Purina Pro Plan Bright Mind Adult 7+ Beef & Brown Rice Entree Wet Dog Food, 10-oz tub, case of 8

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Purina Pro Plan Bright Mind Adult 7+ Beef & Brown Rice Entree Wet Dog Food is specially formulated to nourish your small breed dog’s mind throughout his later years. Through extensive research, Purina developed a unique blend of enhanced botanical oils, high-quality beef protein and essential vitamins to provide a powerful source of brain fuel for dogs 7 years of age and older. Bright Mind is filled with masterfully balanced nutrition to keep your lifelong buddy alert, engaged and in top shape for many more years to come.

Key Benefits

  • Made with real beef and brown rice providing excellent nutrition plus exceptional taste your dog will love
  • High-quality protein provides a key source of energy
  • Enhanced with botanical oils to promote alertness and mental sharpness in dogs 7+ within 30 days
  • Vitamin A and omega-6 fatty acid support healthy skin and a shiny coat
  • 100% complete and balanced nutrition for aging dogs proudly manufactured in Purina-owned U.S.A facilities

See all items by Purina Pro Plan

  • Item Number
  • Food Texture
    Chunks in Gravy
  • Brand
  • Breed Size
    All Breeds, Small Breeds, Medium Breeds, Large Breeds
  • Food Form
    Wet Food
  • Lifestage
  • Made in
    United States

Nutritional Info


Water Sufficient for Processing, Beef, Wheat Gluten, Liver, Meat By-Products, Brown Rice, Corn Starch-Modified, Medium-Chain Triglyceride Vegetable Oil, Artificial and Natural Flavors, Tricalcium Phosphate, Soy Flour, Salt, Potassium Chloride, Added Color, Vitamin E Supplement, Choline Chloride, Zinc Sulfate, Ferrous Sulfate, Niacin, Thiamine Mononitrate, Copper Sulfate, Calcium Pantothenate, Manganese Sulfate, Pyridoxine Hydrochloride, Vitamin B-12 Supplement, Riboflavin Supplement, Vitamin A Supplement, Folic Acid, Potassium Iodide, Vitamin D-3 Supplement, Biotin, and Sodium Selenite.

Caloric Content

1,038 kcal/kg, 294 kcal/tub

Guaranteed Analysis
Crude Protein 12.0% min
Crude Fat 3.0% min
Crude Fiber 1.5% max
Moisture 75.0% max
Vitamin E 100 IU/kg

Feeding Instructions

Feed 1 10 oz container per 11 - 14 lbs of body weight daily, divided into 2 or more meals. Adjust feeding amount as needed to maintain ideal body condition. Feed this product exclusively or mix with Pro Plan Bright Mind Adult 7+ Dry Dog Food; 1 10 oz container replaces approximately 3/4 cup of the dry formula. After opening, refrigerate and use within 2 - 3 days.

Transition Instructions

You should consider transitioning gradually to new pet foods to help eliminate any digestive issues. We recommend consumers introduce a new pet food over a period of 7 - 10 days to help avoid digestive upset. The first day we recommend mixing 10 percent of the new food with 90 percent of the current food. Each day, increase the amount of the new food while decreasing the amount of the current food.

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The Journey to Purina Pro Plan Bright Mind Adult 7+

From less interaction with you to lower engagement in daily activities, there are many signs your dog may be aging. Purina Pro Plan Bright Mind Adult 7+ was created out of proprietary research that shows enhanced botanical oils provide an efficient fuel source for the brain in dogs that are 7 and older. This helps to naturally nourish their minds to help them think more like they did when they were younger.

Purina Pro Plan Bright Mind 7 plus products
Senior Dog

The Insight

Around age 7, a dog's glucose metabolism in the brain begins to change, which can affect memory, learning, awareness and decision-making. This is why Purina Pro Plan considers dogs age 7 and older to be senior dogs.

The Discovery

After years of research, Purina experts discovered fatty acids derived from botanical oils, called Medium Chain Triglycerides (MCTs), can be used, in addition to glucose, as an energy source for the brain. As a part of an older dog's total nutrition, these MCTs have been shown to promote alertness and mental sharpness in dogs age 7+.

