RUFF by Lillian Ruff De-Shedding Pet Shampoo, Coconut Lime, 16-fl oz bottle

$12.97 First Time Autoship Price
this order
Save 35% (up to $20) today when you set up Autoship. 

$18.95 Autoship Price
(-5%) future orders
  • Keep saving 5% on every order
  • Get deliveries on your schedule
  • Skip, change, or cancel anytime
$19.95 Chewy Price
($1.25 /fl oz)
Promo, Spend $100, Get $30 eGift Card with code NEWYEAR
Promo, New Customers Only: Spend $49+, Get $20 eGift Card + Free Shipping with code: WELCOME

In Stock
FREE 1-3 day delivery on first-time orders over $35
Free 365-day returns

No interest if paid in full in 6 months on PayPal purchases of $149+. .

About This Item

Details

  • Reduces loose fur and promotes a stronger, healthier coat by fortifying hair follicles and locking in essential moisture.
  • Infused with flax seed oil, vitamin E, coconut oil, colloidal oatmeal, and aloe vera to strengthen hair, provide antioxidant protection, and deeply hydrate and soothe the skin.
  • Features a tropical coconut and zesty lime fragrance that lingers long after bath time, keeping your pup smelling fresh and sophisticated.
  • Suitable for dogs of all ages and coat types, ensuring a nourishing and effective wash.
  • Specifically designed for rugged breeds with thick coats, such as Golden Retrievers, German Shepherds, and Huskies, to tackle shedding and keep their skin and coat healthy.

Ingredients

Instructions

Questions & Answers

Be the first to ask a question.

4.8
Rated 4.8 out of 5 stars
19 Ratings

19 Customer Reviews



Rated 5 out of 5 stars
By Lauren on Dec 9, 2025
Received Free Product

No wet dog smell!!

I ended up loving this shampoo way more than I expected! The lime scent is definitely strong, but in the best possible way. It smells like real lime, not that artificial

I ended up loving this shampoo way more than I expected! The lime scent is definitely strong, but in the best possible way. It smells like real lime, not that artificial candy smell. The coconut blends in beautifully too, so my dog came out smelling like a fresh tropical breeze instead of “wet dog,” which honestly might be a first for us. The consistency is slightly thinner than some other shampoos, and I actually prefer that. It made it super easy to spread through my dog’s coat, especially since the directions recommend using a generous amount and letting it sit for 5 minutes. While I was working it in, it felt soft and silky, and it rinsed out so cleanly. The real magic, though, was in the shedding. This loosened way more fur than other shampoos I’ve tried. Most of it came off in the tub during rinsing instead of ending up all over me, the bathroom, and every towel in sight. With my senior Labrador who sheds like it’s his full-time career, that’s a huge win. If they ever release a matching conditioner, I’ll grab it immediately. For now, this is definitely going into my regular rotation. I’m excited to see if his shedding keeps improving over the next few weeks!


Rated 5 out of 5 stars
By Katie on Dec 22, 2025
Received Free Product

Light Scent, Big Impact

Though this product is made for double/thick coat breeds, I decided to try it for our pitbull whos fur is un-brushable (every brush we try just skims right over

Though this product is made for double/thick coat breeds, I decided to try it for our pitbull whos fur is un-brushable (every brush we try just skims right over the top of his coat). I am happy to say that it worked wonderfully! Usually after a bath and some dry time, we'd go outside and "aggressively pet" the extra fur off. With this shampoo, it seemed like all the extra hairs released quicker and easier, and his coat feels amazing after fully drying. This shampoo has a slight and pleasant scent. It is thin, making it easy to apply and lather. I have no doubt that it would be a great addition to any dog's bath routine, especially with a double/thick coat.


Rated 5 out of 5 stars
By Cat Litter on Jan 1, 2026
Received Free Product

Must buy for dull hair

I’ve been using the RUFF by Lillian Ruff De-Shedding Pet Shampoo in Coconut Lime, and I’m really impressed. Her coat is about three or more inches long, and after

I’ve been using the RUFF by Lillian Ruff De-Shedding Pet Shampoo in Coconut Lime, and I’m really impressed. Her coat is about three or more inches long, and after just a few washes it’s noticeably softer and shinier. She also seems much less itchy, which is a huge win. Best of all, there’s been a lot less shedding around the house. The coconut lime scent is fresh without being overpowering. Definitely recommend for dogs with longer hair!


