My Kitty Gracie - who is quite the experienced Freeze Dried eater of all flavors and brands REALLLLLLY seems to like this one! She loves the Chicken and Lamb too - but this was an Immediate Hit! So glad they came out with some new flavors! It's not necessary, but I grind it up quickly first before adding the warm water. The water soaks in quite quickly either way, I'd love to try the lamb and the beef, but calories are a little too high for her right now - as 'we're' on a diet to get 'our' waistline down first!