Purina ONE Natural True Instinct Grain-Free with Real Beef Dry Dog Food, 12.5-lb bag

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About This Item

Details

  • This veterinarian-recommended recipe is made in the USA.
  • Nutrient-dense kibble features real beef as the first ingredient for protein to support strong muscles, including a healthy heart.
  • Omega-6 fatty acids support healthy skin and a lustrous coat.
  • 4 antioxidant sources promote your pup’s immune health.
  • Crafted without any artificial colors, flavors, or preservatives, and free of filler, corn, wheat, or grains.

Ingredient Information

Feeding Instructions

Learn More About Purina ONE From Our Team of Experts

About Purina ONE True Instinct

Protein-Rich Dry Dog Food

Purina ONE True Instinct dry dog food is crafted to be closer to what nature intended. It’s high-protein nutrition made with real meat and other natural ingredients along with added vitamins, minerals, and nutrients. These dry food recipes contain up to 32% protein to support healthy energy and strong muscles, with no poultry byproducts and no artificial flavors or preservatives.

High-Protein Dry Dog Food and So Much More

High-Protein Nutrition

Contains up to 32% protein to support healthy energy and strong muscles.

Made With Real Meat

Real meat is always the #1 ingredient.

2x Tender Meaty Morsels

True Instinct dry food is packed with twice as many tender meaty morsels as Purina ONE Lamb & Rice formula.

Natural

These natural dry dog food recipes are fortified with added vitamins, minerals, and nutrients.

About Purina ONE

Purina ONE offers wet and dry food—all made with real meat—in a variety of formulas and flavors. It’s great nutrition today and for a lifetime of good health. You may even notice visible differences in your dog’s health in as little as 28 days. Purina ONE is produced in U.S. facilities, where they make food that’s good for your dog and good for the environment, reducing water usage and using renewable electricity where possible.

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Questions & Answers

15 Customer Questions


What is By Poultry Meal? What is Animal Digest? What is the purpose of the Beet Pulp,?

Answer by ChewyJul 05, 2018
By-product meal contains a variety of poultry parts that include heads, feet and intestines. Meal is made by grinding the protein after it has been rendered and then dried so it'll contain a higher protein content and low moisture which helps provide the pet with the most nutritional value in the food. Beet pulp consist of sugar beet remains after the sugar has been removed. This helps foster optimal stool quality due to the amount of fiber it contains. Animal digest is a common ingredient used in pet foods. As defined by the Association of American Feed Control Officials, digest is produced by the chemical or enzymatic hydrolysis of clean animal tissue that has not undergone decomposition.

Where is this manufactured?

Answer by ChewyMay 12, 2018
This formula is made in the United States.

would this dog food be good for a Rottweiler

Answer by ChewySep 26, 2019
This recipe is suitable for adult dogs of all breeds.

are the bags for Purina one recyclable

Answer by ChewyNov 21, 2022
Over eighty percent of Purina products are made with recyclable materials, like aluminum, steel, paperboard and corrugate, all of which are endlessly recyclable.

4.5
Rated 4.5 out of 5 stars
665 Ratings

Customers Mention

Chewy identifies key considerations with the help of artificial intelligence and our veterinarians.

Digestibility

89% Positive

Ingredients

87% Positive

Nutritional Value

86% Positive

Palatability

85% Positive

323 Customer Reviews



Rated 5 out of 5 stars
By Teresa on Jan 19, 2026

Peacocks are my Favorite

This is the best toy ever!!!! It is my beagle’s favorite toy!!!! She loves sticking her snout in the hole and pulling out its babies. She learned quick.

This is the best toy ever!!!! It is my beagle’s favorite toy!!!! She loves sticking her snout in the hole and pulling out its babies. She learned quick.


Rated 5 out of 5 stars
By Chase on Dec 16, 2025

Dog loves it!

I’ve been experimenting with new dry dog foods for my 2 year old beagle. This food doesn’t have a terrible smell like others. My beagle loves it! She eats the entire

I’ve been experimenting with new dry dog foods for my 2 year old beagle. This food doesn’t have a terrible smell like others. My beagle loves it! She eats the entire bowl every time.


Rated 5 out of 5 stars
By Kate on Nov 8, 2025

My dogs are picky

They like the little chunks of softer bits through out the kibble. Sometimes my Yorkie picks them out, and then eats the rest.

They like the little chunks of softer bits through out the kibble. Sometimes my Yorkie picks them out, and then eats the rest.


Rated 4 out of 5 stars
By TAMMY on Sep 3, 2025

I like this brand

My picky eaters didn’t care for the beef flavor at all. They wouldn’t eat it. They luv the turkey venison so I tried the beef to give them some variety in flavor

My picky eaters didn’t care for the beef flavor at all. They wouldn’t eat it. They luv the turkey venison so I tried the beef to give them some variety in flavor but they were not happy with it which was good for me because the smell of it was horrible.


Rated 3 out of 5 stars
By Tina on Dec 2, 2025

Shipping issues

Took 24 hrs more than promised and was sent 6lb bag not the 25lb bag you say I was sent.

Took 24 hrs more than promised and was sent 6lb bag not the 25lb bag you say I was sent.


Rated 5 out of 5 stars
By Shannon on Sep 15, 2025

Dogs love it!

We switched to this brand/flavor because our dogs were getting sick on their previous food. They get excited now when it’s time to eat. Much better option and they

We switched to this brand/flavor because our dogs were getting sick on their previous food. They get excited now when it’s time to eat. Much better option and they are healthier for it.


Rated 5 out of 5 stars
By Daniel on Jul 1, 2025

Excellent dog food- just very expensive...

Our dogs LOVE this- and it's top-quality dog food- but it's Very expensive, so I sometimes buy it to add to the other kibble I buy- we have 4 rescue dogs and go

Our dogs LOVE this- and it's top-quality dog food- but it's Very expensive, so I sometimes buy it to add to the other kibble I buy- we have 4 rescue dogs and go through a LOT of kibble! I need to know meat is the first ingredients, and that there are no funky "by-products", and this dog food meets that criteria. Our Buddy-dog, who's become a picky eater since his eye surgery, LOVES this food, and I wish I could afford to feed it to him all the time...


Rated 5 out of 5 stars
By Tara on Nov 6, 2025

Dogs love it

My dogs are 4 and 9 and they both love this food and they have more energy

My dogs are 4 and 9 and they both love this food and they have more energy


Rated 5 out of 5 stars
By Mary on Aug 20, 2025

My dog loves it.

I mix with another Purina True Instinct that is not grain free for her. She loves both and I know she is getting everything she needs from a great brand, Purina

I mix with another Purina True Instinct that is not grain free for her. She loves both and I know she is getting everything she needs from a great brand, Purina.


Rated 5 out of 5 stars
By Samantha on Oct 3, 2025

My pups love it

Grain free fresh dog food. Husky is picky but she eats it.

Grain free fresh dog food. Husky is picky but she eats it.