I expected more from this shampoo. Decent fragrance. From the company's website, I saw to dilute it (up to 10:1, which isn't stated on the bottle). I haven't seen much, but I've only used it once so far. I know that friends like this, so I will continue to use it at least to empty the bottle. So far, I'm not impressed. I also emailed the company with a question & they haven't replied, which to me is a bad sign.
This shampoo was suggested to me by a terrific groomer for my dog's dandruff and yeasty smell. It did the trick! I was tempted to deduct a star because of the overwhelming fragrance. If you are sensitive to flowery smelling things, this may not be a good pick. Not sure why fragrance is added to dog shampoos. I'll be donating this shampoo to my foster dog's adopter.