VICTOR Classic Hi-Pro Plus Formula Dry Dog Food

Rated 4.584 out of 5 stars
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VICTOR Classic Hi-Pro Plus Formula Dry Dog Food, 15-lb bag slide 1 of 9
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$33.99Chewy Price
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About This Item

  • Sourced and Made in the USA. Composed of 88% meat protein with premium-quality beef, chicken and pork meals.
  • Ideal for sporting pups and those with high physical demands.
  • Nutrient-dense recipe for all life stages, including growing puppies and pregnant and lactating females.
  • Fortified with vitamins, minerals, essential fatty acids, protein and amino acids.
  • Unique VPRO Blend promotes superior digestibility and immune system function.
Play Video: Learn More About VICTOR From Our Team of Experts
Learn More About VICTOR From Our Team of Experts

About VICTOR Dry Dog Food

Nutrition for a Variety of Needs

With multiple kibble lines and a variety of formulas to choose from, VICTOR has a super premium dog food for every life stage, health and protein need. They produce every recipe in their own Texas-based facility, which come in gluten-free grains or grain-free options.

Always by Your Side

VICTOR has worked hard to create the high-quality pet nutrition that loyal companions deserve. Their formulas are based on science and designed to foster a healthy life for active dogs, so you can feel good about the food that’s fueling your canine.

The VPRO Difference

Every VICTOR dog recipe starts with VPRO, a special blend of expert-developed supplements, vitamins and minerals. VPRO is designed to help maximize the genetic potential of any dog, regardless of breed, age or activity level.

Explore the Unique VPRO Blend

VPRO delivers superior nutrition to keep your dog ready for all his adventures. A potent blend of selenium, mineral complexes, prebiotics and probiotics helps support good canine health and well-being.

Selenium Yeast

Supports essential metabolism, cellular regeneration and good immune response.

Mineral Complexes

Promote efficient metabolic function, a strong immune system, as well as skin, coat and paw pad health.


Aid in healthy digestion and an efficient immune response, which supports growth, activity and overall well-being.


Rich in metabolites that feed good digestive bacteria, to support healthy digestion and strong immunity.

VICTOR Dry Dog Food

From the first game of fetch to every adventure that follows, your dog is always right there by your side. Fuel your dog’s success through every bonding moment, training session and journey with VICTOR’s premium canine nutrition.

VICTOR works hard to create super premium pet nutrition that’s backed by science and designed to foster health. Every ingredient serves a nutritional purpose and reflects high-quality standards, so you can feel good about what you’re feeding your loyal companion.


VICTOR was founded with a single mission in mind—to make highly nutritional pet food accessible to all. They proudly produce every recipe at the East Texas facility they built from the ground up, sourcing a majority of ingredients from within a day’s drive of the plant. VICTOR remains unwavering in their commitment to healthy lives for active pets across the nation.

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Top IngredientsBeef Meal, Grain Sorghum, Chicken Fat (preserved with mixed Tocopherols)...Chicken Meal, Blood Meal Conventionally Dried, Whole Grain Millet...Menhaden Fish Meal (source of DHA-Docosahexaenoic Acid), Grain Sorghum, Peas...Chicken Meal, Whole Grain Brown Rice, Grain Sorghum...Beef Meal, Grain Sorghum, Chicken Fat (preserved with mixed Tocopherols)...
Special DietHigh-Protein, Gluten Free, No Corn No Wheat No Soy...High-Protein, Sensitive Digestion, Gluten Free...Gluten Free, No Corn No Wheat No Soy, With GrainGluten Free, No Corn No Wheat No Soy, High-Protein...Gluten Free, High-Protein, Pea-Free...
Health FeatureImmune Support, Digestive Health, Skin & Coat HealthImmune Support, Digestive Health, Skin & Coat HealthImmune Support, Digestive Health, Skin & Coat HealthImmune Support, Hip & Joint Support, Skin & Coat HealthImmune Support, Hip & Joint Support, Vitamins & Minerals
Breed SizeSmall Breeds, Medium BreedsSmall Breeds, Medium Breeds, Large Breeds, All BreedsSmall Breeds, Medium Breeds, Large Breeds, All BreedsSmall Breeds, Medium Breeds, Large Breeds, All BreedsLarge Breeds, Medium Breeds, Small Breeds, All Breeds
Food FlavorBeef, MeatChicken, PoultrySalmon, Seafood & FishChicken, Poultry, Seafood & FishBeef, Duck, Poultry, Meat, Seafood & Fish

Questions & Answers

47 Customer Questions

I have fed Victor Hi Pro before and for the most part my dogs did well on it. What I'd like to know is why it doesn't have any Glucosamine or Chondroitin in it for joints? Also I like to rotate proteins now and then. What food does Victor make that could be rotated with HI Pro Plus?
Answer by ValorOct 14, 2022
Hi-Pro is a multi-protein formula (beef, chicken, pork, and fish meals) so I’m not sure how well it would fit into a rotational protein schedule. If you want to rotate proteins you might check out Victor’s Select line which are single protein formulas. I personally have fed the Select Beef and liked it. For glucosamine I personally like supplementing with Cosequin or Dasuquin. I hope this helps!

