iGroom True Color Brightening Dog Shampoo

By iGroom
Rated 5 out of 5 stars
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iGroom True Color Brightening Dog Shampoo, 16-oz bottle slide 1 of 1
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$26.75Chewy Price
$25.41Autoship Price
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About This Item

  • Formulated to brighten any coat color—whether light or dark colored!
  • Neutralizes unwanted color tones in white coats—adds depth to dark coats.
  • Intense cleaning power leaves coats shiny and squeaky clean.
  • Contains vitamins for body and thickness.
  • Vegetable proteins and keratin amino acids add conditioning power to this cleanser.

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Top IngredientsPurified Water, Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Betaine...Purified Water, Renewable Coconut-Based Cleansers, Optical Brighteners...A Non-Toxic, Biodegradable Blend in a Proprietary Mild Shampoo Base with Aloe Vera, Silk Proteins...Purified Water, Sodium (C14-16) Olefin Sulfonate, Cocamidopropyl Betaine...Certified Organic Vegetable Glycerin, Certified Organic Aloe Vera Leaf, Certified Organic Neem...
LifestageAdultAdultAdultAdultAdult
Breed SizeSmall Breeds, Medium Breeds, Large BreedsSmall Breeds, Medium Breeds, Large Breeds

Questions & Answers

1 Customer Questions


What does this shampoo smell like?
Answer by ChewyJul 04, 2021
The iGroom True Color Brightening Dog Shampoo has a light scent of Evergreen.

ReviewsWrite a Review

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Rated 5 out of 5 stars
2 Reviews
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2 Customer Reviews



Rated 5 out of 5 stars
By TheGroomer on Aug 19, 2022

Great professional product

First time trying their brightening shampoo. Loved it! I have used other iGroom products and loved them and this one too. I have show dogs and rescue dogs I’ll be using it on. So far it was great on a Bichon Frise show coat. I use this shampoo diluted and it’s great.


Rated 5 out of 5 stars
By Poodlepup on Sep 18, 2021

Fantastic shampoo

I’ve used this shampoo for sometime now and it makes the coat shinny and bright and smells wonderful.