Victor Professional Formula Dry Dog Food

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40-lb bag
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Victor Professional Formula Dry Dog Food has been used for years by professional dog breeders, kennels and parents of active sporting dogs. This nutritious food has a true high-protein, low-carb ratio that works for lactating females, growing puppies and highly active dogs of all ages. Plus, multiple scientifically advanced ingredients are included to support excellent digestive and immune system health. Like all super-premium Victor formulas, Professional Formula is free of corn, wheat, soy and gluten as well as processed grain by-products. The result is a highly digestible food that requires less food intake to meet energy demands and yields minimal stool volume.

Key Benefits

  • 78% of the protein in this recipe comes from meat and poultry. It is a nutrient dense formula that packs high levels of protein and energy
  • Features Omega 3 & 6 fatty acids along with Vitamin E to support a shiny and healthy skin & coat
  • Multiple scientifically advanced ingredients are included in the formula that work to support excellent digestive and immune system health
  • This no corn, wheat, soy or gluten formula is also free from processed grain by-products such as rice bran and wheat midds
  • The result is a highly digestible food that will require less food intake to meet energy demands and yield minimal stool volume

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  • Item Number
  • Weight
    40.0 pounds
  • Breed Size
    All Breeds, Small Breeds, Medium Breeds, Large Breeds
  • Food Form
    Dry Food
  • Lifestage
    Adult, All Stages
  • Made in
    United States
  • Special Diet
    High-Protein, Gluten Free, No Corn No Wheat No Soy

Nutritional Info


Beef Meal, Grain Sorghum, Chicken Meal, Chicken Fat (preserved with mixed Tocopherols), Whole Grain Millet, Pork Meal, Dehydrated Alfalfa Meal, Flax Seed (source of Omega 3 Fatty Acid), Feeding Oat Meal, Yeast Culture, Natural Chicken Flavor, Potassium Chloride, Dried Kelp, Salt, Montmorillonite, Tomato Pomace (source of Lycopene), Dried Carrot, Choline Chloride, Dried Chicory Root, Taurine, Zinc Amino Acid Complex, Hydrolyzed Yeast, Vitamin E Supplement, Iron Amino Acid Complex, Manganese Amino Acid Complex, Ferrous Sulfate, Zinc Sulfate, Selenium Yeast, L-Carnitine, Vitamin A Supplement, Vitamin D Supplement, Copper Sulfate, Vitamin B-12 Supplement, Niacin Supplement, D-Calcium Pantothenate, Thiamine Mononitrate, Biotin, Magnesium Amino Acid Chelate, Riboflavin Supplement, Calcium Iodate, Pyridoxine Hydrochloride, Lecithin, Fructooligosaccharide, Folic Acid, Dried Enterococcus Faecium Fermentation Product, Dried Lactobacillus Acidophilus Fermentation Product, Dried Aspergillus Niger Fermentation Product, Dried Bacillus Subtilis Fermentation Product, Yucca Schidigera Extract, Citric Acid, Rosemary Extract.

Caloric Content

3,815 kcal/kg, 440 kcal/cup

Guaranteed Analysis
Crude Protein 26.0% min
Crude Fat 18.0% min
Crude Fiber 3.8% max
Moisture 9.0% max
Linoleic Acid 2.6% min
Zinc 150 mg/kg min
Selenium 0.4 mg/kg min
Vitamin E 150 IU/kg min

Feeding Instructions

Weight Daily Feeding (Cups)
10 lbs 1
20 lbs 1 1/4
30 lbs 1 3/4
40 lbs 2 1/2
60 lbs 3 1/4
80 lbs 3 3/4
100 lbs 4 1/2
Over 100 lbs 4 1/2 plus 1/2 for each 20 lbs over 100 lbs

Amounts are recommended for Adult Dogs with moderate levels of activity and no adverse weather conditions. These guidelines should be adjusted as needed to maintain optimum body condition.

Provide fresh water at all times.

