Happy Howie's Beef Meat Soft & Chewy Dog Treats, 12-oz roll

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At a Glance

  • High-Protein
  • No Corn No Wheat No Soy
  • Natural
  • Gluten Free
  • Non-GMO
  • Chicken-Free
  • Made in USA
  • Adult
  • All Breeds

$9.49 Autoship Price
(-5%)
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$9.99 Chewy Price
($0.84 /oz)
Save $0.70 (-7%)
$10.69 List Price
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About This Item

Details

  • Happy Howie’s Soft Meat Rolls are a delicious treat for dogs of all ages and sizes.
  • Cut the roll into perfectly sized treats for your pooch—the soft, meaty texture holds its shape and won’t crumble.
  • These rolls are made in Detroit, MI with all-natural ingredients sourced from the USA; they contain no corn, wheat, soy, or gluten.
  • Used by animal trainers nationwide, they’re a high-value training reward that can be customized to fit every dog’s routine.
  • You can also grate them onto dog food as a meal topper or add them to treat-dispensing toys or puzzle feeders (sold separately).

Ingredient Information

Feeding Instructions

Learn More About Happy Howie's From Our Team of Experts

Happy Howie’s Soft Meat Roll Treats

Happy Howie's Soft Meat Roll Treats are like having fresh, home-cut deli meat for your dog! Their soft texture allows you to customize the treat size to meet your needs as a daily reward, food topper, or training treat.

Preferred treats by expert dog trainers!

Happy Howie’s Soft Meat Rolls are the preferred training treat of expert dog trainers throughout the country. These high-value treats can be cut to your preferred size, and their firm, meaty texture doesn’t crumble during training sessions.

Short on ingredients and large on flavor!

Happy Howie’s Soft Beef Rolls are love at first bite thanks to the meaty texture and fresh taste—made with simple recipes and natural ingredients in the U.S.A., so we know your dog will love these treats and you will feel good about giving it.

Try our full-line of natural pet treats!

Dogs love our slow-cooked, real meat treats. Choose from Beef Woof Stix, Burger Chews, Beef Jerky and our handcrafted Deli-Style Sausages available in Beef, Lamb and Turkey. Try them all & give your dogs the fresh taste they love!

About Happy Howie’s

Our goal is to make dogs happy, so we created an exciting, tail-wagging treat experience for all dogs! Every day we use simple recipes, high-quality natural ingredients, and slow-cooking methods to make our treats the meaty snacks dogs love.

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Reviews
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4.6
Rated 4.6 out of 5 stars
28 Ratings
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22 Customer Reviews

Rated 5 out of 5 stars
By Kleokatt on Dec 21, 2025
Received Free Product

Big hit with the pups!

My dogs absolutely loved this! It was nice to have a treat that I could cut to an appropriate size for each dog. I have a 105lb boy and a 20lb girl, so it's always

My dogs absolutely loved this! It was nice to have a treat that I could cut to an appropriate size for each dog. I have a 105lb boy and a 20lb girl, so it's always difficult to find a product they can share. The sausage is firmer than I expected, and didn't make a mess. The wrapper is easy to remove, as well. Both dogs came back begging for seconds!

Rated 5 out of 5 stars
By Kim Grn on Nov 18, 2025
Received Free Product

Dogs LOVE this!!!

Happy Howie’s Soft Meat Roll Treat arrived, and wow — instant hit! As soon as I opened the package, my dogs were fully dialed in (as you can tell 😆). The texture

Happy Howie’s Soft Meat Roll Treat arrived, and wow — instant hit! As soon as I opened the package, my dogs were fully dialed in (as you can tell 😆). The texture is soft and easy to cut into training treats, and it actually smells like real beef, not that weird artificial scent some treats have. What I love most is how excited my dogs get the moment they see it. It’s perfect for training, stuffing into puzzle toys, or giving a special reward. They go absolutely wild for this! Highly recommend if you want a treat that’s high-value, easy to use, and dog-approved. I’ll definitely be buying more!

