VICTOR Purpose Hero Grain-Free Dry Dog Food, 30-lb bag

Rated 4.5707 out of 5 stars
$66.99Chewy Price
$63.64Autoship Price
(Save an extra 5%)

Why Autoship?

  • Save 5% on all future Autoship orders
  • Set your schedule based on your pet's needs
  • No fees, no commitments - skip, change or cancel anytime.
No Longer Available
This item may be discontinued. We're not sure when it will be available again.

Compare Similar Items

Customer Rating
Rated 4.5009 out of 5 stars
Rated 4.6713 out of 5 stars
Rated 4.3103 out of 5 stars
Rated 4.1973 out of 5 stars
Rated 4.5714 out of 5 stars
Price Per Unit
$3.73/lbChewy Price
$2.95/lbChewy Price
$3.32/lbChewy Price
$2.62/lbChewy Price
$4.24/lbChewy Price
$59.68Chewy Price
$52.98Chewy Price
$52.98Chewy Price
$91.58Chewy Price
$52.99Chewy Price
$56.70Chewy Price
$50.33Chewy Price
$50.33Chewy Price
$87.00Chewy Price
$50.34Chewy Price
Top IngredientsChicken, Poultry By-Product Meal, Rice...Chicken, Corn Gluten Meal, Poultry By-Product Meal...Chicken, Rice, Poultry By-Product Meal...Salmon, Barley, Rice...Turkey, Chicken, Turkey Meal...
Health FeatureBrain Health, Digestive Health, Hip & Joint Support, Immune SupportBrain Health, Dental & Breath Care, Digestive Health...Brain Health, Digestive Health, High-Energy...Digestive Health, Hip & Joint Support, Itch & Redness Remedy...Vitamins & Minerals
Special DietHigh-Protein, Weight Control, With GrainHigh-Protein, With GrainHigh-Protein, Weight ControlHigh-Protein, Sensitive Digestion, With GrainHigh-Protein, Limited Ingredient Diet, No Corn No Wheat No Soy...
Breed SizeSmall Breeds, Medium Breeds, Large Breeds, All BreedsExtra Small Breeds, Small BreedsSmall Breeds, Medium Breeds, Large BreedsLarge BreedsLarge Breeds
Food FlavorPoultry, ChickenPoultry, ChickenChickenSeafood & Fish, SalmonPoultry, Chicken, Turkey
Food FormDry FoodDry FoodDry FoodDry FoodDry Food

About This Item


  • Sourced and Made in the USA. Unique VPRO Blend promote superior digestibility and immune system function.
  • Ideal for highly active adult dogs that are susceptible to joint issues later in life.

See More

Nutritional Information

Feeding Instructions


Play Video: Learn More About VICTOR From Our Team of Experts
Learn More About VICTOR From Our Team of Experts

About VICTOR Dry Dog Food

Nutrition for a Variety of Needs

With multiple kibble lines and a variety of formulas to choose from, VICTOR has a super premium dog food for every life stage, health and protein need. They produce every recipe in their own Texas-based facility, which come in gluten-free grains or grain-free options.

Always by Your Side

VICTOR has worked hard to create the high-quality pet nutrition that loyal companions deserve. Their formulas are based on science and designed to foster a healthy life for active dogs, so you can feel good about the food that’s fueling your canine.

The VPRO Difference

Every VICTOR dog recipe starts with VPRO, a special blend of expert-developed supplements, vitamins and minerals. VPRO is designed to help maximize the genetic potential of any dog, regardless of breed, age or activity level.

Explore the Unique VPRO Blend

VPRO delivers superior nutrition to keep your dog ready for all his adventures. A potent blend of selenium, mineral complexes, prebiotics and probiotics helps support good canine health and well-being.

Selenium Yeast

Supports essential metabolism, cellular regeneration and good immune response.

Mineral Complexes

Promote efficient metabolic function, a strong immune system, as well as skin, coat and paw pad health.


Aid in healthy digestion and an efficient immune response, which supports growth, activity and overall well-being.


Rich in metabolites that feed good digestive bacteria, to support healthy digestion and strong immunity.

VICTOR Dry Dog Food

From the first game of fetch to every adventure that follows, your dog is always right there by your side. Fuel your dog’s success through every bonding moment, training session and journey with VICTOR’s premium canine nutrition.