Rated 5 out of 5 stars
By Gzeus on Dec 16, 2025
Received Free Product

RUFF by Lillian Ruff De-Shedding Pet Shampoo

Are you looking for a product that helps minimize the excess fur floating around your home from your beloved pet? I recently had the opportunity to try the Ruff

Are you looking for a product that helps minimize the excess fur floating around your home from your beloved pet? I recently had the opportunity to try the Ruff De-Shedding Shampoo by Lillian Ruff in the coconut scent. Upon opening the bottle, I performed a smell test and must admit, it smelled delightful. I have two German Shepherds, and I know this shampoo will benefit them by reducing shedding and promoting hydration and skin care, thanks to its nutrient-rich formula. This shampoo contains coconut oil, aloe vera, and colloidal oatmeal, which work together to soothe irritation and lock in moisture in my dogs' coats. Additionally, flaxseed oil and vitamin E help strengthen hair follicles and protect against oxidative stress. Now, for the fun part! I decided to use the product on one of my dogs, Zara. When she entered the bathroom, she looked at the tub, then at the shampoo bottle, gave me a smirk, and walked away. To my surprise, she stopped, came back into the bathroom, looked at me, and seemed to give her approval. The shampoo applied well and lathered nicely, effectively reaching the dirt deep within her coat. This product, when paired with a good de-shedding tool, will significantly help minimize shedding. Overall, I enjoyed using this product!


Rated 5 out of 5 stars
By Carlyn on Dec 27, 2025
Received Free Product

It works and smells good!

We have a long haired German Shepherd and she was due for a bath with her summer coat shedding and her winter coat coming in. The shampoo seemed to bring out loose

We have a long haired German Shepherd and she was due for a bath with her summer coat shedding and her winter coat coming in. The shampoo seemed to bring out loose clumps of hair and worked as you'd expect for dog shampoo. It has a really nice smell! She's still drying off so we'll see how it smells once she's dry!


Rated 4 out of 5 stars
By Kristi on Dec 22, 2025
Received Free Product

Smells Great!!

The shampoo smells great and cleans well. My hairy dog smelled great for weeks. I'm not sure about the De-shedding part since she has already blown her coat

The shampoo smells great and cleans well. My hairy dog smelled great for weeks. I'm not sure about the De-shedding part since she has already blown her coat so we will have a better idea in the spring. I can't wait to see the results then! That is the only reason I gave it 4 stars since I'm not sure what impact it will have when coat blowing season starts!


Rated 4 out of 5 stars
By Oliviasmom on Dec 21, 2025
Received Free Product

Smells divine!

This is my first time using Ruff shampoo on my very furry Golden. It lathers well without having to use a lot of the product. It smells really good and leaves Olivia’s

This is my first time using Ruff shampoo on my very furry Golden. It lathers well without having to use a lot of the product. It smells really good and leaves Olivia’s fur soft & shiny. It’s made in the U.S. and contains no harmful ingredients according to the label. Four stars due to price, but I still would recommend.


Rated 5 out of 5 stars
By Ginger on Jan 10, 2026
Received Free Product

RUFF Shampoo

Great shampoo to help your puppy shed less and keep their hair shiny and beautiful! Love it for my Golden Retriever!! Her hair is so gorgeous I wish it was mi

Great shampoo to help your puppy shed less and keep their hair shiny and beautiful! Love it for my Golden Retriever!! Her hair is so gorgeous I wish it was mine!


Rated 5 out of 5 stars
By loving life on Dec 21, 2025
Received Free Product

True to the claim

I really like the scent, very fresh. Ruff is a little thinner than most shampoos but don't let it fool you, it lathers well and rinses well. I used it on my Pomeranians

I really like the scent, very fresh. Ruff is a little thinner than most shampoos but don't let it fool you, it lathers well and rinses well. I used it on my Pomeranians and true to its claim it helps loosen the dead undercoat and makes it easier to blow out.


Rated 5 out of 5 stars
By Too soon on Dec 17, 2025
Received Free Product

Too soon to tell

The shampoo arrived this week. It smells nice. It is recommended to use to assist in shedding. Oliver is not shedding yet as it is winter. His Coat is coming in

The shampoo arrived this week. It smells nice. It is recommended to use to assist in shedding. Oliver is not shedding yet as it is winter. His Coat is coming in thicker this year!! I know I will get a lot of use when he does shed!!!