VICTOR Hi-Pro Plus 30/20 Active Sporting High Protein Gluten-Free Dry Dog Food, 40-lb bag

$43.22 First Time Autoship Price
this order
Save 35% today when you set up Autoship. 

$63.17 Autoship Price
(-5%) future orders
  • Keep saving 5% on every order
  • Get deliveries on your schedule
  • Skip, change, or cancel anytime
$66.49 Chewy Price
($1.67 /lb)
Save $3.50 (-5%)
$69.99 List Price
Promo, Spend $100, Get $30 eGift Card with code NEWYEAR
Promo, New Customers Only: Spend $49+, Get $20 eGift Card + Free Shipping with code: WELCOME

In Stock
FREE 1-3 day delivery
Free 365-day returns

No interest if paid in full in 6 months on PayPal purchases of $149+. .

About This Item

Details

  • Sourced and made in the USA.
  • Made of 88% meat protein with premium-quality beef, chicken, and pork meals.
  • Ideal for sporting pups and those with high physical demands, crafted with gluten-free grains.
  • Provides sustained energy for high-performance dogs.
  • Paw-fect for all stages, including growing puppies and pregnant and lactating females.

Ingredient Information

Feeding Instructions

FAQ

Learn More About VICTOR From Our Team of Experts

About VICTOR Dry Dog Food

Nutrition for a Variety of Needs

With multiple kibble lines and a variety of formulas to choose from, VICTOR has a super premium dog food for every life stage, health and protein need. They produce every recipe in their own Texas-based facility, which come in gluten-free grains or grain-free options.

Always by Your Side

VICTOR has worked hard to create the high-quality pet nutrition that loyal companions deserve. Their formulas are based on science and designed to foster a healthy life for active dogs, so you can feel good about the food that’s fueling your canine.

The VPRO Difference

Every VICTOR dog recipe starts with VPRO, a special blend of expert-developed supplements, vitamins and minerals. VPRO is designed to help maximize the genetic potential of any dog, regardless of breed, age or activity level.

Explore the Unique VPRO Blend

VPRO delivers superior nutrition to keep your dog ready for all his adventures. A potent blend of selenium, mineral complexes, prebiotics and probiotics helps support good canine health and well-being.

Selenium Yeast

Supports essential metabolism, cellular regeneration and good immune response.

Mineral Complexes

Promote efficient metabolic function, a strong immune system, as well as skin, coat and paw pad health.

Prebiotics

Aid in healthy digestion and an efficient immune response, which supports growth, activity and overall well-being.

Probiotics

Rich in metabolites that feed good digestive bacteria, to support healthy digestion and strong immunity.

VICTOR Dry Dog Food

From the first game of fetch to every adventure that follows, your dog is always right there by your side. Fuel your dog’s success through every bonding moment, training session and journey with VICTOR’s premium canine nutrition.

VICTOR works hard to create super premium pet nutrition that’s backed by science and designed to foster health. Every ingredient serves a nutritional purpose and reflects high-quality standards, so you can feel good about what you’re feeding your loyal companion.

About VICTOR

VICTOR was founded with a single mission in mind—to make highly nutritional pet food accessible to all. They proudly produce every recipe at the East Texas facility they built from the ground up, sourcing a majority of ingredients from within a day’s drive of the plant. VICTOR remains unwavering in their commitment to healthy lives for active pets across the nation.
Shop VICTOR

Questions & Answers

50 Customer Questions


I have fed Victor Hi Pro before and for the most part my dogs did well on it. What I'd like to know is why it doesn't have any Glucosamine or Chondroitin in it for joints? Also I like to rotate proteins now and then. What food does Victor make that could be rotated with HI Pro Plus?

Answer by ValorOct 14, 2022
Hi-Pro is a multi-protein formula (beef, chicken, pork, and fish meals) so I’m not sure how well it would fit into a rotational protein schedule. If you want to rotate proteins you might check out Victor’s Select line which are single protein formulas. I personally have fed the Select Beef and liked it. For glucosamine I personally like supplementing with Cosequin or Dasuquin. I hope this helps!

How many cups of food are in each size bag?

Answer by ChewyAug 24, 2019
There's approximately 4 cups in every one pound of dry dog food. The 5-pound bag holds about 20 cups, the 15-pound bag holds about 60 cups, the 40-pound bag holds about 160 cups and the 50-pound bag holds about 200 cups.

Is this non gmo sourced?

Answer by ChewyOct 15, 2018
Victor multi-grain recipes are made with GMO-free wholesome grains. All Victor recipes are free from corn, wheat, soy and gluten.

What flavor is this? Or is it a completely unique taste?

Answer by ChewyAug 09, 2018
This is a multi-meat formula packed with USA sourced beef, chicken, pork, and fish.

4.3
Rated 4.3 out of 5 stars
3762 Ratings

Customers Mention

Chewy identifies key considerations with the help of artificial intelligence and our veterinarians.

Digestibility

71% Positive

Ingredient Quality

77% Positive

Nutritional Content

74% Positive

Palatability

77% Positive

2359 Customer Reviews



Rated 1 out of 5 stars
By Carolyn on Jan 3, 2026

Bad Batch? Formula Change? Made Dog VERY Sick.