Rated 5 out of 5 stars
By doxiegrrl on Nov 23, 2025
Received Free Product

Two paws up from a picky dog

I have a 15 year-old dog. He's extremely picky with what he eats. It has been hard to find treats that he doesn't just ignoreI was hoping that this treat might have

I have a 15 year-old dog. He's extremely picky with what he eats. It has been hard to find treats that he doesn't just ignoreI was hoping that this treat might have a shot. First of all, it's beef, and I know he like that. Also, it's soft, and at his age he's missing few teeth. This one is a winner. He hasn't turned up his nose at it, not even once. In fact, if he looks like he isn't going to eat much of his dinner, I slice a bit of this and top his food with it. He scarfs it all down. This is going on my list of auto-refills for as long as I get to keep my guy around.

Rated 5 out of 5 stars
By Grinder on Nov 24, 2025
Received Free Product

Jolene and Danny Approved Tasty Treat!

We have two mid-size dogs (appox 50lbs each) and they loved this treat! It looks exactly like a deli meat, is very hearty, and no odd "pet food" smell. We have it

We have two mid-size dogs (appox 50lbs each) and they loved this treat! It looks exactly like a deli meat, is very hearty, and no odd "pet food" smell. We have it to our dogs as a treat, and it was also very good to hide pills in! I really liked the wholesome ingredients and they loved the tasye. Win-win!

Rated 5 out of 5 stars
By Valerie on Nov 17, 2025
Received Free Product

My dog went bananas for this.

This was an actual tube of doggie safe sausage! Thats the best way I can describe it. It has the same look as summer sausage. Not as oily, and cuts up wonderfully

This was an actual tube of doggie safe sausage! Thats the best way I can describe it. It has the same look as summer sausage. Not as oily, and cuts up wonderfully with a regular kitchen knife. My dogs weny bananas over it. I diced it small and added to their kibble and shared some cuts with my neighbors dogs. A cute alternative to share with the fur babies!

Rated 5 out of 5 stars
By Charlie M on Nov 19, 2025
Received Free Product

Dog loved it!

My dog loved this roll. When I opened the package she went crazy! She tried to take the whole thing out of my hand! I like that it holds up and doesn’t crumble when

My dog loved this roll. When I opened the package she went crazy! She tried to take the whole thing out of my hand! I like that it holds up and doesn’t crumble when you slice it up and it doesn’t have a horrible smell. Great for smaller dogs or cut up for training treats for bigger dogs.

Rated 5 out of 5 stars
By Dog dad on Nov 23, 2025
Received Free Product

Great treat for training and just because

Great treat, dogs love it. I like how your able to cut into whatever size pieces that will work for your dogs. Both of my dogs get excited when they see me reaching

Great treat, dogs love it. I like how your able to cut into whatever size pieces that will work for your dogs. Both of my dogs get excited when they see me reaching for this awesome treat. They both seem to love the taste and work great for some training exercises.

Rated 5 out of 5 stars
By Lyn on Nov 15, 2025

My dog Tigger loves these treats. They add variety to the turkey flavor.

I love that I can cut them up into small bite size pieces. They work great for teaching tricks since they are moist when stored in the refrigerator after cutting

I love that I can cut them up into small bite size pieces. They work great for teaching tricks since they are moist when stored in the refrigerator after cutting up. I put them in snack size bags and freeze them until I need another bag. Since they stay moist I can do a lot of training without making Tigger get really thirsty. He is always ready for another Happy Howie treat.

Rated 5 out of 5 stars
By CatTwinsMama on Nov 23, 2025
Received Free Product

Irresistible

My sogs are OBSESSED with this meat roll. Talk about it being a high quality training treat. I had barely cut it open before both dogs wear by my side and waiting

My sogs are OBSESSED with this meat roll. Talk about it being a high quality training treat. I had barely cut it open before both dogs wear by my side and waiting for it eagerly. I would say its a hit in our house. Only down side is that you have to cut the roll yourself into a size that is appropriate for you dog.

Rated 5 out of 5 stars
By JustJanus on Nov 24, 2025
Received Free Product

Happy Howie made my Shepards very happy

Cut some slices of this sausage for my German Shepards as soon as i received it. They LOVED it. I would purchase nothis again. I don't like having to peel it

Cut some slices of this sausage for my German Shepards as soon as i received it. They LOVED it. I would purchase nothis again. I don't like having to peel it because i don't care for the smell. But it wasn't for me.