Veterinary Formula Smart Coat Complex Snow White Whitening Shampoo for Dogs & Cats, 17-fl oz bottle

Deal
Skip image gallery
Slide 1 of 8

At a Glance

  • Skin & Coat Health
  • Sensitive Skin
  • All Lifestages
  • Small Breeds
  • Medium Breeds
  • Large Breeds

$6.02 First Time Autoship Price
this order
Save 35% (up to $20) today when you set up Autoship. 
$8.80 Autoship Price
(-5%) future orders
  • Keep saving 5% on every order
  • Get deliveries on your schedule
  • Skip, change, or cancel anytime
$9.26 Chewy Price
($0.55 /fl oz)
Save $3.73 (-29%)
$12.99 List Price
Promo, Spend $100, Get $30 eGift Card with code NEWYEAR
Promo, New Customers Only: Spend $49+, Get $20 eGift Card + Free Shipping with code: WELCOME
In Stock
FREE 1-3 day delivery on first-time orders over $35
Free 365-day returns

No interest if paid in full in 6 months on PayPal purchases of $149+. .

About This Item

Details

  • Helps revitalize and maintain your pet’s white coat with patented optical brighteners that gently remove yellowing, stains, and dingy fur without irritation or dry out.
  • The long-lasting blue coral citrus fragrance will leave your pet smelling fresh long after bathtime is over.
  • The gentle formula contains no bleach, peroxide, sulfates, parabens, or dyes.
  • Snow White Shampoo is pH-balanced for pets with sensitive skin—it’s great for use on dogs, cats, and horses.
  • Vitamin E and green tea extract help nourish your pet’s skin.

Ingredients

Instructions

Learn More About Veterinary Formula Smart Coat Complex From Our Team of Experts

Frequently bought together

Questions & Answers

26 Customer Questions

My question may sound strange, I have gray hair and from using products it has a tendency to turn yellow. Would using this product on my hair be harmful and would it keep my hair from turning yellow?

Answer by Chewy • Aug 03, 2019
This shampoo is formulated for dogs, cats and horses and is pH balanced for pet’s skin.

Is this shampoo soap free?

Answer by Chewy • Aug 05, 2018
This shampoo contains no bleach or peroxide. The full list of ingreidents are Purified Water, Coconut Oil Based Cleansers, Arcylates Copolymer, Patented Optical Brightener, Benzophine-4, Vitamin E, Green Tea Extract, Fragrance, DMDM Hydantoin, Tetrasodium EDTA, FD&C Blue #1 and Natural Pigments.

How often can you use this on your pet?

Answer by Chewy • Jul 23, 2018
This product can be used as often as needed or as directed by your veterinarian.

Can this be used to get urine stain out of white fur?

Answer by Chewy • Jul 11, 2022
This product is intended to lighten any fur stains caused by tears, waste, or licking. For worked in stains. We suggest bathing them with the shampoo once per week for best results and maintaining a healthy diet and grooming schedule.
Reviews
Write a Review
4.5
Rated 4.5 out of 5 stars
478 Ratings
Terms & Conditions

Customers Mention

Chewy identifies key considerations with the help of artificial intelligence and our veterinarians.

Durability

77% Positive

Ease of Use

78% Positive

Effectiveness

79% Positive

Safety

76% Positive

277 Customer Reviews

Rated 5 out of 5 stars
By mary on Dec 13, 2025

Love this stuff!

I ran out of doggy shampoo and used my husband's bath soap to bathe my messy Maltese, Teddybear Roosevelt. It left his white hair around his mouth and eyes red

I ran out of doggy shampoo and used my husband's bath soap to bathe my messy Maltese, Teddybear Roosevelt. It left his white hair around his mouth and eyes red. So I immediately got on Chewy and ordered the Smart Coat Complex. As soon as it got here I grabbed him and a wash rag with the shampoo. I washed his eyes and mouth and almost all of it came out I gave him another bath the next day and it was all white again. I recommend this shampoo if you have a white dog. He is so brite looking.

Rated 5 out of 5 stars
By laura on Jan 7, 2026

White as can be

It’s amazing, not strong, I still have a tearless shampoo I use on her head but she is so bright white afterwards! It’s amazing because she may not look that dingy/dirty

It’s amazing, not strong, I still have a tearless shampoo I use on her head but she is so bright white afterwards! It’s amazing because she may not look that dingy/dirty until you see her after

Rated 1 out of 5 stars
By Judith on Nov 10, 2025

Didn’t work on my dog

Lilly has white fur and hip dysplasia so she is now literally sitting in her urine. I wipe her immediately after she urinates. However, the white fur is still staining

Lilly has white fur and hip dysplasia so she is now literally sitting in her urine. I wipe her immediately after she urinates. However, the white fur is still staining yellow. Have tried the shampoo a couple of times and it doesn’t seem to have any noticeableimprovement.

Rated 5 out of 5 stars
By Denise on Dec 21, 2025

Excellent for White Dogs

My Coton gets muddy on walks and this shampoo works wonders for his white coat. Hightly recommend.

My Coton gets muddy on walks and this shampoo works wonders for his white coat. Hightly recommend.

Rated 5 out of 5 stars
By Destina on Aug 10, 2025

Brightens and cleanses

Not only does the product smell amazing, but it also really works on brightening up my white dog. It has a really pretty purplish iridescent color to it that tones

Not only does the product smell amazing, but it also really works on brightening up my white dog. It has a really pretty purplish iridescent color to it that tones her white fur beautifully. I’m a hairdresser and I use similar products on humans often. It’s so nice to find one that is safe for pups and effective!

Rated 1 out of 5 stars
By Donna on Aug 25, 2025

NOT WHITENING

I got this for my white dog that needed help getting white hair back, gently. Did not work, turned her hair yellow/red and it looks awful. Vet said only bleaching

I got this for my white dog that needed help getting white hair back, gently. Did not work, turned her hair yellow/red and it looks awful. Vet said only bleaching will work now. Ah NO !!

Rated 1 out of 5 stars
By janet on Jan 6, 2026

Is this dangerous for the dogs eyes.

Afraid to use it , after reading directions.

Afraid to use it , after reading directions.

Rated 4 out of 5 stars
By Heather on Jun 13, 2025

Pretty solid shampoo

My little tuxedo girl likes to play in the water fountain and then lay in the litter box for hours, until the clay clumps to her fur and her paws turn yellow/ brown

My little tuxedo girl likes to play in the water fountain and then lay in the litter box for hours, until the clay clumps to her fur and her paws turn yellow/ brown. I feel that the shampoo definitely helped brighten and clean her paws, and she did smell better afterwards. I did have to do more passes with the soap on her clumped litter areas, but the soap seemed gentle enough and worked as it should.

Rated 5 out of 5 stars
By Peggy on Sep 5, 2025

It really gets Odie's coat clean and it smells soooo good

Very easy to use and I really like the smell, it stays on him until he goes outside and starts to play hard, I call him superman

Very easy to use and I really like the smell, it stays on him until he goes outside and starts to play hard, I call him superman

Rated 5 out of 5 stars
By Marcia on Oct 24, 2025

That it is Veterinary formula and whitening.

Logan is squeaky clean and so white! I would recomend this shampoo.

Logan is squeaky clean and so white! I would recomend this shampoo.