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PureAyre is a brand of Clean Earth that goes all the way back to 1998, when it was created to provide people with a safe and strong solution for odors. A company that is comprised of people who are passionate about “pure air,” their focus is on the health of people, the animals and the environment. And it all stems back to founder James Mitchell, who was extremely sick as a child with severe asthma, as well as food and environmental allergies. As an adult, James became very well aware of threats of pollution that come from inside the home, and he was inspired to create a product that would not only freshen the air, but actually make it easier to breathe. PureAyre is an all-natural formula that is totally free of chemicals, bacteria or alcohol, allowing pet owners to get rid of smells without putting humans or pets at risk.