The one star is for the food NOT Chewy. We have used Victor High Pro Plus for years since our dog was a puppy. The bag that was delivered on 10.3.25 had a different

The one star is for the food NOT Chewy. We have used Victor High Pro Plus for years since our dog was a puppy. The bag that was delivered on 10.3.25 had a different smell, similar to the smell of paint upon opening a paint can. Our dog became sick with diarrhea, vomiting, and refused the food. This also happened to my dog during the last Victor Recall. We successfully resumed with Victor after that recall was resolved. However, I am concerned now that something is off- quality of ingredients, manufacturing and handling practices, quality and safety oversight? Chewy Customer Service was excellent when I recently called about the concerns. There are many similar reviews and concerns about Victor High Pro Plus on the Chewy site alone but nothing yet on recall watch sites. Hoping the manufacturing company of Victor looks into these concerns and responsibly resolves it again.


Rated 2 out of 5 stars
By BadFox on Jan 1, 2026

Abysmal

This used to be THE performance dog food brand until it was purchased by private equity. The quality has dropped significantly in the past few years to the point

This used to be THE performance dog food brand until it was purchased by private equity. The quality has dropped significantly in the past few years to the point where we have stopped feeding this food. One bag we found plastic contamination in the kibble, multiple bags recalled, lots of random stomach issues with our dogs that have never had problems before. We have since abandoned this brand and moved to NextLevel, which was started by the same founders. Their new lines are similar enough that we are hoping to stick with them indefinitely. Good luck. Victor. Another brand ruined by acquisitions and cutting corners.


Rated 1 out of 5 stars
By Sarah on Nov 28, 2025

Horrible Batch, made my dog very sick

I’ve fed victor to my dogs for years, even stuck with them through the recall. This recent batch had the worst chemical/rancid smell. I have a young puppy that ate

I’ve fed victor to my dogs for years, even stuck with them through the recall. This recent batch had the worst chemical/rancid smell. I have a young puppy that ate it and got a severe stomach ache (liquid, frequent stool) from it, almost went to the er until I made the connection to the food. Fed the puppy a different food and the puppy was better in 12 hours. Contacted victor to see if they were aware of the problem and when it would be fixed, and received no help or accountability from customer service. We’ve now made the switch to next level hi pro and couldn’t be happier. Dogs are doing great on it. Will now be a next level customer.


Rated 5 out of 5 stars
By ryanhart on Dec 28, 2025

Crazy fast shipping

My dogs absolutely loves this stuff, she wouldn’t eat any other food and was getting skinny and turning into a savage for the kids food LOL so thank you chewy for

My dogs absolutely loves this stuff, she wouldn’t eat any other food and was getting skinny and turning into a savage for the kids food LOL so thank you chewy for fast shipping and 35% off my first auto ship on this super premium dog food.


Rated 1 out of 5 stars
By Lauri on Jan 4, 2026

The smell

My dogs usually love this food, but this particular bag smelled different to me and the dogs didn’t eat it. I offered it to them 3 separate times and they never

My dogs usually love this food, but this particular bag smelled different to me and the dogs didn’t eat it. I offered it to them 3 separate times and they never ate any of it. I ended up buying a new bag from the pet store.


Rated 5 out of 5 stars
By Gabriela on Dec 4, 2025

Shipping & quality

First, shipping is always extremely fast with chewy. My medium size dog loves this food I’ve been buying it for her for since she stopped being a puppy and she

First, shipping is always extremely fast with chewy. My medium size dog loves this food I’ve been buying it for her for since she stopped being a puppy and she never has digestive issues. ONCE the bag came sliced as if it got damaged in route and customer service so nice and efficient. The problem was resolved and I am a happy customer (: I will most likely continue to purchase from this company for a very long time


Rated 5 out of 5 stars
By Melissa on Jan 4, 2026

Fantastic Dog Food

We have 2 American Akitas and our breeder recommended this brand. We've stuck to it ever since. Our dogs eat it happily, are healthy, and have maintained perfect

We have 2 American Akitas and our breeder recommended this brand. We've stuck to it ever since. Our dogs eat it happily, are healthy, and have maintained perfect weight and energy levels. Highly recommend.


Rated 1 out of 5 stars
By Linda on Jan 11, 2026

Victor

Annie is 9 weeks old. Came from breeder eating Victor. Only problem is she poops about 5 times a day eating only 1/4 at the most seeing she is less than two pounds

Annie is 9 weeks old. Came from breeder eating Victor. Only problem is she poops about 5 times a day eating only 1/4 at the most seeing she is less than two pounds right now.


Rated 5 out of 5 stars
By Kristine on Jan 9, 2026

she loves these kibbles

When we rescued her from a no kill shelter that she lived at for 3 years, she had jaundice . Now she is eating well and according to our vet, she is a very healthy

When we rescued her from a no kill shelter that she lived at for 3 years, she had jaundice . Now she is eating well and according to our vet, she is a very healthy girl.


Rated 5 out of 5 stars
By Rebecca on Jan 5, 2026

My dog stays ripped

I have a bully and he requires a good that has high protein. I do mix it with my girls sensitive stomach/skin food by Diamond Naturals to help with his skin issues

I have a bully and he requires a good that has high protein. I do mix it with my girls sensitive stomach/skin food by Diamond Naturals to help with his skin issues as well.