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Instinct by Nature's Variety Ultimate Protein Grain-Free Cage-Free Chicken Recipe Dry Cat Food

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    $44.99 FREE 1-2 Day Shipping over $49

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10-lb bag
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  • 10-lb bag
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Description

Based on the belief that raw is the purest form of nutrition, Instinct by Nature's Variety Ultimate Protein Grain-Free Cage-Free Chicken Recipe Dry Cat Food was created to closely mirror the benefits of a raw diet. In fact, it has the highest levels of protein from real meat — absolutely no animal meal — and unmatched digestibility* for optimal nutrient absorption. Including guaranteed levels of live, natural probiotics, natural omegas and antioxidants, the result is a protein-rich kibble that’s easy on the tummy and great for skin, coat and immune health.

Key Benefits

  • 95% protein from real chicken offers up to 3 times more real chicken.* Absolutely no animal meal!
  • Unmatched digestibility* for optimal nutrient absorption.
  • Guaranteed levels of live, natural probiotics, natural omegas and antioxidants support digestive health, healthy skin and coat, and immune health.
  • Never contains any grain, potato, corn, wheat, soy, by-product meal, artificial colors or preservatives.
  • It’s the only kibble with the pure, real nutrition of raw in every piece. Made in the USA with the finest ingredients from around the world.
*Compared to other premium natural cat food brands

See all items by Instinct

  • Item Number
    119107
  • Brand
    Nature's Variety
  • Food Form
    Dry Food
  • Lifestage
    Adult
  • Made in
    United States
  • Special Diet
    High-Protein, Grain-Free, Gluten Free, No Corn No Wheat No Soy

Nutritional Info

Ingredients

Chicken, Tapioca, Chicken Fat (preserved with Mixed Tocopherols and Citric Acid), Ground Flaxseed, Natural Flavor, Dried Tomato Pomace, Dried Whey Protein Concentrate, Dicalcium Phosphate, Potassium Chloride, Salt, Vitamins (Vitamin E Supplement, Niacin Supplement, L-Ascorbyl-2-Polyphosphate, Thiamine Mononitrate, d-Calcium Pantothenate, Vitamin A Supplement, Riboflavin Supplement, Menadione Sodium Bisulfite Complex, Pyridoxine Hydrochloride, Vitamin B12 Supplement, Folic Acid, Vitamin D3 Supplement, Biotin), Montmorillonite Clay, Choline Chloride, Minerals (Zinc Proteinate, Iron Proteinate, Copper Proteinate, Manganese Proteinate, Sodium Selenite, Ethylenediamine Dihydriodide), Taurine, Freeze Dried Chicken, Freeze Dried Chicken Liver, Pumpkinseeds, Freeze Dried Chicken Heart, Dried Bacillus coagulans Fermentation Product, Rosemary Extract

Caloric Content

4,470 kcal/kg, 491 kcal/cup

Guaranteed Analysis
Crude Protein 47.0% min
Crude Fat 17.0% min
Crude Fiber 3.0% max
Moisture 10.0% max
Vitamin E 100 IU/kg min
Taurine 0.15% min
Ascorbic Acid (Vitamin C) 85 mg/kg min
Omega 3 Fatty Acids 0.35% min
Omega 6 Fatty Acids 2.5% min
Bacillus Coagulants 60,000,000 CFU/lb min

Feeding Instructions

Weight Adult Maintenance Daily Feeding (cup) Weight Loss Daily Feeding (cup)
5 lbs 3/8 1/4
10 lbs 1/2 3/8
15 lbs 3/4 1/2

Ideal feeding amounts will vary by age, weight, and activity level so the guide below should be used as an initial recommendation. Divide the per day by the number of feedings per day. Be sure to always provide clean, fresh water. Along with dry food, we recommend feeding raw or wet food to help increase the amount of water in your pet’s diet.

Transition Instructions

Always introduce a new food over a period of 5 - 7 days, mixing increasing amounts of Instinct with the current food each day.

Visit the Instinct Pet Food website for more specific feeding recommendations and information on how to easily combine different forms of food.

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About Instinct Ultimate Protein Cat Food

Instinct Limited Ingredient Diet Dog Food
95% OF PROTEIN FROM REAL CHICKEN

95% OF PROTEIN FROM REAL CHICKEN

Instinct Ultimate Protein is unlike any other pet food. These recipes have up to three times more real chicken than other premium natural brands, and 95% of the protein comes from real chicken versus vegetables or animal meals.

NO ANIMAL MEAL

NO ANIMAL MEAL

Protein comes from pure animal sources, with absolutely no animal meals, like chicken meal or duck meal. These recipes are made without grain, corn, wheat, soy, by-product meal, or artificial ingredients.

NUTRITION MIRRORING THE BENEFITS OF RAW

NUTRITION MIRRORING
THE BENEFITS OF RAW

Instinct Ultimate Protein has unmatched digestibility for optimal nutrient absorption, compared to other premium natural brands. All with the pure, real nutrition of raw on every piece.

The Pure, Real Nutrition of Raw Is In Everything Instinct Does

Instinct's Responsibility as The Raw Brand

LEAD WITH RAW

It all started with Instinct's raw pet food. Since the beginning, they've led with raw because they know the good it can do. They're rewriting the rules of pet food and championing raw nutrition to bring its superior benefits to all that they do.

KEEP IT REAL

Delicious and nutritious pet food should only use real ingredients. For Instinct, this means all-natural, real meat, fruits and vegetables, with nothing artificial.

MAKE IT SIMPLE

Feeding raw should be simple, and it should easily fit into your everyday routine. Instinct believes raw should be accessible to pet parents so every pet can experience the benefits of raw nutrition.

