Pura Smart Fragrance Diffuser

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$49.99 Chewy Price
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Pay in 4 interest-free payments of $12.50. .

About This Item

At a Glance

  • Calming
  • All Lifestages

Details

  • Diffuser delivers a consistent scent experience based on your home’s temperature.
  • Pair with premium fragrances created with safe and clean ingredients.
  • Long-lasting fragrance experience of up to 120 hours per vial.
  • Use the Pura app to adjust fragrance intensity, set schedules and timers, and more.
  • Ideal for medium to large rooms, like bedrooms, kitchens, and living rooms.

Instructions

Learn More About Pura From Our Team of Experts

Pura Smart Fragrance Diffuser

The Pura 4 smart fragrance diffuser uses innovative smart features paired with premium clean scents. The fragrances are safe and ethically sourced, with no harsh chemicals to harm your health or the environment.

Safe and Clean Odor Removal

Pura’s odor-reducing technology actively removes bad odors with a special method that’s clean and safe for your family. Known as Open Air Tech, it reduces unwanted odors and replaces them with premium fragrance—just allow it 30 minutes to activate.

Smart Schedules, Timers, and More

Use the Pura app to adjust fragrance intensity, easily switch between fragrances, set schedules and timers, and more. Your diffuser will efficiently fill your space with your desired scent intensity for up to 120 hours per smart fragrance vial.

Automatic Vial Detection

Simply insert your smart fragrance vial and Pura 4 automatically detects the fragrance, creating a seamless swapping experience.

About Pura

Pura is reimagining the future of fragrance and unlocking the possibilities of scent with smart home technology. They work with leading fragrance experts and scientists to create original fragrances that are safe, beautiful, and life-enhancing.

Shop Pura

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Questions & Answers

1 Customer Questions

Does this connect to a 5gh network?

Answer by Chewy • Jul 26, 2025
This diffuser requires a 2.4ghz WiFi network.
Reviews
Write a Review
4.5
Rated 4.5 out of 5 stars
51 Ratings
Terms & Conditions

Customers Mention

Chewy identifies key considerations with the help of artificial intelligence and our veterinarians.

Long-Lasting Effect

89% Positive

Natural Ingredients

95% Positive

Non-Toxic

91% Positive

Scent Strength

95% Positive

31 Customer Reviews

Rated 1 out of 5 stars
By Michael on Nov 2, 2025

Thought it a great idea, however . . .

Downloaded the app, that was easy, it went downhill after that. It changes timers, cut off by itself, said there needed to have a change of refill , and it was

Downloaded the app, that was easy, it went downhill after that. It changes timers, cut off by itself, said there needed to have a change of refill , and it was new. It will go in the garbage as soon as I use up my inserts.

Rated 2 out of 5 stars
By Megan on Nov 30, 2025

Not worth it.

The diffuser works great until it doesn’t want to. I’ve had it less than a month and I’ve had to troubleshoot it multiple times. I will be returning the item.

The diffuser works great until it doesn’t want to. I’ve had it less than a month and I’ve had to troubleshoot it multiple times. I will be returning the item.

Rated 5 out of 5 stars
By susan on Aug 10, 2025

Lasting Fragrance

The Pura smart fragrance diffuser is very easy to assemble and once assembled you just plug it into an outlet. The fragrance is nice but; not overpowering. I really

The Pura smart fragrance diffuser is very easy to assemble and once assembled you just plug it into an outlet. The fragrance is nice but; not overpowering. I really enjoy mine.

Rated 5 out of 5 stars
By Jasmine on May 8, 2025

Delightful

This little guy is powerful! I started it at the default setting for scent, and it's powerful enough to spread the scent through my entire living room, dining room,

This little guy is powerful! I started it at the default setting for scent, and it's powerful enough to spread the scent through my entire living room, dining room, and kitchen areas. Just 1, not 1 in each room! We got 2 scents to start - a ponzu citron and lavender fields. Delightful is the first word that came to mind. They smell wonderful and the ease of programming for the refreshing citrusy smell in the morning with the calming lavender at night is perfect. It has really been helping with clearing the air of the last remnants of kitty litter. We will be getting more for our bedrooms and such because it's been such an awesome experience.

Rated 5 out of 5 stars
By Carissa on Feb 19, 2025

My Favorite Diffuser

This diffuser is amazing!! You get to set a schedule for when it realiser a scent and how strong you want the scent. It also tells you when the scent runs out. You

This diffuser is amazing!! You get to set a schedule for when it realiser a scent and how strong you want the scent. It also tells you when the scent runs out. You can have 2 scents in it at a time I do one for weekends and one for week days. It is also safe for my cats! Could not be happier with this purchase!

Rated 1 out of 5 stars
By Amy on Feb 11, 2025

Will not connect to wifi

I tried everything and this will not connect to wifi. I researched and others have had this problem. Without the ability to use the app I cannot adjust and it is

I tried everything and this will not connect to wifi. I researched and others have had this problem. Without the ability to use the app I cannot adjust and it is too strong. I am returning it.

Rated 5 out of 5 stars
By cynthia on Aug 15, 2025

Pura diffuser

Best purchase i love it

Best purchase i love it

Rated 2 out of 5 stars
By joan on Jan 8, 2025

Scents are too strong

I thought this would be better than just a warmer like Glade but its really not. The scents are better but they are very strong and dont disperse through the ro

I thought this would be better than just a warmer like Glade but its really not. The scents are better but they are very strong and dont disperse through the room.

Rated 4 out of 5 stars
By maria on Sep 29, 2024
Top 250 Contributor

Lovely scent

Not crazy about the app. Would like to be able to sporadically add a small amount of scent for a few minutes every hour throughout the day but I don't think you

Not crazy about the app. Would like to be able to sporadically add a small amount of scent for a few minutes every hour throughout the day but I don't think you can schedule that small amount of time. Other than that that, the scents are very nice and the app is fairly easy to use.

Rated 5 out of 5 stars
By TwoMagnoliasFarmGirl on Jul 29, 2024
Received Free Product

The BEST Fragrance Diffuser

The Pura Smart Fragrance Diffuser is an amazing product and I am so happy to have found it! This diffuser comes in the cutest, minimalist packaging and is a breeze

The Pura Smart Fragrance Diffuser is an amazing product and I am so happy to have found it! This diffuser comes in the cutest, minimalist packaging and is a breeze to set up and get going. You can set your own schedules for difference scents and how often they are used. I love having all the features right at your fingertips with the Pura app. The diffuser takes all the guesswork out of having a beautiful, welcoming scent in your home. The Pura fragrances are pefectly balanced and smell very high-end. They are beautiful scents that will make your home smell so clean and happy!