VICTOR Classic Hi-Pro Plus Formula Dry Dog Food, 40-lb bag -

VICTOR Classic Hi-Pro Plus Formula Dry Dog Food

Rated 4.582 out of 5 stars

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About This Item


  • Sourced and Made in the USA. Composed of 88% meat protein with premium-quality beef, chicken and pork meals.
  • Ideal for sporting pups and those with high physical demands.
  • Nutrient-dense recipe for all life stages, including growing puppies and pregnant and lactating females.
  • Fortified with vitamins, minerals, essential fatty acids, protein and amino acids.
  • Unique VPRO Blend promotes superior digestibility and immune system function.

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Nutritional Information

Feeding Instructions


Play Video: Learn More About VICTOR From Our Team of Experts
Learn More About VICTOR From Our Team of Experts

About VICTOR Dry Dog Food

Nutrition for a Variety of Needs

With multiple kibble lines and a variety of formulas to choose from, VICTOR has a super premium dog food for every life stage, health and protein need. They produce every recipe in their own Texas-based facility, which come in gluten-free grains or grain-free options.

Always by Your Side

VICTOR has worked hard to create the high-quality pet nutrition that loyal companions deserve. Their formulas are based on science and designed to foster a healthy life for active dogs, so you can feel good about the food that’s fueling your canine.

The VPRO Difference

Every VICTOR dog recipe starts with VPRO, a special blend of expert-developed supplements, vitamins and minerals. VPRO is designed to help maximize the genetic potential of any dog, regardless of breed, age or activity level.

Explore the Unique VPRO Blend

VPRO delivers superior nutrition to keep your dog ready for all his adventures. A potent blend of selenium, mineral complexes, prebiotics and probiotics helps support good canine health and well-being.

Selenium Yeast

Supports essential metabolism, cellular regeneration and good immune response.

Mineral Complexes

Promote efficient metabolic function, a strong immune system, as well as skin, coat and paw pad health.


Aid in healthy digestion and an efficient immune response, which supports growth, activity and overall well-being.


Rich in metabolites that feed good digestive bacteria, to support healthy digestion and strong immunity.

VICTOR Dry Dog Food

From the first game of fetch to every adventure that follows, your dog is always right there by your side. Fuel your dog’s success through every bonding moment, training session and journey with VICTOR’s premium canine nutrition.

VICTOR works hard to create super premium pet nutrition that’s backed by science and designed to foster health. Every ingredient serves a nutritional purpose and reflects high-quality standards, so you can feel good about what you’re feeding your loyal companion.


VICTOR was founded with a single mission in mind—to make highly nutritional pet food accessible to all. They proudly produce every recipe at the East Texas facility they built from the ground up, sourcing a majority of ingredients from within a day’s drive of the plant. VICTOR remains unwavering in their commitment to healthy lives for active pets across the nation.

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Top IngredientsBeef Meal, Grain Sorghum, Chicken Fat (preserved with mixed Tocopherols)...Beef Meal, Grain Sorghum, Whole Grain Millet...Beef Meal, Grain Sorghum, Whole Grain Millet...Chicken By-Product Meal, Whole Grain Ground Corn, Wheat Flour...Chicken Meal, Blood Meal Conventionally Dried, Whole Grain Millet...
Special DietHigh-Protein, Gluten Free, No Corn No Wheat No Soy...No Corn No Wheat No Soy, Gluten Free, Pea-Free, With GrainHigh-Protein, Gluten Free, No Corn No Wheat No Soy...High Fiber, With GrainHigh-Protein, Sensitive Digestion, Gluten Free...
Health FeatureImmune Support, Digestive Health, Skin & Coat HealthImmune Support, Digestive Health, Skin & Coat HealthImmune Support, Digestive Health, Hip & Joint Support...Hip & Joint Support, Immune SupportImmune Support, Digestive Health, Skin & Coat Health
Breed SizeSmall Breeds, Medium BreedsSmall Breeds, Medium Breeds, Large Breeds, All BreedsSmall Breeds, Medium Breeds, Large Breeds, All BreedsSmall Breeds, Medium Breeds, Large Breeds, All BreedsSmall Breeds, Medium Breeds, Large Breeds, All Breeds
Food FlavorBeef, MeatBeef, MeatBeef, MeatChicken, PoultryChicken, Poultry

Questions & Answers

48 Customer Questions

I have fed Victor Hi Pro before and for the most part my dogs did well on it. What I'd like to know is why it doesn't have any Glucosamine or Chondroitin in it for joints? Also I like to rotate proteins now and then. What food does Victor make that could be rotated with HI Pro Plus?
Answer by ValorOct 14, 2022
Hi-Pro is a multi-protein formula (beef, chicken, pork, and fish meals) so I’m not sure how well it would fit into a rotational protein schedule. If you want to rotate proteins you might check out Victor’s Select line which are single protein formulas. I personally have fed the Select Beef and liked it. For glucosamine I personally like supplementing with Cosequin or Dasuquin. I hope this helps!

