VICTOR Purpose Hero Grain-Free Dry Dog Food

Rated 4.6684 out of 5 stars
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VICTOR Purpose Hero Grain-Free Dry Dog Food, 30-lb bag slide 1 of 9
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VICTOR Purpose Hero Grain-Free Dry Dog Food, 30-lb bag slide 1 of 9

$59.99Chewy Price
$62.99Chewy Price
$56.99Autoship Price
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About This Item

  • Sourced and Made in the USA. Unique VPRO Blend promote superior digestibility and immune system function.
  • Ideal for highly active adult dogs that are susceptible to joint issues later in life.
  • Nutrient-dense recipe with glucosamine and chondroitin for long-term joint health.
  • Fortified with vitamins, minerals, essential fatty acids, protein and amino acids.
  • Grain-free recipe for pups with allergies or sensitivity to grain.
Play Video: Learn More About VICTOR From Our Team of Experts
Learn More About VICTOR From Our Team of Experts

About VICTOR Dry Dog Food

Nutrition for a Variety of Needs

With multiple kibble lines and a variety of formulas to choose from, VICTOR has a super premium dog food for every life stage, health and protein need. They produce every recipe in their own Texas-based facility, which come in gluten-free grains or grain-free options.

Always by Your Side

VICTOR has worked hard to create the high-quality pet nutrition that loyal companions deserve. Their formulas are based on science and designed to foster a healthy life for active dogs, so you can feel good about the food that’s fueling your canine.

The VPRO Difference

Every VICTOR dog recipe starts with VPRO, a special blend of expert-developed supplements, vitamins and minerals. VPRO is designed to help maximize the genetic potential of any dog, regardless of breed, age or activity level.

Explore the Unique VPRO Blend

VPRO delivers superior nutrition to keep your dog ready for all his adventures. A potent blend of selenium, mineral complexes, prebiotics and probiotics helps support good canine health and well-being.

Selenium Yeast

Supports essential metabolism, cellular regeneration and good immune response.

Mineral Complexes

Promote efficient metabolic function, a strong immune system, as well as skin, coat and paw pad health.


Aid in healthy digestion and an efficient immune response, which supports growth, activity and overall well-being.


Rich in metabolites that feed good digestive bacteria, to support healthy digestion and strong immunity.

VICTOR Dry Dog Food

From the first game of fetch to every adventure that follows, your dog is always right there by your side. Fuel your dog’s success through every bonding moment, training session and journey with VICTOR’s premium canine nutrition.

VICTOR works hard to create super premium pet nutrition that’s backed by science and designed to foster health. Every ingredient serves a nutritional purpose and reflects high-quality standards, so you can feel good about what you’re feeding your loyal companion.


VICTOR was founded with a single mission in mind—to make highly nutritional pet food accessible to all. They proudly produce every recipe at the East Texas facility they built from the ground up, sourcing a majority of ingredients from within a day’s drive of the plant. VICTOR remains unwavering in their commitment to healthy lives for active pets across the nation.

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Top IngredientsBeef Meal, Peas, Sweet Potato...Chicken Meal, Beef Meal, Chicken Fat (preserved with mixed Tocopherols)...Menhaden Fish Meal (source of DHA-Docosahexaenoic Acid), Peas, Chicken Fat (preserved with mixed Tocopherols)...Chicken, Chicken Meal, Sweet Potatoes...Whitefish, Fish Meal, Sweet Potatoes...
Special DietGrain-Free, No Corn No Wheat No Soy, Gluten FreeSensitive Digestion, High-Protein, No Corn No Wheat No Soy...No Corn No Wheat No Soy, Gluten Free, Grain-FreeGrain-Free, No Corn No Wheat No SoyGrain-Free, No Corn No Wheat No Soy
Health FeatureImmune Support, Digestive Health, Hip & Joint SupportImmune Support, Digestive Health, Skin & Coat HealthImmune Support, Digestive Health, Skin & Coat HealthImmune Support, Digestive Health, Skin & Coat HealthImmune Support, Digestive Health, Skin & Coat Health
Breed SizeSmall Breeds, Medium Breeds, Large Breeds, All BreedsSmall Breeds, Medium Breeds, Large Breeds, All BreedsSmall Breeds, Medium Breeds, Large Breeds, All BreedsSmall Breeds, Medium Breeds, Large Breeds, All BreedsSmall Breeds, Medium Breeds, Large Breeds, All Breeds
Food FlavorBeef, MeatChicken, PoultrySweet Potato, Salmon, Seafood & Fish, Fruits & VegetablesSweet Potato, Chicken, Poultry, Fruits & VegetablesSweet Potato, Fruits & Vegetables, Seafood & Fish

Questions & Answers

33 Customer Questions

What is Montmorillonite? And what is it’s benefits being in dog food?
Answer by ChewyAug 22, 2018
Montmorillonite is a type of clay that is a natural anti-caking agent and it's used to prevent the food from clumping together while in transit or being stored.

