Friday's Dog Mega Brilliance Fur Whitening & Brightening Dog Shampoo, 12-fl oz bottle

$16.03 (-30%) Chewy Price
$22.99 List Price
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About This Item

Details

  • Made in the USA.
  • Whitening formula helps to restore original bright white coats and promote healthy skin.
  • Made with ingredients like camelina oil, moringa oil, marshmallow root and silk proteins.
  • Paraben-free, sulfate-free, cruelty-free, pH-balanced and safe for use with spot-on treatments.
  • Completely cruelty-free.

Ingredients

Instructions

Questions & Answers

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4.6
Rated 4.6 out of 5 stars
20 Ratings

11 Customer Reviews



Rated 5 out of 5 stars
By Samantha on Jan 10, 2026

Gets so many compliments

Love this shampoo. My white husky gets tons of compliments from the vet, doggy daycare workers and strangers about how bright white he is. People are always asking

Love this shampoo. My white husky gets tons of compliments from the vet, doggy daycare workers and strangers about how bright white he is. People are always asking how we keep him so white.


Rated 2 out of 5 stars
By Yoda on Aug 14, 2025

Interesting which isnt always a good thing.

This was the first time I had tried this and im not sure I would get it again. The shampoo itself is clear, and for a whitening specific one, I was suprised with

This was the first time I had tried this and im not sure I would get it again. The shampoo itself is clear, and for a whitening specific one, I was suprised with that. This is was also super liquidy and did not lather well with a thick double coat. The whiting aspect didn't really seem to make a difference.


Rated 4 out of 5 stars
By Imogene on Mar 24, 2025

Smelled great!

My only complaint is you have to leave it on for several minutes. When you have a tiny dog shaking because baths scare them then unfortunately it's hard to make

My only complaint is you have to leave it on for several minutes. When you have a tiny dog shaking because baths scare them then unfortunately it's hard to make them wait that long without feeling bad for them and giving in. Otherwise I thought it did actually brighten her white fur and she smelled wonderful.


Rated 5 out of 5 stars
By Kathryn on Dec 21, 2024

It works

Friday's Dog Whitening Dog Shampoo helped lighten the old urine stains covering my recent adopted shelter dog. This will be a slow process but with time this shampoo

Friday's Dog Whitening Dog Shampoo helped lighten the old urine stains covering my recent adopted shelter dog. This will be a slow process but with time this shampoo will continue to help whiten and brighten his fur.


Rated 5 out of 5 stars
By Ilona on Sep 9, 2024

Fragrance is great

I took this shampoo to our groomer and asked him to use it on our dog. When I picked her up he asked me where I got it. I told him from Chewy and he said that

I took this shampoo to our groomer and asked him to use it on our dog. When I picked her up he asked me where I got it. I told him from Chewy and he said that he really liked it and he would have to order some.


Rated 5 out of 5 stars
By letitia on May 5, 2024

Great shampoo

Love the cute bottle and it work on my westie girl Molly.

Love the cute bottle and it work on my westie girl Molly.


Rated 5 out of 5 stars
By Deano on Jul 29, 2023

Great Whitening Shampoo Made with Gentle Natural Ingredients!

This review was collected as part of a promotion, and the opinions are my own. I purchased the Friday's Dog Mega Brilliance Whitening Shampoo and was definitely

This review was collected as part of a promotion, and the opinions are my own. I purchased the Friday's Dog Mega Brilliance Whitening Shampoo and was definitely impressed. I own a little Maltese and keeping her white coat clean is definitely hard at times. We've tried many different products in the past with varying amounts of success. It's especially difficult with her tear stains around her eyes. I tried the Mega Billidance Whitening Shampoo on her and was definitely impressed. I could definitely notice a difference. The smell of the shampoo was very nice and fragrant as well. I appreciate that this shampoo mostly uses natural and safe ingredients. It made it safer for me to clean the area around her eyes. I also loved the packaging with the little dog head on top :D Overall I was very impressed and would definitely purchase it again.


Rated 5 out of 5 stars
By Lindsey on Jul 31, 2023

No Bleach or Peroxide

The first thing you have to notice about this shampoo is the adorable bottle with the dog head! My sheepadoodle has a white muzzle and this worked great to brighten

The first thing you have to notice about this shampoo is the adorable bottle with the dog head! My sheepadoodle has a white muzzle and this worked great to brighten that area that had started to yellow. I was pleased to see that there is no bleach or peroxide. This review was collected as part of a promotion, and the opinions are my own.


Rated 5 out of 5 stars
By Madelyn on Aug 14, 2023

Smells great

This packaging is so cute! It also smells really good. I'm hoping it would the same way a purple shampoo works on people. That each time you use it it'll make the

This packaging is so cute! It also smells really good. I'm hoping it would the same way a purple shampoo works on people. That each time you use it it'll make the fit whiter. This review was collected as part of a promotion, and the opinions are my own.


Rated 5 out of 5 stars
By jdw on Aug 1, 2023

Keeps white, bright!

This review was collected as part of a promotion, and the opinions are my own. Fridays Dog whitening shampoo works beautifully. smells divine and keeps my girls

This review was collected as part of a promotion, and the opinions are my own. Fridays Dog whitening shampoo works beautifully. smells divine and keeps my girls white coat shining and clean. love it. 10/10