Veterinary Formula Smart Coat Complex Snow White Whitening Shampoo for Dogs & Cats, 17-fl oz bottle

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About This Item

Details

  • Helps revitalize and maintain your pet’s white coat with patented optical brighteners that gently remove yellowing, stains, and dingy fur without irritation or dry out.
  • The long-lasting blue coral citrus fragrance will leave your pet smelling fresh long after bathtime is over.
  • The gentle formula contains no bleach, peroxide, sulfates, parabens, or dyes.
  • Snow White Shampoo is pH-balanced for pets with sensitive skin—it’s great for use on dogs, cats, and horses.
  • Vitamin E and green tea extract help nourish your pet’s skin.

Ingredients

Instructions

Learn More About Veterinary Formula Smart Coat Complex From Our Team of Experts

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Lifestage           
All Lifestages, Adult
All Lifestages, Adult
All Lifestages, Adult
All Lifestages, Adult
All Lifestages, Adult
All Lifestages, Adult
All Lifestages, Adult
All Lifestages, Adult
All Lifestages, Adult
All Lifestages, Adult
All Lifestages, Adult
All Lifestages, Adult
Ingredients           
Purified Water, Proprietary Surfactant Blend, Fragrance, Patented Optical Brighteners, Green Tea Extract, Preservative, Tetrasodium EDTA, Vitamin E.
Purified Water, Octyl Dodecyl Myristate*, Coconut Glycerin*, Sodium Coco Sulphate*, Coco Betaine*, Coco Glucoside* Fragrance, Sea Salt Protease And
2% Colloidal Oatmeal, Purified Water, Fatty Acids Of Coconut Oil, Coco Amide, Coco Betaine, And Aloe Vera In A Mild Shampoo Base.
Water, Surfactants, Conditioning Agents, Preservatives, Aloe Vera, Salt, Fragrance, Chelating Agent, Ethylhexylglycerin, Citric Acid, DL-Panthenol
De-Ionized Water, Neem Oil, Surfactants, Emulsifiers And Foaming Agents From Coconut Oil And Glycerin, Citric Acid (A Natural Preservative),
Water, SLES, Cocamide DIPA, Babassuamidopropyl Betaine, Coco Betaine, Cosmetic Grade Sodium Borate, Ocean Breeze Fragrance Blend, DMDM Hydantoin,
Water/Aqua/Eau, Sodium Lauryl Sulfate, Sodium Laureth Sulfate, Hamamelis Virginiana (Witch Hazel) Water, Cocamide MEA, Glycerin, Cocamidopropyl
Water, SLES, ALES, Coco Betaine, Cocamide DIPA, Babassuamidopropyl Betaine, Panthenol, Hydrolyzed Wheat Protein, Proprietary Cyclodextrin Compound,
Purified Water, Glycerin, Hydrolyzed Oat Protein, Mica Powder, Titanium Powder, Vitamin E, Safflower Seed Oil
Aqua (water), ALES, Coco Betaine, Cocamide DIPA, Babassuamidopropyl Betaine, Aloe Barbadensis (decolorized aloe vera gel extract), Hydrolyzed Wheat
Water/Aqua/Eau, Sodium Lauryl Sulfate, Sodium Laureth Sulfate, Cocamide MEA, Sodium Chloride, Cocamidopropyl Betaine, Parfum (Fragrance), Aloe
Purified Water, Proprietary Surfactant Blend, Glycerin, Silk Protein, Dimethicone, Fragrance, Colloidal Oatmeal, Polyquaternium 10, Vitamin B5,
Health Feature           
Sensitive Skin, Tear Stain Removal, Color Enhancement, Skin & Coat Health
Tear Stain Removal
Skin & Coat Health
Shedding Control
Itch & Redness Remedy
Color Enhancement
Color Enhancement, Skin & Coat Health
Shedding Control
Tear Stain Removal, Skin & Coat Health
Calming, Skin & Coat Health
Skin & Coat Health
Itch & Redness Remedy
Breed Size           
Small Breeds, Medium Breeds, Large Breeds
All Breeds
All Breeds
All Breeds
All Breeds
All Breeds
All Breeds
All Breeds
All Breeds
Small Breeds, Medium Breeds, Large Breeds
Small Breeds, Medium Breeds, Large Breeds
Extra Large Breeds, Extra Small Breeds, Small Breeds, Medium Breeds, Large Breeds, Giant Breeds, All Breeds

Frequently bought together

Questions & Answers

26 Customer Questions

My question may sound strange, I have gray hair and from using products it has a tendency to turn yellow. Would using this product on my hair be harmful and would it keep my hair from turning yellow?

Answer by Chewy • Aug 03, 2019
This shampoo is formulated for dogs, cats and horses and is pH balanced for pet’s skin.

