VICTOR Purpose Hero Grain-Free Dry Dog Food
By VICTOR
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$59.99Chewy Price
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About VICTOR Dry Dog Food


Nutrition for a Variety of Needs
With multiple kibble lines and a variety of formulas to choose from, VICTOR has a super premium dog food for every life stage, health and protein need. They produce every recipe in their own Texas-based facility, which come in gluten-free grains or grain-free options.
Always by Your Side
VICTOR has worked hard to create the high-quality pet nutrition that loyal companions deserve. Their formulas are based on science and designed to foster a healthy life for active dogs, so you can feel good about the food that’s fueling your canine.
The VPRO Difference
Every VICTOR dog recipe starts with VPRO, a special blend of expert-developed supplements, vitamins and minerals. VPRO is designed to help maximize the genetic potential of any dog, regardless of breed, age or activity level.

Explore the Unique VPRO Blend
VPRO delivers superior nutrition to keep your dog ready for all his adventures. A potent blend of selenium, mineral complexes, prebiotics and probiotics helps support good canine health and well-being.

Selenium Yeast
Supports essential metabolism, cellular regeneration and good immune response.

Mineral Complexes
Promote efficient metabolic function, a strong immune system, as well as skin, coat and paw pad health.

Prebiotics
Aid in healthy digestion and an efficient immune response, which supports growth, activity and overall well-being.

Probiotics
Rich in metabolites that feed good digestive bacteria, to support healthy digestion and strong immunity.
VICTOR Dry Dog Food
From the first game of fetch to every adventure that follows, your dog is always right there by your side. Fuel your dog’s success through every bonding moment, training session and journey with VICTOR’s premium canine nutrition.

VICTOR works hard to create super premium pet nutrition that’s backed by science and designed to foster health. Every ingredient serves a nutritional purpose and reflects high-quality standards, so you can feel good about what you’re feeding your loyal companion.
About VICTOR
VICTOR was founded with a single mission in mind—to make highly nutritional pet food accessible to all. They proudly produce every recipe at the East Texas facility they built from the ground up, sourcing a majority of ingredients from within a day’s drive of the plant. VICTOR remains unwavering in their commitment to healthy lives for active pets across the nation.
Shop VICTOR
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Customer Rating | |||||
Price | $59.99Chewy Price | $76.99Chewy Price | $67.99Chewy Price | $51.99Chewy Price | $51.99Chewy Price |
Autoship | $56.99Chewy Price | $73.14Chewy Price | $64.59Chewy Price | $49.39Chewy Price | $49.39Chewy Price |
Top Ingredients | Beef Meal, Peas, Sweet Potato... | Chicken Meal, Beef Meal, Chicken Fat (preserved with mixed Tocopherols)... | Menhaden Fish Meal (source of DHA-Docosahexaenoic Acid), Peas, Chicken Fat (preserved with mixed Tocopherols)... | Chicken, Chicken Meal, Sweet Potatoes... | Whitefish, Fish Meal, Sweet Potatoes... |
Special Diet | Grain-Free, No Corn No Wheat No Soy, Gluten Free | Sensitive Digestion, High-Protein, No Corn No Wheat No Soy... | No Corn No Wheat No Soy, Gluten Free, Grain-Free | Grain-Free, No Corn No Wheat No Soy | Grain-Free, No Corn No Wheat No Soy |
Health Feature | Immune Support, Digestive Health, Hip & Joint Support | Immune Support, Digestive Health, Skin & Coat Health | Immune Support, Digestive Health, Skin & Coat Health | Immune Support, Digestive Health, Skin & Coat Health | Immune Support, Digestive Health, Skin & Coat Health |
Breed Size | Small Breeds, Medium Breeds, Large Breeds, All Breeds | Small Breeds, Medium Breeds, Large Breeds, All Breeds | Small Breeds, Medium Breeds, Large Breeds, All Breeds | Small Breeds, Medium Breeds, Large Breeds, All Breeds | Small Breeds, Medium Breeds, Large Breeds, All Breeds |
Food Flavor | Beef, Meat | Chicken, Poultry | Sweet Potato, Salmon, Seafood & Fish, Fruits & Vegetables | Sweet Potato, Chicken, Poultry, Fruits & Vegetables | Sweet Potato, Fruits & Vegetables, Seafood & Fish |
Lifestage | Adult | Adult | Adult | Adult | Adult |
33 Customer Questions
What is Montmorillonite? And what is it’s benefits being in dog food?
Answer by • Aug 22, 2018
Montmorillonite is a type of clay that is a natural anti-caking agent and it's used to prevent the food from clumping together while in transit or being stored.
Do I need to do a 10-day transition from Victor Active Dog & Puppy food to the Victor Hero dog food or can I just switch since they are both Victor products? I'm almost out of the first and want to transition to the later without buying additional if it won't cause problems for my dog.
Answer by • Jan 09, 2018
You can rotational feed the Victor recipes to your pet. If they have a sensitive stomach, we encourage transitioning each recipe, so they're slowly introduced to them.
Is Victor Hero GMO free?
Answer by • Jan 24, 2018
This product is not GMO free.
Does the grain free add Taurine?
Answer by • Sep 16, 2018
This food contains 1180 mg/kg Taurine.