iGroom True Color Brightening Dog Shampoo, 16-fl oz bottle

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About This Item

At a Glance

  • Skin & Coat Health
  • All Lifestages
  • All Breeds

Details

  • Formulated to brighten any coat color—whether light or dark colored!
  • Neutralizes unwanted color tones in white coats—adds depth to dark coats.
  • Intense cleaning power leaves coats shiny and squeaky clean.
  • Contains vitamins for body and thickness.
  • Vegetable proteins and keratin amino acids add conditioning power to this cleanser.

Ingredients

Instructions

Frequently bought together

Questions & Answers

1 Customer Questions

What does this shampoo smell like?

Answer by Chewy • Jul 04, 2021
The iGroom True Color Brightening Dog Shampoo has a light scent of Evergreen.
Reviews
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4.6
Rated 4.6 out of 5 stars
10 Ratings
Terms & Conditions

7 Customer Reviews

Rated 5 out of 5 stars
By Margaret on Apr 25, 2025

Love IGROOM shampoos

This is my favorite in the IGROOM line. My girl is a creme color Standard Poodle and this shampoo makes her coat look amazing! It smells great as well. I dilute

This is my favorite in the IGROOM line. My girl is a creme color Standard Poodle and this shampoo makes her coat look amazing! It smells great as well. I dilute it a bit to make it last longer. Her coat has never looked better!

Rated 1 out of 5 stars
By Tiffeny on May 2, 2024

Broken top

I received the bottle with tape around the cover but the top was cracked and leaking

I received the bottle with tape around the cover but the top was cracked and leaking

Rated 5 out of 5 stars
By Paula on Feb 20, 2023

Great shampoo!

I’m a groomer and I have used this product for deshed and decided to try this for my white dogs, it’s wonderful and smells so good! I hardly ever switch but happy

I’m a groomer and I have used this product for deshed and decided to try this for my white dogs, it’s wonderful and smells so good! I hardly ever switch but happy I tried it.

Rated 5 out of 5 stars
By Peter on Mar 13, 2023

Loved it! Shiny hair and great smell

"Smells so good, I want to use it myself! Woof-tastic!

"Smells so good, I want to use it myself! Woof-tastic!

Rated 5 out of 5 stars
By Erica on Jan 21, 2023

Igroom bright

Works incredibly well. Smells amazing. Never leaves blue deposits.

Works incredibly well. Smells amazing. Never leaves blue deposits.

Rated 5 out of 5 stars
By Elizabeth on Aug 19, 2022

Great professional product

First time trying their brightening shampoo. Loved it! I have used other iGroom products and loved them and this one too. I have show dogs and rescue dogs I’ll

First time trying their brightening shampoo. Loved it! I have used other iGroom products and loved them and this one too. I have show dogs and rescue dogs I’ll be using it on. So far it was great on a Bichon Frise show coat. I use this shampoo diluted and it’s great.

Rated 5 out of 5 stars
By Karen on Sep 18, 2021

Fantastic shampoo

I’ve used this shampoo for sometime now and it makes the coat shinny and bright and smells wonderful.

I’ve used this shampoo for sometime now and it makes the coat shinny and bright and smells wonderful.