Lillian Ruff Ultra Concentrated Dog Shampoo, 128-fl oz bottle

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About This Item

At a Glance

  • Skin & Coat Health
  • All Lifestages

Details

  • Ultra-concentrated formula with a dilution ratio of 30:1 for a deep clean without stripping natural oils.
  • Enriched with natural lavender and aloe to soothe and moisturize skin while removing dirt and odors.
  • Infused with essential oils like lavender, coconut, and lemon for a refreshing scent.
  • Blended with extracts of sage, wild chamomile, garlic, bee propolis, oak bark, comfrey leaf, and pansy flower for added nourishment.
  • Creates a light lather and rinses off quickly for a hassle-free bath time experience.

Ingredients

Instructions

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4.7
Rated 4.7 out of 5 stars
23 Ratings

21 Customer Reviews



Rated 3 out of 5 stars
By Jen GJ on Nov 29, 2025
Received Free Product

Strong scent, secure packaging

The shampoo arrived well packaged with the bottle placed inside a plastic baggie to prevent mess from leaks, which I appreciated since the bottle did leak. The formula

The shampoo arrived well packaged with the bottle placed inside a plastic baggie to prevent mess from leaks, which I appreciated since the bottle did leak. The formula is very concentrated and has a very strong lavender scent, which makes me a bit concerned. It might be too much for my dog sensitive skin. I haven’t used it yet, but I plan to try it out at our next bathtime. Overall, the packaging was thoughtful, but I’ll need to see how my dog reacts to the fragrance before deciding if it’s a good fit for us.


Rated 5 out of 5 stars
By Nathalie on Nov 4, 2025
Received Free Product

Great smelling shampoo for dogs and cats!

This shampoo smells so nice! I love the lavender and coconut combination. The coconut helps keep their skin nice and moisturized. I like that this shampoo is ultra

This shampoo smells so nice! I love the lavender and coconut combination. The coconut helps keep their skin nice and moisturized. I like that this shampoo is ultra concentrated. A little goes a long way and creates a nice lather that is easily rinsed off. It’s tear free, so I felt safe using it on my dogs, especially my puppy. This product is safe for dogs of all ages and you can even use it one cats! This shampoo is great for dogs with normal or sensitive skin. I have two dogs that have sensitive skin and it was great for them. I also love that this shampoo is made in the USA.


Rated 5 out of 5 stars
By MarkS on Nov 11, 2025
Received Free Product

Works great to clean and the fragrance is pleasant

IMPORTANT: Do not use this without diluting. This is a 30:1 concentrate, and concentrated its almost a gelatin. An ounce in a 32 oz container is a good method

IMPORTANT: Do not use this without diluting. This is a 30:1 concentrate, and concentrated its almost a gelatin. An ounce in a 32 oz container is a good method because you'll have some foam and likely not get the full 32 out of it. Dilute it ahead of time so it can dissolve and not foam up while trying to mix it. I use a squeeze water bottle like what you see football players use during timeouts. About half the bottle per dog (2 dogs) works perfect. When done, mix up another bottle for the next bath. Suds up great and cleans them up after a day of rolling around in dirt at the park.


Rated 5 out of 5 stars
By Texas Pet Mamma on Nov 3, 2025
Received Free Product

One dog shampoo I would buy again

I have a long haired double coated dog, a retriever, so baths pretty much are a full contact sport (she loves to grab the hose and come after me). As a result, I

I have a long haired double coated dog, a retriever, so baths pretty much are a full contact sport (she loves to grab the hose and come after me). As a result, I need a shampoo that lathers up quickly, rinses off quickly, gets rid of the dirt and doesn't leave her with the frizzies. I had my doubts when I got my hands on this. It is gel like, very thick but if you follow the directions to put a handful in your hands and not directly on the dog it works really, really well. It lathers and spreads quickly. It removed the dirt and rinsed out fairly well. I have had other shampoos rinse out more easily but again this shampoo is thick unlike any other shampoo I have used. The results were great -- her coat was soft shiny, her feathers on her legs were especially beautiful so the conditioning aspect of this shampoo is much better than anything else I have used. The scent is really neither lavender or coconut as I smell it (but that could be my brain playing tricks on me since the shampoo comes out of the bottle red colored). Nonetheless the scent is very nice and once on the dog not at all overpowering but really fresh smelling. I generally buy what shampoo I can find the cheapest but I have to admit in this case, I will buy this again. It just works incredibly well and the results speak for themselves.


Rated 5 out of 5 stars
By Alli on Nov 8, 2025
Received Free Product

Smells great and works great!

I really like this shampoo. It's natural, which is important because my dog's skin can be so sensitive. It smells good at the same time! It suds up nicely and I

I really like this shampoo. It's natural, which is important because my dog's skin can be so sensitive. It smells good at the same time! It suds up nicely and I found it was easy to rinse too, even though my dog isn't a fan of baths to begin with! She smells so good now and I noticed it made her coat pretty shiny, too!


Rated 4 out of 5 stars
By Red Bolt Ranch on Nov 23, 2025
Received Free Product

Great on diarrhea covered dog!

Man did my dog put this shampoo to the test! After 2 days hospitalized with diarrhea he stank! As soon as he got home i gave him a bath with this and while it was

Man did my dog put this shampoo to the test! After 2 days hospitalized with diarrhea he stank! As soon as he got home i gave him a bath with this and while it was fantastic for neutralizing the smell it didnt quite get the diarrhea staining off of him. Its been 4 days and he still smells great!


Rated 5 out of 5 stars
By AhamZoo on Nov 13, 2025
Received Free Product

Great Shampoo

Absolutely love this shampoo! The Lillian Ruff Ultra Concentrated Dog Shampoo leaves my dogs’ coats super soft, shiny, and clean. A little goes a long way, and it

Absolutely love this shampoo! The Lillian Ruff Ultra Concentrated Dog Shampoo leaves my dogs’ coats super soft, shiny, and clean. A little goes a long way, and it rinses out easily without any residue. It has a light, fresh scent that isn’t overpowering just clean and pleasant. Perfect for dogs who get dirty often.


Rated 5 out of 5 stars
By Mushroom on Oct 30, 2025
Received Free Product

Nice and Gentle

This is shampoo lathers up nicely and has a lovely light lavender and coconut scent. Also, it's tear free so there is no worry about your dog eyes burning if the

This is shampoo lathers up nicely and has a lovely light lavender and coconut scent. Also, it's tear free so there is no worry about your dog eyes burning if the shampoo gets in them. A little goes a long way when bathing your dog and this rinses off fast. This has cut down on the time my dogs spend in the bathtub to rinse them off. I love this shampoo.


Rated 4 out of 5 stars
By Sofi on Dec 8, 2025
Received Free Product

Not Drippy

Very thick which gives an impression of concentration; however, performance seems average. Very strong perfume-like fragrance that tends to linger after rinsing

Very thick which gives an impression of concentration; however, performance seems average. Very strong perfume-like fragrance that tends to linger after rinsing. Colorless product, so that part is good.


Rated 5 out of 5 stars
By Robyn on Nov 3, 2025
Received Free Product

Quality shampoo

This shampoo smells great and left my German Shepherd’s fur beautiful and shiny! She has a pretty long coat so it’s a top priority to keep it smooth. The scent

This shampoo smells great and left my German Shepherd’s fur beautiful and shiny! She has a pretty long coat so it’s a top priority to keep it smooth. The scent was perfect…not too strong or overpowering. I’ll definitely be purchasing this again.