FORZA10 Nutraceutic Sensitive Ear Plus Grain-Free Dry Dog Food, 25-lb bag -

Forza10 Nutraceutic Sensitive Ear Plus Grain-Free Dry Dog Food, 25-lb bag

By Forza10
Rated 3.8148 out of 5 stars

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About This Item


  • First ingredient is wild-caught anchovy meal.
  • Complete formula to support overall health and specifically the ears.
  • Limited-ingredient recipe is grain-free and rich with omega-3 and omega-6 fatty acids.
  • Developed by a vet with the philosophy of “health through nutrition.”
  • Part of the I.N.P. Integrated Nutritional Program, which offers the most advanced knowledge in animal nutrition.

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Nutritional Information

Feeding Instructions

Play Video: Learn More About Forza10 From Our Team of Experts
Learn More About Forza10 From Our Team of Experts

About Forza10

Clean Food for Pet Sensitivities

Forza10 is a clean, solution-based line of food for dogs and cats. With over 25 years of experience, Forza10 crafts dry and wet recipes using specially selected holistic ingredients with no hormones or antibiotics. Their formulas are made to support pets with a wide variety of sensitivities, including those affecting the skin, digestion, the kidneys, the urinary tract and more.

Novel and Sustainable Proteins

Forza10 recipes are made with delicious wild-caught anchovies, which are a rich source of omega-3 and omega-6 fatty acids. Some formulas are crafted with pasture-raised lamb to provide an alternative source of protein that supports lean muscle and performance.

Cold-Pressed Supplements

What makes Forza10 kibble formulas unique are the heart-shaped supplement pieces. Instead of using a heating process, these pieces are made using a cold-pressed patented process to maintain and freeze all the nutrients inside the food. That way, your pet can eat and absorb all the concentrated nutrition in every morsel.

Naturally Powered Feeding

Forza10’s ingredients come from the cleanest, natural sources available to ensure they are completely free from contaminants, chemicals, steroids or antibiotics. Their recipes are blended with special herbs and plant extracts to promote optimal wellness and provide natural therapeutic benefits for your pet.

Some of the Nutritious Ingredients in Forza10


A tasty source of antioxidants and vitamin C, which helps prevent tissue degeneration and support the digestive system.


One of the most potent, natural anti-inflammatory substances. It promotes healthy digestion and immune function.


One of the strongest anti-inflammatories in nature. This powerful antioxidant helps block the growth of bacteria.

Orange Peel

Used in weight loss diets because it helps positively stimulate the nervous system and encourages lipolytic activity.

About Forza10

Forza10 was founded after Sergio Canello, DVM and international expert on food intolerances, teamed up with natural medicine expert, Gianandrea to research and develop functional pet food recipes. The result? A pet food line completely free from chemical or pharmacological pollutants and made with rigorously controlled raw ingredients provisioned from the most pristine regions of the planet. Support your pets with the natural, holistic approach of Forza10.

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Questions & Answers

8 Customer Questions

My cocker spaniel has ear problems and itchy paws which he is constantly licking and chewing on, which of the formulas would be best. The ear plus or the sensitive skin one? Thanks.
Answer by ChewyApr 05, 2018
Sensitive Ear Plus is a nutraceutical diet that’s effective against the most common pathologies of the ear, Such as inflammation of the ear canal, head-shaking, scratching, redness and foul smell of the ear canal, otitis externa, ceruminous otitis. As for the Sensitive Skin formula focuses on skin common disorders. Since Forza 10 is made from raw, uncontaminated materials, there is no adjustment period when transitioning foods, so we suggest switching between formulas to help relieve both types of symptoms.

Will this company offer smaller size bags in the future? I have a small dog and would like to keep her food as fresh as possible. Which ingredients aide in ear health? How long until she gets relief?
Answer by ChewyFeb 21, 2018
The manufacturer will have 4 pound bags in the future. Sensitive Ear is effective because it replaces intensive meat with anchovies caught in the sea, and because it contains a precise pool of medicinal plants that balances the immune system. They suggest not giving your dog other foods, bones or snacks and in all probability, you will see the otitis regress day after day.

do these products come in smaller sizes?
Answer by ChewyFeb 12, 2018
This formula is currently only offered in one size.

Do any of the ingredients come from China?
Answer by ChewyApr 07, 2019
All of the ingredients in this product come from Iceland and Italy.

