cat-this shampoo helps maintain her glorious coat!

Rated 5 out of 5 stars
By Bianca on Oct 26, 2021

Perfect White Shampoo

I was searching for a white shampoo for cats all over and finally found it here on Chewy. I am beyond impressed with this. My kitten isn’t completely white, but she is about 80% white. I rescued her when she turned up dirty and hungry in my yard so parts of her fur were already stained. This took the stains out in the first bath we used it. It hasn’t irritated her skin either. I couldn’t be happier with this.

Rated 1 out of 5 stars
By Kseniia on Mar 9, 2021

Came already used

Our shampoo arrived almost empty for 2/3 , someone used it and sent it to us, because it did not come out in the box, it was clean. I'm so upset we didn't get to try it.