She has never liked beef cat food before but I first bought a single can of this in a store to give it a try, since she likes this brand in other flavors. She gobbled it all up, and licked the bowl clean! Then I ordered the case of it from Chewy and she is still loving it.
I have a cat who is an extremely fussy eater. It has become a battle to keep her fed and hydrated. I opened a can of this item and thought "Ick. It looks like Ick." I presented it to Miss Fussy and she loved it! She cleaned up every bit of the stuff.
I bought this flavor in a small pack with the chicken stew. It's listed as a pate, but I wouldn't describe it that way. It's more like a soup, very, very watery. One of my kitties, for reasons unknown to me, can only seem to tolerate wet foot. I had ordered a small box that had the beef pate and chicken stew, which he ate then, but since ordering an individual case, he, and the others, won't touch the stuff. I now have a case of food the cats won't touch, and these aren't exactly cheap. He doesn't seem interested in the chicken stew either, but at least the other two will eat it.