very high quality tag, better than i expected! my girl looks just gorgeous with her little ladybug. its soft and a little squishy (in a good way! thick and slightly bendy silicone), and feels generally very high quality. i was worried about her curly hair getting stuck to the silicone but so far that hasnt been a problem at all. and the plastic hook is easy to take on and off her collar (great for someone like me with arthritis) and the clasp stays shut great. it can handle a bit of heat, as we live in phoenix and havent had any issues with it getting sticky or anything during walks in 100-115 degree heat. cant comment on how it handles getting wet or long-term durability but it definitely FEELS like it’ll last long. its been like a month or so and it still looks brand new. overall would recommend, especially if someone in the house doesn't like the jingling of a collar.