Do I need to do a 10-day transition from Victor Active Dog & Puppy food to the Victor Hero dog food or can I just switch since they are both Victor products? I'm almost out of the first and want to transition to the later without buying additional if it won't cause problems for my dog.
Answer by ChewyJan 09, 2018
You can rotational feed the Victor recipes to your pet. If they have a sensitive stomach, we encourage transitioning each recipe, so they're slowly introduced to them.

Is Victor Hero GMO free?
Answer by ChewyJan 24, 2018
This product is not GMO free.

Does the grain free add Taurine?
Answer by ChewySep 16, 2018
This food contains 1180 mg/kg Taurine.

ReviewsWrite a Review

Rated 4.6684 out of 5 stars
380 Reviews
Would recommend to a friend

380 Customer Reviews

Rated 5 out of 5 stars
By Tazmaniac on Jun 29, 2022

Chewy is the BEST!

I am so grateful to Chewy. This company has the best, most compassionate customer service in North America. They are truly concerned about the health and welfare of every four-legged family member. Before my Champ passed, I spoke to several Chewy customer service agents about shoes that would allow Champ to continue to be able to walk on legs that were getting too weak to support him on tile, and each time I took a suggestion and bought a specific product, it was always with the understanding that if it did not work, I would donate it and have my money refunded. What other company does that?? It’s placing people above profits, but I’m sure the benefits are there, too, otherwise, how could they stay in business? Whatever they are doing, I will always be grateful for their help, compassion, and advice. By the way, they are the ones who suggested the more expensive dog food was no longer meeting the needs of our fur babies as they aged. They said going with this new brand is better because our aging babies could not process all of the protein in the other brand. They’re amazing!

Rated 5 out of 5 stars
By Tankerton on Jul 1, 2022

Tanker Likes It

We are switching from Fromm to this brand with my GSD and the transition was smooth. He was an all chicken based diet and this adds a lot of what our boy needs. Also, I love the 50lb bag option.

Rated 5 out of 5 stars
By Meghan on Jul 6, 2022

Dog with allergies

This Victor Grain-Free dog food has been a life saver for our fur babies. We have one dog that has horrible allergies and two that do not. All three of our dogs love this food.

Rated 5 out of 5 stars
By Nae110 on May 24, 2022

Great food my dogs love this stuff

I have been buying this dog food for years and my three love this dog food. I have been buying grain free dog foods for some time now and my dogs respond very well to being on a grain free dog food.

Rated 4 out of 5 stars
By DogBuddy on May 27, 2022

So far, so good

My dogs like it, stools are firm. I haven't used it long enough to give 5 stars. It's only been two months, but so far really liking this product and price point is good.

Rated 5 out of 5 stars
By Suki on Jun 22, 2022

Highly recommend for German Shepherd

My shepherd has a really sensitive stomach until I found this. We have been sticking to this for more than one year.

Rated 5 out of 5 stars
By KJ513 on Feb 23, 2022

Awesome product

Love this dog food. My male is 8, and will be 9 in July 2022. He is more agile, muscular and mobile since taking this food. I do not supplement with anything else and the strength and muscle he has gained is out of this world. He is a Cane Corso, and they are known to be the linebacker of breeds. I will tell you; this definitely made that happened with him. There is a difference to not only his look, but his physical movement. Top-notch product, worth every penny.

Rated 5 out of 5 stars
By KID5PIT on Jul 12, 2022

excellent food

excellent product also healthy for the dog teeth since am using this product

Rated 4 out of 5 stars
By Cynnabun on Apr 19, 2022

Great dog food

Picky dog really loves this food. Will definitely be my go to dog food from now on. I've spent money on the more expensive dog foods and he didn't care for them.

Rated 2 out of 5 stars
By Raven on Feb 11, 2022

I'm not too sure about it anymore

I've been feeding my German Shepherd this food for a few months now and I've noticed she sheds like crazy. At first, I thought it was season for her to do so, but its been months and she is still shedding an insane amount of hair. After reading other reviews, I realized she is not the only dog with this problem. I'm switching her food, definitely not feeding this any longer.