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Continue to Canada siteFeed your sensitive pooch the simply nutritious goodness of the I and Love and You Lovingly Simple Limited Ingredient Diet Lamb & Sweet Potato Dry Dog Food. Specially designed for dogs with sensitivities, it’s got lamb as the first ingredient for pups that can’t tolerate poultry, chicken, or beef. Every bite is packed with high-quality animal protein to support active, lean muscles, antioxidant nutrients for a strong immune system, omegas for a healthy skin and coat, plus prebiotics and probiotics for happy tummies. It’s a simple concept—a limited ingredient food with no limits on flavor, nutrition or love. So go ahead, fill up his bowl and get ready for all those satisfied doggy smooches.
Item Number | 141537 |
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Weight | 3.85 pounds |
Made In | United States |
Season | N/A |
Lifestage | Adult |
Breed Size | Small Breeds, Medium Breeds, Large Breeds, All Breeds |
Food Form | Dry Food |
Special Diet | Grain-Free, No Corn No Wheat No Soy, High-Protein, Limited Ingredient Diet, Sensitive Digestion |
Lamb, Menhaden Fish Meal, Chickpeas, Ground Peas, Pea Protein, Pea Starch, Sunflower Oil (Preserved With Mixed Tocopherols), Sweet Potatoes, Natural Flavor, Salt, Fish Oil, Vitamin A Supplement, Vitamin D3 Supplement, Vitamin E Supplement, Niacin Supplement, D-Calcium Pantothenate, Riboflavin Supplement, Thiamine Mononitrate, Pyridoxine Hydrochloride, Folic Acid, Vitamin B12 Supplement, Zinc Sulfate, Ferrous Sulfate, Calcium Carbonate, Copper Sulfate, Manganese Sulfate, Sodium Selenite, Calcium Iodate, Choline Chloride, Mixed Tocopherols (As Preservative), Rosemary Extract, Dried Chicory Root, Zinc Proteinate, Iron Proteinate, Copper Proteinate, Manganese Proteinate, Dried Lactobacillus Aciphophilus Fermentation Product, Dried Lactobacillus Plantarum Fermentation Product, Dried Lactobacillus Reuteri Fermentation Product, Dried Bifidobacterium Animalis Fermentation Product, Dried Enterococcus Faecium Fermentation Product.
3,593 kcal/kg, 368 kcal/cup
Crude Protein | 30.0% min |
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Crude Fat | 15.0% min |
Crude Fiber | 4.0% max |
Moisture | 12.0% max |
Zinc | 225 mg/kg min |
Vitamin A | 5,000 IU/kg min |
Vitamin E | 70 IU/kg min |
Omega 6 Fatty Acids | 3.0% min |
Omega 3 Fatty Acids | 0.75% min |
Total Microorganisms | 1,000,000 CFU/lb |
Total Daily Feeding Guidelines of Lovingly Simple to be split between breakfast and dinner:
Dog Weight | Amount of Food in Cups |
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up to 5lbs | 3/4 cup |
6-10 lbs | 3/4 - 1 1/4 cups |
11-20 lbs | 1 1/4 - 2 cups |
21-30 lbs | 2 - 2 3/4 cups |
31-40 lbs | 2 3/4 - 3 1/4 cups |
41-60 lbs | 3 1/4 - 4 1/2 cups |
61-80 lbs | 4 1/2 - 5 3/4 cups |
81-100 lbs | 5 3/4 - 6 3/4 cups |
Feed up to twice the adult amount to puppies and feed up to three times the above amounts to pregnant/nursing dogs. Amount of food your dog requires will depend on activity, age, environment and breed. Always provide access to clean, fresh water.
It's important to introduce the new food into your pet's diet gradually. To ensure a happy tummy, we recommend transitioning your pet to “I and love and you” using this easy 10 day schedule.