Puppies: Puppies will typically start nibbling moistened dog foods at 3 to 4 weeks of age. Feed as much as the puppy will clean up in 20 minutes in 4 feeding intervals throughout the day. You may mix with water, broth, or milk at a ratio near 3 parts food and 1 part liquid. Do not leave moistened food out for more than 30 minutes to ensure product freshness. Puppies will be weaned from milk by 8 weeks of age. Continue to feed up to 4 times per day, and within a few months, the puppies can be transitioned to a self-feeder until about 1 year of age. At this point feed so as to maintain good body condition using the feeding chart as a guide.

Pregnancy and Nursing: Energy requirements are continually changing during stages of gestation and lactation and may require up to 4 times recommended levels of intake to maintain good body condition. Feed an amount needed to maintain good body condition of your female dog.

Transition Instructions

It is best to make a transition from one brand of dog food to another over a period of a week to 10 days. Gradually replace your current food with Victor formula increasing the percentage of the mix to 100% within 7 - 10 days:

Days 1 - 3: 75% Other, 25% Victor Days 4 - 6: 50% Other, 50% Victor Days 7 - 9: 25% Other, 75% Victor Day 10 & After: 100% Victor

Frequently Asked Questions

What kind of preservatives are used in VICTOR?

VICTOR is made with only Natural Plant Based Preservatives. A unique blend of mixed tocopherols for superior free radical absorption and of botanically-sourced antioxidants are added to the protein and fat ingredients we use to stabilize and naturally prevent oxidative damage. No artificially based preservatives are added to our product.

Why is it so important that there is no corn, wheat, or soy in VICTOR?

Corn, Wheat, and Soy have all been identified as potential allergens for some dogs and cats.

Where can I find the Lot Code and Best By date on a bag of Victor?

The Lot Code Number and Best By Date can be found on the back side of the bag (New Poly Packaging) above the VICTOR Logo near the top or (Older Paper Packaging) near the bottom seal below the labeling. The Best By Date is one year from the date the product was packaged for what should still be suitable to be fed up to that date as a guideline. Provided the product has been in favorable conditions will determine how suitable for consumption it should be. Keeping the product from being exposed to excessive heat for any amount of time is the best way to maintain the expected shelf life of one year.

Pet Lovers Also Bought

Perfect for Everyday Diets

Victor Multi-Pro, Super Premium Select and Senior Healthy Weight dog foods are naturally formulated to support the overall maintenance and general health of your favorite pup. These recipes are packed with USA-sourced proteins including salmon, beef, chicken, pork or ocean fish. Plus, innovated supplements are included to support healthy lifestyles, excellent digestion and strong immunity.

Perfect for Everyday Diets
Each Recipe Is Special

Each Recipe Is Special

Multi-Pro is the perfect formula to support strong muscle growth and healthy weight management at any stage. And Super Premium Select is made with whole grain brown rice for well-balanced nutrition. Senior Healthy Weight, specially formulated for senior dogs who may be a little less active or overweight, boasts added glucosamine and chondroitin that work together to support long-term joint health in your mature pet.

Made With Gluten-Free Grains

These savory blends are free of corn, wheat, soy and gluten, as well as processed grain by-products. They're enriched with healthful omega-3 for healthy skin and coat, as well as prebiotics for better digestion and antioxidants to support your dog's immune system. The result is a highly digestible food that requires less intake to meet energy demands and yields minimal stool volume.

Made With Gluten-Free Grains
Scientifically Advanced Supplements

Scientifically Advanced Supplements

Not only are Victor dog food recipes brimming with abundant amounts of lip-smacking flavor, they are also made with sufficient levels of patented organic zinc and organic selenium-enriched yeast, which is absorbed and metabolized as amino acids. These supplements are easily absorbed by the body as protein and play an essential role in your pet's metabolism, normal growth and reproductive efforts.

About Victor Super Premium Pet Food

Victor Super Premium Pet Food has been making nutritious pet food since 1950 and was acquired by Mid America Pet Food in 1998, a family-operated company located in Pleasant, Texas. Victor products are produced in the USA with 80% of all ingredients sourced within a 200-mile radius of the facility. All recipes are free from corn, wheat, soy and glutens, and most are GMO-free as well.

