INSTINCT Original Grain-Free Recipe with Real Salmon Freeze-Dried Raw Coated Dry Cat Food, 10-lb bag -

Instinct Original Grain-Free Recipe with Real Salmon Freeze-Dried Raw Coated Dry Cat Food

By Instinct
Rated 4.1441 out of 5 stars

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About This Item


  • Wild-caught salmon is the first ingredient for high animal protein to support strong, lean muscles.
  • Features 77% real animal ingredients and nutritious oils, plus 23% fruits, vegetables and other wholesome ingredients.
  • Never contains any grain, potato, corn, wheat, soy, by-product meal, artificial colors or preservatives.
  • Guaranteed levels of live, natural probiotics, natural omegas and antioxidants to support digestive health, healthy skin and coat, and immune health.
  • Made in the USA using premium ingredients from around the world, with the pure nutrition of raw in every piece.

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Nutritional Information

Feeding Instructions

Play Video: Learn More About Instinct From Our Team of Experts
Learn More About Instinct From Our Team of Experts

About Instinct Original Kibble for Cats

Raw Coated Kibble

Instinct offers a variety of natural dry cat food recipes with added vitamins and minerals to suit your furry family member’s needs. And with freeze-dried raw coating on every piece of kibble, adding the nutrition and taste of raw into your pet’s diet is easy!

Grain-Free Kibble

Instinct’s grain-free, raw-coated cat kibble recipes are crafted with at least 77% animal ingredients to provide your kitty with high-quality protein. 23% veggies, fruits and other wholesome ingredients are also included for your cat’s overall well-being.

Pure, Real Nutrition of Raw on Every Piece


With responsibly sourced real meat as the first ingredient, these recipes are packed with animal protein for strong, lean muscles.


Naturally occurring omega-3 and omega-6 fatty acids support skin and coat health.


Antioxidant-rich vegetables and fruits help support immune health.


Guaranteed levels of live, natural probiotics are included to support your dog’s digestive health.


Instinct crushes and tumbles their freeze-dried raw with their kibble, ensuring raw is on every piece!


These recipes are made without grain, potato, corn, wheat, soy, by-product meal or artificial colors or preservatives.

The Benefits of Raw

Instinct believes that eating a diet rich in raw, unprocessed foods is just as good for our pets as it is for us. They make every meal with the understanding that real, less-processed, whole raw foods can have the power to transform lives.

Better Digestion

More Energy & Vitality

Weight Improvement

Improved Skin And Coat

Excitement At Mealtime

About Instinct

Instinct has been crafting and perfecting raw recipes for over 15 years. From 100% raw frozen meals to freeze-dried, raw-coated kibble, Instinct gives you a variety of ways to incorporate raw into your pet’s diet. Their raw recipes are crafted in their own kitchens in Lincoln, Nebraska, to ensure the highest standards in quality and food safety according to SQF standards.
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Questions & Answers

14 Customer Questions

Why are there so many meal products in this food?
Answer by ChewyApr 01, 2021
Meal is a dried and more concentrated form of the mammal, poultry, or fish protein. This is essentially meat with the moisture removed. If you feed a high-quality kibble like Instinct with chicken meal as the first ingredient, your cat is getting all of the benefits of this highly digestible protein. It is important to make sure the meal is protein specific and not generic like meat meal or by-product meal, which by definition can contain any species or part of the animal.

What is the food coated with? I’m new to raw diets so the name is a bit confusing
Answer by ChewyApr 25, 2022
First Instinct freezes their raw recipes and then it is freeze dried (to remove the moisture naturally found in food). The freeze-dried raw food is then ground into a powder. After the kibble is made it is tumbled with a topical oil and the freeze dried raw food which allows it to stick. This tumbling is done after the kibble is cooked, so the coating is still raw.

Why is Tapioca used in this food? Does Tapioca have any Nutritional benefits for Cats?
Answer by ChewyAug 13, 2019
Tapioca is a starch derived from the root of the cassava plant. It is a unique, 98% digestible, grain-free, gluten-free starch source that serves as a natural binder and nutritious ingredient in their Instinct Kibble Diets.

What is the mercury content of this food?
Answer by ChewyJun 12, 2019
While Nature's Variety doesn't test for the mercury amount in the final product, they do test the levels of the fish they use before adding it to the product. The amount of mercury in salmon is really low so there isn't much concern on using salmon in this formula.

ReviewsWrite a Review

Rated 4.1441 out of 5 stars
111 Reviews
Would recommend to a friend

111 Customer Reviews

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Rated 1 out of 5 stars
By KSF1 on Nov 12, 2022

Cats keep throwing this food up

This is a new food for my cats. They have been eating if for about a week. Each of them keep throwing it up. Not sure what is happening, but I do not recommend or plan on purchasing it again. My cats aren't sensitive to new foods typically, so to me this isn't a good sign on the 'good' quality of this food or brand.

Rated 5 out of 5 stars
By ArmyVeteran on Dec 4, 2022

Nip's Favorite

Our cat is very finicky and very hard to please, but he does love eating this.

Rated 2 out of 5 stars
By MsJanelle on May 10, 2022

Cat food bag arrived torn

When I picked up the box and heard stuff rattling I knew something was off. The salmon dry food bag was ripped. First time its happened but still not good any time.

Rated 1 out of 5 stars
By ZmanChar on Apr 6, 2022

Real Salmon freeze dried.

My cat refuses to eat it. I bought it under my own accords. I need something that is grain free and real salmon dry food. She only likes to eat this Purina salmon with brown rice.

Rated 3 out of 5 stars
By Clover on Apr 20, 2022

Didn't work for us

Unfortunately all three of my cats have been throwing up a lot since we started this food. Two of them never had issues in the past. :(

Rated 4 out of 5 stars
By jezee on Jan 15, 2022

Quality Food

If your cat isn’t into fish they won’t like this cat food… that being said mine hates chicken but loves fish so she loves this cat food. Never forgets to remind me when she’s hungry. I will say though it does smell really strong! I feed my cat in the laundry room where my dog can’t get to it and it’s made my laundry room smell like fish can’t get rid of the smell. But, who cares as long as your pets are fed right

Rated 5 out of 5 stars
By Jodi on Jan 5, 2022

Great food

I have an old cat. For 12 years hes vomited almost daily. We've tried everything (raised bowls, limited feeding, hairball gel, prescription food, EVERY food!...etc etc.) In 3 weeks he has not vomited once. I refered my neice to this miracle food because her cat has similar digestive problems. After 1 week no vomiting there either. Im not sure whats in this food but my cat is bouncing around the house like a kitten now. He is super happy and energetic. Highly recommended.

Rated 5 out of 5 stars
By Kitty on Feb 5, 2022

Best food ever

This is the only dry food my IBD kitty has been able to eat without giving her diarrhea. Great food and Gracie can have her dry food and not feel left out when her sisters are eating their dry food.

Rated 5 out of 5 stars
By Stacy on Jan 14, 2022

Finally Found a Good Dry Food My Cat Will Eat

One of my three cats will only eat dry AND would only eat Meow Mix. I've always felt bad feeding him this (no offense to others who feed their cats MM) and from time to time I try to get him to eat something better. He loves this! As do my other two cats.

Rated 5 out of 5 stars
By Sue1097 on Feb 16, 2022

Instinct grain free food

I use this as a treat for my cats. They love salmon! I don’t use dry food as a main staple for my cats. Dry food dehydrates them. But as a treat it’s great.