Bio-Groom Purrfect White Coat Brightener Cat Shampoo, 8-fl oz bottle

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About This Item

At a Glance

  • Skin & Coat Health
  • All Lifestages

Details

  • Shampoo formulated specifically for white and light coats.
  • Contains special whiteners and pearlescent brighteners, rather than bleach.
  • Mild coconut oil base and soy protein support coat strength, body and hydration.
  • Neutral pH formula is safe for use with topical flea and tick treatments.
  • Rich and foamy lather rinses out quickly and leaves kitty’s coat smelling and feeling fresh.

Ingredients

Instructions

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Questions & Answers

3 Customer Questions

Is this safe to use on tuxedo colored cats? I want to brighten my kitty’s white legs but I don’t want his black coat to be bleached.

Answer by Chewy • Sep 18, 2020
This shampoo is formulated specifically for white and light coats.

Is this shampoo tearless?

Answer by Chewy • Aug 28, 2020
This shampoo is cruelty free and soap free.

Please list all the ingredients of this shampoo.

Answer by Chewy • Jun 11, 2020
The ingredients of this shampoo are: Purified water, cleansers derived from regrowable and 100% biodegradable sources of Coconut Oil, Sodium Coco Sulfate, Disodium Cocoamphodiacetate, Cocoamidopropylamine Oxide, PEG-4 Rapeseedamide, Cetostearyl Alcohol, Vegetable Glycerine, Hydrolyzed Soy Protein, Panthenol (Vitamin B5), Floral Perfume, Citric Acid, Blue1, Red 33.
Reviews
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4.4
Rated 4.4 out of 5 stars
14 Ratings
Terms & Conditions

11 Customer Reviews

Rated 1 out of 5 stars
By Carrie on Nov 13, 2025

Used once

I don't know how good it is. I only got to use it once. My cat passed before I could use it again.

I don't know how good it is. I only got to use it once. My cat passed before I could use it again.

Rated 5 out of 5 stars
By Abi on Aug 12, 2025

Works well!

I have a white Persian, which means without regular whitening her front paws and face turn a gross yellow-orange. This doesn't completely get rid of it, but takes

I have a white Persian, which means without regular whitening her front paws and face turn a gross yellow-orange. This doesn't completely get rid of it, but takes the color from gross orange to light yellow. I am really happy!

Rated 5 out of 5 stars
By Joan on Sep 13, 2025

Works well

Hard to keep white cat white! This works as well as it can

Hard to keep white cat white! This works as well as it can

Rated 5 out of 5 stars
By Geraldine on Jul 22, 2025

Left the coat soft and brightened the color.

Needed something for a stained bib and this worked well.

Needed something for a stained bib and this worked well.

Rated 5 out of 5 stars
By dylan on Mar 15, 2025

Silky Smooth

Great cleanser keeps their coat tangle free for weeks! For my long hair Persians they are so fluffy after using this and smell great!

Great cleanser keeps their coat tangle free for weeks! For my long hair Persians they are so fluffy after using this and smell great!

Rated 5 out of 5 stars
By Judi on Aug 21, 2023
Top 500 Contributor

Gentle and effective

I first started using this several years ago when we rescued a Persian girl with a massive, beautiful coat. She was grey and white, and I wanted to keep her white

I first started using this several years ago when we rescued a Persian girl with a massive, beautiful coat. She was grey and white, and I wanted to keep her white bright. This did the trick. Unfortunately, we lost our beautiful Emmy Lou Hairiest too soon due to bone cancer. In her honor, we rescued an all-white elderly Persian girl who has been in foster care with no interest due to her age. Obviously, she will be getting baths, and this is our go-to. It is gentle and effective, and not loaded with horrible ingredients.

Rated 5 out of 5 stars
By Olive on May 2, 2024

Beautiful Job

Beautiful Job

Rated 5 out of 5 stars
By Tay on May 2, 2023

My Go To from now on

She went from dingy and yellow to washed in Clorox white. She glowed in the dimmest of light. And it smells amazing. Meeeoooowbulous!

She went from dingy and yellow to washed in Clorox white. She glowed in the dimmest of light. And it smells amazing. Meeeoooowbulous!

Rated 5 out of 5 stars
By Linda on Mar 10, 2022

Show cat maintenance

I have a long haired champion Scottish Fold show cat-this shampoo helps maintain her glorious coat!

I have a long haired champion Scottish Fold show cat-this shampoo helps maintain her glorious coat!

Rated 5 out of 5 stars
By Bianca on Oct 26, 2021

Perfect White Shampoo

I was searching for a white shampoo for cats all over and finally found it here on Chewy. I am beyond impressed with this. My kitten isn’t completely white, but

I was searching for a white shampoo for cats all over and finally found it here on Chewy. I am beyond impressed with this. My kitten isn’t completely white, but she is about 80% white. I rescued her when she turned up dirty and hungry in my yard so parts of her fur were already stained. This took the stains out in the first bath we used it. It hasn’t irritated her skin either. I couldn’t be happier with this.