Shop Victor

About Victor Super Premium Pet Food

Customer Reviews

147 reviews 147 Reviews 4.8 out of 5 Stars

99% Recommend

99% of reviewersrecommend this product

4.8 / 5
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  • Only 2 bags and I already see a difference

    By on

    Hey chewy fans. I ordered Victor to change my girls food to something that would have consistently solid stools as 4health from tractor supply and taste of the Wild had failed to do. I have a 15mth old Great Dane/Neapolitan mastiff. She is not only super picky with her food, I had to add a bunch of treats for her to eat. Not with Victor. She eats it all with a little warm warm and is very happy. Her stools are good and I have also noticed her coat being better. She also needs less food as well. Although I will say she gets coconut oil everyday and her supplements. Victor for the win!!

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  • Excellent food, very pleased with it

    By on

    I live on a ranch and raise, train and use Livestock Guardian Dogs - all of them are 120 pds + the largest weighing 250 pds. I've tried many brands of dog food from Chewy.com and have been very happy with this one. Stool amount was literally cut in half almost overnight. This winter I am going to also mix in the Victor Hi Pro Plus which has even a higher fat and protein content, to help my dogs through our harsh winters. I have 12+ dogs here at any time and all life stages, so this has been a great choice. Highly recommend.

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  • They like it!

    By on

    The manufacturer of the food I was giving my dogs changed formulas, and I have a couple who then refused to eat it. My friend feeds Hi Pro Victor, so I thought I would try a Victor formulation. It is convenient for me that it comes in 40 lb bags. It has less odor than the former food, mixes easily, and the dogs like it. Small stools are produced, and the amount needed to feed is comparable to my other food. Have only been using it for 2 weeks, so cannot comment on the effects on coat, but it should be fine.

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  • Great food

    By on

    I have two golden retrievers one is 3 years and the other is 8 months. Both are loving it and have had no problems whatsoever. If you know about the breed then you know that they will typically have food allergies but they don't with this food. Very pleased to have found this food. I've been feeding taste of the wild which was fine but too expensive for what it is plus I have found plastic and rubber in the bag with the food twice now. Victor just got another loyal customer.

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  • Great find!

    By on

    I did very intensive research before buying this product. I wanted something that wasn't main stream. I needed the right ingredients, the right protein counts along with the fat numbers. I settled on this brand because I liked the price and the ratings. He loves it. And he's a picky eater. His poops are beautiful and he gobbles it right up. He looks great, his muscles are forming nicely and his coat is shiny. I love it! And it's made in America can't beat that!

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  • Finally a food for my pup!

    By on

    I tried my red fox English lab puppy on 4 different kinds of foods before trying Victor - including vet recommended science diet and Victor is the only food to cure his frequent diarrhea that delayed bathroom training immensely. He loves the food and I love that it includes probiotics!

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  • Purchased after reccomendation

    By on

    I purchased this food after a dog training center recommended it. I figured it was time to put my dogs on a higher quality food- and the fact that this is still affordable was very appealing to me. I have a 7 yr old Bichon and a 7 month old Mississippi mutt (lab/heeler/pit bull maybe??), they have both accepted it as their new kibble and so far neither have had any bad reactions including upset stomachs or diarrhea.

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  • Best food on the market

    By on

    Victor makes the best dry food on the market. With Chewy's auto-ship it couldn't be easier. All of my dogs, including one working lab, are in excellent health and their shiny hair coat is noticeable to everyone that sees them.

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  • Victor Professional Formula Dry Dog Food...both my dogs love it and do well

    By on

    I've only been using this Victor Professional Formula for a few weeks, but so far it's been working out really well for my 2 hunting Labrador retrievers. My youngest has had problems with most other dogs foods, but is now doing well...no more diarrhea. I also had good results with the Victor Hi-Pro Plus Formula, but I feel that 30/20 formula is a bit high for the non active hot months of summer.

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  • Great food

    By on

    My younger dog between the two is a very picky eater. We had to switch dog food bc fromm dog food is no longer utilizing chewy. Well, this one was recommended to us as being similar to Fromm and my younger dog absolutely loves it!!

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