Is this shampoo soap free?

Answer by Chewy • Aug 05, 2018
This shampoo contains no bleach or peroxide. The full list of ingreidents are Purified Water, Coconut Oil Based Cleansers, Arcylates Copolymer, Patented Optical Brightener, Benzophine-4, Vitamin E, Green Tea Extract, Fragrance, DMDM Hydantoin, Tetrasodium EDTA, FD&C Blue #1 and Natural Pigments.

How often can you use this on your pet?

Answer by Chewy • Jul 23, 2018
This product can be used as often as needed or as directed by your veterinarian.

Can this be used to get urine stain out of white fur?

Answer by Chewy • Jul 11, 2022
This product is intended to lighten any fur stains caused by tears, waste, or licking. For worked in stains. We suggest bathing them with the shampoo once per week for best results and maintaining a healthy diet and grooming schedule.
Reviews
Write a Review
4.5
Rated 4.5 out of 5 stars
443 Ratings
Terms & Conditions

Customers Mention

Chewy identifies key considerations with the help of artificial intelligence and our veterinarians.

Durability

77% Positive

Ease of Use

80% Positive

Effectiveness

83% Positive

Safety

76% Positive

267 Customer Reviews

Rated 5 out of 5 stars
By Destina on Aug 10, 2025

Brightens and cleanses

Not only does the product smell amazing, but it also really works on brightening up my white dog. It has a really pretty purplish iridescent color to it that tones

Not only does the product smell amazing, but it also really works on brightening up my white dog. It has a really pretty purplish iridescent color to it that tones her white fur beautifully. I’m a hairdresser and I use similar products on humans often. It’s so nice to find one that is safe for pups and effective!

Rated 1 out of 5 stars
By Donna on Aug 25, 2025

NOT WHITENING

I got this for my white dog that needed help getting white hair back, gently. Did not work, turned her hair yellow/red and it looks awful. Vet said only bleaching

I got this for my white dog that needed help getting white hair back, gently. Did not work, turned her hair yellow/red and it looks awful. Vet said only bleaching will work now. Ah NO !!

Rated 4 out of 5 stars
By Heather on Jun 13, 2025

Pretty solid shampoo

My little tuxedo girl likes to play in the water fountain and then lay in the litter box for hours, until the clay clumps to her fur and her paws turn yellow/ brown

My little tuxedo girl likes to play in the water fountain and then lay in the litter box for hours, until the clay clumps to her fur and her paws turn yellow/ brown. I feel that the shampoo definitely helped brighten and clean her paws, and she did smell better afterwards. I did have to do more passes with the soap on her clumped litter areas, but the soap seemed gentle enough and worked as it should.

Rated 5 out of 5 stars
By Peggy on Sep 5, 2025

It really gets Odie's coat clean and it smells soooo good

Very easy to use and I really like the smell, it stays on him until he goes outside and starts to play hard, I call him superman

Very easy to use and I really like the smell, it stays on him until he goes outside and starts to play hard, I call him superman

Rated 5 out of 5 stars
By Tammy on Sep 28, 2025

Timely arrive and clean neat packaging.

Order accuracy assures quality products and great customer service.

Order accuracy assures quality products and great customer service.

Rated 5 out of 5 stars
By Rochelle on Aug 7, 2025

Whitening Shampoo

I’ve only used it once so far, but it made her white fur brighter, soft and no itchiness after. win-win!!

I’ve only used it once so far, but it made her white fur brighter, soft and no itchiness after. win-win!!

Rated 5 out of 5 stars
By Jennifer on Jul 8, 2025

It works

It works amazing not only kills fleas and eggs instantly but leaves my cat white not with those yellow stains that other shampoos leave

It works amazing not only kills fleas and eggs instantly but leaves my cat white not with those yellow stains that other shampoos leave

Rated 5 out of 5 stars
By Raul on Aug 22, 2025

Works great

My white doodle looks “Snow White” with this shampoo, gentle on her skin no itching

My white doodle looks “Snow White” with this shampoo, gentle on her skin no itching

Rated 5 out of 5 stars
By Deborah on Jul 1, 2025

Works great

My dog's muzzle is white, while the rest of his head is black. The Haltie he wears stains the white fur and Smart Coat takes it out.

My dog's muzzle is white, while the rest of his head is black. The Haltie he wears stains the white fur and Smart Coat takes it out.

Rated 4 out of 5 stars
By Diane on Jun 17, 2025

Clean, soft 7 year old cats!

Not a hint of yellow in Jay (the mostly white girl), and brighter whites in Pb (the moo patterned boy)

Not a hint of yellow in Jay (the mostly white girl), and brighter whites in Pb (the moo patterned boy)