ReviewsWrite a Review

Rated 3.8148 out of 5 stars
27 Reviews
Would recommend to a friend

27 Customer Reviews

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Rated 5 out of 5 stars
By rescuemomma on Feb 24, 2023

Amazing results!

I was literally at the end of my rope trying all kinds of allergy foods with no luck. I was still spending an outrageous amount of money at the vet for pills and ear drops and my poor dog would just go from one ear infection to another and spent his days chewing his paws. Within a week of using this food all of it is allergy symptoms have cleared up. He loves the taste as well! There is definitely a strong fish odor but I'm willing to put up with that to make my dog feel better. Probably not related at all, but my dog also has megaesophagus and since he's been eating this food, his regurgitation is significantly less!

Rated 1 out of 5 stars
By Hilda on Jan 13, 2023

Forza has made my dogs ears a lot worse

Since eating this food her ears are worse. I've needed to clean excessive amounts of black wax out of both ears. She never had problems in both ears before this food. I would not recommend this product

Rated 5 out of 5 stars
By Kelly on Aug 30, 2022

Excellent Food

Just switched from Orijen only because of recurring ear infection. Although Orijen has served my pets well, I am at the end of my rope with vet bills and meds, both oral and topical, for our newly rescued lab. The bag arrived today. Moose loves it, gobbled it down. I will probably have to purchase a dish that slows down her eating...that's how much she enjoyed her first bowl. Fingers crossed that it does what it should. I'll check back. I have a good feeling! Arrived early too...thanks Chewy!

Rated 5 out of 5 stars
By Michele on Sep 27, 2022

love chewy

love this place great service, always has my dogfood in stock!!

Rated 1 out of 5 stars
By LabradorMom on Feb 5, 2022

My English Lab was not Happy with this food

I purchased this food specifically because my dog was suffering from chronic ear infections and skin issues. I performed research on different brands, and chose Forza mostly due to reviewers claims that it helped their dogs with similar conditions. Well, after just two days, my dog began throwing up violently. The first time I put this food to him, he backed away due to the odor, but after some coaxing he did eat it. Second day, he ate it reluctantly. Overnight, I woke up to violent retching. Coal is an English Labrador, and loves his food. It was just awful to see him in such a miserable state. Needless to say, I'm going to try something else, but I caution anyone who is considering this food as a first-time purchase. The smell is just awful, and if that's any indication of how it tastes, do your pooch a favor and try another brand.

Rated 5 out of 5 stars
By Mallory on Mar 10, 2022

Clear Healthy Ears!

If you’re on the fence about buying it, get it! My cavapoo was alway rubbing scratching her bright red inflamed ears to the point of cuts. $350 vet bill for same thing to happen a month later. Switched to this food and saw an improvement a week later, haven’t had an issue since!

Rated 1 out of 5 stars
By Mini on Mar 15, 2022

Terrible eats

Quite honestly I'm not sure how they even sell this dry dog food. Both of my dogs turn their nose up at it. Has a very strong smell of like anchovies.

Rated 1 out of 5 stars
By UpNorth on Jul 4, 2021

Strong pungent odor

We were very excited when reading the reviews regarding the success of preventing ear infections with this product. What we were unaware of was the odor of the dog food. It's overwhelming pungent. Our dog absolutely refused to eat it.......

Rated 5 out of 5 stars
By MBBirds on Feb 27, 2021


Ive had dogs for almost 20yrs and in that time I have stuck to a certain brand and Ive never had issues. But when I switched breeds they didnt agree to the food I had. My boy started getting ear issues itching and smelly poor thing. Tried a different variety of the same brand and it disappeared a bit then came back so I started looking at other options. I heard about forza10 a yr or so ago from a breeder abroad and I didnt even realize they were already supplying in the US I was hesitant to buy a big bag as its not a cheap food. Ive tried expensive brands before and they havent lived up to expectations. But when I got this I did not regret it one bit! Only 2 days of eatimg Forza10 Sensitive Ear and my boy stopped scratching and in less than a week his ear had cleared up by a very noticeable amount. Glad I looked into this brand again and gave it a try.

Rated 2 out of 5 stars
By Step on Apr 12, 2020

Skin yeast infection!!!!!!

On the fifth day after feeding this food, my dogs Cane Corso & Cockapoo, got a skin yeast infection. Dogs poop very smelly and poop liquid. Now we are sitting on antibiotics.