Lillian Ruff Brightening Dog & Cat Shampoo, 16-oz bottle

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About This Item

At a Glance

  • Adult
  • Small Breeds
  • Medium Breeds
  • Large Breeds

Details

  • Give your pet a relaxing bath with this brightening shampoo infused with natural coconut extracts.
  • Its concentrated violet pigments mean a little goes a long way, saving you time and money while still achieving quality results.
  • Made in the USA, this pH-balanced, gluten-free, sulfate-free, paraben-free, cruelty-free, and vegan formula is trusted by professional vets and groomers worldwide.
  • Lillian Ruff formulates products specifically for pets while following human standards, ensuring quality care for your furry companion.
  • Suitable for all coat lengths and colors, this ultra-brightening shampoo leaves your furry friend looking vibrant and refreshed.

Ingredients

Instructions

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4.7
Rated 4.7 out of 5 stars
19 Ratings

19 Customer Reviews



Rated 5 out of 5 stars
By Mustang Lover on Dec 15, 2025
Received Free Product

Soft and silky results with this shampoo!

All 6 of us [Mom & Dad; 2 kitties and 2 very hairy dogs] love this shampoo. It's got a nice, light aroma that is not overwhelming or "medicinal" smelling or too

All 6 of us [Mom & Dad; 2 kitties and 2 very hairy dogs] love this shampoo. It's got a nice, light aroma that is not overwhelming or "medicinal" smelling or too fruity. It's a high-quality shampoo that is concentrated so we didn't have to use much and it's easy to rince. It is purple in color so has a whitening/brightening effect which is great since both of our dogs have a good bit of white on them. One of our dogs is double coated and the other is a triple coated french hound. In addition, they are farm dogs in Florida so they are in and out of dirt. The silkiness on their coats really helps keep the dirt down and makes their daily brushing quicker and easier. The price is a good value. This bottle will last us a while. Using this higher quality, silkening shampoo cuts down on having the dogs professionally groomed as well. I recommend it highly.


Rated 5 out of 5 stars
By Silky Soft on Jan 12, 2026
Received Free Product

Great Shampoo, does the job well.

This shampoo is wonderful on my grand dogs black and white coat. It was easy to apply, and easy to wash out. I would recommend that you change the color or let people

This shampoo is wonderful on my grand dogs black and white coat. It was easy to apply, and easy to wash out. I would recommend that you change the color or let people know that the shampoo is purple, it doesn't stain anything which is great, but when my precious pup gets wet and shakes, everything is purple. Again, it washes out quickly, so no problems with clean up. Her coat was so soft, she smelled so good. Great Product.


Rated 5 out of 5 stars
By Megan on Dec 22, 2025
Received Free Product

Makes some bright and shiny pups!

I got this for my cream colored golden retriever knowing it should make his coat look whiter. Since he loves playing outside, his coat can get a yellow look to it

I got this for my cream colored golden retriever knowing it should make his coat look whiter. Since he loves playing outside, his coat can get a yellow look to it and yes, sometimes grass stains come with that too. It has the most wonderful suds. You only need a little bit. You don’t have to keep adding more product like some other shampoos I have used. Did I mention it smells amazing too?!? I also used it on my German shepherd not thinking it would make a difference with her but holy cow did it ever! Both of their coats are so bright and shiny and clean! They are so soft too. The scent didn’t last as long as I would like, but they are very active dogs and love to take long walks and play outside.


Rated 5 out of 5 stars
By SusanW on Dec 23, 2025
Received Free Product

Creamy, smells great, dog-approved

I love my dog, but she's a filthy mess. When she isn't in the litterbox searching for cat poop, she's rolling in something in the yard. Her face has a lot of white

I love my dog, but she's a filthy mess. When she isn't in the litterbox searching for cat poop, she's rolling in something in the yard. Her face has a lot of white fur and is very hard to keep clean. We've tried a lot of shampoos and generally found that it requires a significant amount to work up ample lather, so we were very pleased to find that it didn't require a lot of Lillian Ruff for a good sudsy bath. The shampoo is especially creamy and a very pretty and bizarre purple color. Initially, I didn't like that the shampoo has color added to it. However, while giving Poppy a bath we quickly discovered that the color serves a very useful purpose because we were able to see exactly how much shampoo we were applying, something that is impossible to do with clear shampoos. Lillian Ruff smells very nice, the dog tolerated her bath, her fur feels super soft, and we are all pleased. 5 stars all-around.


Rated 4 out of 5 stars
By kthundercat on Dec 25, 2025
Received Free Product

Good Shampoo for Softening

My dog is (mostly) Maltese, so she grows hair very quickly and it gets more blonde the longer it is. I was excited to see that this shampoo was purple, so it will

My dog is (mostly) Maltese, so she grows hair very quickly and it gets more blonde the longer it is. I was excited to see that this shampoo was purple, so it will help get rid of the brassiness in her fur while cleaning her. Although her fur doesn't seem much lighter, it was gentle and she was left soft and fluffy afterwards.


Rated 5 out of 5 stars
By Sweater Jacket on Dec 23, 2025
Received Free Product

Love this shampoo

I really like this product! It smells nice, coconut, and lathers up and rinses out easily. It did not bother my dog, Boo’s eyes at all. Did a nice job cleaning his

I really like this product! It smells nice, coconut, and lathers up and rinses out easily. It did not bother my dog, Boo’s eyes at all. Did a nice job cleaning his white coat and fave. Blow dryer him after and his coat was nice and soft.


Rated 4 out of 5 stars
By Lucys Mom on Dec 24, 2025
Received Free Product

Lillian Ruff Brightening Shampoo is parent approve

We love the vibrant purple color, the great scent, and how well it lathers. It leaves Lucy’s coat looking brighter and fresh every time. Lucy is not exactly a fan,

We love the vibrant purple color, the great scent, and how well it lathers. It leaves Lucy’s coat looking brighter and fresh every time. Lucy is not exactly a fan, but her parents absolutely are. We have not tried it on the cats yet, but we are glad to know it will work for them too if we ever need it.


Rated 3 out of 5 stars
By Steph Y on Dec 22, 2025
Received Free Product

Purple shampoo for pets

Let me preface by saying this smells great! It also make a noticeable difference in coat brightness. But unfortunately it was a bit difficult to use and didn't efficiently

Let me preface by saying this smells great! It also make a noticeable difference in coat brightness. But unfortunately it was a bit difficult to use and didn't efficiently clean dirt and hair. I had to use more shampoo than usual because it doesnt lather or spread. My dog still felt very greasy and dirty after


Rated 5 out of 5 stars
By Eyorebear on Jan 4, 2026
Received Free Product

Easy and effective rinse.

First time trying this brand and love it. My pup hates the water so bath time needs to be quick and effective. . Has a light fragrance even after drying theres

First time trying this brand and love it. My pup hates the water so bath time needs to be quick and effective. . Has a light fragrance even after drying theres no wet dog smell . Love how theres a light later not over soapy and rinses quickly and effective so theres less struggle to get clean. Once dried shes silky and shiny.


Rated 5 out of 5 stars
By Varla Buddy on Dec 30, 2025
Received Free Product

Smells good

I love this shampoo. It smells lovely (coconut) yet it’s not too overpowering. It left my girl’s fur feeling soft, clean, and fluffy. (And she looked extra cuddly

I love this shampoo. It smells lovely (coconut) yet it’s not too overpowering. It left my girl’s fur feeling soft, clean, and fluffy. (And she looked extra cuddly after.) I feel better about using a product such as this where it’s made to “human standards” but formulated for dogs. Highly recommend.