How many cups of food are in each size bag?
Answer by ChewyAug 24, 2019
There's approximately 4 cups in every one pound of dry dog food. The 5-pound bag holds about 20 cups, the 15-pound bag holds about 60 cups, the 40-pound bag holds about 160 cups and the 50-pound bag holds about 200 cups.

Victor dog food is made in the USA but do they source their ingredients from the USA as well?
Answer by ChewyJan 20, 2018
Victor products are produced in the USA with 80% of all ingredients sourced within a 200-mile radius of the facility.

Is this non gmo sourced?
Answer by ChewyOct 15, 2018
Victor multi-grain recipes are made with GMO-free wholesome grains. All Victor recipes are free from corn, wheat, soy and gluten.

ReviewsWrite a Review

Rated 4.582 out of 5 stars
1385 Reviews
Would recommend to a friend

1385 Customer Reviews

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Rated 5 out of 5 stars
By Jessica on Dec 29, 2022

Great quality

I was a little shocked when we got our new puppy at 4 months old. The breeder informed us she was on this type of food and not to switch until she is around one year if we did plan on switching. So we ordered this one. We also have two other older dogs and I was surprised that our other dogs now turn their noses up at their regular food and will only eat this! Our dogs seem to have more energy and eat less with this food- they even switched to a scheduled feeding just so they get some of this. I would highly recommend this dog food for all stages of dogs, including puppies because its high quality and contains less fillers unlike the dog food we fed our dogs previously

Rated 5 out of 5 stars
By Bianca on Jan 16, 2023

best every

My dog has bad skin and very picky and she loves this stuff it’s really good for them and helps her out a lot I switch from pro plan and I haven’t regretted it at all for all dogs not just big dogs my chihuahua loves it more than my pit

Rated 5 out of 5 stars
By TLars on Nov 7, 2022

Great food!

We switched our newly rescued Olde English Bulldog/American Bulldog 11 month old to this food after giving him $120 (20lb) bags of another “high quality” brand. His stool on the other brand was always messy and he was going way too much for 3 cups a day. I went on an OEB FB Page and asked what people were feeding their pups… Victor Hi-Pro Plus was the #1 response of almost 50 people! I asked my vet her thoughts about it and she agreed that Victor is a quality brand. Since switching (2nd - 60lb bag in), his stool has been perfect, he is going much less and he seems to love the food, though I’m pretty sure this big boy would eat just about anything. His coat looks healthy & shiny and his weight is perfect… he is a happy guy!

Rated 1 out of 5 stars
By grandmadeb on Dec 3, 2022

Didn’t work well

I’ve used this before. This first time I bought a 50 pound bag. My dogs absolutely wouldn’t eat it my sons dog a lab ate small amount didn’t eat anymore had stomach issues afterwards. I can’t explain what’s going on but paid almost 100.00 for this bag an can’t use it. I donated it to local shelter hope they can use it for the animals that come in .

Rated 1 out of 5 stars
By Skye on Nov 15, 2022

Something changed with their quality

Victor was the same brand the breeder used, so I have been feeding my pup with it for several months. Everything was fine up until a few months ago. She hates the smell and will spit it out. Now she won’t even go near it. At first, I thought maybe I had gotten a “bad batch” so I ended up throwing the rest out and opening up a new bag. She took a few bites, then back to the same thing. I reached out to a few other friends who also had their pups on this, same thing.. we resorted to buying additional broth topping just to entice them to eat. It worked a little, but she would still eat around it and lick the broth off the top. I believe Something changed with their quality. And smelling the food, Something smells “ off”. ( even the fresh food). I switched to a different brand and she is scarfing it down and loves it. It’s also very hard to transition from this ( mixing in with the old food) because it’s so bad, she eats around it. I do not recommend.

Rated 5 out of 5 stars
By GunnerM48A5K on Nov 4, 2022

Gread Dry Food

We started using Victory about 4 years ago and have noticed a healthier change in our Fur Family. They have more Energy, the coats look better and they eat less. The waist is a lot smaller then with any other K9 food we have tried. You can not go wrong with victory’s food we switch between the active dogs and puppies and the Victory Hero. It works. Twist gets around a lot better and so does Dixie, my two older dogs, by using the Hero in between bags.

Rated 2 out of 5 stars
By Jenny on Dec 1, 2022

Dogs won’t eat

I have bought this food two times. The first bag was fine, but about halfway into the second bag the dogs just stopped eating it. My dogs are not picky and eat just about everything. Unfortunately, I’m going to have to throw out half the bag and switch to a different food.

Rated 4 out of 5 stars
By Lucymom on Nov 29, 2022

Good food, bad smell

My dog loves this brand of food. This flavor though is particularly strong smelling. It stayed in dogs breath long after eating, and very strong smell if left out in the house. This brand food though is the best we have tried with her.

Rated 5 out of 5 stars
By Mica on Dec 14, 2022

Great coats

My puppies just started this food and almost through the first 50lb bag. Thier weight has picked up and their coats are noticably softer and shinier.

Rated 5 out of 5 stars
By Brian on Dec 17, 2022

Fast delivery

Found exactly the type of food that we needed and preferring and shipping were not only a breeze, but with quick home delivery.