Days | Amount Lovingly Simple |
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Day 1-3 | 25% Lovingly Simple |
Day 4-6 | 50% Lovingly Simple |
Day 7-9 | 75% Lovingly Simple |
Day 10 | 100% Lovingly Simple |
Save Extra 50% with First Autoship
Save Extra 50% with First Autoship
Save Extra 50% with First Autoship
Customer Rating | Rated 3.7917 out of 5 stars 24 | Rated 4.766 out of 5 stars 47 | Rated 4.1458 out of 5 stars 48 | Rated 4.6471 out of 5 stars 85 | Rated 4.4789 out of 5 stars 71 |
Price Per Unit | $3.95/lbChewy Price | $3.68/lbChewy Price | $4.13/lbChewy Price | $3.87/lbChewy Price | $3.60/lbChewy Price |
Price | $15.20Chewy Price | $18.38Chewy Price | $16.52Chewy Price | $16.99Chewy Price | $14.39Chewy Price |
Autoship | $14.44Chewy Price | $17.46Chewy Price | $15.69Chewy Price | $16.14Chewy Price | $13.67Chewy Price |
Top Ingredients | Lamb, Menhaden Fish Meal, Chickpeas... | Lamb Meal, Peas, Lentils... | Lamb, Lamb Meal (source of Glucosamine and Chondroitin Sulfate), Pea Protein... | Whitefish Meal, Sweet Potato, Lentils... | Deboned Turkey, Chicken Meal, Peas... |
Health Feature | Digestive Health | Digestive Health, Immune Support, Skin & Coat Health | Digestive Health, Immune Support, Skin & Coat Health... | — | Digestive Health, Immune Support, Skin & Coat Health... |
Special Diet | Grain-Free, High-Protein, Limited Ingredient Diet... | Grain-Free, No Corn No Wheat No Soy | Gluten Free, Grain-Free, High-Protein... | Gluten Free, Grain-Free, No Corn No Wheat No Soy | Grain-Free, No Corn No Wheat No Soy, Natural |
Breed Size | Small Breeds, Medium Breeds, Large Breeds, All Breeds | Small Breeds, Medium Breeds, Large Breeds, All Breeds | Small Breeds, Medium Breeds, Large Breeds, All Breeds | Small Breeds, Medium Breeds, Large Breeds, All Breeds | Extra Small Breeds, Small Breeds |
Food Flavor | Meat, Fruits & Vegetables, Lamb, Sweet Potato | Meat, Lamb | Meat, Lamb | Meat, Seafood & Fish, Fruits & Vegetables, Sweet Potato, Buffalo | Poultry, Seafood & Fish, Chicken, Salmon, Turkey |
Lifestage | Adult | Adult | Adult | Adult | Adult |
Food Form | Dry Food | Dry Food | Dry Food | Dry Food | Dry Food |
Animals are very reluctant to eat, I think they don’t like the small bites and smell.
I am pleased to find a premium dog food that doesn't include any form of chicken and is evidently tasty enough to interest my picky old beagle. Despite the cost which is higher than I'm accustomed to paying, I recommend this product for dogs with chicken allergies.
Our chug has an extremely sensitive stomach so this is our 2nd bag of this food and so far so good. The only negative thing I can say is he doesn't seem as excited about the taste so I got a moist topper that I just put a tiny amount on and he gobbles his food down!! I gave it a 4 only bc he doesn't seen as excited about the taste.
We have been using this brand of dog food (and the same flavor) since we got our puppy almost 5 years ago. We could not find a smaller bag so decided to try the larger bag. When we opened it we noticed it was much darker than it usually is. Within days of feeding it to our dog she got really ill. We stopped and waited a week. Within two days of giving it to her again she is ill.
I trust this company and the products they make. My 20 pound dog has food allergies and this has single protein and is small size kibble.
This Product must be a Hot Item for dry dog food. Its one of the products I buy for our Border Collie Josie Jo. She just loves the Lamb and sweet potato.But truly the Shipping this product out in 1-2 days is so desirable , I was so amazed to see the product at my doorstep, "That is Excellent Customer Service" and (yes) I would like to see any other Company top that Dog of service!
I had my dog on Stella and chewy before. My sister talked me into switching to this brand because her dogs are on it and we watch each other’s dogs for trips. It turns out this made a huge difference in my dogs poo. Also less burping.
My boxer/pit mix had runny poop after a few months on his last food... solid poop here and there and i tried pumpkin and rice in the food with little success. I tried a small bag of this to make sure he liked it and he is finally transitioned and solid poops! He has a healthier coat too. So happy to have a healthy food for him that works. A little pricier than i would like but if it works I'll take it. Thank you!!!
I was doing the slow transition from dog's former kibble which was discontinued. Once the mix became mostly I and Love, dog refused to eat it. Per another comment, the kibble does have a distinct scent. The heart shape die cut is adorable though.
The dogs like this okay, but it smells more like fish than lamb it has a very strong odor and gives my pups bad breathe