Purina discovery
Purina Results

The Results

When added to the daily diet of dogs 7 and older, the enhanced botanical oils promoted memory, attention and trainability. What does this mean for your dog? You may notice a difference in your dog's behavior, including interaction with you, interest in playing, and the ability to adapt and cope with change.

Why Purina Pro Plan?

Nutrition That Performs

Real meat is the #1 ingredient in all of the dry formulas to help promote total health. And every ingredient that follows is carefully chosen for a specific purpose. Plus, each dry formula is tailored to provide the optimal protein-to-fat ratio to help dogs maintain their ideal body condition.

5 Specialized Platforms

Purina Pro Plan offers a variety of dry formulas across five distinct nutritional platforms: Savor, Bright Mind, Natural, Focus and Sport. Each helps meet the unique needs of dogs based on their taste preferences, age, dietary considerations or activity, and lifestyle.

Backed by Expertise

Advanced nutrition is the result of 85+ years of Purina research, and is backed by over 400 scientists, including nutritionists, veterinarians and behaviorists. Together, they strive to give your dog the nutrition he needs to be his very best.

Chosen by Champions

Purina Pro Plan is the food of choice by competitors and champions nationwide, including the last 10 Westminster Best in Show Champions and 96 out of 100 AKC All Breed Champions.

About Purina

Purina is trusted and recommended by hundreds of veterinarians, breeders and rescues nationwide. They have a relentless focus on nutrition, quality and safety, and their products are backed by more than 500 scientists, including nutritionists, behaviorists and veterinarians. Through passionate expertise, they create extraordinary products for your pet's total health and wellness.

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Customer Reviews

16 reviews 16 Reviews 4.7 out of 5 Stars

100% Recommend

100% of reviewersrecommend this product

4.7 / 5

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  • Pro Plan Bright Mind, Beef and Brown Rice was "Devoured by my dog"!!

    By on

    My little pom dog was recently diagnosed with early CHF, which can be controlled for now on a "Senior Diet". He loved moist/wet entrees at mealtimes, and when I started him on Purina Pro Plan, he just gulped it up! I can tell this is one of his favorites, now! He is so happy at mealtimes, and is acting younger and is more vibrant since eating this food, a great suggestion by Miya, of Chewy when I called for ideas! You won't go wrong for your dog!

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  • Duncan loves it !

    By on

    My 13 year old Irish setter was slower to eat his food. He didn't like the Bright Mind dry but when I mix this with his regular Proplan dry food he eagerly cleans his bowl !

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  • Chico loves it!

    By on

    My dog Chico has dementia and enjoys both the wet and dry Bright Mind dog foods. It appears to be helping his mind and I will always keep him on it to help however I can! Thank you Bright Minds!

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  • Yummy topping

    By on

    I used this as a topping for Purina Neurocare and my dogs really enjoy it

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  • Old dog, bright mind

    By on

    The commercial is true. 1 month after starting Brightmind, my 12 y/o Miniature pinscher started acting like a pup again. She is 14 now and has arthritis but she is still a nut! The vet said "14? She looks great! Wouldnt be surprised if she makes it to 18!" That was the best review i could get! Love my pup!

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  • Great for older dogs

    By on

    I purchased this after my breeder recommended it. It has made a difference in his behavior! He is less demanding and Is more alert.

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  • Horrible food

    By on

    Horrible food my dogs didn't want to eat at all that food

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  • Super quick delivery!

    By on

    This food has made the biggest difference in my senior dog. She's come to life and finally eats her entire dinner. Great product and super quick delivery.

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  • Really good food.

    By on

    My Yorkie loves it and it is easy to mix her dental probiotic powder into. She has only been on it for under two weeks, and is only given a small amount in the a.m. as she has to eat her prescribed dental hard food, but so far, I think she's doing well

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  • Great food

    By on

    Both my pups are over 10 and they eat anything giving to them, so figured that this should be the best product for them at their age. Since I just started the Regiment of feeding them this particular food I will come back and review it and add how they're going so far they are doing great.

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