Tender & True

Tender & True was developed in October of 2014 to feed pets like family. They know that pet parents want to provide their furry loved ones with the same quality they feed themselves, and that’s why the super-premium pet food contains only the best ingredients. Including organic recipes that proudly bear the USDA Organic certification seal, to antibiotic-free recipes that use only humanely raised meats, it’s feel-good nutrition from the inside out. All chicken and turkey recipes are sourced from U.S. farmers and certified by the Global Animal Partnership, and all ocean whitefish recipes are certified by the Marine Stewardship Council. They are committed to responsible sourcing, not only to keep pets thriving, but the environment as well! When dogs and cats are fed Tender & True recipes, pet parents can take comfort in knowing they are getting the best nutrition with every single bite.