E3 Brightening Horse Shampoo, 32-fl oz bottle

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About This Item

Details

  • Made in the USA.
  • Super brightening shampoo brings out the natural color of hair.
  • Helps to reduce discoloration.
  • Non-staining formula is easy to use.
  • Smells great.

Ingredients

Instructions

Frequently bought together

Questions & Answers

2 Customer Questions

Is this a color depositing shampoo?

Answer by AKN • Sep 20, 2023
Used on a paint for 2 years and never had it stain like some do. it dilutes pretty clear.

Can this shampoo be used for chickens?

Answer by Chewy • Sep 27, 2025
This brightening shampoo contains human-grade ingredients that are safe for all mammals; however, the brand has not conducted any research on chickens.
Reviews
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4.5
Rated 4.5 out of 5 stars
19 Ratings
Terms & Conditions

8 Customer Reviews

Rated 2 out of 5 stars
By Hal on Oct 7, 2025
Top 50 Contributor

Surprisingly ineffective

For as purple as it is I thought it was going to do a pretty good job of whitening but it hardly did anything. It does a great job of staining fingers though. It

For as purple as it is I thought it was going to do a pretty good job of whitening but it hardly did anything. It does a great job of staining fingers though. It made a slight difference on my horse but I expect a whitener to actually neutralize a noticeable amount of yellow after sitting on my horse’s socks for 5-10 minutes.

Rated 5 out of 5 stars
By Sky on Nov 14, 2025

Moisturizing While Whitening

Used this on my Appaloosa mares tail and it was incredible! Moisturizing, and whitened her nasty yellow stained tail up nice!

Used this on my Appaloosa mares tail and it was incredible! Moisturizing, and whitened her nasty yellow stained tail up nice!

Rated 3 out of 5 stars
By Michelle on Oct 19, 2025

Smells so good

Smells amazing but I don't think it whitens my horses coat as well as other brands did. The non-whitening formula smells great too. Might just go back to that

Smells amazing but I don't think it whitens my horses coat as well as other brands did. The non-whitening formula smells great too. Might just go back to that one

Rated 5 out of 5 stars
By Sharlie on Aug 14, 2025
Top 250 Contributor

Lathers well

This shampoo lathers well and really helps brighten up white areas

This shampoo lathers well and really helps brighten up white areas

Rated 5 out of 5 stars
By Joni on Jun 16, 2025

Softness

Made his mane and tail super soft, and white.

Made his mane and tail super soft, and white.

Rated 5 out of 5 stars
By Jennifer on Jun 15, 2025

very good

perfect for white mane and tail

perfect for white mane and tail

Rated 4 out of 5 stars
By Ciara on Oct 17, 2024

The size of the bottle

Great size for this price. Love purple shampoo for my gray horse. Helps get all the stains out.

Great size for this price. Love purple shampoo for my gray horse. Helps get all the stains out.

Rated 5 out of 5 stars
By Isabel on Jul 6, 2024

Great

Came earlier than it said it would, works amazingly for my white horse and dogs with white on them. It’s a great product and a good deal compared to others pric

Came earlier than it said it would, works amazingly for my white horse and dogs with white on them. It’s a great product and a good deal compared to others prices.