Hexbug

Started by a team with strong robotics expertise, Hexbug entered the toy industry in 2007. A subsidiary of Innovation First Inc., Hexbug was founded on the belief that innovation very early in the design process helps to produce ideal product designs. Originally designed to give children a positive experience with robots at a young age, their undying passion has fueled the growth of the brand to become what it is today—a flourishing company with a wide selection of products for kids, adults and pets alike. Both people and pets are drawn to the fascinating behavior and intelligent bug-like attributes of Hexbug’s many creations. Their toys are so animated that they fool four-legged companions, and certain pet parents, into thinking there is a real bug scurrying across the floor. Perfect for the playful feline, their autonomous and remote-controlled robotic toys are a sure way to keep your furry predator entertained for hours.