How many cups of food are in each size bag?
Answer by ChewyAug 24, 2019
There's approximately 4 cups in every one pound of dry dog food. The 5-pound bag holds about 20 cups, the 15-pound bag holds about 60 cups, the 40-pound bag holds about 160 cups and the 50-pound bag holds about 200 cups.

Victor dog food is made in the USA but do they source their ingredients from the USA as well?
Answer by ChewyJan 20, 2018
Victor products are produced in the USA with 80% of all ingredients sourced within a 200-mile radius of the facility.

Is this non gmo sourced?
Answer by ChewyOct 15, 2018
Victor multi-grain recipes are made with GMO-free wholesome grains. All Victor recipes are free from corn, wheat, soy and gluten.

ReviewsWrite a Review

Rated 4.584 out of 5 stars
1375 Reviews
Would recommend to a friend

1375 Customer Reviews

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Rated 1 out of 5 stars
By Skye on Nov 15, 2022

Something changed with their quality

Victor was the same brand the breeder used, so I have been feeding my pup with it for several months. Everything was fine up until a few months ago. She hates the smell and will spit it out. Now she won’t even go near it. At first, I thought maybe I had gotten a “bad batch” so I ended up throwing the rest out and opening up a new bag. She took a few bites, then back to the same thing. I reached out to a few other friends who also had their pups on this, same thing.. we resorted to buying additional broth topping just to entice them to eat. It worked a little, but she would still eat around it and lick the broth off the top. I believe Something changed with their quality. And smelling the food, Something smells “ off”. ( even the fresh food). I switched to a different brand and she is scarfing it down and loves it. It’s also very hard to transition from this ( mixing in with the old food) because it’s so bad, she eats around it. I do not recommend.

Rated 5 out of 5 stars
By TLars on Nov 7, 2022

Great food!

We switched our newly rescued Olde English Bulldog/American Bulldog 11 month old to this food after giving him $120 (20lb) bags of another “high quality” brand. His stool on the other brand was always messy and he was going way too much for 3 cups a day. I went on an OEB FB Page and asked what people were feeding their pups… Victor Hi-Pro Plus was the #1 response of almost 50 people! I asked my vet her thoughts about it and she agreed that Victor is a quality brand. Since switching (2nd - 60lb bag in), his stool has been perfect, he is going much less and he seems to love the food, though I’m pretty sure this big boy would eat just about anything. His coat looks healthy & shiny and his weight is perfect… he is a happy guy!

Rated 5 out of 5 stars
By GunnerM48A5K on Nov 4, 2022

Gread Dry Food

We started using Victory about 4 years ago and have noticed a healthier change in our Fur Family. They have more Energy, the coats look better and they eat less. The waist is a lot smaller then with any other K9 food we have tried. You can not go wrong with victory’s food we switch between the active dogs and puppies and the Victory Hero. It works. Twist gets around a lot better and so does Dixie, my two older dogs, by using the Hero in between bags.

Rated 2 out of 5 stars
By Jenny on Dec 1, 2022

Dogs won’t eat

I have bought this food two times. The first bag was fine, but about halfway into the second bag the dogs just stopped eating it. My dogs are not picky and eat just about everything. Unfortunately, I’m going to have to throw out half the bag and switch to a different food.

Rated 4 out of 5 stars
By Lucymom on Nov 29, 2022

Good food, bad smell

My dog loves this brand of food. This flavor though is particularly strong smelling. It stayed in dogs breath long after eating, and very strong smell if left out in the house. This brand food though is the best we have tried with her.

Rated 1 out of 5 stars
By Mike on Nov 16, 2022

Tainted puppy food

The Victor Hi-Pro Plus puppy food I bought is tainted. My Puppy will not eat it. She ate the previous Victor puppy food with no problems. You have not answered my request. I will not purchase anything else from Chewy since you are ignoring me.

Rated 5 out of 5 stars
By JimmyTowns on Oct 11, 2022

Stop the guess work!

Healthy ingredients make healthy dogs. My dog not only thrives on this food...he loves it and eats this without hesitation. He's a dane and a big boy...and in the past was a picky eater. Three 40 lb bags into this food and Angus is strong and healthy. If you love your dog - you don't have to spend a mint and you don't have to buy people food all smushed up in a bag. This food is a well rounded food with all the nutrition your pet will need.

Rated 5 out of 5 stars
By Seth on Aug 14, 2022

My pocket bullies love it!

I have 2 six month old Pocket Bully siblings that I have had on Victor Hi-Pro Plus since they were around 2 1/2 months old. They both love it, and are so excited to eat at dinner times! They are extremely healthy, and have beautiful coats. Along with adequate exercise, Victor has proven to be a great kibble for maintaining healthy weights, and keeping my dogs wonderfully well-rounded! Would highly recommend this dog food to anyone looking to add bulk to their dog, or for building up super healthy puppies. I give Victor Hi-Pro Plus 10 out of 10!

Rated 4 out of 5 stars
By DogMom on Nov 2, 2022

Service is good

The service is good, but the cost for the dog food ends up being higher than purchasing in the regular store. It these current times every little bit makes a big difference.

Rated 5 out of 5 stars
By zumbajane on Sep 19, 2022

so far so good

Have transitioned all four of our "kids" to this new food after going with the typical corn/gluten/soy brands - this is high protein and they seem to REALLY look forward to mealtime! No health issues at this point and I appreciate that I can feed two adult dogs and two puppies with the same food!