GIVE BACK

Instinct believes in the power of raw nutrition. It only makes sense to share it. Together with Best Friends Animal Society, they're furthering the no-kill movement and their shared mission of transforming and saving the lives of pets.

MAKE IT BETTER

Instinct has never been afraid to challenge the status quo of pet nutrition. They continuously redefine what better means—always pushing their standards of nutrition to raise the bar in pet food.

Pure, real nutrition of raw on every piece

ONE MILLION MEALS

All pets deserve food that's real, nutrient-rich, grain-free and natural. That's why Instinct provides over one million meals annually to the dogs and cats at Best Friends Animal Society adoption centers nationwide. Because what we feed them can make all the difference. Here "we" refers to the pet parent, not Instinct.

About Instinct

Instinct believes deeply that it's up to them to find a way to make it possible for more people to feed their pets the pure, real nutrition that only comes from raw. They know that if they can get the nutrition of raw into more bowls, they'll transform the lives of more pets. And that's really why they do what they do.

Shop Instinct

Customer Reviews

81 reviews 81 Reviews 4.7 out of 5 Stars

96% Recommend

96% of reviewersrecommend this product

4.7 / 5
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  • Has something changed?

    By on

    For over a year I've ordered this Nature's Variety Ultimate Protein Chicken dry food for my gang of cats from my vet's office. They loved it - all of them would eat it, even my picky eater. Then my vet stopped selling it just saying they had "issues" I assumed they meant from the vendor or supplier? But now I wonder... because I bought a first bag from Chewy.com, the EXACT recipe they have always ate. Cue the crickets to silence... not a single bite would they eat. Not even my 17 lb Maine Coon who used to LOVE this formula. So I don't know, confused on this one... a formula change? an off bad bag of food? Good news though, I went over to Taste of the Wild, Venison and Smoked Salmon For over a year I've ordered this Nature's Variety Ultimate Protein Chicken dry food for my gang of cats from my vet's office. They loved it - all of them would eat it, even my picky eater. Then my vet stopped selling it just saying they had "issues" I assumed they meant from the vendor or supplier? But now I wonder... because I bought a first bag from Chewy.com, the EXACT recipe they have always ate. Cue the crickets to silence... not a single bite would they eat. Not even my 17 lb Maine Coon who used to LOVE this formula. So I don't know, confused on this one... a formula change? an off bad bag of food? Good news though, I went over to Taste of the Wild, Venison and Smoked Salmon formula (that chewy does sell) and they LOVE it and also grain free dry food! … more

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  • Good Protein enticer

    By on

    I have been sticking to Beyond dry and canned food for my 9 year old cat: Beyond wet for breakfast and dinner, but for lunch giving her a teaspoon of the Instinct and a teaspoon of Beyond dry for lunch. Seems she is adapting well to the higher protein Instinct and her playing has increased with the increased protein, which is what I was thinking her diet needed. So very very happy CHEWY carries both products!!!

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  • Did the ingredients change?

    By on

    I've been feeding this to my two 4yr old cats for over a year and suddenly for the past two weeks they have not really been eating it like normal. More of just picking at it. Did something change in the ingredients? Going to try the duck version.

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  • High protein

    By on Top 100 Contributor

    This food is higher than most kibble in protein, 47%. May not be suitable for cats with certain medical conditions. The outside of the kibble is coated with freeze dried raw chicken. All my 8 cats like this. One older cat does vomit after eating this, but she has that problem with all kibble and eats mainly wet food..

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  • Drycatfood

    By on

    My Siberian cat loves this stuff. He is a very picky eater and, although he has been fed raw since birth, he has no trouble incorporating this dry food into his diet. He scarfes it down. I then started giving it to two new kittens to eat between raw meals and they love it too! Great cat food. Great ingredients!

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  • Makes former feral a happy cat

    By on

    Our former-feral cat Littlie was not eating. He was also killing everything in the neighborhood - mice, rats, birds. I finally went to the pet store to ask about something that could make him happier. We got this on their recommendation, and now he's falling all over himself with joy every time he hears the food pour. He's gone from skinny to normal weight and hasn't killed a bird in weeks.

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  • Never saw a cat eat so fast

    By on

    I splurged on this food because my cat was getting dandruff, and after some googling I decided to buy this dry food thats packed with omega fats. I can't even pour the bag quick enough, he sticks his face right in the bowl. He loves it, and I noticed a shinier coat in days

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  • Ok product

    By on

    For the price and fabulous ingredients that it has i was expecting my cats to like it more then they did, they ate it but they still prefer friskies over all

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  • Disappointed..

    By on

    I have always been a fan of Nature's Variety Instict line for cats.. but recently found out that their new formula has added the Menadione Sodium Bisulfite as an ingredient. I understand that this is the only Vitamin K approved by the AAFCO; however, I will not be feeding this line to my 3 Bengal cats. They don't add it to their canned or their Freeze Dried Raw Nuggets so why to the dry food? Oh well... I only feed very little dry food but I just wanted to let everyone else be aware.

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  • Cats can't get enough !

    By on Top 1000 Contributor

    My cats have always been fed high end wet cat food. I recently bought a puppy and he was being fed dry dog food. The cats started walking away from there regular wet food and trying to eat the dry dog food. I was getting frustrated with the cats going on strike and not eating and having to chase them away from the dog food. I researched dry cat food and liked this based on ingredients. The cats have never devoured cat food like this. I do worry about them being getting dehydrated because of the low water content of the food. So far so good, the cats also want the dogs water and drink often .....also new behavior!

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