My dog loves wearing any bandana, so it wasn’t difficult to get her to wear it. This one is stitched really well and works as described. It even washes well (cold, hang dry) My lab/pit/? mix is 65lbs and the Large fits. Her black fur heats up quickly in the sun. The cooling effect worked very well around her neck, but seemed to keep her more comfortable everywhere. I love the smiley indicator so we know to re-wet it. To give you an idea, it is still damp after 40 minutes in 90F+ temps. I can’t wait to test it on longer walks.