VICTOR works hard to create super premium pet nutrition that’s backed by science and designed to foster health. Every ingredient serves a nutritional purpose and reflects high-quality standards, so you can feel good about what you’re feeding your loyal companion.


VICTOR was founded with a single mission in mind—to make highly nutritional pet food accessible to all. They proudly produce every recipe at the East Texas facility they built from the ground up, sourcing a majority of ingredients from within a day’s drive of the plant. VICTOR remains unwavering in their commitment to healthy lives for active pets across the nation.

Questions & Answers

25 Customer Questions

What is Montmorillonite? And what is it’s benefits being in dog food?
Answer by ChewyAug 22, 2018
Montmorillonite is a type of clay that is a natural anti-caking agent and it's used to prevent the food from clumping together while in transit or being stored.

Is Victor Hero GMO free?
Answer by ChewyJan 24, 2018
This product is not GMO free.

Does the grain free add Taurine?
Answer by ChewySep 16, 2018
This food contains 1180 mg/kg Taurine.

What kind of preservatives and fillers are in this dog food
Answer by ChewyNov 28, 2018
VICTOR is made with only Natural Plant Based Preservatives. A unique blend of mixed tocopherols for superior free radical absorption and of botanically-sourced antioxidants are added to the protein and fat ingredients we use to stabilize and naturally prevent oxidative damage. No artificially based preservatives are added to their products. This food also does not contain Corn, Wheat, or Soy.

ReviewsWrite a Review

Rated 4.5707 out of 5 stars
417 Ratings
Would recommend to a friend

414 Customer Reviews

Rated 1 out of 5 stars
By Judy on Nov 13, 2023

Not out of stock

Our vet said recall- simanella This made out dog sick and the Inushuk after that gave Sadie diarrhea . We want Inushuk in route CANCELED ! Thank you!

Rated 5 out of 5 stars
By John on Nov 11, 2023

Very good product that I feel confident about using with my German Shepherd Dogs

They both love getting their bowl of Victor Purpose Hero twice a day. They never tire of it and eat it just as well when we're away camping too!

Rated 5 out of 5 stars
By Beebs on Sep 1, 2023

Dog loves it

We switched to this from the Purina pro plan. My dog loves it. I was hesitant because of the reviews but I have had no issues. My GSD has a tricky stomach but since the switch his stools are solid. The kibble is small which is different but again my dog loves it. As long as the new company keeps producing the same quality we will be customers

Rated 4 out of 5 stars
By Fred on Oct 24, 2023

To expensive

You have raised prices to the point I will be shopping around when I need dog food again.

Rated 1 out of 5 stars
By Keith on Nov 13, 2023

Need refund per recall

Need refund on this product. Recalled by msnufacturer.

Rated 2 out of 5 stars
By Jess on Jul 9, 2023

Not for us unfortunately

Our German Shepherd isn’t usually picky but this food she didn’t seem to care too much for and wouldn’t really eat. We thought to give it a try since her usual was temporarily out of stock.

Rated 5 out of 5 stars
By Katrina on Apr 25, 2023

High Quality

Great quality food!! Our male shepherd was almost 2 years old when we got him. He was underweight in both fat and muscle. He had terrible posture and would sit, stand, and walk in a slouch position. We thought he had a bad "banana-back" but after a few months of some TLC he has a totally different stance! This food combined with regular deworming has given him that stereotypical German Shepherd look with a beautiful physique and surprisingly NO "banana-back"! Would highly recommend for anyone wanting to help their dog gain some much needed muscle mass and healthy weight. (Don't recommend for females though as our female shepherds stomach did not approve of this food).

Rated 5 out of 5 stars
By NissiD on Jun 19, 2023

Best of everything

We have a mini schnauzer and Belgian Malinois. Couldn’t be more different. Especially in their diet but this food is fantastic for both of them. Also, this food arrived in our house in two days. TWO days!! That’s incredible.

Rated 5 out of 5 stars
By mimi on Aug 21, 2023

Healthy food

I have a senior dog so researched what I felt was the best for him with the least amount of additives

Rated 1 out of 5 stars
By Christina on Sep 9, 2023


My dogs won't eat it & one of them had a severe reaction to eating it.